By carrying out this professional profiling component I make an effort to execute a research and evaluation of Indian Flight company Kingfisher Airlines how it end up being the most prominent and qualitative airlines in Indian subcontinent and also become celebrated Indian airlines.
I also stating about the SWOT analysis of Kingfisher airlines and what are the marketing practices that they were using in their business field. I also do an analysis analysis of PESTEL where I find out how the Kingfisher airlines affected or damaged by Political, Economical, Community, Technological, Environmental and by Legal.
1. 2:Objective
The main objective of this professional profiling module to say how the SWOT analysis relates to Kingfisher airlines whether it impacts directly or indirectly.
I also mentioning about the PESTEL analysis of Kingfisher airlines through this Professional profiling component.
To review how kingfisher airlines survives from the high competitive field in India and from other stresses by other air travel company in India.
To study about in which all fields they would like to make changes to boost and by they can improve a whole lot in the air travel field and they may become the best airline in the world itself.
1. 3: Introduction
Kingfisher airline can be an air travel group in India begins by the United Breweries group and its head office in Vile Parley Mumbai. Kingfisher air travel is one of six airlines on the globe to have 5-star rating from skytrax. Kingfisher daily functions 400 flights to over 72 places by 50%of low priced.
The marketing stratergy that employed by Kingfisher airline is the fact that these were uses the friendly business strategies towards the guest(individuals) giving a hearty welcome to their offices and flights and present also "special package" to the guest.
The ticket rates all they split into two classes such as SEC-A and SEC-B(socio-economic course) clearly defined target audience in the age group of 25 above.
2. 0 PESTEL Analysis
2. 1 Political
Open sky policy
It is mainly for opening a free of charge market for the air travel companies.
In the local airlines the foreign airlines were not allowed to buy the stake.
Closing down of domestic flights due to decreasing in the number of passengers and credited to other issues.
Rules and Rules in the International road lines.
2. 2 Economical
Contributes more money to Indian current economic climate.
It increases the Indian market.
Investment in the sector aviation.
The development of the center income group family influences the aviation sector.
It causes for the lack of the infrastructure capacity.
Rising of cost fuel
2. 3 Social
It creates a lot of job opportunities in the wide areas.
It makes a whole lot of safety polices.
Developing of locations causes the better services and airports.
The status attached to a plane travel that comes even close to the other ways of vehicles.
2. 4 Technological
Now the technological system in the airline system is improving day by day.
Now the navigation is dependant on the satellite television information which brings a whole lot changes in the airlines field.
The new technological methods were discovered the new means of road lines.
The airports were modernised and privatised.
They were utilizing the most advanced technological systems for their works and in the organisations.
2. 5 Environmental
It causes for the upsurge in the global warming.
If it isn't carried out in a proper way it could results the pollution like,
Sound pollution
Water pollution
Air pollution
The abrupt and unexpected behaviour of the atmosphere.
The dependency on whether.
2. 6 Legal
Inflexible guidelines and regulations
Treaties between the two states-Bilateral treaties.
3. 0 SWOT Evaluation of Kingfisher airlines
Here it's the analysis of Power, Weaknesses, Opportunities and Risks of Kingfisher airlines.
3. 1 Advantages of Kingfisher airlines
They were providing the qualitative hospitality and incredibly good service to the customers which attracts the clients attention towards kingfisher airlines.
They have both domestic flights as well as the international flights which links to different parts of the world.
They providing the special campaigns during every year to the customers.
Kingfisher air travel is the first airline with the new fleet of airplane.
They curently have the special training academy and well experienced air hostesses team.
They offers an extravagance voyage with the cheap rate that comes even close to the other inexpensive airlines.
3. 2 Weaknesses of Kingfisher airlines.
The main weaknesses that facing by the kingfisher air travel is their flight office and mind quarters in the metro Politian cities and in the big towns so they can offer the reliable service who living in the cities and the metro Politian locations.
They cannot provide good service to the folks who surviving in the rural areas since it is very difficult to get hold of with them scheduled to problem in the way of communicating one another.
The development of the places influences the correct working of the airlines.
Kingfisher airlines is not in a higher profit since it is not the key source of vehicles that comes even close to the other way of travelling method.
The other main weaknesses that face by the kingfisher air travel is the poor increasing of the Indian current economic climate and declining of the Indian overall economy.
High ticket rates that comes even close to the other charges of transport therefore the people also not interested to journey with it and they also have some limits giving the offers to the individuals.
Increasing the price of fuels and the other commodities.
If the flight is rescheduled the service from the client attention of Kingfisher airlines to the clients is very weak.
3. 3 Opportunities of Kingfisher airlines
They can increase their income each year by promoting the special schemes in the rate of air seat tickets during holidays and during the seasons of total annual vocations.
They can starts off the new journey trips to the several tourist places since there is a great deal of tourist people to the tourist locations.
They can also starts the flight vacations to the several parts of the planet because they didn't have much competitor as the international plane tickets that compares to the domestic flights.
They want to start their offices at different places apart from the towns and towns they wants to encounter the rural areas thus the folks came to learn about it and thus they can have more customers for his or her each trip.
They want to improve their customer care services by opening it's service for a day thus customers can trust the airlines than every other.
They want to find the proper solution if the airfare is rescheduled and the client loss their things such luggage and luggage's.
They want to know the customers the advantages of venturing with the kingfisher airlines.
They want to provide regular membership or any other interesting gifts to the clients if they were utilizing Kingfisher airlines for their vacations for longer times.
3. 4 Risks facing by Kingfisher airlines
The main threats that encountered by kingfisher flight is the high competition from the domestic plane tickets to the same places.
They also intimidating about the increasing in the rate of fuels and the increase in the pace of other goods.
They also threatening about the unavailability of qualitative and efficient crew's.
The other problem encounters them by the declining of economy and the arising of the center category people in the world.
The authorities also starting the other methods of transportation to the various places with cheap rate.
The government exposing heavy taxes to the private company specially the air travel companies.
They want to give huge amount to the clients if there is any crash happens through the trip.
They also threatening about unpredicted climatic changes.
Some of the spectacular services done by Kingfisher airlines apart from the other Airlines.
Reservation: It could be done at their company or simply by online method. The total amount can be paid by cash or either by debit cards and by the visa or mastercard.
There were no differentiation in the classes and they just wants to hold back short amount of time in the bottom and the efficient handling of delays.
4. 0 Recommendations
They want to simplify the air travel operations they wishes to make it for all the people in the cities as well as the in the rural areas.
They want to reduce cost of air solution which favour for all people who have the wish to quest in a aircraft.
Reduce the labour cost.
Want to produce a friendly customer care services to the customers which may be given in the whole times means that the twenty four hours.
Give plans to the customers during the trip if any accidents you can do.
Get smart on fuel.
Promote safe practices, comfort and luxury trip to the customers.
Make parternership between your other air travel companies.
Aware the whole people about the facilities and advantages of airlines apart from the other airlines.
5. 0 Conclusion
As the time passes Kingfisher airlines dominating the major role of airlines in India that comes even close to the other airlines as well as it encounters a lot competition from other airlines they facing a whole lot of troubles and hazards throughout annually and they were manage to clear it. But nonetheless there is some challenges these were facing they would like to manage it other ways they lost their concern in the flight fields.
They want to improve their customer care service and they want to make exemplory case of other International airlines which is high in the positioning of the flight areas. Great hands of business man Dr. Vijay Malia led the building blocks of the expansion of the Kingfisher airlines and his ideas give its way the key role in the flight areas in India.
In assessment to the offer which were given a couple of years ago and today for the fares and other facilities are of forget about match. Solution fares these days have been down to"0"as well, as a result of massive competition took place in this sector. Another stratergy that may be deployed is by reaching service quality, particularly the in-flight as well as the post -flight services directed at the clients. Providing extra focus on fragile areas or areas where shows haven't attained should be taken special treatment.
5. 2 Appendices
For the survey of this display I read some books that tells about the success of Dr. Vijay Malia and his life storyline what exactly are the ideas that he used for the foundation of Kingfisher airlines and make the main flight in India. I ask some of my friends who travel in kingfisher airlines and their experience while travelling in the Kingfisher airlines. I also got one chance to satisfied some officials who employed in Kingfisher airlines they provided me more valuable details about the Kingfisher airlines, while i go back to India during the last vocation.
