This research proposal is dependant on just how of applying the research methods into the investigation of the prevailing channels to improve and if the organization will implement a fresh recognized communication route then identify the pros and negatives and the things which should be upgraded should be centered on. In this research selected Multinational corporation is SONY Corporation
Evaluation of the research approach should be achieved by example wise 5 recognized existing and can put into practice programs as Email, point out light cellphone, Skype and community talk, Member portal blog and inner subject matter system.
According to that 5 Recognized programs research is really as fallows.
theory of commercial Communication
Internal Communication Channels
Internal Communication Channels
efficiency and effective of Various Communication Channels
advantages and cons of different types of Communication Channels
SONY Corporation
Sony can be an electronic giant in the wonderful world of media. Sony is one of leading producers in manufacturing, video games, information technology, communication and electric products on the planet. Sony maintains the variant in their creation line and they have wide selection of development from simple digital equipment to professional high tech products. As well as have now migrated to the LCD and LED Television sets that typically the most popular in the world.
When people here about SONY the vital thing comes brain is the quality of the Sony Products. The quality of their product, continue to keep SONY in top on the list of competitors. The secret of success in SONY is invention in digital goods.
Proper communication channel is very important for this company since it is multinational company plus they have separate business units and proper communication between each business product, among the business enterprise items and within business unit are always giving higher Efficiency and efficiency.
Research aim
The consequence should be based on the dimension on the aforementioned evaluation end result.
Based on the performance measuring of the location then identify based on the channel performance and its own suitability of the relevant channel.
Security: thus giving on the end result of Exiting security levels and its own performance and end user founded and company structured a fresh security requirement level.
Technology: this is on the technology compatibilities of the business and employee, and the stations degree of Technology which is around and the means of updating this in the way of technology calculating in this.
Compatibility: this is the best benefit of identify the improvement level. This is cover the Sony Company process compatibility and the as above identify factors sensible compatibility in the particular level channels, If is not a degree of expected compatibility we can treat as increasing it.
Investment cost: this is the most important because finally as the improvement cost is high in channels need to consider with Allocated company budgetary wise
And other factor have to be investigate in the Route differentiations and it's way of workout like, only voice transferring, Tone of voice with video tutorial transferring, Report transferring, All the Video, Music and Doc transferring.
And the Uniqueness of the route is important.
(Source: Saunders M. , Lewis P. and Thornhill A. (2003) Research Method for Business Students. 3rd Ed, Pearson education, Essex, Great britain, pp90-103)
Research Aims OR Research Questions OR Hypothesis
According to the research topic, the questions established can be realized utilizing the hypothetic test on the highlighted Question. All the contributions of the questions are needed to be understood based on the wide opportunity of the study topic. Basically a significant subject can be broken down into a Basic degree of understanding; there by question can be easily grasped.
Example of matter breaks down
Topic (when the entire word, can't be understood)
Sub Theme< AD> (deviation can understandable for some level like "two notice")
Basic level (can read that notice, but can be read completely notice contribution because it's not a expression)
Based on these method we reach investigate the research issue as below
Research theme: the way the stations of communication with employees might be better in the Sony Corporation?
Identify the study Component based on research topic
Finally the research is targeted on aims:
Identify the communication stations and pros and cons with Sony Company?
Identify Requirement of Sony Corporation related in communication and importunacy
Evaluate Employee dependence on relating communication in Sony Corporation
Investigate and identify the strategies how existing communication route is upgraded?
Sony Corporation
QS?
Communication channels
QS?
QS? (Shape 1. 0 Showing Research issue and related investigate part)
Find
Improvement
Employee
QS?
Research Range-(Boundaries of Research where you will do your work)
In the task range should be based on the Goals and the objective of the research
Main goal is find just how of increasing communication channel according to the Employee requirement and Sony company necessity.
Based onto it we have to scope out the task as fallows,
Identify the Communication stations can be used
This opportunity is covering type of communication channels, company composition and communication set ups, Security of channels, Cost of can spend in the communication, Expected degree of the improvement
Identify the requirement of the Employees
Information show on the Employees, Sony Corporation structure and Employee communication requirement, Expected security levels, Expected levels of communications, Identify the terms differentiation and degree of their understanding on common dialect, Identify staff type, communication and information types
Identify the business need to do the operation
Company stature, type of information on writing, company benchmarks, security levels, company culture local and international, business process and its improvement
Finally bottom line of based on research result on the way of improving according to identify above requirement
CHAPTER 2: Books REVIEW
Introduction to Literature Review
The literature review in this research takes on lots of jobs and number of functions.
Provide a theoretical track record of the study
This phase explains the theories and the methods of the review in the research. This research is mainly targets two methods. Some may be the Survey methodology as based on the collecting of information from employee in the various business units in different countries. Along with the other methods will be the experimental method which is employed to investigate the performance of the channel (Ethridge, 2004)
What is already described and which parts have to be start on the beginning
Already done part in the stations performance calculating part. this facilitates to the service provider's aspect. When consuming to consideration of two countries we have to decide on the given facts and this situation.
To enable your framework anal on the research this will assist in improving :
Based on the prevailing system the research is examined, like Sony Company existing communication device and its performance wise. Inside the comparison of the based on the Requirement and issues as confronted in the communication smart versa in the employees.
Knowledge predicated on the study area
Knowledge should be a key point in the research within the communicating channels and its complex matters should be done in the main one of the decided on service provider's company professionals. And the data selections are doing in the team of already allocated in the study team.
Improve the methodology
In the technology, it can be an essential aspect of the research. This should be considered a considerable in the research output, It because the improvement submission is concentrating on the technology improvement as well.
Contextualize the conclusions.
Finding contextualizing it shall perform in statistical manner, and then finally in to the research paper. This is important.
Being need to clarify the study problem, Predicated on the functions employing the function of the books review. It is based on the following aspects:
Theory of commercial Communication
International Communication Channels
Internal Communication Channels
Efficiency and effective of varied Communication Channels
Advantages and cons of different types of Communication Channel
(Source: Study the Research methodology, [online], Available from:
http://www. statpac. com/research-papers/research-process. htm
[Utilized on 29th December 2010])
2. 2 Review of Relevant Ideas and Literature
2. 2. 1Communication Channels
Communication route can be divided into two different categories those are,
Physical channel
Mechanical channel
Physical Media
The interpretation of physical channel is, the individual who is discussing can be seen and can be listened to by others. It is consisting of ability to hear, seeing, body dialects, feelings and etc. This channel can be two way route or multiple channels. Example for the channel in company (Boone, 2000)
Large employee meetings
Departmental Meetings
Management meetings
Viral communication
Mechanical Channel
Mechanical channel can be described as written or electronic channels. This sort of channel can be used to delivering the large picture with deeper information. And in addition mechanical channels are extremely fast comparatively physical channel. Example for the mechanical route (Boone, 2000)
Letters reports letters
Private letters
Notice Board letters
Internet
Newspaper and magazines
SMS
Social Network
2. 2. 2 Communication Process and stations in Sony Corporation
Sony is definitely encouraging their employees to provide their ideas, so they consider proper communication process between management and employees as a corporation value. With their recent modification of framework, they used staff participation with their opinions. Sony always communicates meticulously with employees to validate with their ideas for structural reforms. Sony need proper communication channels, because their operating in a variety of country in worldwide plus they have to value various culture and behaviour.
Sony is supplying high top priority to communication between management and specific employees, company CEO is visiting Sony sites worldwide and communicates straight with employees. Senior management of Sony Group communicates with employees using various communication programs as examples submitting therapeutic massage on Sony web site, using email and etc. its facilitate to showing information on the list of Sony Group.
Sony in China is actively involve with promote communication with their employees and they have good romance with management and labors. Various communication channels are used to keep effective communication process on the list of employees and management, positioning conferences using company internets, circulation employee questionnaires, and Distributing inside newsletters, to ensure the information is sent out one of the all level of employees.
(Source: Corporate Social Responsibility, [online], Available from:
http://www. sony. net/SonyInfo/csr/employees/working/index. html
[Accessed on 29th Dec 2010])
CHAPTER 3: METHODOLOGY
Research Methods
Two methodologies are being found in this research, choosing the communication channel and its benefits and drawbacks using Experimental methods. Plus the other point is the Identifying of the Employees' need and company need using server research methodology, Predicated on the opportunity as above mention implement the research methodology. With this research main strategy is circulation pre pared questionnaires among the employees and analysis that results and other option is critically overview of books review.
Implement in select the communication route using experimental methods concentrate on,
Prepare the communication plan predicated on organization framework and communication structure
Select an media
Setup security level of information
Analyses the cost
Efficiency and reliability
Identify the Worker requirement give attention to the server strategy. This survey addressing investigate as,
Type of sharing information (Staff type and information type)
Expected security level
Manageability of the route like end user friendliness
Level of dialect fluency
Identify the business Requirement of concentrate on the survey research methodology. This survey will research as,
Expected security degree of information
Identify company structure and culture
Business process and communication stations relationships
Can spending of enhancing the Cost
This Research methodology going to buying three dimensions way in the getting Final end result of research theme. (Physique 1. 0 shows its three components. Based on this we will investigate way using above research methodology. )
(Figure 3. 1 show a apply research methodology and end result)
Communication channel
Employee requirement
Company requirement
Analysis on research Expected end result based on studies and experimental methods productivity of the research data,
Reliability and performance
Usability
Summary of Figures (Supply the way have to be improving in to communication channel)
Research Approach
Used to Experimental solutions to examine a communication route. Ex: Sample evaluation: (Doing some tests predicated on contrition: information capacity 100MB, Distance London to NY (1000 km)
Channel
Performance/ speed
Security
Cost
Technology
Maintainability
Satellite Phone
Skype and community chat
Member portal/Blog
Messaging
Ex: Employee necessity survey Sample research take 100 employees as examples.
Channel
Type of shearing information /capacity
Expected Security
User friendliness
Technology familiarity
Language familiarity
Satellite Phone
Skype and community chat
Member portal/Blog
Messaging
Ex: sample evaluation of company necessity review data collection
Condition of this analysis:
Company stature and compatibility: Considering the company framework is Hierarchical
All the communication improvement should be below budget on 3000 Us dollars based on analysis the cost level.
Channel
Expected Security
Can investing cost for improvement
Satellite Phone
Skype and community chat
Member website/Blog
Messaging
Research Strategy
Mainly we use to technological monument predicated on the Limited capacity and copy time based. And everything the data used based on the sample measuring capacity wise. You will find four main steps can be discovered in this research method and the ones are:
Select the channel as above mention
Select the individuals to ask queries
Prepare the questions
Critical review key point of literature review
Sampling Techniques
As define methods founded data should be studied into the analysis part. This will be taken as predicated on 5considerztion of improving way.
Reliability and performance
Usability
Compatibility(Company and business process)
Used to chart to statistical analysis
Example: (Body: 3. 2 Linear analysis showing more variations points into the Channels with calculating Dimensions)
Types and Resources of Data
Regarding to acquire the survey data on the task can be accumulate using the business employee. However the Tech Experimental data in heading to be in cost effective in a few testing environment. relating to this need to be considering the way of reduce the price of collecting data.
Ex: Test in the implementing in satellite tv communication channel implementation in two countries. This should be not heading to experiment based on relevant provider information then analysis the channel according to analyze conditions.
Employee survey Data.
Records of service providers
Background reading information on service providers
Data Collection Tools
Here we use Experimental research strategy and survey strategy, According to the methodology. Here are the data examination methods.
Data prep: this stage cover the prep on the info according to the research query and duties. Have to be apply as below
Data cleaning
Data stretching
Outlier treatment
Missing data capturing
Exploratory examination: planning data should be research in this technique.
Scatter plots
Variable transformation
Decision trees and shrubs used to analysis
Data modeling: Prepare the model data to appropriate the some research parts.
Model fitting
Bootstrapping
Model Validation: if prepare model should be validate making use of this methodology stage.
In test analysis
Out of test criteria analysis
Prediction and simulation: using as above models and examination method of data anticipate the Quantitatively the prediction and simulate it using
Data forecasting
And define cases to be
Optimization: Quantitative research need to be maintaining the optimization of test data. And research research data
Linear programming
Geometric programming
Data type:
Survey insight data
New Requirement data additionally need to be implementation
Technical Experimental details
Data evaluation methods
All the study data analysis is based on Qualitative and quantitative wise. And also the final out put is based on the statistical research and the comparability of the info that is accumulated.
Techniques of Data Analysis
Mainly as our research significant factor wise we will assess the professionals and drawbacks of the used communication channels and the idea should be increased in each route.
Presentation of Data
The data is provided manually on paper and the electronic version being expression document. Thus Inclusion of all the final statistical result is based on the study data research using the experimental methods. Presentation is mainly focused on the output consequently of the study, Can be included in to the Diagram and visible aspects to get a concept.
Research limitations
1. Less time availability
2. Sony Company is a Multinational company, so it is multiply worldwide and it thin down the opportunity for the study purposely is very difficult with financial and logistical constrains
3. Difficulty of gathering accurate Main data from employees
4. Difficulty of collecting enough secondary data related to Sony Corporation communication channels
5. Test size not enough to generalize the results
6. The Parameterized device will be used to evaluate the result. It'll be limit to find exact figure, as an example if usability is average we could giving to 50 to 60% but its exact principles is will be differ.
7. Company is not allowed to provide some information to outside, and they have some limitation to carry out survey and its own required special power.
Ethical implications of this Research
Ethical issues should be considered in the investigation /Review on the employees' requirements. Because some employees do nothing like t some stations of communication. since they do not give any proper information to us. When taking the international world in to account we should take two employees from two different countries, and then we have to compare their likeness, Attitude and familiarity of technology and Language level. These facts should be taken in to the consideration and be used for evaluation and the programs to be used.
Research Schedule
This plan should be in the initial level of plan that the starting day which is determined by following the budget is allocated. But all the study activities should complete within a course of three months. Thus finishes the final analysis on all the research data.
(Body 3. 2: Project plan)
Conclusion
As we understand now, this research based on evaluation of the improvement of the employee's communication. The business should be upgraded the necessary stations in order to the techniques of communication. This statement has identified some ranges that should be deliberated to be able to improve this aspect. The backdrop and the Release for this issue will there be upon desire to are determined. The uniqueness of the channel is which is recognized as desire to. The assumptions or hypothesis which evaluates the research topic support to recognize the aims of research, there are two methodologies may use to get the channels that corporation and its employees willing to work with. Finally this survey discussed honest issues. The facts that this research has exposed, that the final decision on choices of employees, their attitudes and usage and exactly how they acquainted with ways of using channel of communication.
