Both questions should be submitted as you assignment and bound in a single booklet with separators/ sheets for every of the questions. Cut and paste work, plagiarism and undeclared sources will cause an programmed failure.
All assignments or projects will have a compulsory presentation requirement which carries 10%. Communication skills, visual aids and personal grooming will be the criteria for obtaining the 10%.
Please use Harvard Referencing System for all your referred materials.
Answer both questions: (2Q * 15% = 30%)
(Presentation = 10%)
Assuming that you want to establish an event management company. Identify the form of organization structure that you'll apply for your new company and justify your answers.
Interview a small local company owner locally. Briefly identify the nature of the business and think of a SWOT Analysis for the business enterprise. Attach the interview questionnaires with the report.
TABLE OF CONTENT
TITLE
PAGE
Introduction
3
Opening
4
Body Of Content
5 - 6
Organistion Chart
7 - 11
Closing
12
Opening
13
Body Of Content
14 - 19
Conlusion
20
Bibliography
21
1
1. 0 INTRODUCTION
This is my basic knowledge for question 1, about event management, and the way to create the events, and about Organization chart and the department detail and what will apply to the new company. And this is Basic knowledge from Question 2, Is what is SWOT analysis and exactly how its computes with the business, I also learn that how to interview a small business and their strength, weakness, opportunity and threats. Rather than forgotten to our lecturer Ms. Oh that help us much and guide us thru this assignment. I'll bring this knowledge into my future working environment.
Question 1
Assuming that you want to establish an event management company. Identify the proper execution of organization structure that you'll apply for your new company and justify your answers.
Event management is an excite and rising industry, and a exclusive career opportunity for everyone with a obsession for the planning and organizing of events. Event management is a valuable information resource for managers and planers of events to present their event management companies and capability, companies that are searching for event management solution and students that are allowing for a career in the case management industry. Event planning can occupy a various amount of dealing or societal occasion. Both events also called, Celebrations, Promotions, Commemorations or Education. Celebrations can contain parades, weddings, birthdays and anniversaries. Educational events can be meetings, graduations and conferences. Promotional events can be political rallies, product launches and fashion shows. While commemoration events consist of civic events and memorial.
The reason a company or individuals hire professional's event planner is for their experience in this particular field. Event planning sometimes will be time consuming and stressful for the business or individual. For example, your big day may be stressful enough if you want to worry if the caterers will turn up promptly. Therefore the professional planner will play their role to be sure the occasion runs smoothly. They will have enough resources to handle any unexpected thing from happened.
2. 0 Diamond Event (m) SDN BHD
httpwww. rockthediamondevents (1). jpg
(Figure 1)
Source: http://www. rockthediamondevents. com
Diamond Event (m) SDN BHD company will establish in Kuala Lumpur in March 2011, We intend to have corporal office in Bangkok, and Sydney, we will provide the TOP QUALITY service for just about any event planning or organizing. Diamond Event (m) SDN company is a non-stop, Full service custom event management company with a solid reputation and become with expensive skill set, Our technical capability range between studying to the workings of our brand, identifying the mark audience, devising the event concept, planning the logistic and coordinate the technical aspects before actually executing the modalities of the proposed event.
Diamond Event (m) SDN strength is will effectively assemble and manage numerous in-house and out of house resource, Diamond Event, regularly meet client objectively and expectation with the perfect solution. Inspired company will reliably manages lots of complex large scale project contemporized.
Diamond Event (m) SDN also is committed to achieving success for it clients by applying the entire power of communication as an extension of business strategy and execution. Diamond Event (m) SDN philosophy is to acquire handled growth of our client events and project and by staffing the most experienced professionals available we provide as many services and goods under one roof as is feasible to be able to insure overall quality, and present each and every one of the client a magnificent and memorable events.
Diamond Event (m) SDN Mission is to leverage the energy and potential of the event industries to help today's business to reach out to a larger customer base better, We try to be dynamic, creative, innovative, yet affordable.
2. 1 Organization Chart
DIRECTOR
EQUIPMENT
VENUE
HOSPITALITY
PROGRAM
MERCHANDISING
MARKETING
CUSTOMER SERVICE/CARE
OFFICIAL
PROMOTION
(Figure 2 ) : Organization chart for company Diamond Event (m) SDN BHD
Communications is a Discussion of network as an organizational structure is a useful introduction to the main topic of communication running a business for the reason that a network owes its existence to communications. Will be able to judge the importance of the connection at the end of this section. People also communicate from department and its originates from this flow chart, Like the director will get back again to the manager and the manager will go to the supervisor and the finish to the staff, they cant jump directly from staff are accountable to director it comes by flow.
A) Directors
Directors Is responsible to take care of Meetings, to handle Registration of certain resolutions and agreements, sometime need to Recording minutes of most meetings, also need of earning the total annual return and lodgment with the firms Commissioner, Directors also need Keep the proper accounting records, some time director also need table financial records, financial record and director statement at AGM, movement of accounts, financial statement, directors report anything to members, must make Appointment of first auditors, need to observe with constraint, restraint or proscription of private company, directors have to Appointment of qualified people as secretaries, Must maintain registered workplace, Registration of transmit of share, in addition they need manufacture statement of solvency in the case of controlled twisting up by member, Lastly directors also have to ensure that expense of dividend is from income only, plus some listing of charge (yycadvisors, 2001)
B) Merchandising
Merchandising is a marketing practice in which the brand or image one service or product is used to market another, Merchandising is the methods, practice and procedures used to promote. Purchasing also called the value of any currency expressed in conditions of the amount of goods or services that one unit of money can buy. Purchasing influence is significant because, all else being equal, increase decrease the quantity of supplies or services you'd be competent to buy
Example: Inspired Event purchase all such raw material, goods and service from other supplier and buy company useful stuff before start operate the company such as, Table, chair, machine, tools and etc. (wordiq, 2010)
C)Program
A course of action aimed at accomplishing a definite business objective, with details on what work is usually to be done, by whom, when, and what means or resources will be utilized. A program is similar to a formula. It contains a set of things that called as variables and a set of instructions that also called as statements that tell the computer how to proceed with the variables.
Example: Diamond Event (m) SDN BHD is All of the the order of events and other pertinent information for a public presentation, (Webopedia, 2011)
D) Hospitality
Hospitality is the association among visitor and crowd, or the do something or put into practice of person welcoming. Specifically, this includes the greeting and activity of company, guests, or stranger, resorts, association clubs, convention, attraction, particular events, and other services for traveler and tourists Hospitality Also known Business describes the business enterprise of providing services such as catering and entertainment. Example: Diamond Event (m) SDN BHD provides transportation to hotels to get the VIPs' to the events and also provide those services and food. (Wikipedia, 2011)
E) Venue
Is a place where an event like a sports competition or a concert is held, especially one where such events tend to be held. Example: Diamond Event (m) SDN BHD conduct event places the area, direction, time, such as The wedding reaches Mountain Park time is on 8. 00pm.
F) Equipment
Equipment is the various tools, clothing, or other items needed for a particular activity or purpose for Diamond Event. Example: Diamond Event need equipments such Table, chair, music-music accessories, canopies, Diamond Even also do make some rental for big palace, garden and beach for events that their customer requested.
G) Promotion
Promotion is something such as an marketing campaign that was created to promote a product, cause, or organization. The term "promotion" can be utilized in an over-all sense to spell it out collectively the actions of advertising, competition, money-off offers, in-store display, the visual impact of packaging and any others device an advertising team can think of to draw attention to their product. Example: Diamond Event do hire staff to do marketing strategies such us making promotion by printing flyers for the event and make banners to attract customer.
H) Official
Official means by approved, recognized, or issued by way of a government, public body, or authority and associated with the role of the government, public body, or authority. Example: Diamond Event (m) SDN BHD Officially announces the company as a branded product and leading worldwide. Diamond Event also officially invites our most Honorable Prime Minister Najib Tun Razak.
I) Customer Service/Care
Customer Service is a department of a business that deals with routine inquiries and complaints from or disputes with customers. And customer support more to someone who interacts with others in a particular way. Example : Diamond Event have Hired few staff for Front desk that work as a person service or care that handle all our customer walk in to the company privately discuss all theirs need and wants and make them satisfy using their coming event.
J) Marketing
The business activity of presenting products or services in such a way as to make sure they are desirable.
Marketing is a general term used to describe all the many activities involved in transferring goods and services from producers to consumers. In addition to the functions commonly associated with it such as Example: Diamond Event (m) advertising and sales promotion, marketing also encompasses product development, packaging, distribution channels, pricing, and many other functions. (Investopedia, 2001)
At Diamond Event (m) SDN BHD Management we could more of event consultants for our clients than event organizers or event planners. Our job is to advise our clients on the best practices and the most feasible approach to reach their goals and deliver their messages effectively. And we are able to take on this role thanks to the long and vast experience of our team in several fields of promotion and production, and to the exceptional relationships we have with our suppliers and partners.
Sometime To include more value for our clients, in addition to your main event services, we provide many creative services and production services in-house. This allows us to control quality more closely and reduce time, cost, and effort for changes in design or concept.
Question 2
Interview a little local business proprietor in your area. Briefly identify the type of the business enterprise and think of a SWOT Analysis for the business. Attach the interview questionnaires with the report.
kiosk-is. jpg
Figure 3
(Source : http://www. ifranchisemalaysia. com/dairy-fresh-franchise-business-opportunity. html)
DailyFresh Sdn Bhd
DailyFresh was establish in 1997, DailyFresh main concern selling Hot Item is Waffle & Bubble Tea. DailyFresh was establish in 1997 The kiosk were positioned in Penang at 1st Avenue and Queensbay Mall, The very first Avenue manager is Mr. Ooi and Queensbay manager is Puan Suraiya, their working hour depends with the mall operating hour normally operating from 10am - 10pm Everyday, They having 3 staff to rotate working time, their manager will guide until they can handle the shop by own,
The staff will have to attend 1week course training and development for them to expert upon this selling item. DailyFresh is small company my town area, actually this shop call as kiosk its small shop at shopping complex. (dailyfreshfoods. , 2008)
What is Waffle
Waffle Pic. gif
Figure 3
(Source : http://guidingyouth. blogspot. com/2010_08_01_archive. html)
Waffle is a butter based flat cake that known as a waffle. It really is a Belgian culinary specialty, each region of the united states has its recipe because of this, and the basic ingredients are the same such as Flour, Milk, Eggs and a pinch of salt. The recipe is landed over from one generation to some other next, as covetously from the great cake recipe. ( guidingyouth, 2010)
What is Bubble Tea
bubble_tea_2. jpg
Figure 4
(Source : http://loulovesfood. blogspot. com/2011/02/food-news-bubble-tea. html)
Bubble Tea is originated from Taiwan is early 1980's at small tea stands firstly, the very special with bubble tea is because the tea and flavoring had to be shaken vigorously to achieve a smooth consistency, they can be many flavor for bubble tea such as all kind of fruits, chocolate and coffee and also champagne that is mixtures of fruits. And not forgotten a froth of bubble was formed on top of the beverage, which soon known as bubble tea, (Bubbletea, 2001)
Tapioca pearls, which were not a part of the early Bubble Tea recipe, were introduced to Taiwan in 1983 by Liu Han-Chieh, Rapidly a trend began, to include the pearls to a variety of beverages, most regularly flavored teas. The glossy, round and clumped appearance of the pearls reinforced the Bubble Tea name. When cooked correctly and still fresh, the "bubbles" have a distinct bounce and a soft and chewy texture.
pearl. gif
Figure 5
(Source : http://www. lollicup. com)
3. 0 SWOT ANALYSIS DEFINATION
Strengths mean by Positive tangible and intangible attributes, internal to an organization and they're within the organization's control. In SWOT, strengths and weaknesses are internal factors, For example, Strength might exist your professional promotion knowledge, a brand new, inventive item for consumption or repair Location of your business, Quality processes and procedures, Any aspect of your business that adds value to your product or service.
Weakness, factor that are in a organization's control that detract from its ability to achieve the desired goal, weakness it could be, be in short supply of of promotion skill, undifferentiated goods or services example: Location of your business, Low quality goods or services and Damaged reputation Opportunities, Means by External attractive factors that represent the explanation for a business to exist and develop. Opportunities and threats are external factors, FOR INSTANCE; an chance might be increasing market such as the internet, merger, joint project or tactical alliance, affecting keen on new market segment offering enhanced proceeds, a new market and a new market vacated by an ineffective competitor. Threats, Means External factors, beyond an organization's control, which could place the business mission or procedure at risk and the organization may benefit insurance agencies contingency plans to handle them if they should occur plus some time can classify them by their seriousness and possibility of occurrence, For threats, it could be a fresh competitor in your house market, cost wars with competitor, also a competitor has a new, inventive produce service, sometime competitor also has a new, impressive service or product, competitor likewise have superior access to channels distribution a while a threat also can be taxation is introduced on our product and services. Based on these SWOT analysis I had developed Questionnaire a small local business proprietor Mr. Ooi who who owns the DailyFresh.
ELEMENTS OF SWOT ANALYSIS
I STRENGHT
Based on strengths I had fashioned five questionnaires. First is Does his company hold the strong brands towards his product and he answered Yes with confidently because he really trust his product can provide him future and his Marketing strategic is very good he hire 2 person to do advertising such as distribute flyers and banners. The major focus of the company is to achieve target and goals and present the best for the customers and he really give attention to the Waffle mainly. And he answered Yes he have a complete skilled employees because he train them personally 1 to 2 2 weeks each of the staff. For the last question he also answered yes they moral of his employee is the best given that they have High communication knowledge.
II WEAKNESS
Based on Weakness I needed five questionnaires. First is approximately customer complaints about, And he answered they sometime complaints about late serve food and expensive. But he said he have the ability to get them from explaining to them such as "Sorry sir it's my new worker" and "Sorry sir its imported corn that is why is a little expensive". Next is he answered No his company always focus to achieve target and what's customer wants. He said maybe for next question because he uncertain if their employee can attract the talent and think to get more talent but they can manage it. His stock price inspire his confident because the purchase price is not bad its normally price and customer able to acquire it. And his company sometime can stand the purchase price pressure from competitor since they selling somewhat cheaper then his company but he answered again he confident because his recipe waffle is best among all.
III OPPURTUNITY
Based on Opportunity I had developed five questionnaires. Firstly he answered Yes he got some Interesting trends in his company that was they having Online selling as well such as facebook and twitter community to market their product and any promotion if available, And his company position to have that trends in company since its bring profits. Next he answered yes we not yet covered some product that others competitor have such as Snacks plus more Heavy foods. For service he answered theirs is the foremost. His favorable circumstance is having his shop everywhere. His DeliFresh is entering new market by opening new shop at bank and hospital area and his company also now advance with technology by having free Wifi for his customer and their customer can surfing internet free while wait for the meals.
IV THREATS
Lastly by Based on Threats I had formed six questionnaires as well firstly is he answered Yes he need more product and service to be change such as Improve the recipe, improve staff skills and makes more comfort place for customer to have a seat. Next the changing in technology doesn't threatening the positioning because he always updates everything every weekly and he not scared of this. Next question he cant answered perfectly and he said Maybe. for his competitor becoming more powerful he said No they cant beat him because after they change anything such as recipe or menu he'll prepare early with more suggestions to attract customer more by doing promotion more. He said no, don't possess emerging trends can amplify the weakness of DailyFresh. and last but not least Obstacle that they face he answered Language from foreigner that can understand English and bahasa that make difficult for those to communicate.
STRENGTHS
Does the company have strong brands?
Is the marketing/advertising effective?
What is the major focus are of the business?
Does the company have a pool of skilled employees?
Is the morale of the employees high?
WEAKNESES
What do your customers complain About
Is the company not focused?
Is the business able to attract talent?
Does the stock price history inspire confidence?
Will the company be able to stand price pressure from competitors
OPPORTUNITIES
What will be the interesting trends? Is your enterprise positioned to defend myself against those trends?
Is there a product/service area that others have never yet covered?
What favorable circumstances are you facing?
Is your enterprise entering new markets?
Is your small business advanced in technology?
THREATS
Are the required specifications for your products changing?
Is changing technology threatening your position?
What policies are local and federal lawmakers backing? Do they affect your industry?
Are your competitors becoming stronger?
Are there emerging trends that amplify one of your weaknesses?
CONCLUSION
At last I've finish This assignment that contains two questions, Firstly our question is want to establish a meeting management company, and I have to workout as a manager for the business. I also learn How the flow of organization chart as well as how to the department jobs. And from second question I must say i learn how to make a small business, example I wanted to open this waffle shop which assignment give me a lot of ideas, information how to conduct a business and the benefit and disadvantage for this.
