Advantages Of Advertising On Television Marketing Essay

Floomajuice will be marketed in Scotland as Scottish people spend a lot on juices. As Floomajuice being very delicious and is also also wholesome, has less calories as its not made from concentrate. Floomajuice selection of refreshments also helps people in controlling cholesterol and reduces the risk of cancers. Our product is directed to attain all generation targeted audiences, primarily focusing on medical and taste conscious people of Scotland.

Circulation

Floomajuice will be distributed whatsoever local stores and supermarkets throughout Scotland, this will help our company to get better sales of our own product.

Marketing and Strategic Alliances

Floomajuice will not leave any natural stone unturned in the result of reaching the targeted audience. We will promote the product using strategic combination of electronic advertising, print media and outdoor press. we use television advertisements over the news, health insurance and entertainment stations. We will place advertisements in newspapers i. e. Good house Keeping, Sky Publication, Sky Activities, BBC Top Gear, Reader's Break down and Men's Health insurance and news paperwork like Sun, Metro, Guardian etc. . we will also put ads in Sunday special edition news papers which can only help us to attain large number of audiences.

We will use social marketing like Tweeter, Face e book for promoting our Floomajuice product. We will use outdoor advertising like billboards, that will have attention of the audience. We will also put promotional retailers near major supermarkets and offer free sampling of the Floomajuice products.

2A.

An important step to market marketing and sales of Floomajuice selection of products is to select appropriate marketing. .

Below are the positives and negatives of using various multimedia to promote Floomajuice the following:

Newspapers

Newspapers will be the most traditional ways of promoting business and recognition on the list of targeted audience.

The benefits of Newspapers are

Newspapers allow us to reach large number of people as everyone loves to read magazine.

We will hold the overall flexibility in deciding how big is placing the advertising in the newspapers.

We will contain the advantage of sharing with the customers about our product by using large space in the paper.

Quick turn-around helps our advertising echo the changing market conditions. We are able to opt to run our advertisement today can maintain customer's hands in a day or two.

Exposure to your advertising is not limited. Customers can get back to see our advertisement again and again if indeed they want to.

Disadvantages

Publishing ad space can be costly depending on day we decide to publish.

Our ad must compete keenly against the clutter of other opponents of advertising.

Poor photo reproduction can limit the creative imagination of our ad in the papers.

Newspapers are highly visible medium and our competitors can quickly behave and publish a much better ad in order to compete with our ad

Magazines

Magazines are more focused, more expensive and are alternative to newspaper advertising. This medium of advertising helps our company to reach highly targeted viewers.

Advantages of using publications as medium of advertising are

It allows our company to have better targeting of audience as we have the choice to choose magazine publications that serve our specific audience.

High reader participation in magazines meaning more attention is given for our advertisements.

Publishing advertising in newspaper provides better quality of paper, better duplication and color ads. Which will help our company to learn that there surely is a much better product out searching for audiences.

Disadvantages

We need to plan weeks beforehand to publish the advertisement in magazines as they are more competitive and most often booked in months advance.

Publishing ad in publication has limited flexibility in conditions of position and format.

Buying space in magazine to place advertising is higher compared to placing advertising in publication.

Radio

Advertising in radio is an universal medium enjoyed by people at onetime or another throughout the day. It might me at work, home or even while journeying in bus or car.

Advantages of using radio as medium of advertising

Advertising in radio helps us to promote our product to everyone in Scotland.

People tend to react to the advertising as the medium has may seem and voices.

Advertising in radio is relatively cheaper.

Radios have less inflation than those of other marketing.

Disadvantages

As radio listeners are spread over many stations, we must advertise all together on radio several stations to attain our targeted viewers.

Listeners cannot return back and listen to the ad once they miss for the reason that particular time when the advertising is aired.

Radio is a record medium and most listeners listen to radio while they are really doing some or the other work, which means that our ad must go on air more number of times per day.

Television

Advertising on tv gives us the chance to reach large number of people through out the nation in a short period of time

Advantages of advertising on television

Advertising on tv helps to promote our Floomajuice more effectively as it is dependant on image and visible medium and will be offering the capability to convey our subject matter with sight, sound and action.

Television channels like Channel4, e4+1, ITV etc are observed by the majority of the audience. Hence advertising on these stations will promote Floomajuice.

Disadvantages

Advertising about our product on television set is short and may require to put the advertisement multiple times in the required channels.

Advertising on television channels is concentrated in local broadcasts programs and station breaks which people might dismiss them.

Advertising in Commercial breaks are often sold out significantly beforehand.

Advertising on television set is the most expensive medium in terms of airtime, creative and production of the ad

Social Advertising Advertising

Web has revolutionized just how we communicate during the last two decades and now with the proliferation of public media, it offers revolutionized the way we socialize with others. Writing videos, photos, thoughts and sometimes advertising what they love. Since all of this interaction takes place through the networking site and we know a lot of information about an individual, there is a huge prospect of us to personalize and promote Floomajuice products.

Advantages

Lots of folks spend lots of time on social press, and this provides for a terrific way to build

relationships with this clients and individualize our promotional efforts.

If directed at the right audience with the right promotion, it can have cascading effect if customers

share our advertisement/offer with others.

We can generate consciousness about our product indirectly through our own social media profile and

encouraging users to add/like us.

It is relatively cheap and highly personalizable to market on social multimedia.

Disadvantages

Some cultural network users don't pay too much focus on advertising and maybe be switched off in a

negative way

For small businesses, it could be difficult to leverage interpersonal media to build understanding about their

products as it is hard to gain the original momentum

It is important to portray a humane side of the company by creating consciousness and educate the

importance of juices, alternatively than directly trying to sell a particular product

Banner advertising is the oldest form of online advertisement. Some forms of banner advertisements

include vertical ads and top level banners. Sometimes additionally, it may include popups and so forth. Costs for

banner advertising can be click founded or predicated on banner location on the website and also ranges with

number of visitors to the web site.

Advantages

A whole lot of advertising businesses are providing competitive rates for Banner advertising which resulted

in a downward pressure on costs making this medium cheap and effective.

Proper location and well-designed banner advertisements on prominent websites can bring about high traffic rates

to our product.

Effectiveness of the ads may easily be measure and fine-tuned on a regular basis as everything about which banner advertisement was clicked and which website was the advertising on are often available.

We can also focus our banner advertisings on websites most frequented by our targeted customers causing in

better ROI.

Disadvantages

Ill put or too flashy banner advertisements are sometimes viewed as annoyance and can create negative

impression on the brand.

If banner advertisings are put in popups or new glass windows, there is a likelihood that advertisement blockers may

completely stop them

Due to over-saturation of ads and poor designs of banner ads, the convert rates are very low even if

click through rates are high.

3A.

Target Market

Primary

ADULTS: Between 25 to 50 years later years Experts and parents

Becoming more concern about their heath

Preferred organic juices

Chosen rich nourishment than better taste

Concern about price and quality

Secondary

YOUTH: Between 14 to 25 years later years.

Likes to drink cool stuff

Preference depended on fashion

Drink for style

Purchase cheep drink

Easily impact by TV, mag and online advertisement

Strategy

Promotion:

Start brand and product consciousness program by using TV, radio commercials, media paper, mag and web promotional advertising in Scotland beginning of May 2013 to the end of November 2013

Product:

Product range between 200ml, 500ml, 1 liter and 3. 5 liter

Distribution:

We will be using supermarkets and retail stores as our distribution channels.

Promotional Strategy

Promotion

Free Floomajuice offer in major supermarkets in Glasgow, Edinburg, Sterling, Dundee, Perth, Aberdeen and selected stores on June 2013. Free Floomajuice t-shirts will be sent out if customers purchase the product in determined stores. This promotion is only happens on June 2013.

Public relation

Publicized the heath facts of natural juice. Relate these facts with Floomajuice to set-up its image as heath and relate with longer life. Consumer health experiences related to Floomajuice might be a good notion to arouse desire for others. Ex lover: Consumer reduces cholesterol by sipping Natural pure Juice.

New interactive website and discussion board will be designed.

Advertising Goal: To focus on the health fact of Natural Floomajuice.

Persuade: Drink Floomajuice consistently to derive advantages of natural goodness.

Remind: Make consumers think and get accustomed to the Floomajuice product.

Floomajuice will produce Natural juice at a more sensible price than other manufactured drink products. Lower budget customer cannot purchase natural juice as a result of high price strategy. There is absolutely no company in the market at the moment that competes with Floomajuice products that happen to be natural and clear of unnatural chrematistics. Our aim is to make customers switch over to Floomajuice and get new market as well.

Reasonable pricing will change the market talk about on Floomajuice. Floomajuice will need over major area of the market show.

Floomajuice will offer combination of the greatest quality and the best service.

Price strategy is based on customer value.

Advertising:

Floomajuice will be the first 100 % pure natural juice heading to be unveiled in Scotland. Most of the consumers have no idea about how it tastes and what are the health ramifications of this juice are.

Sales Promotion

In store sampling program: Sampling price strategy

Public Relation

Stories about Floomajuice New health advantages and research findings

Development of new Floomajuice website includes online community and interactive futures.

Direct Marketing

Television, Radio, papers and periodicals will be use to advertise Floomajuice in

Scotland. Heath benefit for the drinking Floomajuice will be the key emphasis of the ad.

Feedback from customers

Conducting concentrate group to investigate the Floomajuice for future product development.

4A.

Market and External environmental factors

People in Scotland spend more on fruits and vegetables, this says us that people are more health mindful. so our product can derive gain for this in Scottish market.

Social and ethnic factors

Scotland has a multisocial society so that it has different types of consumer with esteem to

their religion and diet plan. But these times' individuals are more conscious about their health. This is because of education and awareness everywhere. Consumers requirements for foods, fruits and juices which are more nutritive and offer health benefits. The individuals belong to different group of classes' i. e. higher class, middle income and low course but everyone is sensible about his / her health. So consumer may participate in any of the abovementioned classes, his maximum expenses is on fruits & vegetables.

Technical Factors

Technology is changing daily. Due to advancement in technology healthy and nutritive drink can be extracted from different fruits. Attractive packing and labeling also takes on a vital role in product promotion, the technology for which is easily available.

Legal Factors

Political forces tend to be more concerned about the people's health. It has transferred a Food and Drugs take action under which it includes clearly defined it terms and conditions which are more focused on health and diet. But now federal has been evolved recently. It may make some changes in the Take action, but the changes will definitely be in favor of consumer's health.

Needs of different aim for segments are as follows

Health

Consumers have become increasingly health conscious creating a demand for more healthy products. They know about the fact that carbonated drinks do not provide essential nutrients, this causes these to choose juice or normal water as drink alternatives.

Convenience

Customers demand proper presentation for split activities. They addresses this example by creating the same products in several packaging. For instance, some juices can be purchased in larger containers for home and also lunchtime size boxes.

Taste

Taste is vital for many consumers as it is among one of the top explanations why they choose the product.

Age Appropriate

Youth is one of the major sections for beverage utilization in Scotland. Adults would also be our major market as they are very health conscious and with all the benefits that Floomajuice has in it and sure will be a successful product in Scotland.

SWOT Analysis

Strengths

Floomajuice selection of products are made of fresh fruit juice rather than for concentrate.

Floomajuice is on top of minerals and full of energy.

Floomajuice is listed sensible and has attractive product packaging.

Our product is health mindful and anti-oxidant.

Weaknesses

New brand product in market.

Not easy for customers to change from other regular brand of juice.

Opportunities

Floomajuice brand may become major competitor on the market.

Threats

Competitors would create same kind of products directly into market.

MARKETING STRATEGIES

HEALTY CONSCIOUS: Between 14 to 60 year's old time Health professionals and people who are conscious or want to improve their health.

Find solution for health problem

Heart, malignancy, hardening of the arteries and related diseases

Influence by the fact and clinical research

Want to live longer

Don't care about price

Concern quality minerals

Brand image is important

5A.

Marketing Implementation Schedule

Media

May

2013

June

2013

July

2013

Aug

2013

Sept

2013

Oct

2013

Paper

X

X

X

X

X

X

TV

X

X

X

X

X

X

Radio

X

X

X

X

Web

X

X

X

X

X

X

Free Sampling

X

Promotion Timing Chart

Media

Rate

Number

Total Cost

May

Jun

Jul

Aug

Sep

Oct

News Newspaper and Publication ads

Metro Media Paper

X

X

X

X

X

X

Sun Reports Paper

X

X

X

X

X

X

Guardian News Paper

X

X

X

X

X

X

Weightwatchers' Magazine

X

X

X

Women's Health

X

X

X

BBC Good Food

X

X

X

Men's Health

X

X

X

Slimming World

Magazine

X

X

X

TV

commercials

Heath

programs

X

X

X

News

X

X

X

Radio

Capital FM Scotland

X

X

X

X

X

X

Absolute Radio

X

X

X

X

X

X

Sooth Radio UK

X

X

X

X

X

X

Billboards

Subway

X

X

X

X

X

X

Shopping Malls

X

X

X

Bus Stations

X

X

X

Free

Sampling

Sainsbury Supermarkets

X

Morrison Supermarkets

X

ASDA Supermarkets

X

Web

MSN

X

X

X

X

X

X

Google

X

X

X

X

X

X

Face book

X

X

X

X

X

X

Tweeter

X

X

X

X

X

X

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