The main goals of the businesses of Curves' Fitness which provide its backbone for procedure include: providing a wellness program or strategies which they will offer to various businesses situated and functioning in London; to generate working marriage with five companies in a period of one year; and to broaden their businesses to England by the end of these second time. As the aims illustrate, the company is intended for expanding the reach of the businesses first towards their main location with the expectation that the future will allow the business to be as well employed in Great britain.
FACTORS AFFECTING SUCCESS
In the course of operations of Curves' Fitness, it is also very important to place under consideration that will put the business into the pedestal of success. Among the keys which is influential to success would be marketing services to individuals and companies. It is acknowledged by the company that these set of strategies will be a great asset to the business that may provide its edge against competition. Another factor which is likely to contribute to the success of the business is the recruitment of experienced managerial expertise. This move will ensure the business that the organization is going to be managed by individuals who include the required skills and knowledge to run the sort of business. Determination and hard work of the founders will be another key to an effective performance as the founding team acknowledges the fact that it is them who will be the building blocks of the business and it is them who will make the business enterprise move. The previous factor which is key to the success f the business enterprise is the minimizing of over-all costs. The business enterprise wants economies of size so that they will incur lower costs in their procedures to generate better profit.
MARKETING STRATEGIES
The marketing strategies of the business include its techniques and measures which are executed towards dimensions of individuals, product, place, and advertising which forms part of the company's marketing strategies. The business enterprise should properly deal with their marketing combination in order to come up with strategic formulations which will bring the organization into success.
The company sets too much emphasis in the importance of their employees as they are considered to be the reasons behind better and effective provision of the organization's basic services. The fitness service provided by the business is geared towards serving market segments which are categorized as the category of small to medium sized businesses that they assume would be produced possible through an establishment of the enduring or prolonged relationship with their client data source.
The main procedure of the business enterprise depends on London and in the succeeding years, it will cover all of those other remaining parts of Great britain given the success in its performance. In the complete Britain, 46% of men and 32% of women are obese, and out which 17% of men and 21% of women are situated in London. This amount is sufficient to realize the probable of an exercise business whose market is not segmented because the target market includes all potential businesses. Particular market segments of the business enterprise include commercial employees, manufacturing employees, industry employees, while others.
To set up a brand that is superior in conditions of personality and market appearance, the management of the business enterprise decided to start using a rates strategy which where the prices of the company's basic services are comparable to the costs of the bigger end fitness centers. There will be a 100 pounds every month payment for the employees who decide to avail of the corporate worker program of the fitness center while on the other hands the employer can pay an annual fee of 150 pounds per staff regardless on set up staff has availed of their fitness services. This will likely be used to maintain the company's equipment and continue steadily to provide better service to the general public who patronizes their health and fitness center.
To be bale to help make the open public aware on the living of Curves Fitness, it is regarded that they have to have a proper evaluated and an effective promotional strategy in which they can advertise their products and boost the awareness of their marketplace regarding the lifetime of their business. The company will establish advertising targeted towards their market which is a tri-media promotional campaign appearing on tv sets, radios, and newspapers. Brochures and flyers will also be distributed to provide an awareness plan and client education. Although the company realizes the potency of these media, adverts will only be achieved at a minimum to incur little costs. The company also feels in the energy of person to person as a successful promotional tool, and this technique will be the concentrate of the organization's promotional campaign.
ORGANIZATION STRUCTURE
A carefully designed and well-evaluated organizational composition should be created by the company's management so that you will see proper hierarchy in terms of specialist and syndication of organizational electricity. The organizational composition matrix will provide an illustration of the flow of decision making activities and will determine the levels or position in the complete organization.
The organizational composition of Curves Fitness holds that the principle Executive Officer reaches the top of the business. This goes to show that it is the Chief Exec Officer who's vested with the organizational powers and gets the highest authority and decision making capacity in the whole organization. The Chief Executive Official is accompanied by the Director of Fund and Administration, Director of Health and Wellness Programs, and Director of Sales and Marketing. These three directors carry equivalent positions and are also equivalent in terms of power and capabilities in decision making activities. They record directly to the principle Executive Officer. The Fund and Accounting Office is organised under the guidance of the Director for Fund and Supervision; the Director for Health and fitness Programs directly grips this program Director and the Health and Fitness Specialist; and the Director for Sales and Marketing Director immediately handles the Personnel Manager. These people who were stated report directly to the respective directors of their departments however, not to the Chief Executive Officer. Lastly, the bottom of the organizational chart is made up f the aFitness Centre Manager and three attendees. These employees are the ones in the bottom of the business and are the one with minimal powers in terms of authority and decision making activities which concern the management of the business.
FINANCIAL RESOURCES
Establishing your own business is never a fairly easy task to take care of. Given the complexities of the current economical condition and the global financial crisis, capital requirements are often one of the most complicated sizes for businesses that are just starting. The source of the capital requirements are often too hard to acquire. In the case of Curves' Fitness, the quantity which will be initially needed for operation would most probably be at an estimated 300, 000 pounds. This amount is likely to cover all the original and incidental expenditures which will be incurred as the business enterprise is made and on the first couple of months of its operation. Upon this capital requirement, 200, 000 pounds will be self-funded, that is from the non-public fund of the dog owner. Moreover, the rest of the 100, 000 will be produced possible through a bank loan which is expected to help the owner handle the necessary financial expenses which is necessary for the operation. Roughly about 140, 000 pounds of the initial capital necessity will be allocated for the leasehold improvements which will be very critical for the location of the gym. Furthermore, 75, 000 pounds will be sent out and allocated in the purchase of health club accessories and other facilities needed to be able to supply the service which the business intends to provide the public. The rest of the fraction from the capital requirement will be sued to cover the initial lease and pay spin in a period of the first six months of the business enterprise. The first couple of months of operation is very critical for the company that is why it is vital for the business to have a stable capital necessity to invest in for the operational expenses for up to at least the first half a year.
FINANCIAL ANALYSIS
The management anticipates that the first 3 years of the procedure of Curves' Fitness will show a intensifying financial performance which will be characterized with steady growth of world wide web revenue. The first year might observe small profit because the business enterprise is still paying much for its capital requirement and there are many incidental bills which have to be covered because the business is just starting with its operations. For the first three years of operation, the sales which will be produced from the provision of the overall services is likely to be also progressive starting at 539, 075 pounds on its first season and is expected to develop to 825, 600 on its third year. Moreover, the total operating expenses will stay the same for the first two years which is respected at 300, 600 pounds for the first 2 yrs and on the 3rd calendar year the operating expenses will be reduced to 246, 600 pounds. The operating expenses are anticipated to be lower on the 3rd year because the necessary expenses have been completely paid on the first 2 yrs. The net revenue of the business is also expected to grow over a three calendar year basis. For the first yr, the net profit is likely to be respected at 146, 270 pounds, 223, 238 pounds on its second yr, and 387, 375 on its third calendar year of functions.
TIMELINE
To have the ability to rest assured of timely procedures, the business follows a recognised timeline that will provide a guide for the business enterprise operation. The 1st task which the business will focus on is confirming its perspective, mission, and goals which can actually take a while before being finalized. Another activity will be general market trends which will supply the possibility to explore activities that will generate revenue. Pro-financial accounting and examination will also be done to be bale to adhere to the business's financial requirements and also to job its financial performance in the a long time. The business environment will also be examined and there may also be determining of strategies and business control that will supply the business with a construction for operation. The final process is the documentation and presentation that may embody the overall background of the business.
CONCLUSION
The success of Curves' Fitness is nearly a clear vision in britain market. It's been acknowledged that the united states is hurting a healthcare turmoil which is threatening to the efficiency of the work force. Furthermore, there's also changes with regards to demographics. Combined jointly, these factors will be the basis of the success of the business as such give Curves' Fitness a great probable in britain fitness industry.
