The Coca-Cola Company is a drink retailer, maker and retailer of non-alcoholic beverage concentrates and syrups. The business was founded in 1886. Although coca cola was made in United States, it quickly became popular exactly where it gone. Coca cola first bottling vegetable was exposed in 1906 in Canada, Cuba and panama soon followed by a lot more. Coca-Cola presently offers more than 400 brands in over 200 countries and assists 1. 6 billion portions each day. The reason behind its truly global company is the fact that their products meet the varied taste preference of consumer all over the place.
Location:
There are total 8 creation crops of coca cola beverages in Pakistan out of which 2 are under process. The top office is in gulberg 3 Lahore. The production plant we seen is located 23km raiwind highway Lahore.
Mission
Their Roadmap starts with their objective, which is long-term. It declares goal as a business and assists as the typical against that they consider their proceedings and decisions.
To refresh the planet.
To inspire occasions of optimism and pleasure.
To create value and change lives.
Vision statement
"Coca cola Co responsibility is to continually improve all areas of the world where they operate - environment, interpersonal, economical - creating a much better tomorrow than today".
MARKET Show:
Being the largest company in the soft drink industry, Coca Cola looks forward to the major market share. This company control buttons about 59% of the world market.
Products:
There are many brands of Coca Cola Company, which are in use worldwide. Some of the popular brands are
Coca cola
Sprite
Fanta
Diet coke
Pulpy orange
Sprite zero
Splash
Kinley water
Company offers their products in several bottle sizes these include:
SSRB (standers size returnable bottle)
LRB (liter returnable bottle)
NRB (no go back bottle) or disposable bottle
PET 1. 5 (1. 5 liter clear plastic bottle)
PET 2. 5 (2. 5 liter plastic bottle)
CANS (tin load up 330 ml)
Product life circuit of Coca Cola Company:
SWOT analysis:
Strength Weakness
The Coca Cola provides drinks in around 200 countries in the world
Coca Cola Emblem is very famous one of the people
coca cola has strong marketing and advertising
People like the tastes and quality of Coca Cola throughout the world.
Strong Financial reserves and comes back of the company
Health issues
Lack of attractiveness of coca cola brands
Opportunities
Threats
Increase Understanding programs
Launch other coca cola variations in the untapped countries.
Launch healthy drinks
Intense competition from Pepsi
New entrants are gaining market show.
Decrease in Coca Cola brand value in last few years.
Ongoing recession
Target market:
Their marketplace is young era because they would like to represent coke with energy and young ones. Old people are their co-target market.
Competitors:
Their competitors are all the others who are manufacturing carbonated carbonated drinks. Like consumers compare coke with Pepsi and premium cola, sprite with 7up and team, fanta with marinda etc.
Visit to the coca cola manufacturer:
Production process
Production management is the selection of inputs, operations, workers and various ways for producing goods and services. In the development process input selection include mix of human skills, recycleables, outside the house services and equipment steady with organization's placement strategies and its own ability to acquire these resources.
Production procedure for coca cola is split into the next steps.
Purchase of Bottles
The first rung on the ladder use in the creation of coca cola is purchase of bottles. In this process company order the service provider to send new bottles. In case there is disposable or not reusable bottles this step is basic and when the production process starts there's always need to acquire new containers from the contractors.
Collection of Bottles
In the stock area ordinary bottles of Coca-Cola are gathered from sellers and contractors. Containers that aren't returned from dealers and customer's lessens the grade of empty bottles stock and then there exists need for purchasing of new bottles. In case of breakage order is sent to purchase new bottles of that much quality.
Decaser
In this step empty bottles are delivered to the washing division by the decaser.
Inspection section
In the inspection station the light inspector having lights checks containers. The light inspectors grab unacceptable bottles. This step is taken to assure the quality management.
Washing of Bottles
Washing department at coca cola has an automatic plant which flower automatically washes all the containers. There are pursuing steps in the cleaning process.
First soak
In this soak, bottles are exceeded under the pressure of 40 to 50 degree.
Second soak
In this soak bottles are handed down under the temperature of 55 to 60 level. You can find few jets in this section, which turn the bottles upwards to downward.
Third soak
In this soak temperature is between 65 to 75 level and caustic wash is also provided to the coca cola bottles.
Fourth Soak
This is previous drinking water soak in the washing department. On this soak chlorine is blended with drinking water to purify the and temperatur is 45-55 deegree and after this washing treatment cleansing process is completed and then containers emerge from this tank for further processing.
Light room (clear bottles)
In this section, the light inspectors go containers. If any bottle is reached unwashed then this container is again delivered to the washing office for cleansing.
Water treatment
Water is extracted from the turbines of the company and then this normal water is treated in line with the international normal water standards.
Water cleaning is performed with opposite osmosis process. You can find three turbines for this treatment. Some may be for soft drinking water and cleaning and the other two are for Auto treatment when the first is ON then second is over a standby. A pre treatment fine sand filtration system is also there and product stream meter is installed to check on the each hour move rate.
After reverse osmosis process normal water is delivered to first storage container then chlorine is added, after addition of chlorine water is ejected into a pump and then it goes into a carbon purifier.
This has ended all view of process 1 shown in physique, which is basically picture of the computerized touch screen installed in that room for control of flow and operations. Water passes through flushing valve to the six vessels, one vessel is add up to six membranes, rejected water is directed up to the other three vessels, accepted normal water is sent directly through the pipes and again from the three vessels declined water is delivered up and other straight through the pipes. All the hardness of drinking water is taken away and the is made genuine for the use in the syrup processing. The rejected water still left is disposed off.
Syrup manufacturing
Screw converter, glucose converter and engine are being used in this process. When the motor unit gets For the screw is automatically removed and sugar is pasteurized. Water is blended with the sweets and concentrate based on the fixed percentage of the formula for Coke.
First, brix is made in line with the following ratio.
Coca Cola 54. 80 (focus. sugar)
Fanta 57. 30
Sprite 53. 00
Then drink is prepare relating to
Coca Cola 10. 37 (focus. Sugar)
Fanta 12. 00
Sprite 10. 00
Then normal water and Co2 is put into the brix. Then drink is handed through ammonia gas which cold the drink.
There is a little extra machinery required only for coke. A separate room is managed which is the most chilled device of the vegetable. You will discover lines for production of coke, fanta, sprite, and connectors are there to improve lines. The syrup room is totally controlled on a computerized touch system machine. The entire electronic place view is given in the following picture.
Filling of bottles
The company has modern programmed filling up machines where containers are automatically loaded and then programmed machine puts cover corks on the bottles. The capacity of the machine is 7. 5 cycles each and every minute and per routine 40 bottles can be loaded.
Light room (Packed bottles)
In this level the grade of the filled bottles is checked. Any less packed or over crammed bottle is filtered out in this level.
Loading
After the inspection an programmed machine can be used to print the certain things on the caps of the bottles, e. g. code quantity, line, expiry time etc.
Packing
Coca cola products are available in different packaging.
24 regular bottle shell
6 bottle pack for 1. 5 pets
6bottle load up for 2. 5 pets
12 containers in a load up for disposable container (500ml)
24 cans in one pack.
Store room
Then bottles are sent to the storeroom or go down.
Loading and delivery
Loading and delivery is performed according to the demand. Containers are filled by the fork varies into the trucking of the business and then sales section then is accountable for its distribution into the market.
Capacity
Capacity is the maximum rate of outcome for a facility and it can be measured in terms of suggestions and outcome. Capacity in the Lahore drinks is in term of machine cycles. Maximum or peak capacity of coca cola system is 9 cycles each and every minute. In a cycle forty containers can be crammed so that it means that capacity is 360 containers per minutes.
Coca cola's utilization capacity is 6 cycles per minute, which is 240 bottles per minutes.
Utilization capacity of the coca cola company is the common utilization capacity in the popular day company in this season increases the circuit to 8 cycles per minutes. Company has two bottling plants in the service, which can produce 720 bottles per minutes.
Quality management
In a general sense, quality may be defined as meeting the expectations of the customers.
Coca Cola Company has one global standard and uses the same international quality standard across all the bottling operation within Pakistan. Every ingredients found in the processing of beverage matches all the local, regulatory, company and international standards. All ingredients undergoes extensive evaluation and inspection prior to be released for use. On regular base exterior validation and trials is performed by independent lab in all substances used in manufacturing of drinks.
Company provides special kind of consideration to the grade of raw material, work in process and completed goods.
Raw material
Concentrate
The focus is a main component of the finished goods. The mother or father company is itself quality mindful company so company never had any issue about the concentrate quality.
Sugar
Sugar is purchased from different suppliers. When there is certainly major need then order is positioned to the Ittefaq sugars mills. Company has a minimum suitable level as standard to check the quality.
coca cola company also gets the license of examination from the distributor before delivery. addititionally there is sugar test in the lab and high quality can be used in the creation of the procedure.
Water
There ate high standards are retained to process this inflatable water and then several assessments are made to identify if the quality of drinking water is up to the required standard or not. Pursuing are the complex names of assessments.
Upper lab test
Water softness test
Sound filter test
Carbon purifier test
These tests guarantee that the quality of water found in the products is equal to the expectations of mineral normal water.
Work in process
Syrup treatment
Syrup treatment process of coca cola makes the quality of product more reliable. Company already has given the standards to check the syrup.
Lab test
When carbon dioxide and ammonia are put into the syrup then a lab test is constructed of the ingredients. This test is most important test because it is the ultimate test prior to the conversion in to the finished product.
Finished product
Finished good test
Finished product is determined and tested in the lab. This test also checks the substances and position of the bottles. In the finished goods test two type of test are used to maintain the quality of done products.
DISTRIBUTION CHANNELS
Coca Cola Company makes two types of selling
Direct selling
Indirect selling
Direct Selling
In direct selling they provide their products in outlets by using their own transports. They have almost 450 vehicles to provide their bottles. In this kind of selling company have significantly more profit margin.
Indirect Selling
They have their entire sellers and companies to protect all area. Since it is very hard for them to cover all area of Pakistan by their own so they have so many whole sellers and firms to make sure their customers for option of coca cola products.
