Before the reason why people willing to pay more for BEANS rather than a normal coffee shop, firstly will need to know the overall backdrop of both coffee shops. Normal coffee shop in Ipoh is familiar for the public, whichever of the region of Ipoh practically will easily find a restaurant and buy. Compare to the BEANS, their provided the high quality of beans and offering consumers possessing a choice to choose many different types of BEANS coffees. There is only one BEANS in Ipoh Kinta City of Jusco. When both sizes emerged for a comparison, there have a number of things that will need to notice about any of it, in order to search for why consumers willing to pay BEANS more than normal coffee shop.
1. 2 Environment
In the very first point of both espresso retailers will discuss about the surroundings. Normal coffee outlets are usually functioning in a shop that normal building building. Their shop design might just have a standard outlet. Compare to Coffee Bean, there are experiencing a well design for the shop as well as nurturing the consumer's ambiance when the consumers enjoying their coffees. Besides of this, Coffee Bean using the lightening and dark color wall structure, it will give the consumers having fully attention and pleasurable. In the other reason of environment would be the people, in normal coffee shop might usually have the ability to see those individuals are making much noise on talking. If a consumers is not having a good spirits and wants to truly have a sit down elsewhere, when goes to the normal restaurant and seen such noises, it will make the buyer much anger onto it. Within the other hands, Coffee Bean getting a peaceful place as well as no anyone will impact the consumer's feeling when during the coffee time. A good person is not any in the spirits, when come to the BEANS, the environment can make the individual cool down and having a feeling to believe and solve problem. Beside of this, Coffee Bean has much cleanliness compare to normal coffee shop, lots of the normal restaurant will always have the customers are not caring the health problem. Like sometimes there will have some customers sneeze without cover anything or spit the meals on the table, those activities will have an effect on the consumer's frame of mind. So area of the consumer will more choose to purchase coffee in BEANS because on this issue that they not happy to consume coffee in normal restaurant. As the effect, this is the one of the reason why consumer willing to take Coffee Bean more than normal coffee shop in environment.
1. 3 Espresso Choice
Further on, the espresso choices for both coffee shops would be the following debate. In the standard coffee shop, there have few types of coffee choices. They have normal espresso, white coffee no milk coffee, and the ones choices are familiar for consumers that usually purchase it. Even thought there have individuals who must at least one day one mugs of espresso for satisfaction themselves. But, in normal caffeine there is only has very less types of choice for the consumers. Compare with BEANS, they made more selections to the consumers. The Coffee Bean coffees, there have four main preferences, it have light & subtle, rich & easy, vivid & distinctive and honored, earn of these types of preference will have different alternatives of caffeine for the consumers to choose. Beside of this, Coffee Bean is also provided the extra service for adding cream or even more coffees. The service like Coffee Bean can make consumers having different style and selections to buy their coffee and a flexible flavour that consumer's made. There can make the consumers more surprise on the caffeine. In fact, Coffee Bean is also making the campaign to allow consumers to get their coffee bean in order to allow consumers can drink their caffeine without heading their shop. Compare to normal coffee shop, they do not hold the strategy of packaging their espresso. Therefore, consumer will more would rather have more convenient and choose to choose the coffee bean products because of their choices.
1. 4 Branded
A consumer will easily develop a royal to a product or brand if the brand or product can satisfaction their needs. When people found out about Coffee Bean, people usually will know this shop is selling coffee, further on when the consumers try the espresso and really gratify them, the brand commitment is established in the consumer heart. Making use of the same situation to compare with normal restaurant, they are rarely to make consumers create the brand loyalty because there are way too many similar coffees in the market places no specify brand on their coffee. So long as people compare the caffeine is better than the other shop but seriously they are using the same beans but only different people made it. Therefore, hardly can see a normal coffee shop is only bottom on their espresso and make it through their business. Adversely, the Coffee Bean coffee is being branded. They are specialists in retailing espresso, when consumer desires their coffee and it'll easily get continuers customers. As the brand itself within and no matter where the consumer go as long as want a sit down elsewhere, automatically their mind will came out the BEANS brand, and there is the branded itself can made in Coffee Bean. Compare to the normal coffee shop the consumer won't have specify brand of coffee in their head, don't know which shop is better. Therefore, it is just a weakness of normal restaurant compare with BEANS.
1. 5 The Consumer Patterns on Selecting Coffee
Hence, after all the comparison has proved above, the top of the conversation in consumer habit on selecting espresso would be the further section to refer to. Over the above reason shows the point that why consumers willing to pay BEANS coffee greater than a normal coffee shop, but the importance is why Coffee Bean can make the consumers satisfy on their coffee and exactly how they achieve. A very simply answer would be the Coffee Bean company knows the buyer behavior because of their customers as well as the consumers needs and wishes. For the research information, nowadays the consumers will more prefer to enjoy their purchasing or it can say they know how to be a smart consumer. Because most of the smart consumer will consider before they purchase, the ideal is to fulfill as much as they can during consuming. Therefore, BEANS Company make an improvement in their services, provided Wireless, music and free sky juice for customers. Although BEANS coffee is much expansive compare to the normal coffee shop, the buyer will also willing to pay and the purchase price they pay is included all kind of their services as well as the environment. Base upon this strategy Coffee Bean are offering the superior product and service to attract the consumers, because normal restaurant will never be in a position to provide such services and almost all of them aren't willing to boost themselves. So BEANS wants for their customers to take pleasure from on their product, the service providing make sure they are achieve the goals. In addition, the consumer patterns of frame of mind on choosing caffeine, Coffee Bean made their coffee have a great quality. After the consumers observed the brand, can make them feel smoothly and comfortable, that is also the main one of the consumer behavior that the Coffee Bean's internet marketer created attitude from the consumers.
1. 6 Conclusion
As the effect, the important conditions that will affect an enterprise are to learn the consumers habit. When a company will always improve themselves for gratify their customers, the company won't easily are unsuccessful their business. In a fact that, every company successful company should thanks because of their company professional, because they make a very important works for the company as well as exploring the consumer action of the company products. So, when a company is making a long-term business arrange for their business, a very important is to discover a marketer to analyze the consumer behavior of the company's customers. There will helps the company having a more clearly direction to improve themselves as well as more satisfy their customers.
2. 0 Introduction
Business market is always full of challenging for the visitors to require, because there will always possessing a different period by using different situation to maintain the business as well as to maintain the economical. So, at that time, there are extensive marketers will came out for such researches, to be able to let people knows the economic move and such current issues will influence the monetary. However, the marketers found that aging populace is the common issues that always impacting the monetary, because older people people is the group of people that marketers constantly suffer from to get deal from them. So how marketers do to achieves the sales from the elderly people? This matter makes a good research way for marketers and finally discovered there have several techniques marketers should is aware for the ageing population and exactly how they can do to create sales by bringing in the buying motives from elders.
2. 1 COMMON PROBLEM from Seniors People
Nowadays, creating sales from the elderly people is an extremely hard objective for the marketers. The buyer tendencies of the band of the elderly people is not hard to know but hardly to change from them, because most of them will not willing change to simply accept the new things as well as the new products, they will have their own devotion on the brands that each of them alone using. For instance, once an elderly people try the make of rice, even though brand price increase and be expensive compare to the other brands, they'll still purchase it somewhat than take the chance to try a new brand. So, quite simply there have several techniques marketers can do to entice them on their products,
2. 2 Simple Advertisement
As the marketers know, a complex advertisement is rarely let the elder's notices onto it and although they are rarely to understand the actual text messages that the advertisement sending for them. Therefore, to make the advertising campaign to draw in them, marketers should be smart to make the advertising campaign simpler and simpler to understand. In this situation, if the advertisement is flyers or posters, the marketers can make the merchandise picture as big as it can and putting the easy words for an introducing of the product. When the elderly people walk though the ad, will more changes to entice them to avoid their further step for notices the products. As the elders are also the consumers, when the advertising design put more attentive onto it, surly it'll entice the consumers. The reason why this example can draw in the elders is basically because the elders like to look pictures more than the words of detail. Once the picture the elders notices, the elders will commence to get further information from the sales rep or the words in the flyers or posters. For instance, Brand Dimensions distributing the baking oil product, to be able to appeal to the consumers, especially the elderly people, the business design a simple poster to make consumers will easily being attract onto it.
On the aforementioned simple will shows the posters that the market segments created. Essentially, the preparing engine oil product will more attracting older people people, because the elderly people will very caring about their family's health. So, if marketers can understand the buyer behavior form the elders, like the baking petrol product, the marketers recognized the elders will choose to truly have a more healthy food for his or her families. The marketers make the advertising more specify for the consumer. Actually that the merchandise will successful bringing in the elderly people and also other different age groups consumers. Therefore, that is one of the ways to get the elders to consume on the business's products.
2. 3 Sampling
Further on, there tend to be ways to go over that marketers can make sales from older people peoples. In the next way is to do a free sampling for the consumers. It was easy to achieve, when people observed a free of charge sampling to dispatch, normally they will take or at least will take a glance what products are dispatching. Same as older people people for the appeal on the product, the elderly people will attempt and test the merchandise if it suitable for them. The key reason why this plan can be use to attract the elderly people is basically because most the elders are not willing to take risk for evaluating the new things or products, and the elders won't easily to spend their moneys. Based on this matter, when the marketers offering the elders a free of charge sampling and let them have a free testing on the merchandise, the elders will more willing to try the product. After the elders tried the merchandise, the final sales from them will become simpler because sometimes the merchandise is good, but no one willing to try it also no use. However, the elders willing to try the product, the sales will more changes to get from the elders. That is clearly a way to make sales from the elders. For example there is one of the company that doing a strategy of sampling to bringing in older people people. Tuv Taam Salads Brand Nova Lox Salad is a healthy product that allocated in US. The company marketers doing sampling by New York STATE DEPT. of
Moreover, there is certainly more techniques can use to attracting older people people. Beside of the situation that had talk about, the marketers can also try to create a task for the elders in order to let the elders to involves the fun as well as penetrate the activity to promote the business products. Alternatively, the elders will very seriously on the partnership with their own families, therefore the activity can create as an elder and his grandson to involves and play. When the activity setting on the shopping mall, people will notice about what function that the marketers doing as well as ready to try and play. Penetrate the actions can give the consumers enjoying their family and any player can get a free product on the company brand. Therefore, using the activity to attract the consumer can be effectively to set-up deal from elders as well. Beside of that, through the activities the marketers can established a booth for providing the business product and set up some salesperson to sales or expose the merchandise to the consumers. The elders will being get when it has a function such as this, because the elders loves to excitement and once the elders happy, they'll try the merchandise as well as the marketers predicated on this situation making sales from the elders.
2. 5 Culture
At previous of the best way to draw in the elders, the consumer habit of culture is useful on the promotion. As the study, many of the elders won't educating in other dialects as only the elders mom tongue. So, the marketers can bottom on the elders culture to build the period or words on the product to allow elders easier to understand the business selling for. For instance, in Malaysia country possessed three different main culture or race, so if the marketers create the merchandise with three different dialects, when the elders observed the merchandise, the dialect itself will entice the elders and have more changes to get sales from them. For example, Coke Company is usually using this example to catch the attention of the consumers. This situation will not only useful to the elders, every different age group will useful also. As the result, this situation is generally that marketers will always use for the business products promotion, in the proven that is way is suitable for bringing in the elders.
2. 6 Conclusion
In the conclusion, there a wide range of techniques marketers may use for attracting older people people, but those situations may need to give more work and give more attentive on the campaign. On above there have the simple advertising, using simple words and present a big picture on the flyer and poster to attract the elders. Second is use the problem of sampling, utilizing a free sampling to allow elders testified the merchandise and let them remains to take on the merchandise. Thirdly, is by using the activities & advertising, creating activities for the elders and make them involve and play as well as get the merchandise reward for the coffee lover. And lastly attentive on the elders culture by using different languages for the elders that may easily understand and browse the name of the products. With those situations above, the marketers are certain to get the ideas as well as knowledge for fixed the challenge to appealing to the elders in the market.
2. 7 Harvest Reference
Ebrary
Parmerlee, David, 2000, Auditing Markets, Products and Marketing Programs, McGraw-Hill Trade, ebrary Olympia University.
Szmigin, Isabelle, 2003, Understand the Consumers, SAGE Publications Inc. (US), ebrary Olympia College.
McFall, Liz, 2004, Advertising : A Cultural Economy, SAGE Publications Inc. (US), ebrary Olympia University.
