KEYWORDS
Online Shopping, Online Presents, Online Purchase.
ABSTRACT
After Internet progress, the majority of the dimensions of the lives such as education, business, communication, etc. , were surpassed by this new happening. One of these sizes is to deal with online buying of different products and services. This newspaper describes the many ways of shopping and mailing gift ideas online. This paper will also discuss the various web advertising techniques and tools used to bring traffic to the web site.
HISTORY
In 1990 Tim Berners-Lee created the first INTERNET server and internet browser. It exposed for commercial use in 1991. In 1994 other advancements took place, such as online banking and the opening of an online pizza shop by Pizza Hut. Throughout that same season, Netscape created SSL encryption of data transferred online, which has become needed for secure online shopping. Also in 1994 the German company Intershop released its first online shopping system. In 1995 Amazon launched its online shopping site, and in 1996 eBay came out. [1]
PROBLEM STATEMENT
The idea of grab and cover has generated to facilitate the clients who don't have much time to visit on the market and seek out different items to gift themselves. This website will bring all the gift idea items twisted and delivered in your doorstep. All you need to do is merely grab the gift idea and go directly to the party without being indulged in inconvenience of leaving your place, reach to the required shop, get the item, get it covered and then go to the party. This complete process is even most detrimental if you are involved in office and family concerns. But still, you can't dismiss this event. We will also help out with making your personal days like i. e anniversary, birthdays, happenings a memorable one. We provides the secure and trusted shopping and shipment mechanism by satisfying the right requests at right time.
RESEARCH OBJECTIVES
In this research, we've three targets.
First Target: The first target of our research is to learn all the needs of customers regarding online shopping.
Second Aim: The next objective of the research is to provide such a marketing device that could bring enough traffic in to the website through internet affiliate programs, Google Advertisement sense and other public marketing networks.
Third Objective: The third objective of your research is to design a model to provide the customers a secured online shopping experience.
SCOPE AND LIMITATION
In this research, we have analyzed different ways of online shopping and concentrated particularly on gifting the products and their wrapping material. This research does apply in Pakistan and other countries very much like it where online shopping is effective & most common mode of buying. Our products will mainly consists of the many categories that the individuals usually purchase for gifting purposes.
The proposed model software can be executed through google websites, different website making programs, or using coding languages such as HTML, ASP. NET, C#, Dreamweaver etc. How big is sample in our study is 100. The syndication of questionnaire was done only in Karachi that will be another restriction for the study.
INTRODUCTION
In online buying security is one of the major concerns of almost all of individuals.
Through our suggested model in this research newspaper, customers can easily perform a web transaction. They are able to buy different gift items for his or her loved ones. This site includes various products from different brands and categories. Customer can also choose the various wrapping paperwork to get their gifts wrapped. Moreover, this amazing site will include other ways of marketing and can provide a system for individuals to meet online and talk about their activities around the things they have bought before and which types of items are well suited for which occasions.
We have also included payment mechanism through bank cards using PayPal, as this is recognized as the most dependable mechanism for online obligations by the individuals across the globe.
TOP 10 EXPLANATIONS WHY ONLINE SHOPPING MAY BE THE BEST
Because of many Benefits of SHOPPING ON THE INTERNET more and more people these days favor Online Shopping over normal shopping. You will find multiple reasons why I believe online shopping is a good too.
1) Convenience: The capability of this method of shopping is exactly what I love best about any of it. Where else is it possible to do shopping even a midnight using your night suit? There is no need to hold back in a series or wait around till the shop assistant is ready to help you with your buys. You can certainly do your shopping in minutes although you may are busy aside from conserving time and steering clear of crowds. Online shops give us the chance to shop 24 x 7 and also compensate us with a 'no pollution' shopping. There is absolutely no better destination to buy information products like e-books. Soon after the payment is made you can download the info. And downloadable items purchased online eliminate the need for any kind of material goods whatsoever.
2) Better Prices: Another thing which fascinates me is the cheap deals and better prices I get from online stores because products come for you direct from the maker or seller without middlemen engaged. Many online shops offer discounts and rebates. Apart from this, the Online Store is only required to collect sales tax if they have a physical location inside our status even if we buy from a store across the world.
3) Variety: The options you can get for products are amazing. You can get several brands and products from different sellers at one place. You can get in on the latest international tendencies without spending money on airfare. If you shop online, you can shop from suppliers in other parts of the united states or even the world without having to be tied to geographic area. These stores provide a far greater collection of colors and sizes than you will find locally. Apart from that, How many times own it happened that you spend your money achieving an area shop only to find that the product you need has gone out of stock? Some online shops have a provision to accept orders without stock and dispatch it across for you when the stock becomes available. You also have the option of taking your business to some other online store where in fact the product is available.
4) Send Gift ideas: Online Shopping makes sending gifts to family members and friends easy, irrespective of where ever before they stay. Now there is no need of making distance an excuse for not mailing a present on events like Birthday, LOVED-ONE'S BIRTHDAY, Marriage, ROMANTIC DAYS CELEBRATION, Mother's Day etc.
5) Fewer Expenses: Often when we choose for classic shopping we tend to spend much more than the required shopping bills on things such as eating out, vacationing, impulsive shopping etc.
6) Contrast of Prices: Web stores make evaluation and research of products and prices possible. Online stores also provide you with the ability to share information and reviews with other purchasers who have firsthand experience with a product or store.
7) Crowds: If you're like me, you want to enough time crowds when you do the shopping. Especially during Festivals and Special happenings the crowds can really give a brain ache. Crowds pressure us to execute a hurried shopping most of the time. For me grumpy or bothersome people and the ones who smell bad are a huge switch off. Crowds also develop a problem when it comes to finding a parking place near by where you want to look and heading back to your vehicle later packed with shopping handbags.
8) Compulsive Shopping: Often when we go out on Shopping we finish up buying things which we do not require due to shop keepers up selling skills. Sometimes we even compromise on our selections because of the lack of choices in those outlets.
9) Buying Old or unused Stuff at low prices: Online Shops make it possible for us to buy old or unused products at rock bottom prices. If we want to buy antiques there is absolutely no better options than online stores.
10) Discreet Acquisitions: Some things are better done in privacy. Web stores are also best for discreet buys like sex toys, sexy lingerie and so on. Online Shops permit me to acquire under garments and lingerie minus the embarrassment that there are several people watching me and my options. [2]
PRIMARY RESEARCH
Primary research has been conducted in two parts.
Website designing considerations and revenue creating mechanisms searched from different websites and also what has been educated in our E-Commerce course.
Online journals, articles, e-books, and website blogs.
Survey through questionnaire were conducted with an example of 100 respondents of different sections such as business men, stores, bankers, experts, etc. convenience sampling can be used for sampling and MS Excel is utilized as an instrument for evaluation.
SECONDARY RESEARCH
Secondary research has been conducted by referring various research paperwork stated in the books review & reference point section. These documents are concentrating on online shopping, gift items which are usually purchased & its security. We have utilized these paperwork to propose our model, responding to security issues, and exactly how it can be a best fit for our environment.
TARGET AUDIENCE
In modern times, online shopping is becoming popular; however, it still suits the center and upper school. To be able to shop online, one must be able to get access to some type of computer, a bank account and a debit cards. Shopping has evolved with the progress of technology. Relating to research found in the Journal of Electronic Business, if one focuses on the demographic characteristics of the in-home shopper, in general, the higher the level of education, income, and profession of the top of family members, the more favourable the belief of non-store shopping. , Enrique. (2005) The Impact of Internet Individual Shopping Patterns and Demographics on Consumer Mobile Buying Behaviour. Journal of Electronic Commerce Research, An influential factor in consumer frame of mind towards non-store shopping is contact with technology, since it has been demonstrated that increased exposure to technology escalates the probability of growing favourable behaviour towards new shopping channels.
Online shopping widened the mark audience to men and women of the center class. At first, the main users of online shopping were teenagers with a high degree of income and a university education. This account is changing. For example, in USA in the early many years of Internet there have been hardly any women users, but by 2001 women were 52. 8% of the online population. [3]
LITERATURE REVIEW
More when compared to a Labor of Love: Gender Assignments and Christmas Gift idea Shopping
EILEEN FISCHER and STEPHEN J. ARNOLD, talked about on how Social influences on consumption are increasing attention. The nature and implications of links between gender and Xmas shopping are explored here via a conceptual talk of the relationship, an analysis of interviews with present shoppers, and a field study of gift-buying practices. The contributions of the study are threefold. First, it sheds new light on the stereotype of present shopping in the Holiday framework as "women's work. " Second, the research shows how specific distinctions in gender-related factors have an effect on the original meanings associated with Christmas shopping. Third, the implications of gender for standard consumer activities are developed-gender-related variables (gender, gender-role behaviour, and gender personal information) and their affect on gender-typed consumer behavior are clarified. This research explores buying tendencies of both (male and female), It was concluded that people with more feminine gender identities are somewhat more involved with shopping activity. Communally focused men start shopping preceding and spend more time shopping per recipient. [4]
Markets Product Cards
Jennifer Pate Offen berg suggested that the surprise cards can explores the operation of individual market segments. Patterns of tendencies in markets for specific goods and services offer lessons about the determinants and effects of source and demand, market composition, strategic action, and government regulation. As gift credit cards are booming in reputation, we can connect this to your research project by providing promotion voucher for consumers going to our website and purchasing valuable product and service, this voucher would be based on specific amount that is spend on different product categories. This strategy will also help bring enough traffic to our website. [5]
Dynamic Conversion Tendencies at E-Commerce Sites)
Wendv W. Moe and Peter S. Fader, explored how this paper develops a model of conversion action (i. e. , changing store appointments into acquisitions) that predicts each customer's possibility of purchasing predicated on an observed background of appointments and purchases. They offer an individual-level probability model that allows for different forms of customer heterogeneity in an exceedingly adaptable manner. This model is based on 6 steps:
Baseline probability of purchasing
Positive visit effect on purchasing.
Negative purchasing-threshold influence on purchasing
Heterogeneity in visit results and buy thresholds
Evolving effects over time
Hard-core never-buyers
As this model catches the key behavioral elements root the change process and can be easily designed for theory assessment using richer datasets as they become available. By applying this model we can differentiate our real customers, as customer have different known reasons for going to a retail site, therefore it is important to comprehend and take into account various habits in the relationship between visiting and purchasing. [6]
The Role of Online Buying Experience as a Competitive Gain: Research from Third- Party Ratings for E-Commerce Firms
Suresh Kotha, Shivaram Rajgopal (College or university of Washington), & Mohan Venkatachalam (Duke School) examines whether the quality of online buying experience represents a competitive benefit for Internet businesses focused on business to consumer ecommerce, This informative article is based on Five Proportions of Online Buying Experience Tracked by Gomez(Advisors), which are: [7]
Web Site Usability (Convenience)
On-site Resources (SELECTION)
Customer Assurance (TRUST)
Relationship Services (REL)
Price Leadership (COST)
Creating a gratifying internet shopping experience via atmospheric variables
Letecia N. McKinney (University or college of Wisconsin-Madison, Section of Consumer Research, and Madison, WI, USA) talks about the atmospheric parameters that contributed to satisfaction for internet consumers with different orientations toward shopping. This research provides an improved knowledge of internet consumers and their behavior available on the market. Specifically, there is a need to judge the effect of the internet shopping environment on consumer patterns. The web shopping environment communicates image through product and site offerings and often influences consumers' satisfaction. Furthermore, the need for research regarding shopping orientation results from variations between consumers. If all consumers were the same there would be no need for segmentation nor different products and services because all stimuli could be identical. As it is helpful in identifying strategies to gratify internet consumers predicated on their viewpoints and thoughts about shopping. More importantly, it identifies specific target market segments that product offerings and services are differentiated. [8]
Probabilistic Goods: AN INNOVATIVE Way of Selling Products and Services
Scott Fay, Jinhong Xie Department of Marketing, University of Florida, Gainesville, Florida 32611, identifies a unique kind of product or service offering, termed probabilistic goods, and analyzes a book selling strategy, termed probabilistic offering (PS). A probabilistic good is not a concrete service or product but an offer relating a possibility of getting anybody of a set of multiple distinct items. Under the probabilistic advertising strategy, a multi-item seller creates probabilistic goods using the existing distinct products and offers such probabilistic goods as additional purchase alternatives. However, under probabilistic selling, the seller may use the probabilistic good to effectively move some consumers with vulnerable preferences to consume the "inferior" product, which will save you capacity of the "superior" product for consumers with strong personal preferences. [9]
Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Supports by Haubl and Trifts
Gearld Haubl and Valaries Trifts, have investigated the consequences of interactive decision tools in online buying or electric shopping, and found that these two interactive tools are extremely important, RA ( Advice Agent) and CM ( Assessment Matrix. They have got proved these interactive decision tool are beneficial in e- shopping and contributes to an raises in e-shoppers. RA helps display screen the numerous product options, narrowing it to the shoppers preferences, and CM provides an in depth comparison of the picked alternatives and their qualities before a decision is come to. .
E-retailers can be found infinite shelf which provides an individual with the good thing about numerous products, thus increasing the issue for e- shopper to make exact shopping decision, these Interactive decision tools helps capitalize tremendous product information hence converting many traditional shoppers to e-shoppers. [10]
The impact of college or university students' shopping orientations and gender variations on online information queries and purchase behaviours
Yoo-Kyoung Seock and Lauren R. Bailey, have researched that at present high speed wide band internet is more easily utilized at homes and office buildings, Yoo Kyoung Souk and Lauren Bailey accepted the importance of such a technology hence completed survey's and thorough investigation, into the relationship between college students shopping orientations, and the distinctions between male and female college college student' s shopping orientation, information queries and purchase behaviors in the context of Internet shopping. Convenience and recreational orientations were strong predicators for online shopping weighed against single route offline consumers, and one of the seven shopping orientations recognized, shopping self confidence and price awareness received the highest mean score for both male and feminine, implying that online clients shop online to compare prices and offers mainly. [11]
HYPOTHESIS
We will test the hypothesis that there is a huge range of online shopping in Pakistan and other countries provided the right things are delivered to the right customer at right time using a secured medium. We will mainly give attention to gift idea items.
DESIGN MODEL
http://www. navinlama. com/blog/wp-content/uploads/2008/09/ecommerce. jpg
USER INTERACTIONS
Website individual will perform the next steps:
Sign up for an Account
Select product(s)
Select Wrapping Material
Enter Source and Vacation spot (This can likewise incorporate sender and device emails)
Enter Repayment Details
Send the Product!
INTENDED WEBSITE SECTIONS
Sign Up Section
New users must sign-up for the very first time to chat and take ideas from available users. To be able to purchase products, you need to have an account with the website.
Product Categories Section
This is a local website having multiple products related to different industries e. g.
Fashion
Dresses
Jewelry
Bags
Shoes
Art
Portraits
Sceneries
Eatables
Chocolates
Cosmetics
Makeup
Perfumes
Wrapping Material
Glossy Papers
Cards
Wrapping Types
Cash Item Coupons
(Be aware: Products will also be filtered predicated on the different occasions)
Products Filtration
Following events sections will be included to narrow down the customers search predicated on the occasions:
Birthday
Wedding
Christmas
Thanksgiving
Valentine's Day
AGE GROUPS
15-20
21-30
31-45
45-55
Other: ______________
GENDER
MALE
FEMALE
Reminders Section
Reminders for various incidents may also be delivered to the associates of Grab N Wrap. This can help the member in deciding about the gift items and necessary agreements in advance.
Thank You Section
This website will likewise have a "Say Thank You "section where in fact the receiver of gift idea can say Thank You to the sender. This will help other people to look for the thank you notes and can easily see the impact of different gift items on the receiver. This will help the sender choosing their selection.
Chatter Section
Sender and Receiver will log in to the Chatter section and you will be able to chat with the other person and discuss more about the available products.
Payments Section
Payments will be made through bank cards using PayPal which is recognized as a trusted mechanism.
Recent Products Acquisitions and Best Vendors Section
This section will show the recent conversations on various products that can be gifted on various situations. This will likewise have the list of great seller items in order to improve the confidence of buyers.
Complimentary Section
This section includes the freebies, vouchers, discounts that we will give to our frequent and bulk purchasers.
WEB ADVERTISING TOOLS AND TECHNIQUES
Google Adsense Website Coming up with and INTERNET HOSTING will be utilized to design an online site and place google Advertisements in the website to generate revenue on clicks.
Affiliations programs can even be used to generate revenue.
WEB MARKETING SLOGANS
Our Stores serve a number of products; Dresses, Jewellery, Chocolates, Carriers, Perfumes, Makeup therefore much more.
Are you uninterested in all the normal ribbons and containers???
We offer special wrapping for just about any occasion that would make your present "Out of the ordinary"!!!
We are much more than only a store !!! We'll provide you with the gift you'll always remember.
SURVEY RESULTS AND DISCUSSIONS
CONCLUSION
FUTURE WORK
Future work can be done by adding an "E-Auction" Section based on regions/countries. This might help the customers in undertaking sales and buy with their products. Social media techniques can even be inlayed to bring the users of this amazing site closer.
