Floomajuice will be marketed in Scotland as Scottish people spend a lot on juices. As Floomajuice being very delicious and is also also wholesome, has less calories as its not made from concentrate. Floomajuice selection of refreshments also helps people in controlling cholesterol and reduces the risk of cancers. Our product is directed to attain all generation targeted audiences, primarily focusing on medical and taste conscious people of Scotland.
Floomajuice will be distributed whatsoever local stores and supermarkets throughout Scotland, this will help our company to get better sales of our own product.
Floomajuice will not leave any natural stone unturned in the result of reaching the targeted audience. We will promote the product using strategic combination of electronic advertising, print media and outdoor press. we use television advertisements over the news, health insurance and entertainment stations. We will place advertisements in newspapers i. e. Good house Keeping, Sky Publication, Sky Activities, BBC Top Gear, Reader's Break down and Men's Health insurance and news paperwork like Sun, Metro, Guardian etc. . we will also put ads in Sunday special edition news papers which can only help us to attain large number of audiences.
We will use social marketing like Tweeter, Face e book for promoting our Floomajuice product. We will use outdoor advertising like billboards, that will have attention of the audience. We will also put promotional retailers near major supermarkets and offer free sampling of the Floomajuice products.
An important step to market marketing and sales of Floomajuice selection of products is to select appropriate marketing. .
Below are the positives and negatives of using various multimedia to promote Floomajuice the following:
Newspapers will be the most traditional ways of promoting business and recognition on the list of targeted audience.
Newspapers allow us to reach large number of people as everyone loves to read magazine.
We will hold the overall flexibility in deciding how big is placing the advertising in the newspapers.
We will contain the advantage of sharing with the customers about our product by using large space in the paper.
Quick turn-around helps our advertising echo the changing market conditions. We are able to opt to run our advertisement today can maintain customer's hands in a day or two.
Exposure to your advertising is not limited. Customers can get back to see our advertisement again and again if indeed they want to.
Publishing ad space can be costly depending on day we decide to publish.
Our ad must compete keenly against the clutter of other opponents of advertising.
Poor photo reproduction can limit the creative imagination of our ad in the papers.
Newspapers are highly visible medium and our competitors can quickly behave and publish a much better ad in order to compete with our ad
Magazines are more focused, more expensive and are alternative to newspaper advertising. This medium of advertising helps our company to reach highly targeted viewers.
It allows our company to have better targeting of audience as we have the choice to choose magazine publications that serve our specific audience.
High reader participation in magazines meaning more attention is given for our advertisements.
Publishing advertising in newspaper provides better quality of paper, better duplication and color ads. Which will help our company to learn that there surely is a much better product out searching for audiences.
We need to plan weeks beforehand to publish the advertisement in magazines as they are more competitive and most often booked in months advance.
Publishing ad in publication has limited flexibility in conditions of position and format.
Buying space in magazine to place advertising is higher compared to placing advertising in publication.
Advertising in radio is an universal medium enjoyed by people at onetime or another throughout the day. It might me at work, home or even while journeying in bus or car.
Advertising in radio helps us to promote our product to everyone in Scotland.
People tend to react to the advertising as the medium has may seem and voices.
Advertising in radio is relatively cheaper.
Radios have less inflation than those of other marketing.
As radio listeners are spread over many stations, we must advertise all together on radio several stations to attain our targeted viewers.
Listeners cannot return back and listen to the ad once they miss for the reason that particular time when the advertising is aired.
Radio is a record medium and most listeners listen to radio while they are really doing some or the other work, which means that our ad must go on air more number of times per day.
Advertising on tv gives us the chance to reach large number of people through out the nation in a short period of time
Advertising on tv helps to promote our Floomajuice more effectively as it is dependant on image and visible medium and will be offering the capability to convey our subject matter with sight, sound and action.
Television channels like Channel4, e4+1, ITV etc are observed by the majority of the audience. Hence advertising on these stations will promote Floomajuice.
Advertising about our product on television set is short and may require to put the advertisement multiple times in the required channels.
Advertising on television channels is concentrated in local broadcasts programs and station breaks which people might dismiss them.
Advertising in Commercial breaks are often sold out significantly beforehand.
Advertising on television set is the most expensive medium in terms of airtime, creative and production of the ad
Web has revolutionized just how we communicate during the last two decades and now with the proliferation of public media, it offers revolutionized the way we socialize with others. Writing videos, photos, thoughts and sometimes advertising what they love. Since all of this interaction takes place through the networking site and we know a lot of information about an individual, there is a huge prospect of us to personalize and promote Floomajuice products.
Lots of folks spend lots of time on social press, and this provides for a terrific way to build
relationships with this clients and individualize our promotional efforts.
If directed at the right audience with the right promotion, it can have cascading effect if customers
share our advertisement/offer with others.
We can generate consciousness about our product indirectly through our own social media profile and
encouraging users to add/like us.
It is relatively cheap and highly personalizable to market on social multimedia.
Some cultural network users don't pay too much focus on advertising and maybe be switched off in a
For small businesses, it could be difficult to leverage interpersonal media to build understanding about their
products as it is hard to gain the original momentum
It is important to portray a humane side of the company by creating consciousness and educate the
importance of juices, alternatively than directly trying to sell a particular product
Banner advertising is the oldest form of online advertisement. Some forms of banner advertisements
include vertical ads and top level banners. Sometimes additionally, it may include popups and so forth. Costs for
banner advertising can be click founded or predicated on banner location on the website and also ranges with
number of visitors to the web site.
A whole lot of advertising businesses are providing competitive rates for Banner advertising which resulted
in a downward pressure on costs making this medium cheap and effective.
Proper location and well-designed banner advertisements on prominent websites can bring about high traffic rates
to our product.
Effectiveness of the ads may easily be measure and fine-tuned on a regular basis as everything about which banner advertisement was clicked and which website was the advertising on are often available.
We can also focus our banner advertisings on websites most frequented by our targeted customers causing in
Ill put or too flashy banner advertisements are sometimes viewed as annoyance and can create negative
impression on the brand.
If banner advertisings are put in popups or new glass windows, there is a likelihood that advertisement blockers may
completely stop them
Due to over-saturation of ads and poor designs of banner ads, the convert rates are very low even if
click through rates are high.
ADULTS: Between 25 to 50 years later years Experts and parents
Becoming more concern about their heath
Preferred organic juices
Chosen rich nourishment than better taste
Concern about price and quality
YOUTH: Between 14 to 25 years later years.
Likes to drink cool stuff
Preference depended on fashion
Drink for style
Purchase cheep drink
Easily impact by TV, mag and online advertisement
Start brand and product consciousness program by using TV, radio commercials, media paper, mag and web promotional advertising in Scotland beginning of May 2013 to the end of November 2013
Product range between 200ml, 500ml, 1 liter and 3. 5 liter
We will be using supermarkets and retail stores as our distribution channels.
Free Floomajuice offer in major supermarkets in Glasgow, Edinburg, Sterling, Dundee, Perth, Aberdeen and selected stores on June 2013. Free Floomajuice t-shirts will be sent out if customers purchase the product in determined stores. This promotion is only happens on June 2013.
Publicized the heath facts of natural juice. Relate these facts with Floomajuice to set-up its image as heath and relate with longer life. Consumer health experiences related to Floomajuice might be a good notion to arouse desire for others. Ex lover: Consumer reduces cholesterol by sipping Natural pure Juice.
Advertising Goal: To focus on the health fact of Natural Floomajuice.
Persuade: Drink Floomajuice consistently to derive advantages of natural goodness.
Remind: Make consumers think and get accustomed to the Floomajuice product.
Floomajuice will produce Natural juice at a more sensible price than other manufactured drink products. Lower budget customer cannot purchase natural juice as a result of high price strategy. There is absolutely no company in the market at the moment that competes with Floomajuice products that happen to be natural and clear of unnatural chrematistics. Our aim is to make customers switch over to Floomajuice and get new market as well.
Reasonable pricing will change the market talk about on Floomajuice. Floomajuice will need over major area of the market show.
Floomajuice will offer combination of the greatest quality and the best service.
Price strategy is based on customer value.
Floomajuice will be the first 100 % pure natural juice heading to be unveiled in Scotland. Most of the consumers have no idea about how it tastes and what are the health ramifications of this juice are.
In store sampling program: Sampling price strategy
Stories about Floomajuice New health advantages and research findings
Development of new Floomajuice website includes online community and interactive futures.
Television, Radio, papers and periodicals will be use to advertise Floomajuice in
Scotland. Heath benefit for the drinking Floomajuice will be the key emphasis of the ad.
Conducting concentrate group to investigate the Floomajuice for future product development.
People in Scotland spend more on fruits and vegetables, this says us that people are more health mindful. so our product can derive gain for this in Scottish market.
Scotland has a multisocial society so that it has different types of consumer with esteem to
their religion and diet plan. But these times' individuals are more conscious about their health. This is because of education and awareness everywhere. Consumers requirements for foods, fruits and juices which are more nutritive and offer health benefits. The individuals belong to different group of classes' i. e. higher class, middle income and low course but everyone is sensible about his / her health. So consumer may participate in any of the abovementioned classes, his maximum expenses is on fruits & vegetables.
Technology is changing daily. Due to advancement in technology healthy and nutritive drink can be extracted from different fruits. Attractive packing and labeling also takes on a vital role in product promotion, the technology for which is easily available.
Political forces tend to be more concerned about the people's health. It has transferred a Food and Drugs take action under which it includes clearly defined it terms and conditions which are more focused on health and diet. But now federal has been evolved recently. It may make some changes in the Take action, but the changes will definitely be in favor of consumer's health.
Consumers have become increasingly health conscious creating a demand for more healthy products. They know about the fact that carbonated drinks do not provide essential nutrients, this causes these to choose juice or normal water as drink alternatives.
Customers demand proper presentation for split activities. They addresses this example by creating the same products in several packaging. For instance, some juices can be purchased in larger containers for home and also lunchtime size boxes.
Taste is vital for many consumers as it is among one of the top explanations why they choose the product.
Youth is one of the major sections for beverage utilization in Scotland. Adults would also be our major market as they are very health conscious and with all the benefits that Floomajuice has in it and sure will be a successful product in Scotland.
Floomajuice selection of products are made of fresh fruit juice rather than for concentrate.
Floomajuice is on top of minerals and full of energy.
Floomajuice is listed sensible and has attractive product packaging.
Our product is health mindful and anti-oxidant.
New brand product in market.
Not easy for customers to change from other regular brand of juice.
Floomajuice brand may become major competitor on the market.
Competitors would create same kind of products directly into market.
HEALTY CONSCIOUS: Between 14 to 60 year's old time Health professionals and people who are conscious or want to improve their health.
Find solution for health problem
Heart, malignancy, hardening of the arteries and related diseases
Influence by the fact and clinical research
Want to live longer
Don't care about price
Concern quality minerals
Brand image is important
Marketing Implementation Schedule
Metro Media Paper
Sun Reports Paper
Guardian News Paper
BBC Good Food
Capital FM Scotland
Sooth Radio UK