One definition of advertising is: "Advertising is the non-personal communication of information usually payed for and usually persuasive in nature about products, services or ideas by identified sponsors through the various marketing. "(Bovee, 1992, p. 7) Now let's take this statement apart and find out what this means.
Advertising is bringing something and service to the attention of potential and current customers. Advertising is targeted on one particular service or product. Thus, an advertising arrange for one product might be very different than that for another product. Advertising is typically done with signs or symptoms, brochures, commercials, immediate mailings or e-mail text messages, personal contact, etc.
The first assumption that was queried related to purchasing itself, in terms of what advertising would achieve if it was effective. This assumption was advertising achieved the alteration. In the sense of switching loyal end user of the other brand to faithful users of the brand publicized. We pointed out that this pattern, though it could on occasion be f9und in real purchasing sequences, was actually quite unusual. It also happen in this case:" I have always bought brand B, but now I have the advertising for brand A has persuaded me that it's better in fulfill my requirement under the advert, so in future I will buy brand A" The advert pointed out that strengthen of the product which suggest it's connecting with the folks.
First, what's "non-personal" advertising? You will find two basic ways to sell anything: in my opinion and non-personally. Personal advertising requires owner and the customer to gather. There are advantages and disadvantages to the. The first advantages is time: the seller has time to go over at length everything about the merchandise. The buyer has time and energy to ask questions, get answers, and study evidence for or against purchase.
Next, the seller can easily discover potential buyers. If you enter a store, you probably don't mind spending time in something that store markets. Street suppliers and door-to-door retailers can merely shout at alternatives, like "McDonalds" shop shop who call out, "I say there, I would like to order food?", or knock at the entranceway and begin their spiel with an attention grabber. Following that on they fit their message to the average person customer, taking on a regular basis a customer is willing to provide them.
Disadvantages do are present. Personal advertising is, normally enough, expensive, since it is labor-intensive and handles only 1 buyer at the same time. Just imagine selling nicotine gum or acoustic guitar picks one-on-one; it could cost a dollar a stick or pick and choose.
In addition, its advantage of time is also a drawback. Personal offering is time-consuming. Offering a stereo system or an automobile can take days and nights, and major computer and aircraft sales may take years.
Nonetheless, although personal offering leads to more rejections than sales, and can be nerve-racking, annoying and ego destroying for the salesperson, when the salesperson is good it is more directed and successful than advertising.
From the above, it would appear that personal selling is much better than advertising, which is non-personal. This is true. Advertising has none of the advantages of personal selling: there may be very little time in which to provide the sales subject matter, there is no way to know just who the customer is or how them is giving an answer to the message, the message cannot be modified in mid-course to suit the customer's reactions.
Then why work with advertising? Because its advantages exactly replace the disadvantages of personal selling and can emulate a few of the advantages. First let's look at the latter.
First, advertising has, relatively speaking, constantly in the world. Unlike personal offering, the sales note and its presentation does not have to be created on the spot with the customer watching. It can be created in as much ways as the writer can conceive, be rewritten, tested, modified, injected with every strategy and appeal known to affect consumers. (Some of the latter is the content of this publication. )
Second, although marketers may not see the specific customer, nor have the ability to enhance the sales message according to that individual's reactions at the time, it can have research about customers. The research can identify customers, find what meaning elements might effect them, and figure out how best to get that note to them. Although the study is meaningless when put on any particular specific, it is effective when applied to large sets of customers.
Third, as well as perhaps of most importance, advertising can be way cheaper per possible client than personal advertising. Personal selling is incredibly labor-intensive, coping with one customer at a time. Advertising handles hundreds, hundreds, or millions of customers at a time, reducing the price per customer to mere pennies. In fact, advertising costs are driven in part utilizing a formula to find out, not cost per possible client, but cost per thousand prospects.
Thus, it would appear that advertising is a good idea as a sales tool. For small solution items, such as chewing gum and electric guitar picks, advertising is cost effective to do the entire selling job. For large ticket items, such as autos and pcs, advertising can do a big area of the offering job, and personal offering is used to complete and close the deal.
Advertising is non-personal, but effective.
Facebook advertising method
The red arrow showing the Facebook advertisement
People treat Facebook as an authentic part of their lives, so you can be sure you are linking with real people who have real desire for your products. Facebook Advertisements provided CM Photographic the ability to focus on their exact demographic - 24-30 12 months old women whose marriage position on Facebook mentioned that these were engaged.
Over 12 months, CM Photographic produced almost $40, 000 in revenue immediately from a $600 advertising investment on Facebook. From the Facebook users who had been aimed to CM Photographic' website from the advertisements, 60% became experienced leads and positively expressed curiosity about more info.
I have found [Facebook Advertisings] SO effective. My business wouldn't be everywhere near where it is today if it weren't for Facebook, and the advertising campaign.
- Chris Meyer, President
From the information given, Facebook Advertising helps it be easy and cost-effective to quickly set up and manage your advertising campaign. G5 found success setting up some Facebook Ad campaigns targeted to university students at 21 campuses prior to Summer months chance for StorQuest self-service storage area facilities. Real-time suggested bids for our auction-based system provided advice that enabled G5 to develop ad effectiveness based on their various targeting filters (get older, school level and location).
The results from StorQuest's Facebook ad advertising campaign were one with their highest performing internet marketing efforts:
Over 50% upsurge in total accommodations versus prior time at the same store.
10% conversion rate from sessions from Facebook Advertisements.
On par with Google AdWords on the cost-per-lead and cost-per-customer basis.
$1. 25 CPC supplied $10. 25 cost-per-lead.
When you have a broader occurrence on Facebook with Facebook Web pages or Facebook Incidents plus advertising for occasion, you can change your advertising communication into a reliable recommendation by including content from a user's friends who are already affiliated with your products. ANA needed this approach by developing a Facebook Page to obtain interested users for on-going messaging opportunities and creating a compelling marketing campaign. ANA used a creative grouping of keywords to target advertising to users specifically interested in going and Japanese culture and developed advertising creative that resonated with the audience.
Average promotions for ANA lead to CTR of 8 - 12%. Facebook Advertising led to a 25% CTR. Conversions resulted in positive ROI which is unique for ANA considering their product is no impulse purchase for many people and Japan is not traditionally seen as a leisure destination.
If the business is running a Facebook Ad Plan, they can choose to target "Social Activities" in their promotions. With this feature allowed, those individuals who fan the Page could see the Ad shown among their Reports Feeds. Companies can also use the Facebook messaging system to communicate with their "lovers. "
Banner advertising method
The Arrow demonstrating the banner advertising method
A banner advertisement can be an image shown on the webpage to promote purposes. Along with animation, contemporary advertisement banners often use simple varieties of interaction as a lure, taking benefits of plug-ins such as Flash and Shockwave to create banner-based game titles.
As you can view, advertisers deducted that banner ads were not as effectual as full-page magazine advertising or 30-second Television set commercials. At the same time, there was an unbelievable glut of advertising space, a large number of sites possessed a million or more web page impressions available monthly, and companies like DoubleClick begun collecting these sites into massive pools of banner-ad inventory. The financial rule of "supply and demand" works the same way on the net as it can everywhere else, therefore the rates paid for banner advertising commenced to plummet.
Undoubtedly you know very well what banner advertising are; you've seen many ones as you've surfed across countless websites. You might have already clicked on a number of them. Banner advertising take different shapes and sizes, and many forms and styles, nonetheless they share a common goal: attracting guests!
Banner advertising usually contain images, sometimes they are entirely text among others they use images and text. The primary notion of a banner advertisement is to present a fascinating idea to the surfer and also have them click on it for more information, leading these to the advertiser's site.
Banner ads come in many sizes, the most popular, is a complete banner (468 x 60), but all styles are being used. Some people declare you should stay away from using full banner advertisements because they are already so common that a lot of surfers prevent them.
Obviously putting banners that advertise your site on other websites costs money. There are several ways of paying for this type of advertising. You may ppc on the banner; per thousand clicks; per sales to guests directed for you, or another form.
How much banner ads work for you will be based upon a variety of things? Where you place the advertising, how relevant the websites hosting the advertising are to your site; what your advertisements look like, how appealing they are simply; how clear they can be in what you are advertising, etc.
Placing the advertisings on sites related to yours is vitally important, i. e. people surfing for watches will most likely not be interested in an advertising for parachutes.
Your ads should be attractive, preferably animated, clear and the point. They should be advertising a specific product or service, not only the name of your site. People who click on the ad can find the product or service in question with relative ease. Ideally, the advertising should lead right to it.
Pop-up advertising method
A pop-up ad is an advertising that "arises" in its own window when you go to a page. It obscures the Web page that you will be trying to read, and that means you have to close the windows or move it out of the way. Pop-under advertising are similar, but place themselves under this content you want to read and are therefore less intrusive.
A typical site with two pop-up advertising that appear on top of the home page
A pop-up advertisement is a pop-up home window used for advertising. When this program is initiated by some end user action, such as a click or a mouse over, a home window containing an offer for some product or service shows up in the foreground of the visible program. Like all pop-ups, a pop-up advertising is smaller than the background interface - windows that fill the user user interface are called substitution interfaces - and usually resembles a small browser home window with only the close, minimize, and maximize options at the top. A variation on the pop-up advertising, the pop-under, is a home window that lots behind the Web page you are viewing, only to appear when you leave that Site.
Pop-up and pop-under advertisings annoy many users because they mess up the desktop and remember to close. However, they may be much more effective than banner advertising. Whereas a banner ad could easily get two to five clicks per 1, 000 impressions, a pop-up advertisement might average 30 clicks. Therefore, advertisers are prepared to pay more for pop-up and pop-under ads. Typically, a pop-up advertising will pay the Web site four to 10 times more than a banner ad. That's the reason the thing is that so many pop-up advertising on the Web today.
Pop-up house windows come in a variety of shapes and sizes, typically in a scaled-down web browser home window with only the Close, Minimize and Maximize orders.
There is a solid resentment by some Web surfers towards pop-up advertising. Marketers often don't realize the ill-will produced by pop-ups because it is simpler to click on the "close" button than send an email to complain. What can frequently be seen is an above-average click-through rate, although some of this will come from "false positives, " unintentional clicks when the pop-up gets in the way of the desired aim for. Promoters can get an improved picture of the potency of pop-up advertising by watching conversion rates and profits on return (ROI).
Pop-up ads are not popular with the common Web surfer, and there are several products that disable them, such as Pop-up Stopper, Pop-up Killer, and Pop-up Annihilator. One thing to consider in that program is the capability to distinguish between user-initiated pop-up windows among others, because many other applications (such as Webcast s, for example) make use of pop-up windows. In case a pop-up stopper power can't notify the difference between a pop-up window that an individual has wanted and an unsought pop-up advertising, the program could cause more problems for an individual than it solves.
The advantages and downside of Facebook advertising method
CHAN JIA JUN
And remember how the way to improve this method to attract the eye of individuals and other u can understand
The benefits and downside of Banner advertising method
Chan JIA JUN
And remember how the way to improve this method to attract the eye of people and other u can understand
The advantage and disadvantage of pop-out advertising method
Chan Jia Jun
And remember how the way to boost this method to attract the eye of individuals and other u can understand
Conclusion
Lai kai lin
Need to cover and talk about u
The different between online and common advertisement
What you more prefer on (common and online)+ why
If only have 3 type of method that I mention, what online advertising method you will choosing
Reference Link
Pop-out advertisings method
http://computer. howstuffworks. com/web-advertising. htm/printable
Facebook advertisings mathod
http://www. facebook. com/advertising/?campaign_id=217255663720&placement=exact&creative=5813419712&keyword=facebook+ads&extra_1=334da685-4df4-51c9-6341-0000076a659a
http://goabroad. zhishi. sohu. com/question/65860980. html
http://www. wsu. edu:8080/~taflinge/addefine. html
http://www. speedace. info/advertising. htm
http://internet-business-advertising. com/
http://mk-mk. facebook. com/adsmarketing/index. php?sk=success
Lai kai lin
This no need do
