In this assessment I would like to go over about Fonterra company which is well-known for the service of its dairy and other dairy products. Fonterra is a multinational company providing its services all over the world. Its hq can be found in New Zealand because it is a kiwi company. Fonterra have collaboration with others and co operates with the farmers as well. Fonterra deals with more than 140 countries and it includes 33 %33 % part of the world in dairy products.
Part 1
Demographics
Fonterra is the business which deals all around the world. In business there exists one important things that we need to be really careful while we connect in all departments. In Fonterra also so they have to speak well with their employees and their stakeholder as well. It is not easy to proper communicate in big organisation however they do really well.
Effective communication in the organization and experienced staff- In business communication staff plays an important role because they take concept from people and go to top degree of organisation. So they have to hire professional and experience personnel so that it easy to talk for them with all section and all the people. They make clear context and understand easily, so it will be easy to give feedback because they understand very well what exactly wish to know. For instance I work in wine beverage store whenever we get any Chinese language customer, it's really hard for us to understand him and clarify what he wishes to know. That's why we've Chinese personnel as well because they can talk in their language which helps them to comprehend easily. In Fonterra they plan meeting in the long run of month or on a yearly basis.
Different settings of communication- They communicate around the world through various ways of communication like mass media publication fax and mobile email letter etc. Effective communication is the part of business and they do same things. They may have their hq in Auckland New Zealand. They have branch office all around the world which helps them to make easy communication.
Organisational Goal:
The goal of Fonterra is the fact that to be famous and successful dairy company all around the world for their service quality and performance. Every company has their own goal but to attain the goal they use different strategies and ideas as well. Before to consider any decision very first thing that they discuss all things and make clear to everyone about their goal.
Their main objectives are-
- They want to expend their business in several countries.
- Company want to enhance the level of client satisfaction.
- Provide information to customers more quickly and proficiently.
- High awareness of health and safety measures.
- Awareness of regulations of each country in which Fonterra is running its business.
Before make any plan, they take feedback from people so that it will be possible for them because they know very well what people anticipating from them. To achieve their goal, they have to care about those individuals who link with company. They hire the individuals through all over the world. So it will easy to talk to dealer and customer because they will communicate in several languages. They will provide any information what they want to know. They'll provide information day and night through whole season which help them to accomplish their goal.
Organisation culture and Ethics
These two things are really important within an organisation. People have different beliefs experience and frame of mind because everybody has their own thinking and belong to different faith and culture. Ethics also play an important role running a business. Ethics means about moral beliefs, everyone have moral values where they make a decision what's good or bad. For instance farmers expect more charges for their milk plus they feel like organisation do not give them much importance even company providing them with proper attention. Another example is china where Fonterra going in loss even them is applicable the same vision which they connect with other countries and making profit there. Behind of the, you can find one reason because they are from different culture, worth and expectation from the organisation. That's why they need to create their perspective behalf on individuals expectation and worth.
Management of knowledge resources
In organisation, there is very important thing that how you will deal with your knowledge tool. If you control your knowledge reference in well way, you can run your business successfully. A similar thing is applicable in Fonterra as well nevertheless they use effectively their knowledge share ideas to one another. They know very well in business it's really hard to rely on one country when you yourself have business all over the world. That's why they import and export from other countries as well. They always communicate all other companies and folks as well to get information about the market.
Quality of product - They always care about their quality of products that's the way where they can draw in more people to invest money and even more customers as well. When they export their products that point they offer health qualification as well. They retain the services of staff all over the world because in this manner they can speak well with folks and know them better. For example I am essentially from India therefore i have significantly more information about the people like what they exactly expect from the business than about any countries.
Human resources- They know perfectly need for the farmers plus they always try to make them happy and now they take decision that farmers can have their own show in company. They know perfectly so in this way they can encourage the farmers to increase their productivity. They always follow the rules. They always care about environment and they communicate with farmers and all the person who web page link with company. For example previous time they alert farmers that if they will not follow the guidelines so they ready to face problems and their milk not be accumulated.
Group Dynamics:
There is definitely easy to work in group alternatively than individual. Because it is really effective to work in group specially a huge company like Fonterra. There is very hard to work in without participation of all department of the business. If you work in group it is not hard to support people in group it is actually beneficial. In group it is simple to clarify the problems and in group it is straightforward to get the solution of these problems. There is no hurdle while they speak; there is absolutely no difference of juniors or elderly people.
Improvement in relationships- People are specialised in their field when they work in group, it is best opportunity to know one another. Here they can share their suggestions to each other.
Helps to make new and ground breaking ideas- In categories different people suggest different kinds of ideas. You can find another thing about group that they have small communities where people can share their idea and it's easy to make clear and understand.
In this way we can say that if Fonterra is famous company throughout that's result of their group work. They use different means of communication while they work in group.
Meeting management:
Meeting management in an organization there are lots of importance of conferences but we have to be careful while we in reaching. we have meeting because of some goal. In Fonterra also have meeting every month or on a yearly basis. Where people come from all department plus they discuss about their power and weakness. They make a decision like what position they have got in market and where they stand now. What they have to improve their weakness and how they is capable of doing much better. Following will be the things we have to concentrate on:
Select the person- the initial thing about meeting that we have to be sure that that are coming to the conference. We have to confirm that they could come or not.
Send the plan- in Fonterra they send plan to those people who are going to participate in meeting, so in this manner they can know about agenda and they can prepare some work for meeting, so it is easy to go over in conference.
Time and place- we have to decide time and place and notify to every participant trough email, Mobile phone txt or fax and simply make sure that is that it's right to allow them to come on that place and time. We've to start reaching on time, so there is certainly lessons for those complete participant who comes later part of the and they may appear in time the next time.
Provide hard copies of plan- it'll be possible for everyone, they have got chance to go over more about the plan.
Purpose - we organise appointment for any goal. so we have to be careful when we in conference that are we going in right track, we have to discuss those points which we've in agenda. We've take thoughts and opinions from all members so we can discuss and give them feed again as well.
Clarify the Plan and role - we must clarify the plan and the assignments of all participants. It'll be easy for them to comprehend because they know abjectly what they need to do from then on they will try to give their best. It is absolutely beneficial for the company.
Meeting improvement - we have to evaluate the getting together with like we have to see that every person is interesting to take part in discussion. In meeting that's important that they present there physically and emotionally as well.
In the finish we have to finish meeting on time and just make sure that it shouldn't get uninteresting because if meeting takes very long time it start to get boring, there is no point of reaching when participant learn to get fatigued and get bored.
Stakeholders:
Here I am going to talk about of those people, organisation, people or societies which are link or affected by company or those take action that are done the company. Fonterra is very big company so there exists great deal of stakeholder.
Farmers- Firstly I would like to talk about farmers, more than 10000 farmers co operate the company, so they always talk to them they have meeting with them and talk to them through different type of communication, where they hear and give them feedback as well, for example Fonterra determine that farmers can own and control by their own, this decision will really entice more farmers so that's also a way of communication.
Government- Fonterra always communicates with administration like before to adopt any project authorization etc. they communicate with them through various ways media mails letter and reaching as well. For example last time, they end up having use of drinking water and to put wastage of creation in the. That point they gather information about this subject from all responsible people and offer to government. Other dairy products companies, they have dedication to other dairy products company and communicate with them trough video seminar, teleconference even they can be far from each other but there is no matter.
Investors- Trader invests their money which really helps to grow the business. Fonterra also sales shares in some countries to make it financially better.
Employee- Employees play a vital role in the expansion of organizational business and present their best to perform the business. Fonterra give them proper attention while they communicate different ways like- online, email, mobile phone, fax etc.
Customers- Customers are the main stakeholders of any business. It be based upon them what response they give for just about any product or company. they talk to them through newspaper media and advertisements, for example previous time they have got offer buy any two product of Fonterra and get 25% off on those product. That's also way of communication.
Network:
Network in Fonterra they use different type of communication. They are actually conscious about people when communicate with them but this will depend what method they using while they converse. They use different facets of communication such as:
Intrapersonal communication: In Fonterra they make small group where they speak to each other.
Mass communication: It is really easy way of communication. In this technique we talk through media route like radio TV or news newspaper. for example we get the news headlines about Fonterra that they successful and add a great deal in market of New Zealand and they are going to improve the price of some products. We get those news through magazine radio and TV.
Internal communication: In Fonterra there may be lot of importance of inner communication. They talk to all departments in the business and all stakeholders as well. Additionally, they discuss about their target and performance, provide all information to them. Which helps them to find out the problems? Besides this, they inform them what their duties and what they have to do.
In the company they doing well communicate to each other through different methods. They have got another positive thing that they pay attention and understand to one another and present them feedback as well. they have clear framework so which makes easy to understand for everybody.
Conclusion:
Fonterra is the famous and popular company for their product and services. They value everyone around them. They always complies laws and rules which makes them different from others. The communication process is absolutely easy even the company is worldwide. The culture of company is very friendly that assist everyone to take pleasure from the work and encourage them to give their finest at workplace. By the end we can say that it is not a simple careers to the mange the items but them successful.
Recommendations:
Suitable place- Very first thing I'd like to advise that the development place is too much from the market area or where they sale their product. Some time it is very difficult to converse and also wastage of money and time because personnel have to go one spot to another place.
Special emphasis- Another thing is that they have to concentrate more where these are facing reduction like- china. It will help them too much to make profits. In addition they encourage the more farmers to come in dairy products industries which will beneficial for them and farmers as well. In this manner they can increase their output and profitability.
