Introduction
Management is an enormous subject which is often thoughtfully performed and put in place at workplaces to determine further in the determined field. Management has various wings and one such important is Operations Management which requires lot of evaluation about the grade of the resources that are being used to achieve the end product. Customer satisfaction and requirements contribute too much to the Operations Management.
In this component, we've chosen Onida, a leading electronic equipment Company as a reference point for Case study and you will be analysing the product quality and efficiency of the system with various evaluation techniques and methods. Meanwhile, we would also look into the history, beliefs and the regions of improvement of the company at length in the coming sections.
History
Onida, at first was began to manufacture television sets for entertainment purpose by Mr. GL Mirchandani and Mr. Vijay Mansukhani in the entire year 1981, in Mumbai. Now, eventually with tons of other styles of gadgets in their manufacturing units, it is becoming one of the respected electronic appliances developer and distributor which have working wings in many countries other than its home land, India.
The leader's thinking and approach towards the customer requirements drove these to manufacture many other household devices that is certainly how the development of other appliances like microwave ovens, air conditioners, LCD TVs, Dvd and blu-ray Players, Washing machines etc had become in the company.
The management team needed to meet the market requirements and for that reason introduced manufacturing of these devices that are used by the populace in a sizable size to fulfil their daily household activities with ease and comfort.
Onida Tv sets were brand as the best Tv set by the customers when compared to other sets in the market for their exclusive sound technology that was used in the manufacturing devices. Audibility and good eyesight were synchronised by Onida Company in the TV pieces they designed and produced. Launch of LCD Tv sets was also predicated on the same theory and therefore they managed to keep up the nice just work at this level too. (Onida, 2010)
Task 1. a. Compare the various quality school of thought, systems and strategies of Onida Group of Companies get back of Videocon Group
Operations Management is a particular subject in Business Administration that handles the production of goods or products by using nominal resources and the main process of OM is to increase the sales and production of the goods and achieve high performance business system in the market.
Operations Strategy is the key technique contained in OM and is also seen as a these five rules. These can be explained as below:
The End-Product: This is actually the first and foremost basic principle of any organisation. With latest technical inventions, the business must check out the production of the devices considering all the constraints related to the industry type. Rates and device configuration also comes under this strategy process.
Manufacturing Device: That is about the creation set up, its location, location and specialized involvement of installing an advanced flower with all the current manufacturing aids. This will likewise incorporate maintenance departments as a main strategy while planning.
Systems and types of procedures: This involves the workforce allotment and usage of all new systems to improvise on the product. Theoretically experienced professionals are to be recruited for better performance. This proper process consists of the timing required for processing and distributing the finish product to the sellers and distributors. This technique demands a lot of modifications and adjustments in the system to work efficiently. This is usually done by a team of efficient Executives of the business.
Programs: This involves designing, making and letting the products them into the market for distribution purposes. Each one of these have to be collectively in-line for an improved performance. That is taken care and attention off in this method.
Customers: This is actually the ultimate place where in fact the manufactured product must reach and the goal of its development must be completely examined. (Operations Management)
Onida Company evaluates many of these strategies to build a strong business establishment and today it is one of India's leading electronic devices manufacturers. For checking the quality, idea and approaches of this leading company, we are thinking about Videocon Group, Onida's oldest and competitive rival in the Indian market. Videocon can be an India established company which produces and distributes house-hold goods to various parts of the world.
Videocon Group is the first electronic enterprise that created frost free refrigerators to the consumers with a great many other innovations like even picture tubes for Black colored & White TV's and washing machines were separately categorised as an important home product that was very useful to a major group of customers in India.
Videocon adopted these strategies to expand up as a giant company in India and quite being stated as below:
Effective cost-effective analyzation
Distributed retail setup
Introduction of several other products and addition of other brand appliances to the Group in addition has served among the efficient ways of build up their business. (Videocon, 2009)
Videocon Group has examined many strategies that deals with structuring of management modules for its various procedures like creation of the merchandise, distributing them, customer and client services. They have excelled in all the above areas and has developed among the leading technological innovative electronic equipment showroom in India and abroad. Videocon also has investor relationship numerous companies and individuals across the world.
However, both Onida and Videocon groupings have their own set of operating management strategies to look into their techniques effectively.
An easy representation of Procedures Management system in virtually any organisation can be schematically shown as below:
(Group as an OM system)
A brief information of Organisation Management is mentioned in the below section before we tabulate the distinctions of Onida and Videocon Band of Companies.
Operations Management in simple words is a topic that deals with production and distribution of products and services to the clients which also is worried about many inventory quality control techniques that are required for the efficient procedure of the organization.
A simplified way of understanding Procedures Management can be as below:
Factors influencing the creation and manufacturing models should be analysed.
Deciding on the operative factors and targets that influence both timing and income for the organization
Design a model or stream graph to fulfil the goals of the organization
Gathering of details and abstracts related to the process
Formulating another option for the same structure, this is performed to be on a safer side. This makes picture when there are problems in the prevailing OM system.
Evaluation of the alternative strategies and selecting the most likely one for the organizational framework can help for the effective efficient circulation of the venture with no hindrances.
Though both organizations are in to the same field of business, yet they have got different strategies and marketing management techniques to implement and prosper in this business community. It would be alternatively easy if we tabulate the differences and evaluate them further.
Here is the stand that clearly shows the different methods towards the procedures management by the companies:
Onida
Videocon
Values and Principles
Onida products are created and developed for the customers, their genuine inclinement into the global environment has contributed to its success. They consider the clients as their most significant strength and strive for their excellent service.
Videocon Group has excelled in neuro-scientific Consumer Electronics with the release of impressive products, improvised technical usage in the introduction of home appliances for easy program opeations for the customers.
Quality improvement
Quality improvement can be an ongoing procedure in any organization for example, and even for Onida too at its manufacturing facility located at Wada in Mumbai. There are constant innovations in the field of house-hold electronic devices taking into consideration all the competitive corners in this business field. One particular case that illustrates its quality improvement technique, is the reduction of time taken to manufacture a color Television from 20secs to 12 secs which increased the creation of television packages to at least one 1. 2 million as against 0. 5 million in the last year.
Videocon Group utilises product innovation technique to improve its quality through various customized strategies such as quick response to the changing electronic world, flexible programs and methods to fix the needs of present customers etc. Merging with major reputed brands for improvisation is one of the beneficial approaches for Videocon Group of Companies. Its telecommunication based assignments was a great step to the upliftment of the business in the business field. Its distribution centres located at differing of the world in addition has added to its success.
Management approaches for the success of the organization
Quality is the key opportinity for the success of Onida company with various marketing strategies included in the company. Research & Development division constantly works on improvisation techniques and therefore this band of companies have been posted under the lowest failure category in the field of electronic products manufacturing companies in India. Quality Assurance is the important key for success of Onida Group of Companies.
Videocon started manufacturing their own parts such as compressors for refrigerators, goblet picture pipes for TV collections and motors which were considered as the major breakthrough for the success of the organization. It has an included business circuitry procedure around the globe and this increases to all its new projects and developments. Whereas intellectual marketing strategies and supply string management is the key for success of Videocon Group.
Onida, 2010
Videocon, 2009
This is a brief explanation of the key operations management key points of both companies that is used as reference for research study in this project. It is dealt in detail in the forthcoming jobs.
Task 1. b. Evaluation of techniques and their influences on the Organisation's Success
We would first take up Onida for the evaluation goal and here are the new impressive marketing plans which were introduced in the market to delight the clients.
Onida's catchy statement "Neighbour's Envy, Owner's Satisfaction" has really demonstrated the lifetime of the business in the past and the present years. Onida is among the most most preferred house-hold product make of many customers world-wide and has witnessed success by consistently adding to the world of gadgets. Some of the tips about the company's achievements can be posted as below:
Introducing Onida Products in Nepal: The stepping of house-hold commodities in Nepali metropolitan areas is certainly a breakthrough for the business's enlargement. They have stunned various customers world-wide which is the utilize attract the customers in Nepal. (Onida Gadgets)
Modifications in the manufacture of washers: A scrubber installed within the washing machine to wipe off the spots on shirt collars and cuffs would be more helpful and easy way to clean off the soiled stubborn chunks on the clothes for the consumers. This ground breaking idea would definitely be a hit among the consumer group which is said to reach the customers for an affordable selection of Rs. 10K-Rs. 18K.
Insertion of repulsing pests and mosquitoes component into mobile phones is one of the reliable marketing plans which were followed by Onida Group.
Watching picture clips and videos on LCD TV through USB devices is amusing news to the customers.
Talking ac units that inform about the energy saved is an exciting development by R&D department of Onida Electronics.
Simple and accessible mobile units for the customers
Launching of Online Shopping service in India has made the work of customer's selection and purchasing very much easier and faster.
All of the marketing strategies have increased the net profit of the business through these years and the sales are expected to go up by 30-40% this financial calendar year according to the Chairman of Onida Gadgets, Mr. Gulu Mirchandani. With more than 5000 employees, Onida is becoming one of the leading producers of electric goods in India and overseas. First, Onida was into the manufacture of Television sets, but as time approved and the demands and needs of the electronic goods increased, they released a vast range of gadgets like microwave ovens, ac units, projectors, mobiles, display products and so many more in to the market and endeavoured the consumers. (Onida, 2010)
In this area of the article, we live discussing a few of the critical and important marketing programs applied by Videocon Group of Companies to excel in this business world.
Videocon offers a various selection of entertainment and information related products to the clients and has also stepped into the telecommunication field with the insertion of mobile services in India. Videocon Mobile services introduced 1p/sec ISD message or calls making it easy and affordable to call their close to ones residing in differing of the world. One paisa per one second contacting greeting card voucher is created at a price of Rs. 57 with thirty days validity for easier transaction purposes. Whereas customers can call their friends and relatives in Singapore and Malaysia with a contacting rate of 1 1. 69Rs per minute. (Videocon Media, 2010) This definitely has cut down remarkable charges on post paid links and customers usually prefer the faster and easily connecting calling cards. It has contributed to the success of Videocon Mobile Services internationally and the business is expected to rule the electric world within the next 3 years regarding to Mr. Venugopal Dhoot, Chairman of Videocon Group. The company intends to increase its benefit from mobile services wing by 2013 by trading Rs. 14K crore in accumulating communication towers in more than 700 places in various parts of India. (Cellular Reports 2010)
Videocon Group of Companies in conjunction with Japanese enterprise has set up a new manufacturing plant in Kolkata, India that evolves monitors and screen units because of their LCD and other smooth screen television models. This strategy has helped them to achieve further in this field of gadgets. (Videocon Joint Venture Plans)
Building up of new functional herb in Uttaranchal, India is one of the biggest ways to attack the clients in North India and this has reduced the time of distribution and this was one of the leading edge strategic strategies to increase their sales in northern part of India. (Structure plans for proposed home appliances seed)
Videocon Band of Companies with an increase of than 3. 5billion US$ holdings is an assortment producer of electric goods that also has international factories located at Mexico, Poland, China, Italy etc. The picture tube manufacturing plants attained from Thomson group of companies emerged as a boon to Videocon as it increased the productivity range. Oil and gas sector of Videocon Industries yields more than 50K barrels of gas in one day and is also awaiting to explore many more such opportunities in a variety of other countries like Nigeria and Ukraine. (Business Account, 2010)
Task 1. c. Suggested areas of improvement to increase quality and competition in the existing world of Consumer Electronics
Both the companies must target at creating a world class processing plants and create latest technology in their R & D departments to allow them to stand out in this field of consumer electronics.
The marketing plans, supply string methods, strategic planning techniques must be evaluated at possible intervals to learn where these are lagging behind plus they must expose their products by advertising them in an attractive and simple way to the clients through various screen modes like Tv sets, radios, banners and bulletin boards at various outlet stores and impress the clients upon buying them. That is called the best marketing strategy which will definitely help the company to move frontward.
Various other areas that require intervention of these leading digital companies must be identified and released in their local areas to assist in the consumers. Like setting up of more amount of distribution units for the reason that particular area where the sales is more likely to think about the net profit of the business.
A practice of ongoing improvement on management operations and types of procedures will definitely deliver great results on profits and company turnouts.
Onida band of companies revolutionized various impressive ideas on the coming up with and enhancements and changes brought about in already existing products have amplified their success in neuro-scientific electronics.
The instant 5speed iCool technology used in the produce of recent ac units saves whole lot of energy and electricity for the users.
DVD player's appropriate for USB devices like pen drive has marked the improvement of technology.
Ultra Slim colour television pieces has given a glorified look at homes and has effectively reduced the area used for the keeping television pieces at display units.
Introduction of Onida Sparkle WASHERS have effectively reduced the consumption of drinking water used for cleansing purposes by over 30%.
Auto cook menus and calorie reader on microwave ovens can be an innovative fresh idea which focuses on health issues of the individuals and invention of iCook cookers which uses magnetic induction technology has made cooking food funny and faster than before.
Mobile models with various useful services and a nice-looking wide screen has also proved its intervention in the field of telecommunication. (Annual Report, 2010)
Taking into concerns of all the innovative and creative products, Onida company has to consider attractive marketing and advertising strategies to grow further in this field. Global enlargement of the creation and distributing models will be an added advantage to the improvement of the company. With new strategies Onida must expel all its business rivals and just do it in this field of competitive world to achieve success further.
Task 2. Reflective Article on Quality in Businesses Management
Quality management must be considered a total combined notion of all the employees of the organization for it to outshine. The movement of ideas should be from employees to the Managers. Quality Assurance Managers have a greater instinct of contribution towards the company's upliftment and it wants frequent reviews and changes routinely. The ideas and views gathered must be placed forwards to outsrip the business's success in the business world, as this will also help in professional expansion of the average person managers.
Improvement in quality will slowly but surely increase the yield and this causes the creation of more volume of job vacancies in the occupation sector and also lessens the price of the commodities available for sale. This will contribute to the net profit of the organization and with various analysis techniques, quality can be better. Some of the methods to raise the total quality of the merchandise can be listed as below:
Developing a task plan that demonstrates the vision, quest and philosophical principles of the organization.
Adjusting to the new programs and ideas at the earliest
Continuous reviewing of the machine plans and processes
Working on the incorporation of developmental ideas for the employees of the company.
Emphasize on learning new technology related subjects among the employees and help them right to try quality improvement activities.
Quality and total quality management
Various learning effects are advanced as and when we found many strategic techniques from two different companies. Businesses keep an eye on all the competitive methods and ways of stay in advance in the competition. Each process is considered as an operation that's needed is for the company's presence and the management of most these combined strategies and strategies is called Functions Management. Theoretical understanding of this subject of management will help the Professional in analyzing the techniques in a more practical way. Live practical updates on all the managerial subjects will help for the useful performing of the management team.
Development of several production products in other global locations will be an extra advantage for the company to grow further. Starting of other electronic household devices like vacuum cleaners, home theater systems etc have also proved beneficial for the company's income and sales. Each one of these have been a complete result of efficient management skills and techniques. A greater contribution by the employees of the company to shoot for the customer satisfaction has led to the success of Onida Gadgets Limited. It has been allocated to various leading supermarkets at renowned global places and this has widened its business variably. High-end electronic appliances are created available for the customers world-wide that has increased the global profit by 16%. (Onida, 2010)
Visualisation and thinking skills are incredibly much needed for a manager to be an integral part of management team. Management skills in conjunction with financial customisation becomes very important to any Manager. Theoretically experienced employees are recruited for the job based on the requirements and this helps in improving up the business and help a major group of experts to excel in their individual fields.
Short-term gains and are to be regarded as an important matter by the management team as this will really assist in keeping up the quality of the product intact. The other intimidating indecisive activities in the team that impacts the task are changing jobs by professionals, costs and other contingencies on recruiting new employees for getting the work done and delays in decision making.
(Industry Research)
Industry Analysis becomes very important to any group and a simple flowchart shown above will explain that concept in detail in the below section pertaining to Onida Group of Companies.
In my opinion, there are certain ideas that Onida must be aware of when rivalling in this business world with other fellow rivalries.
Onida group should be alert to all the new entrants in to the market, and still produce results that keep them leading in the market.
The organization must be aware of wrong websites and marketing strategies utilized by fake people to cheat the clients and let them know about this. This may otherwise ruin the reputation of the company on the market.
Supply string management, this is one of the critical primary competencies for just about any company and Onida is either no exception with the instance. You will find varied quantity of suppliers and marketers in the list for Onida Consumer electronics, but it surely becomes difficult to choose the right the one that is both acceptable and affordable. This is a real problem to the Export section of the business.
Manufacturing materials availability is one of the key factors for being successful in virtually any field. Getting the relevant materials required for producing the goods is very much indeed important for yielding great results.
Customer satisfaction and services is a continuous ongoing processes in the present day as there are 'n' variety of companies going up on the market that may become more desirable and convincing to the customers. So, it must be a very important factor as the clients will be the mainstream of accomplishment in this competitive industry.
Environmental changes and climatic variations need to be considered by the creation units before manufacturing and dispatching the kitchen appliances compared to that country or region. This becomes a challenging task to the organization as they need to consider all the sustainability factors.
Focus on different fast paced items in the market, it must be observed and presented in their curriculum without much delay by the concerned department as soon as possible and must flourish in that particular area.
Following up of all needful data time to time can help in managing things in an improved way. This should be followed at regular intervals.
Reporting is an essential tool for procedures management, as there's a scope for improvement always when the previous reports are considered and reviewed. This might even be beneficial to avoid the flaws to do it again in the management procedures.
Faulty products while making is one of the biggest hazards to the electronic digital industry, but there must be minimal products with faulty conditions though it can't be ruled out completely, at least the number of faulty products must be reduced by increasing the efficiency of the machines and the workers at the manufacturing plant.
As a Manager, these tasks have to be performed dutifully and loyally to guarantee the leading position of the business. Proposals and predictions are to be made at the right time.
Right administration suggestions lay out by the management team and rigorous adherence to the people regulations in the business, is essential for any enterprise management system to work efficiently.
(Venture Data Management Record, 2008)
This becomes one of the very most and foremost guideline for any enterprise to survive in this challenging business community which is actually sustained to quick changes and responses from around.
Conclusion
As discussed in the last sections, Onida Gadgets Limited has a different collection of consumer goods and goods that are beneficial to common people who have many new technological innovations in each one of the products they make. They are come to to the clients in a more efficient way. They still have many areas of marketing and growth of the business globally to boost and beat the heat of the industry type. Many strategic plans and dynamic ideas were talked about as the learning outcome of this research assessment. The business can utilize such supply string management ways of improve further.
This is the age of technology to purchase electronic items in the side of pre-schoolers too. So providing a suitable and durable goods to people of all generation is a challenging activity to any enterprise, be it a little one or a greater organization.
For organizations like Onida and Videocon, a supplementary vigilant job would be to maintain their standards at least if they are not increasing. Because consistency, self-assurance and faith in the eyes of the clients and the retailers is very important subject to consider.
It is really vague explaining the procedures management process in only words, it is rather a huge practical procedure that should be accompanied by the management team to excel in their particular field. This case study however gives an appropriate understanding of the theoretical skills required for supply chain management, but however requires lot of examination on present day conditions of the business.
There are obvious differences in marketing, marketing promotions, pricing, product developing etc between Onida and other Consumer Electronic organizations. However, each company should stick to their strategies and focuses on to stay as a innovator in this delicate and challenging market. This documents is of great help to the business in reporting and considering changes if any required. This abstract has relatively shown the distinctions between the two massive companies of GADGETS. There may be further range of improvement for either of them to cherish and flourish in this competitive world of business.
