Clarks Shoes Business Analysis

Keywords: clarks quest statement

Clarks Shoes is the manufacturer and store of Shoes at UK. This specific area badly needs an upscale footwear store for everybody because the current stores have an insufficient selection.

Clarks Shoes will sell its products on the retail store located at UK. Clarks Shoes will provide an unmatched, extensive collection of different shoes. Generally, the size of Clarks Shoes selection is cost prohibitive anticipated to all the various sizes that must definitely be stocked per style. Clarks Shoes has a unique business model which allows this company with an comprehensive selection at the expense of only stocking one size per style. This is accomplished through a special relationship with the stores so Clarks Shoes can deliver a customer's needed size within two days and nights.


The key to success is to meet the demand for an upscale sneaker store with a broad selection and focused customer attention.


Our passion is to hear our customers and deliver a product that allows the buyer to feel the pride, respect and trust of everybody at The Clarks Companies, N. A.

Core Values

Start- Integrity is expected from everyone, without that we have nothing.

Communicate - Feel free to share yourself, but always with respect and humility.

Partner - We make it easy for individuals to do business with us.

Inspire - We do well as a team but value the average person. Success enables us to enhance the lives of others.

Imagine - Technology and creative thinking are more important than staying away from risks.


Clarks Companies UK, making great shoes is merely the start. Our success is based on working alongside one another, respecting one another, being open to new ideas and actively and knowledgably taking risks. . Clarks Shoes can offer a wide selection because they'll typically just have one size available per style. This one size can be used as a demonstrative model. All other sizes are available within two times.


Clarks Shoes will sell upscale shoes. They are selling ladies The general categories of shoes which will be sold are:

  • Sandals
  • Stylish work shoes
  • Dress shoes
  • Stylish shoes

Clarks Shoes will make an effort to have largest selection of shoes at UK. CLARKS SHOES will make this happen insurance firms one size per style in stock as a demo model. Passion Feet will then order the style in the needed size and it'll occur within two times.


The price of the Clarks Shoes will be cost-effective so that a person with medium salary can certainly choose the Clarks Shoes because the business is providing good quality and fashionable shoes for the middle class people.


Clarks Shoes will promote its products

On cable television adds.

By distributing pamphlets on different general public places.

Visits to suppliers of the adjoining areas.


Clarks Shoes will sell its product

On Shop.

To sellers of adjoining areas.


Clarks Shoes will be concentrating on two distinct communities -professional workers and housewives. While both groups are interested in dress shoes, the experts will also be looking for fashionable shoes they are able to wear with the business apparel. The housewives might be looking for trendy but more everyday shoes.


Clarks Shoes is focusing on two different society segments.

Professionals: they are full-time working professional people. They typically earn much more. 2000 They'll purchase shoes for the workplace, as well as for leisure time.

Housewives: Family members income of the group is 2500

Business Strategy

Strategy is the art and technology of enlightened action to accomplish a specic perspective, an overarching target or a higher purpose for a commercial enterprise.

Strategy is approximately creating sustainable and valuable variations for your business in the real industry. Strategy, while always benets from the discipline of formulating well-articulated proper plans, is absolutely all about action and results, not about detailed documents and glossy presentations.

Strategy is approximately bringing up and allocating resources, establishing priorities, directing organizations, and demonstrating through decisive action what will be achieved and what will not in the quest for a larger perspective, goal, mission, or high level set of targets. Strategy is as much about leadership, communication, and execution as it is about analysis and design of strategies of action.

Better strategy can catch many more opportunities for improvement, can help achieve new quality in operations, can help to reduce risk, and can help realize new and much more aspirational visions for the future. Better strategy today can also encourage your co-workers and strengthen your organization's features to respond efficiently to future troubles, as well as to focus better on the present day issues and programs of change. Along the way of setting strategy, it is essential to draw out and apply the lessons of the past, and of the future, in a organized manner. While there always should be room for creative motivation and unstructured conceptual break through thinking, the analysis, design, and execution stages of strategy have to be pursued with the applied disciplines of science as well as the enthusiasm of an creative and creative factor of unencumbered thought.

Tasks One:

Clarks Shoes Business Strategy

Goals indicate what a business unit needs to accomplish; strategy describes the overall game plan for achieving those goals. Every business strategy includes a online marketing strategy plus a compatible technology strategy and sourcing strategy. Although some types of marketing strategies are available, Michael Porter has condensed them into three general types offering a good starting point for tactical thinking: overall cost command, differentiation, or focus. Clarks Shoes Strategy is

Overall cost authority: Here the business works to achieve the lowest production and distribution costs so that it can price less than competitors and get more market

share. Firms chasing this plan must be proficient at engineering, purchasing, processing, and physical syndication; they want less skill in marketing. Clarks Shoes uses this strategy. The problem is that competitors may emerge with still lower costs, harming a rm that has rested its entire future on cost command.

Differentiation: Here the business concentrates on reaching superior performance in

an important customer benets area, such as being the leader in service, quality, style, or technology-but not leading in every of these things. Intel, for example, differentiates itself through command in technology, developing new microprocessors at breakneck quickness.

Focus: Here the business focuses on a number of narrow market segments, getting

to know these sections intimately and pursuing either cost command or Differentiation within the target portion. Clarks Shoes, came up to fame by focusing on the very thin extreme-sports section.

Stakeholders' involvement

Managers in every types of organizations must consider the way the environment influences their direction and activities in order that they will be able to react to potential threats, identify opportunities and arrange for future. If indeed they dismiss their environment they run the risk of failing woefully to achieve their goals.

The overall organizational environment is composed of several environments. The internal environment provides the forces inside the business including owners and shareholders, the board of directors, employees and the business culture. In contrast the external environment consists of all the makes outside the corporation. These include politics, economic technological and socio-culture and international pushes. The duty environment also known as functioning environment or the precise environment provides the external forces that have a more immediate impact on the business including customers, challengers, suppliers, labor source, regulators and associates. However the makes in the general environment can sometimes have direct impact on the organization and the causes in the duty environment will often have less-direct effect. Environmental causes usually act in concert rather than individually, and their merged effect can have a significant effect on organizational performance

The exterior Environment

The pushes in the exterior environment are beyond your organization's boundaries and for that reason cannot directly control by management. Yet these makes can have a major effect on the organization's potential to attain goals. In order to analyse their impact and act in response appropriately, managers at all levels should be aware of the pushes in their standard and activity environment.

In general, an enterprise unit must monitor key macro environment forces (demographic economic, technological, political-legal, and social-cultural) and microenvironment celebrities (customers, competitors, marketers, and suppliers) that have an impact on its potential to earn expertts. Then, for each and every development or development, management needs to identify the associated marketing opportunities and hazards. A marketing opportunity is an section of buyer need when a company is capable of doing profitably. Opportunities can be categorised according with their elegance and their success probability. The company's success probability depends on whether its business strengths not only match the key success requirements for functioning in the mark market, but also go over those of its competitors. Mere competence will not constitute a competitive gain. The best-performing company will be the the one that can generate the best customer value and preserve it over time.

An environmental danger is a problem posed by an unfavorable exterior pattern or development that could lead, in the absence of protective marketing action, to deterioration in sales or revenue. Risks should be categorized regarding to seriousness and possibility of occurrence. Minor dangers can be ignored; somewhat more serious threats must be carefully supervised; and major threats require the development of contingency strategies that spell out changes the business can make if possible.

Internal Environment Analysis

It is a very important factor to discern attractive opportunities and another to really have the competencies to succeed in these opportunities. Thus, each business needs to periodically examine its internal strengths and weaknesses in marketing, nancial, creation, and organizational competencies. Clearly, the business doesn't have to correct all of its weaknesses, nor should it gloat about all of its strengths. The big question is whether the business should limit itself to those opportunities where it possesses the required strengths or consider better opportunities to obtain or develop certain advantages. Sometimes a company does badly because its departments do not work together well as a team. It is therefore critically important to assess interdepartmental working connections within the inside environmental audit. Honeywell, for example, asks each office to yearly rate its own strengths and weaknesses and those of the other departments with which it interacts. The notion is that every department is a "supplier" for some departments and a "customer" of other departments. If one section has weaknesses that hurt its inside customers.

Part B

Strategic problems faced

There are several issues that can be faced by the business. A few of them are listed below.

Unable to meet up low Cost per end result: as the business is new and there are many competition on the market that are selling the goods at a minimal price, so there is a chance that the business would not be able to meet the low priced per device as compare to others.

Meeting the sales target: scheduled to increase in per product cost manufactured, the business wont have the ability to meet the required sale focus on.

Unable to meet product differentiate : although it is the company target to distinguish its products according of product, technology and shapes, but there are chances that the other company may change its product and bring more technology in its products.

Delivery problems: As the company is newly set up, the company may face a difficulty regarding the delivery of the products.

Image Differentiation : As the company is new in the market and there are many companies that are available shoes so it is quite difficult for the company to identify its product from the other companies, although the company experienced install new technology and going to introduce more versatile and reliable brand in the market. In the event if other company bring a fresh development in its products, then if so it became difficult for the company to identify its products from other.

Market Changes: The business might try to expand its market because of its market brand by dealing with the two factors that define the sales amount that are quantity of brand users and use rate per device. In case there is a need of company adjustment and the business might be unable to enter new market segment. This might be possible anticipated to lack of funding or unavailability of required resources.

Analyse the needs of the various stakeholders of Shoeshine Plc. Produce a report on how these needs can be fulfilled good organization's home based business strategy


A stakeholder is a person or an organization of folks who are related to the job. It is because they are impact because of it or they impact on it. It includes all those individuals who interface along the way from one place of development till the delivery of the products to the end user. In general stakeholders wish to know that their work merit their endorsement, investment or engagement.

Stakeholder Analyse

Every stakeholder have its own needs that the business have to satisfied, i. e some stakeholder wish to know that their investment manufactured in the business will be utilized within an appropriate manner, other may want to assurance that the merchandise and service offered through his initiatives were allocated equitably.

Customers needs

Customers are fundamental forces in the duty environment because they choose the product and it'll determine the success or failure. The main purpose of the organization is to produce and keep a wholesome relationship with this customers. Company need to stay near to their customers in order that they will be able to understand the needs and needs of them. To be able to fulfillment their needs the business had set up a opinions system. One way of gaining favor is relating customers in the look of a product.


Suppliers may be an individual or an organization that provide raw material that is employed to produce the goods. There is a need of good working marriage with the suppliers. Suppliers also help the organization in reaching its goals and aims. They help the business in providing non-physical resources like financing information. There is a need of establishment ok good working relationship with them so that there would be no hurdle in the way to obtain the raw material to the business.


Regulator include federal agencies officials plus some other special interest group who create, enforce legal guideline and also have some influence in the organization. These are the people that have a primary influence that directly know what immediate impact of the legislative and regulation could have on the working of the business. For this purpose the company experienced tried to follow the ISO standard in making of a product such that it would not damage the environment as well as follow the rules and regulation enforced by such organizations.


Partners will be the people those work together informally or formally so that would be able to achieve their goals. Within an organization Partner play a essential role because they show the risk and they pool their resources and complete common goals. In the organization a partner may play its role to make guidelines and can also play his role in the organization.


In the business enterprise the owner or owners will be the important influence because they are involved with all aspect either it is related to insurance plan making or adding a fresh brand on the market. When the organization requires more funding needs in cases like this they concern company shares in the market. These folks who buy those shares are called shareholders. In order to protect the protection under the law of the shareholders the company will choose the directors from them. In order to gratify the needs of the customers the business will announce a dividend after three months and gave more portion of revenue to the shareholders and keep an inferior area of the income as reserve.

Board of Directors

In any firm shareholders elect board of directors in order that they would stand for them in supervising and managing the business affairs. Inside our organization the panel of director will have the power in selecting the management. The Plank of director will choose the major goals and aim of the organization.


Once managers choose specific from the labor resource to work in the business, these employees become part of the inner environment. In the organization the company will gave they them a high salary as well as some other benefits like medical allowance rent allowance going etc.

It is obvious that Shoeshine struggles to support development if it generally does not consider the environment where it operates

There will be the following item that's need to be consider within an environment.

Natural Environment

The company acquired chosen the environment as an area of social responsibility. For this purpose the company will promote the recycling and can decrease the wastage and company will attempt to change to recycling material, also the business will attempt to find ways to capitalize on consumer concerns for the environment through marketing.

Consumer Rights

The company is particularly conscious of the rights of its customers. Company is using new approach to production as well as the business will present new methods of production to be able to ensure high quality safety and trustful advertisement. It is the objective of the organization to safeguard the right of the clients.


The company also support the arts believe that this form of sociable responsibility will promote awareness of the company in a positive ways. The business will help ethnic incidents so that a much better standard of living for the city. From this all the customers employees and stakeholders reap a benefit for this community enlargement. The business provides donation to the organization that will work for the advancement to improve better living standard of life. In this manner the company can reach to a generally upscale audience.

Carry out properties research into your selected organisation's averment. You must also identify techniques used by the company in setting itself strategically

Strategy Positioning

All online marketing strategy is built on segmentation concentrating on and positioning. Placement is the action of designing the company's image and offering to be able to occupy a distinctive place in the brains of the purchasers.

Company and product name

Target customers



Value Proposition

Sneakers, driving a vehicle shoes, turn flop desert shoes

Teen, people men women.

Warranty of just one 1 year, good in quality

20 - 100

These are the models that are widely used and folks show more interest in them and then for attraction the business offers on year warranty.

Part B) Using materials gathered from your quest,

Hold out an envirmental and organisational audit at Shoeshine Plc

Envirmental Audit:

It is a review of any company's operations and the process involved in making goods in a manufacturer. The main purpose of assessing compliance with environmental rules and regulations. It covers a wide spectrum of the business activities like building, manufacturing plant sites, activities the procedure involved with making of the goods.

For this purpose the company engages in a regular inspection of the major faculty of the procedures. Here is the list of steps that entail in environmental audit.

Raw material creation and exploitation

The company analysis all the repercussions of the job very exactly, like the devastation of forests, the air pollution of streams and, the depletion of biodiversity, and the cultural

Industrial processes

The EIA team must at this stage hire an activity specialist to predict the many emissions and performances of the proposed processes.

Transportation facilities and constraints

Transport of recycleables, last goods and basic supplies causes an increase in traffic across the facilities. Transport may have repercussions

Impacts resulting from the creation and exploitation of the raw material

A prediction of the impact due to exploitation cannot be done prior to the redaction of the management plan is achieved.

Impacts of the commercial activity

Processes have been carefully studied in order to discover the environmental Impact with regards to the raw material, energy and water supply, type of materials use to make sneaker. Only small variations can be put in place at this stage to enhance the efficiency of given equipment

Impact on air quality, noises and odors

Here the business must all the noises and must addresses in the EIA is the possible proximity of communities and the mitigating options to be implemented so the people living close to the manufacturing plant site can have normal living conditions.

Organizational Audit

The length of organizational audit is based upon how big is the organization. It can be completed within a involvement or make take weeks or months. The procedure includes the next steps.

Internal Check:

Examine the depth system of the internal check and test its genuine operations


Verify the investment and check their valuation

Cash Balance

Verify carefully the money balance and the securities relating to the company's loan and investment with special regards to their valuation


The auditor must check the correct depreciation has been provided on the assets of the business. The rate and the method of depreciation should be inquired to notice that depreciation is proper based on the international accounting benchmarks.


The auditor should note that n dividend is paid until al intangible belongings have been written off.


The auditor should look at the certified earnings and see that they are properly incorporated.

Bad Debts

See that sufficient debt have been provided and also see that bad debts have been written.

Interest on Loans

The auditor should check the interest on loans given by lenders or some other person. He should note amount of interest accrued on such lending options by the end of the year.

Bank Balance:

Check the total amount of the current account, fixed debris account and revenue and loss posting accounts with the plan and it will buy into the total of each plan with the comparative total in the overall ledger.

Loan and Advances

The auditor should verify the set of loans advances and overdrafts with the total amount of several ledgers verifying the total of every schedule with the total amount of the comparative accounts in the general ledger


Verify the purchases of raw material. Special attention should be given to the purchases of capital goods.

Valuation of stock

Examine the reliability of the techniques of the valuing stock of fresh materials etc.

Salary and Wages

The payments regarding the salaries and income should be checked with great care and skill. Such payments should be tallied with the salary booklet and the lender statement thereon.

strategic positioning ways to shoeshine Plc. Describe the way the organisation could set up itself strategically to be able to meet its objectives.

In order to meet up with the objective the company have develop the following strategy

In planning the marketplace offering the company has decide to go through five Level of the merchandise. The core benefit of the merchandise that the company offers is one-year replaceable guarantee to the potential buyers. In case, during twelve months if there occur any issue or defect in the merchandise the buyer can return the merchandise and replace it with the new one. At the next level, the business has decided to turn the central benefits in to the basic product. For this the business has made a decision to reduce its prices as compare to the competition. At the third level the company will then add features that the customers like in the boot like its packaging display of shoes at the shopping center. On the fourth level the company will introduce some invention in the merchandise or can provide one footwear free for the buying of two shoes. In the fifth level when the life cycle of the merchandise reaches to drop the company will bring some technology in the product or may expose some other types of shoes, since it is the stage where the business need to fulfill the customers and make an effort to identify its product from the other retailers products.

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