Tetra Pak began in the early 1950s among the first presentation companies for liquid dairy. Is one of three autonomous business organizations that belong to the Tetra Laval Group. The other two are Sidel and DeLaval. Since that time, it has become one of the world's most significant suppliers of presentation systems for dairy, fruit drinks and beverages, and a great many other products. The founder of Tetra Pak, Dr. Ruben Rausing presumed in the driving a car tenet that 'the packaging should save more than it should costs'. He initiated the development of the tetrahedron shaped package. His important idea was to form a tube from a move of plastic-coated newspaper, fill it with the drink and seal it below the liquid level. In this way the life shelf of the liquid could be increased 100 fold. Aseptic technology is Tetra Pak's most outstanding development. When Tetra Pak set up the use of aseptic technology it changed the liquid food industry permanently. In Aseptic Technology process products like dairy are heated for three seconds to a temps between 135 and 150 degrees Celsius, to reduce all micro-organisms. Then the milk is filled into an aseptic package and closed.
This filling up and product packaging technology make it impossible for bacterias to contact the merchandise (milk) and then the product has a shelf life of three to five months without the need for refrigeration or to add preservatives. It will keep even the most perishable liquid foods fresh, delightful and nutritious for weeks, without refrigeration or added preservatives. It allows food to sustain more texture, color, nutrition and flavor. Furthermore, to enhance the quality of the merchandise, aseptic product packaging offers consumer convenience, variety of package shapes and economies in packaging materials and energy. They created the technology in the 1960's and also have continued to develop it since. Due to its innovative influence on milk distribution this product packaging was esteemed by the meals scientists. Therefore in 1989, the Institute of Food Technologists rang aseptic handling and packaging technology first on the list of the ten most significant food science improvements of the century, because of its potential to provide food protection, flavour and nourishment basic safety, and convenience to customers. Lately, in 2007, the business received award as a respected example of sustainability in product packaging at the Product packaging Connection of Canada's 2007 Country wide Product packaging Competition in Mississauga. Out of this humble starting it is becoming one of the world's largest suppliers of product packaging systems for dairy, fruit juices and drinks, soya or other grain-based drinks, ice-creams, water, wine, tomato products, soups, nutritionals, desserts and many other products. (http://www. tetrapak. com/, 28/01/08)
In 1991, at the behest of its business customers Tetra Pak expanded from packaging into liquid food processing equipment, plant executive, and cheese processing equipment. Today, it can be an international company in a position to provide integrated control, packaging, and distribution line and flower alternatives for liquid foods production. The Company also provides services including control and supervision of creation facilities, factory design, employee training, computerized logistic studies and marketing assistance. Tetra Pak widened the product programme with plant executive services and food control equipment including cheese and snow cream manufacturing alternatives. (http://www. tetrapak. com/, 28/01/08)
The company has 77 marketing companies across the world, 59 packaging material crops including licensees, and 12 packaging machine assembly factories. The company has 20 150 employees and achieved in 2001 a world wide web sales of EUR 7. 65 billion. Tetra Pak products are actually bought from more than 165 market segments.
Tetra Pak is displayed through 48 market companies, 68 sales offices, 48 service centers and 17 complex training focuses on the word. Its manufacturing base includes 12 packaging machine assembly factories and 48 creation plants for packaging materials and closures. The company has 20, 250 employees and achieved in 2006 world wide web sales of EUR 8. 533 million. In 2006, the business produced 129, 725 million packages that sent 67, 385 million litres of liquid food products to its consumers in 165 market segments across the world. (http://www. tetrapak. com/ 28/01/08)
Tetra Pak is no longer only synonymous with liquid-food cartons. They now source hundreds of different types of ambient, chilled and clear plastic presentation, from cartons to EBM and Dog or cat containers with multiple product packaging options. They also deliver around 89 billion items of different types of packaging to more than 165 countries and also have experience in packaging almost every type of product, in almost every weather and in virtually all conditions.
Product examples
Tetra Pak carton ambient bundle group include Tetra Common Aseptic, Tetra Brik Aseptic Squareline, Tetra Brik Aseptic Baseline and Slimline, Tetra Prisma Aseptic, Tetra Wedge Aseptic and Tetra Fino Aseptic. Two new packages type in the ambient carton group, the Tetra Aptiva Aseptic, with its unique synthesis of clear plastic top and carton sleeve, and Tetra Gemina Aseptic, with a nice-looking, sloped gable top for better pouring and thin shape.
Tetra Recart is the world's first retortable carton deal suited to canned food such as ready-meals, vegetables, pasta sauces, tomato vegetables, and pet food.
Chilled application systems include Tetra Top, Tetra Brik, Tetra Rex and Tetra Antique. (http://www. tetrapak. com/docs/press/02_Tetra_Pak_today_0001. pdf, 29/01/08)
Tetra Pak created in 2006 a fresh packaging line for the Tetra Common Aseptic 20 ml program in order to meet up with the increasing demand for solo serve caffeine creamers. The brand new Tetra Pak A1/Minuscule operates twice the swiftness of the Tetra Common Aseptic, increasing result from 9, 000 plans per hour for the 25 ml package deal to 21, 600 deals per hour for the 20 ml package deal. Is attractively formed, easy to open up and it has a positive popularity by consumers. (http://www. tetrapak. com/docs/2157en_1low. pdf, 29/01/08)
Tetra Pak has a variety of control equipment that includes separators, homogenisers, heat exchangers, aseptic processing systems, evaporators and circulation equipment. Also it provides plant solutions and much more than 10 product packaging systems for aseptically and pasteurised product packaging products.
The company also provides an array of distribution equipment such as tray packers, roll storage containers, conveyors, crates and film wrappers are developed, produced and advertised by Tetra Pak. (http://www. tetrapak. com/docs/press/02_Tetra_Pak_today_0001. pdf, 29/01/09)
Tetra Brick Aseptic packages have a rectangular brick shape available with different openings and are specifically made to be stacked on the Western european pallet. It is accessible in four different types: Baseline, Midline, Squirreling and Slimily. The basic Tetra Brick Aseptic technology is the same one used to produce Tetra Common Aseptic, Tetra Prism Aseptic, Tetra Wedge Aseptic and Tetra Finn Aseptic packages. The Tetra Brik Aseptic carton (presented in 1969) is the mostly used deal for long-life products. ( http://www. tetrapak. com/docs/2157en_1low. pdf, 29/01/08)
Tetra Common Aseptic: the first package deal launched by the business in 1952 which represents the business's tetrahedral package. this can be a perfect choice for teenagers because the carton has an attractive funny condition, it is simple to drink and carry it and also it is affordable. (http://www. tetrapak. com/docs/2159en_1low. pdf, 29/01/08)
The Tetra Wedge Aseptic package premiered in 1997. Products can be easily recognized on shop cabinets as a result of innovative shape so that it attracts more customers. (http://www. tetrapak. com/docs/2161en_1low. pdf, 29/01/08)
Tetra Fino Aseptic bundle is a carton program with the shape of a cushion. It had been launches in 1997. The Tetra Fino Aseptic packaging system is proficiently for both makers and consumers because it offers good economy. (http://www. tetrapak. com/docs/2160en_1low. pdf, 29/01/08)
Tetra Recant is a carton-based control and presentation system for retorted food produced by Tetra Pak. Using retorting technology or in-container sterilisation, they are now able to provide an alternate presentation solution for a number of food products that contain traditionally been jam-packed in cans or cup jars such as fruits, vegetables, ready meals and pet food.
The Tetra Prisma Aseptic was launched in 1997. Is a unique carton package using its octagonal condition and eight facing sections. The bundle has superb pouring and grip performance. It is ideal for iced tea, iced caffeine, wine, dairy, still drinks and juice beverages. The quantity range is 200 ml, 250 ml, 330 ml, 1, 000 ml and 2, 000 ml. The Tetra Prisma Aseptic presentation system is based on the Tetra Brik Aseptic packaging technology. (http://www. tetrapak. com/docs/2162en_1low. pdf, 29/01/08)
The Tetra Top bundle consists of a unique combo of fibre-based body and involved plastic lid. It had been launched in 1986. It is a square package with rounded edges and has a polyethylene lid. The beginning device makes the package deal easy to be open and reclose. (http://www. tetrapak. com/docs/8690en4_1low. pdf, 29/01/08)
Tetra Gemina Aseptic package is the world's first roll-fed "gable top" with complete aseptic performance for milk and juice. It is a trend for Tetra Pak family because it adds together safeness, convenience and dietary benefits therefore consumers notice as modern and eye-catching.
The Tetra Gemina Aseptic deals are produced, filled up and covered in a new filling machine based on the reliable and confirmed A3/Flex program. (http://www. tetrapak. com/ 29/01/08)
Tetra Aptiva Aseptic: on Apr 2006 Tetra Pak introduces the world's first aseptic carton container, the Tetra Aptiva Aseptic. The merchandise combines the selling point of plastic bottles with the nutritional value and taste of aseptic carton product packaging.
Tetra Aptiva Aseptic is a carton-based offer with a screw lid on a clear plastic top that provides an innovative ambient deal. It was designed as an alternative to plastic containers. The Tetra Aptiva Aseptic presentation system requires less than the half the administrative centre invested for a plastic filling range at an identical capacity.
Tetra Aptiva Aseptic is suitable for the on-the-go beverages market distributed through supermarkets, convenience stores, retail machines and other retail programs. (http://www. tetrapak. com/, 29/01/08)
Integrated liquid food control systems
As a result of customer demand and having less satisfactory competitive products and services on the marketplace Tetra Pak started out developing its own state-of-the-art processing alternatives and design and service complete plant life. They assumed, rightly as it spent some time working out, that in times of ever-tougher competition and higher requirements from consumers, their B2B customers needed more than a packaging company, they needed help and advice. When Tetra Pak technical and sales people discussed presentation needs with existing and potential users they discovered that, as well as carton and bottle design, these were having to discuss the part that the packaging would play in the complete systems process involved with putting the particular liquid manufactured into the packaging. They could note that building a new vegetable or upgrading existing lines was a complicated undertaking, especially if numerous types of equipment were included. So it looked like a natural extension for the business to go from packing into designing, developing and installing the complete integrated processing/packaging system. In doing this they might be offering their customers a total solution business process offering. Which means that their customers now benefit from the advantage of being able to get multi-product alternatives from an individual source, with complementing equipment at every level. Tetra Pak's most important task of an package is to protect the merchandise and afterwards to stimulate desire to have the product with a good design. When the business designs the offer of a new product for a specific target group it takes into consideration the clear shades, simplicity, good compare and no unneeded frills the offer must have. Tetra Pak provides lot of effort on such aspect therefore its designs charm to a large and growing target group.
For example the look of the deal for elder people must be designed to their physical conditions. A fresh style of design must be created considering the primary effects of aging that eyes become weaker and body suffer reduced ability to move. One way to do that is to raise the package's size of design. This may effect o decreasing the quantity of information you can show on the offer, since the size remains the same. Therefore, a great choice is to use the major possible surface for the key subject matter and remove all the needless information, thus making sure it comes across clearly. The business also gives a range of affordable services such as control and monitoring of plant life, computerised logistics studies, manufacturer planning, marketing assistance, training and follow-up service. (http://www. tetrapak. com/docs/2161en_1low. pdf, 29/01/08)
Innovation
The company has an obsessive commitment to creativity, innovation and design as it considers this as imperative to it survival and growth. Working in co-operation with its customers and suppliers, employees are constantly looking at environmental and market opportunities by researching and speaking with all participants about presentation and systems problems and then wanting to produce new ideas or a fresh ways of working which add value to its customers and suppliers and also to the overall business. Tetra Pak's market companies are an important aspect of the business because it links the company using its customers around the world. The market companies play an integral role in helping describe to customers and employees what the company is doing to contribute to environmental sustainability also to ensure that customers' propositions to improve environmental performance are taken into account. ( http://www. tetrapak. com/, 29/01/08)
When they signal a contract with a customer, their engagement will go beyond that of just offering equipment. It means developing together and sharing activities, knowledge and technology, as well as concentrating on what consumers will require tomorrow. They involve their customers and their suppliers in the whole of the product development, taking advantage of our common know-how. In 2007 (12 November) the company received the MAXA difference in technology and sustainability for its functions at its Jurong packaging materials seed in Singapore. Tetra Pak Jurong Pte Ltd its one of the most significant Tetra Pak presentation materials factory on earth. (http://www. tetrapak. com/, 29/01/08)
The working environment
In a recently available Canadian-sponsored survey, of 25, 000 people in 25 countries, 29 percent said that they had punished companies, for his or her poor cultural and environmental performance - by not buying their products. Exactly the same poll, by Environics International, exhibited that individuals often find the overall packaging industry is not doing enough to lessen environmental results.
For Tetra Pak, being a successful company does mean a committed action to the care and attention and safety of the environment creating profitable development in tranquility with environmental sustainability and good corporate citizenship. They are suffering from goals, activities, and organisational and analysis structures necessary to turn this corporate and business objective into action. They say that its overall environmental effects depend on actions used at every level of the life span pattern of its products and services, from design and purchasing, through to transportation, filling, utilization and disposal. This includes safe, efficient and environmentally sensible production and circulation methods were ever it is functioning around the world. Employees, suppliers, customers and the areas are important lovers in attaining this. They may be constantly reducing environmentally friendly impact of these operations, products and packages. For instance, the aseptic cartons are 20 % lighter today than these were 20 years earlier. Every individual atlanta divorce attorneys location is liable and involved to meet the environmental goals of the company. Company's professionals at every level are in charge of ensuring employees are determined and supported to use and meet up with the policy requirements in their responsibilities. Also they provide them with important info on the business's environmental performance, supply them with environmental knowledge, best practices and environmental training to ensure that their employees perform their tasks with minimal possible environmental impact.
Furthermore, as the business provides travelling services their main responsibility is to lessen the environmental impact of the travelling related to the merchandise and activities including transportation. (http://www. tetrapak. com/, 30/01/08).
The three key areas for Tetra Pak are recycling, forestry and climate changes. In 2005, Tetra Pak and WWF authorized a three 12 months contract to cooperate internationally in environment and forestry savers programs. In a 8 weeks time, the business became a local climate saver, committing to reduce Tetra Pak's CO2 emissions by 10% over the next five years. In 2006 the company reduced CO2 emissions by 4%. Among the main materials found in Tetra Pak product packaging operations is paperboard where in 2006, 28% of the hardwood collected to be utilized was certified by the Forest Stewardship Council benchmarks for lasting forest management.
Furthermore in 2006 the amount of program recycled increased by 1. 3 billion with an increase of than 21 billion deals recycled in 47 recycling plants round the world. (http://www. tetrapak. com/docs/TP_ES%20Report_120707. pdf, 30/01/08)
For Tetra Pak being truly a successful company does mean to have a good commercial citizenship and interpersonal responsibilities. The company therefore facilitates partnerships for financial development and works together with UN organisations, the earth Health Company, the International Osteoporosis Groundwork (IOF) and the Global Alliance for Improved Nutrition (GAIN). Actually, in 2006, around 43 million children worldwide (17 million of the children stay in producing countries) received dairy and other wholesome beverages in Tetra Pak deals in university. In 2006, the company received the planet Business Award for its support of the UN Millennium Development Goals because of its Food for Development activities and its own productive and invention towards a sustainable development.
Also in January 2006, Tetra Pak authorized a notice of objective with the Global Alliance for Improved Nutrition (GAIN) about how to cooperate struggling against malnutrition.
Furthermore, the business in Apr 2006 signed a three time contract with the International Osteoporosis Groundwork (IOF) to cooperate on promoting knowing of how important is to stay productive, eat healthy, and being conscious of risk factors for osteoporosis. (http://www. tetrapak. com/docs/TP_ES%20Report_120707. pdf, 30/01/08) Their state that their packages meet the requirements of most four waste management options: source lowering, recycling, energy-from-waste-incineration, and landfills.
To see that this happens they have set up an Environmental Council of employees that pieces and monitors execution of goals, and makes a decision on future directions. In addition, it has a Corporate Environmental Affairs Group that makes sure that the Council's decisions are implemented
Furthermore, in each one of the areas, business areas, factories and market companies there are personnel specifically responsible for quality in environmental affairs over the major business areas; product design and manufacturing, management process and marketing communications. For example of the business's environmental activities, in 2007 Tetra Pak Japan agreed upon an arrangement with MTV Japan's environmental activities to participate in the MTV Video tutorial Music Honors 2007 by distributing 12, 000 green tea extract products packed in Tetra Brik Aseptic. The packages bore a particular design that communicated Tetra Pak's and MTV's environmental announcements to the fresh audience. Tetra Pak Japan intends to continue such co-operation with MTV in the foreseeable future. (http://www. tetrapak. com, 30/01/08)
Processes
As soon as Croatia's nationwide team had certified for the ultimate tournament on the globe Cup the country's leading snow cream maker, Ledo, bought Tetra Pak's new Hoyer Forma SF, a machine that changes special happenings into memorable snow creams, a shape of a Croatian basketball player doing his thing.
In Switzerland, one of the leading glaciers cream manufacturers, Midor, has decided to position the cuddly teddy carry from its chocolate biscuits, into the refrigerator. At Midor, the Hoyer Forma SF is in charge of a vanilla stick novelty in the shape of a carry.
Tetra Pak will take part in the Sigep international exhibition in January 2008 in Rimini, Italy. Sigep is the world's most important exhibition for snow cream. Since 2006 Tetra Pak take part in this exhibition. (http://www. tetrapak. com/docs/icecream/Sigep-Website-2008. pdf, 31/01/08)
China is in some years expected to become the biggest market for ice cream, considering the populace size and ice cream consumption development and Tetra is now involved with over 50% of the process. Today, China is the next major market in consuming glaciers cream after America. (http://www. tetrapak. com, 31/01/08)
Supporting article:
Based on the above mentioned updated article, Tetra Pak is the first choice in the product packaging industry. It's important therefore to learn where it originates from and that is clearly a part of Tetra Lava family.
In the beginning of this statement I included some important info about Aseptic technology because is the most excellent innovation of the business that contribute to end up being the industry's leader. Because of its advancement in packaging the business received many important accolades. Among the major distinctions of the business was the main one from the Institute of Food Technologists (IFT) and recently from the Packaging Association of Canada's for the ability to provide safety and convenience to customers and sustainability in product packaging.
Furthermore, is important to convey the degree of the company by giving a few examples of the services and packaging systems it offers and the several products can be storage in them. Tetra Pak can provide packaging solutions for many different products such as dairy, juices, snow cream, soups etc.
The inclusion of the company's net income is very critical because it gives in quantitative terms the company's improvements on the other hand with the previous years. Even as we can see from the cash circulation (appendix 2) the business increased the vast majority of its production aspect (creation herb, service centers, market companies, employees) and for that reason it increased its world wide web sales. And yes it offers as the impression of an excellent company that every department and each individual work towards the accomplishment of the firms goals.
Moving on to packaging it is very important to state the different types of packaging that the business provides because the establishment of the company and the new presentation solution the company introduced over time. This can help as understand the amount of the company, the creativeness and the determination for improvement and this Tetra Pak is the ideal company that can provide solutions to any demand. Because of the high demand and competition, Tetra Pak enriched its services by growing its own state-of-the-art processing solutions and design and service complete crops. The company also provides a range of cost effective services such as control and monitoring of crops, computerised logistics studies, manufacturer planning, marketing assistance, training and follow-up service. They help consumers' procedures in figuring out improvement opportunities by researching raw materials, equipment, staff competence and functions. They also provide training services because is important employees to add well to product quality, equipment production efficiencies and reduce maintenance and throw away costs.
Now customers and individuals are offered a whole packaging solution. In this way customer were offered not only presentation systems but also advices and help how to design and promote the product. Giving a good example can help people understand the way the company thinks and exactly how it is applicable its ideas to plans for different concentrate on group.
Innovation is an essential facet of Tetra Pak group. They have a constantly co-operation using their customers, employees and administration. So it is vital to mention the business's market group responsibilities. Market companies notify customers and employees what the business does to donate to environmental sustainability. This is very important since it let people know that the business takes environment into consideration and therefore the reputation of the business rises. Also in the report I point out that the business received the MAXA prize in innovation and sustainability because of its functions at its Jurong presentation materials flower in Singapore which is a significant difference because MAXA means the premier degree of reputation to Singapore-based procedures that contain achieved world-class processing.
For the working environment of Tetra Pak I refer to that every person in every one area of the company contribute toward the achievement of the company's goals. Is very important therefore to mention that the company helps their workers to accomplish those goals by giving them with the necessary information for the company's environmental performance, with environmental knowledge and environmental training. In this manner they help and stimulate them to perform with the least environmental impact. The environmentally sounded activities of the business such as the agreement with WWF to cooperate internationally for three years in weather and forestry savers programmes, the reduced amount of CO2 on its techniques, the authorized solid wood by the forest Stewardship Council that the company uses because of its production and the recycling are facts that placed the company's environmental standards high. Through it environmental and public responsibilities the company established its name on the market and received many prizes. Because people prefer healthy and environmentally sounded products they are really fascinated by Tetra Pak's high environmental performance and favor their product. That's one of the key explanations why today Tetra Pak is the leader in package creation industry. As an example of the Terra Pak's environmental activities, in 2007 Tetra Pak Japan authorized an contract with MTV Japan's environmental activities to take part in the MTV Video Music Awards 2007. With this contract the company can help the environment and make more people and especially young people to understand the value and contribute to a much better environment.
As a socially in charge company, Tetra Pak was involved in many cultural activities about the world. As I mention above, the business assist in many ways expanding countries, use UN organizations, the entire world Health Group, the International Osteoporosis Basis and the Global Alliance for much better Nutrition (GAIN). This is very important because the business states it self as a socially accountable company, motivate people to be more responsible for the world and draws in more customers.
Finally I conclude with an exhibition that Tetra Pak will take part and will help it to to promote its brands for ice cream and establish itself further. This exhibition is very important since is the world's most significant exhibition for snow cream.
References:
Websites:
Tetra Pak. (2007), [Internet], <http://www. tetrapak. com/>. (28/01/08)
Tetra Pak. (2006) Tetra Pak today, reports release. [Internet], <http://www. tetrapak. com/docs/press/02_Tetra_Pak_today_0001. pdf>. (28/01/08)
Tetra Pak. (2006) Tetra Brik Aseptic Baseline and Slimline <http://www. tetrapak. com/docs/2157en_1low. pdf>, (29/01/08)
Tetra Pak, (2006) Tetra Basic Aseptic, <http://www. tetrapak. com/docs/2159en_1low. pdf>, (29/01/08)
Tetra Pak, (2006) Tetra Wedge Aseptic, <http://www. tetrapak. com/docs/2161en_1low. pdf>, (29/01/08)
Tetra Pak. (2006) Tetra Fino Aseptic, <http://www. tetrapak. com/docs/2160en_1low. pdf>, (29/01/08)
Tetra Pak, (2006) Tetra Prisma Aseptic, <http://www. tetrapak. com/docs/2162en_1low. pdf>, (29/01/08)
Tetra Pak, (2006) Tetra Top Fashion in product packaging, <http://www. tetrapak. com/docs/8690en4_1low. pdf>, (29/01/08)
Tetra Pak, (2007) Environmental and social record 2007, Sustainable by nature, <http://www. tetrapak. com/docs/TP_ES%20Report_120707. pdf>, (31/01/08)
Tetra Pak, (2008) Siger 29 international Exhibition, <http://www. tetrapak. com/docs/icecream/Sigep-Website-2008. pdf>, (31/01/08)
Appendices:
Appendix 1:
Case Study 5
Tetra Pak
Tetra Pak started in the early 1950s as one of the first packaging companies for liquid milk. Since then, it is becoming one of the world's major suppliers of product packaging systems for dairy, fruit drinks and drinks, and many other products. The creator of Tetra Pak, Dr. Ruben Bringing up presumed in the driving tenet that 'the presentation should save more than it will costs'. He initiated the introduction of the tetrahedron formed package. His fundamental idea was to form a tube from a spin of plastic-coated newspaper, load it with the drink and seal it below the liquid level. In this way the life shelf of the liquid could be increased a hundred flip. Aseptic technology is Tetra Pak's most exceptional innovation. It maintains even the most perishable liquid foods fresh, delightful and nutritious for months, without refrigeration or added preservatives. They developed the technology in the 1960's and also have continued to build up it since. From this humble beginning it is becoming one of the world's largest suppliers of product packaging systems for milk, fruit juices and drinks, and a great many other products.
In 1991, at the behest of its business customers Tetra Pak expanded from packaging into liquid food processing equipment, plant executive, and cheese manufacturing equipment. Today, it can be an international company able to provide integrated processing, packaging, and syndication line and flower solutions for liquid foods production. The company has 77 marketing companies around the world, 59 packaging material vegetation including licensees, and 12 product packaging machine set up factories. The company has 20 150 employees and achieved in 2001 a online sales of EUR 7. 65 billion. Tetra Pak products are now sold in more than 165 market segments.
Packaging
Tetra Pak is no longer only synonymous with liquid-food cartons. They now supply hundreds of different types of ambient, chilled and clear plastic packaging, from cartons to EBM and PET bottles with multiple packaging options. In addition they deliver around 89 billion systems of different kinds of packaging to more than 165 countries and have experience in presentation almost every type of product, in almost every local climate and in almost all conditions.
Product examples
Tetra Brick Aseptic plans have a rectangular brick form and are specifically made to be stacked on the Western european pallet. It is available in four different forms: Baseline, Midline, Squirreling and Slimily. The basic Tetra Brick Aseptic technology is the same one used to produce Tetra Antique Aseptic, Tetra Prism Aseptic, Tetra Wedge Aseptic and Tetra Finn Aseptic packages.
Tetra Recant is a carton-based control and presentation system for retorted food produced by Tetra Pak. Using retorting technology or in-container sterilisation, they are now able to provide an choice product packaging solution for a variety of food products which have traditionally been packed in cans or cup jars such as fruits, fruit and vegetables, ready meals and pet food.
The Tetra Prisma Aseptic deal is a distinctive carton package using its octagonal condition and eight facing sections. It is suited to iced tea, iced espresso, wine, dairy, still refreshments and juice beverages. The quantity range is 200 ml, 250 ml, 330 ml, 1, 000 ml and 2, 000 ml.
The Tetra Top program consists of a unique combo of fibre-based body and built in plastic lid.
Integrated liquid food control systems
As due to customer demand and having less enough competitive products and services on the market Tetra Pak began developing its own state-of-the-art processing alternatives. They believed, rightly as it spent some time working out, that in times of ever-tougher competition and greater demands from consumers, their B2B customers needed greater than a packaging supplier, they needed help and advice. When Tetra Pak technical and sales people discussed presentation needs with existing and potential users they discovered that, as well as carton and container design, they were needing to discuss the part that the packaging would play in the complete systems process involved with putting the particular liquid manufactured into the product packaging. They could notice that building a new vegetable or updating existing lines was a complex undertaking, especially if numerous types of equipment were engaged. So it felt a natural extension for the business to go from packaging into designing, making and installing the complete integrated processing/packaging system. In doing this they might be offering their customers a total solution business process offering. Which means that their customers now benefit from the advantage of being able to get multi-product alternatives from a single source, with complementing equipment at every stage.
Innovation
The company comes with an obsessive dedication to creativity, advancement and design as it sees this as imperative to it success and growth. Employed in co-operation using its customers and suppliers, employees are constantly looking at environmental and market opportunities by exploring and talking to all individuals about product packaging and systems problems and then attempting to come up with new ideas or a new ways of working which add value to its customers and suppliers and also to the entire business. If they sign a contract with a customer, their engagement goes beyond that of just offering equipment. This means developing jointly and sharing experience, knowledge and technology, as well as focusing on what consumers will require tomorrow. They require their customers and their suppliers in the whole of the product development, taking benefit of our common know-how.
The working environment
In a recent Canadian-sponsored study, of 25, 000 people in 25 countries, 29 percent said that they had punished companies, for their poor sociable and environmental performance - by not buying their products. The identical poll, by Environics International, proved that people often find the general product packaging industry is not doing enough to lessen environmental results.
For Tetra Pak, being a successful company also means a committed action to the care and safeness of the surroundings creating profitable growth in harmony with environmental sustainability and good corporate citizenship. They have developed goals, activities, and organisational and evaluation structures essential to turn this commercial objective into action. They state that its overall environmental effects depend on activities considered at every level of the life span cycle of its products and services, from design and purchasing, through to transportation, filling, consumption and disposal. This includes safe, successful and environmentally reasonable production and syndication methods were ever it is working around the world. Employees, suppliers, customers and the neighborhoods are important lovers in attaining this. These are constantly reducing the environmental impact of the operations, products and deals. For instance, the aseptic cartons are 20 % lighter today than these were 20 years back. Their state that their packages meet up with the requirements of all four waste materials management options: source decrease, recycling, energy-from-waste-incineration, and landfills.
To see that this happens it has in place an Environmental Council of employees that pieces and monitors implementation of goals, and makes a decision on future guidelines. It also has a Corporate Environmental Affairs Group which makes sure the Council's decisions are implemented
Furthermore, in each one of the areas, business areas, factories and market companies there are personnel specifically responsible for excellence in environmental affairs over the major business areas; product design and production, management process and communications
Processes
As soon as Croatia's countrywide team had qualified for the ultimate tournament on the planet Cup the country's leading glaciers cream producer, Ledo, ordered Tetra Pak's new Hoyer Forma SF, a machine that changes special occasions into memorable snow creams, a physique of any Croatian soccer player doing his thing.
In Switzerland, one of the leading ice cream manufacturers, Midor, has made a decision to position the cuddly teddy keep from its chocolates biscuits, into the refrigerator. At Midor, the Hoyer Forma SF is in charge of a vanilla stick novelty in the shape of a carry.
China is in a few years likely to end up being the biggest market for snow cream, considering the people size and snow cream consumption progress and Tetra is now involved with over 50% of the process.
Case analysis questions
1 Discuss the types of products and services that Tetra Pak makes. How might they be categorised and just why?
2 Identify the several ways that the merchandise and services may need to be sold. Discuss the factors that should be considered.
3 Why do you really think that creativity, advancement and design are so important in this business and how important is it to require both purchasers and suppliers.
4 How important is the environmental approach considered by the business? and do you feel that having respected corporate image is important?
5 What do you think are its key competencies?
Websites
Ariba - www. ariba. com
BBC world reports - www. BBC. co. uk
Boston Consultancy Group - www. bcg. com
Business source site - www. econedlink. org
CIA Factbook - www. odci. gov/cia/publications/factbook
Du Pont Establishments - www. dupont. com
Economist - www. Economist. com
Financial Times - www. FT. com
Guardian - www. Guardian. co. uk
Marketing learning resource site - www. marketingshout. com
Mintel Research - www. mintel. co. uk
Olgilvy PR Worldwide - www. olgilvypr. com
Prontaprint - www. prontaprint. co. uk
Studentshout marketing website - www. studentshout. com
Superbrands - www. superbrands. com
Teleragph online - www. Telegraph. co. uk
Tetra Pak - www. tetrapak. com
