Awareness Of Water Purification Technologies Marketing Essay

Marketing is definitely an ancient art work; it's been practiced in one form or other because the days of Adam and Eve. Marketing is a comprehensive term and it includes all resources and set of activities essential to direct and aid the flow of goods and services from companies to consumer along the way of circulation. Its emergence as a management self-control, however it is relatively recent origins. The preindustrial trend world was characterized by agriculture cum Handicraft economy. Practically every village community produced its own Food, clothing, shelter and home equipment. Agriculturist and crafts-Men were the primary producers of this time. The agriculturists, whether he Produced corn or cotton, meats or butter removed the surplus after Reaching his own requirement, in his immediate neighbourhood. In other Words, marketing under those conditions recommended a task of producing the essential needs of life and dangling them with known consumer teams in the immediate neighbourhood. This displayed stage of barter in the analysis meeting. The analysis of marketing was that of money economy. After Second World Warfare, the scale and persona of marketers transformed enormously. Marketing comprises all activities involved in the conviction and satisfaction of consumer needs at a revenue.

With the advancement of globalization, virtually all the companies across borders come up with variety of products with impressive technology. Therefore the consumers have sufficient choice plus they can select the best from the various alternatives available. There emerges the importance of the idea -Awareness-. The understanding has great importance in purchase situations. It offers both Brand recognition as well as technology awareness. If the understanding has an optimistic association with the merchandise, it will in the end result in purchase. It also promotes positive word of mouth communication. A lot of the companies conduct consciousness surveys annually to determine the level of awareness of men and women regarding their brands and other parameters.

This job is centered on the concept awareness, ie Awareness of water purification technology. It also seeks to discover the possible connection between knowing of water purification solutions and purchase of drinking water purifiers.

1. 2 Reason behind selecting the company

Eureka Forbes Small is the Asia's largest direct selling organization. Eureka Forbes is a 1117 crore turnover multi product company that may be regarded as the best drinking water purifier company in India. Eureka Forbes mission is to generate sustainable relationship with customer, as their friend for life. Another factor enticed me towards the business is its best immediate selling techniques. They are having excellent Marketing techniques, which are accepted by marketing experts. Due to these reasons I chosen Eureka Forbes Ltd for the study.

1. 3 Research plan

1st week: Gather general Information and Group structure regarding Eureka Forbes Ltd. .

2nd week: Get hold of Information regarding drinking water purification solutions.

3rd week: Data collection from the homes in Cochin using Questionnaire.

4th week: Data collection from the homes in Cochin using Questionnaire.

5th week: Data collection from the Consumer durable outlets in Cochin using Questionnaire.

6th week: Pick up final inputs from the exterior guide.

1. 4 Backdrop of the Research

The basic aim of all the firms is to build need one of the consumers. As part of this need creation a few of this particular purifier companies aggressively advertise their Opposite Osmosis based normal water purifiers by informing the consumers that RO technology founded water purifier is the best. This stimulates competition in the market. Whirlpool is one of those companies who come up with aggressive adverts. Kent come up with (RO+UV) based drinking water purifiers. Eureka Forbes, the leader in this inflatable water purifiers industry also offers RO based normal water purifiers.

Eureka Forbes's policy is to provide normal water purifiers to the people so that the technology in this inflatable water purifier is suitable to water quality in their respected areas. Since UV technology founded normal water purifiers are suitable to Cochin area, the business doesn't want to confuse the customers of Cochin by forcing Reverse Osmosis established water purifiers. However the competitors take it as a chance by selling RO based purifiers to incorrect customers to gain benefits in a nutshell run. Alternatively, Eureka Forbes still is designed to maintain a long run business made the decision to find out a solution to this dilemma. Here occurs the necessity for the analysis Awareness of Drinking water Purification Technologies and its effect on purchase.

The research is conducted in Cochin which is recognized as one of the lucrative areas for drinking water purifier companies. The study is carried out in two stages. Inside the first period a review is conducted among 200 households in the Cochin area. The complete Cochin area is recognized as the population for the study.

Cochin area is sub divided into five different sub areas; and 40 samples are extracted from each sub area for doing the research. In the next phase of the research a survey is conducted among 11 major consumer durable shops in Cochin.

The research is principally conducted to determine the knowing of water purification systems and its effect on purchase. Another reason behind conducting this sort of research is to determine the movements of water purifiers through consumer durable outlets. Thus the study helps to determine the next information.

Brand Awareness

Technology Awareness

Highest retailing Brand and Highest advertising Technology

No. of users and non users among the topic under study

Reason for sale & Source of purchase

Source of information about Opposite Osmosis

Major rivals and their business

Type of customers and the factors considered by them during purchase

Sales volume monthly form the various consumer durable shops

Product command in direct sales as well as in retail sales

1. 5. Literature review

The differentiate aspect among a range of brands is the kind of technology being utilized. The UV technology, utilized by companies like Eureka Forbes, Sintex Companies and a other smaller players. still, ultra purification membrane technology and change osmosis are now used steadily more.

Adapting to local circumstances The express of this inflatable water and the course of impurities determine the sort of technology befitting a specific region. There are three main types of pollutants - suspended particles, microbiological impurities (which include bacteria, trojans and pyrogens), and excess dissolved salts. A best normal water purification scheme should eliminate all three varieties of pollutants; only membrane technology guarantees that. So far as elimination of pollutants can be involved, UV oxidation is high-quality at getting rid of dissolved organics and bacteria, but is poor at removing dissolved ionised solids and gases, particulates and pyrogens. Ultra filtration membrane devices, on the other hands, are remarkable at removing particulates, bacterias, pyrogens and dissolved organics, though also, they are poor at eliminating dissolved ionised solids and gases. Ultra violet rays fleeting through water render bacterias and infections inert, but they do not eliminate them. Furthermore, Ultra violet rays do not alter the composition of this particular; the overload dissolved salts stay static in your normal water, as before. A UV-based drinking water purifier requires particular clearness of normal water for this to be efficient. If the normal water is dirty, a UV-based purifier will never be very successful. Inlet

The membrane technology has a market only where in fact the water flavour is dreadful (total dissolved solids more than 100). It is needed limited to elements of Gujarat and Uttar Pradesh. On top of that, it can be an inefficient technology because 70 per cent of this place into the system is exhausted as a backwash and only 30 per cent goes through. In India, the primary difficulty for many people is bacteriological fault, as 80 per cent diseases are water-borne. UV remains the most gainful and mass marketable skill.

The question of basic safety offers sufficiently safe drinking water. UV purifiers are not able to cleanse water sufficiently since they do not get gone the pollutants. A membrane technology-based purifier is advanced as the very little pores hinder the pollutants from passing through. In India, depending on site, we must decide the right technology.

The price factor Another issue in the forex market is the purchase price. As it is, consumers are already unwilling to pay out more money than is very essential. And this is where in fact the adherents of the UV technology see their benefit. While UV skill is reasonable, membranes are costly. A lot of the players who use the membrane skills have to provide them from the US which pushes up the price.

1. 6 Declaration of the Problem

Most of the water purifier companies aggressively advertise Reverse Osmosis Technology centered water purifiers. Because of these aggressive advertising the amount of technology understanding and the notion about different normal water purification technology of individuals may vary. Which means company wants to discover the current degree of -Understanding of water purification Technologies-. This research also attempts to learn relationship between knowing of drinking water purification technology and purchase of drinking water purifiers.

Based on the affirmation of the condition discussion, we have reached the next research questions;

1. Do the people are aware of different water purification technologies?

2. Will there be any significant relationship between awareness of drinking water purification technology and purchase of normal water purifiers?

1. 7 Approach to problem


1. To investigate the awareness of water purification solutions.

2. To identify the partnership between technology consciousness and purchase of drinking water purifiers.

3. To learn way to obtain information about Reverse Osmosis Technology

4. To analyze the Brand awareness of Aquaguard.

5. To identify various competitors in product category and their comparative market share

6. To recognize the major factors that have affect on purchase decisions.

7. To learn the fast paced product and technology in consumer durable outlets.

8. To learn the volume of sales per month in consumer durable outlets.


1. There is certainly significant romantic relationship between awareness of UV technology and buy of UV technology structured water purifier

2. There exists significant romantic relationship between awareness of RO technology and purchase of RO technology established water purifier

1. 8 Research Methodology

Research Design

Conclusive research method has been followed for the analysis in order to address my goals more plainly.


1. House keep survey

The human population of the analysis includes five major areas in Cochin.

Disproportionate stratified sampling has been used for selecting the respondents.

The sampling size is 200.

The area of the review is Cochin and nearby places.

2. Consumer Durable shop survey

The population of the analysis includes all the major Consumer durable outlets in Cochin.

The entire population is used for the study.

The area of the analysis is Cochin and nearby places.

1. 9. Methods of data collection

There are two resources for data collection key and secondary I have collected data by making use of the following way.

1. Primary data - Questionnaires and Interview

2. Supplementary data - Employee palm booklet, company websites, company catalogues and various related websites

1. 10Data Examination Tools

Chi-square test

Percentage Analysis

The two important data evaluation tools found in this research are chi-square test and percentage examination. For trials hypothesis chi-square test is used. Percentage analysis is employed for all other analysis.

1. 11 Limitations of the study

The constraints if properly identified help in increasing the crystallized success of the study. Listed below are the main limitations of the current study.

1. Time was a major factor and constraint in the study.

2. The respondents showed reluctance in uncovering some information.

3. Admittance to Consumer durable shops was difficult.

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