Posted at 05.10.2018
What effects does indeed globalization have and what role can it plays in Times Square in New York City? NEW YORK is a multicultural city in its global age group, experiencing economic integration, politics harmonization and social globalization, thus developing a monoculture. New York City is a home to people who belong to different race, nations, ethnicities and course but are creating a heterogeneous salad dish. People residing in New York City are culturally converging, creating a hegemonic consensus about the culture, yet becoming more culturally distinctive under globalization. Matching to Shehzad Nadeem (2009) in his article Macaulay's (Cyber) Children, a rise in the 'cross-cultural connections' and introduction of new classifications of knowledge, sensibility and the awareness created by globalization brings about 'culture diffusion' (102- 122). Shehzad Nadeem (2009) in his article Macaulay's (Cyber) Children writes that globalization has sown a seed of desire within an individual to increase one's quality lifestyle and enjoy foreign products and adopt new technology and practises (102- 122). Thus a lot of people currently in third world countries think and wish to migrate to developed countries and make money to afford lavish lifestyle. Jagdish Bhagwati (2004) in In Defence of Globalization observe that economic globalization in any area for example, in the Times Square includes the expansion in the stream of trade, technology production, similar consumer goods and an increase in financial capital (3). Globalization of the New York City has attracted a large amount of financial groups and posting companies to set up their headquarters in the region of that time period Square. Thus a whole lot of skill is powered from poor countries to places like NEW YORK. Globalization does influence NEW YORK in different ways which is often seen through a homogenous global network made in Times Square.
According to BBC News of January 21, 2007, one of the aspects of globalization in Times Square is the professional influence on the commencement of worldwide production markets in the region and the option of a big variety of overseas products for consumers in Times Square. Well known brands for example Fergie Shoes or boots, Shoe Dazzle and H&M is seen in the area. Business Week explained the financial facet of globalization observed in Times Square in New York City from the introduction of worldwide capital market development as the travelers come to visit the place and thus improve the capital inflow. Regarding to Business Week, travellers that go to USA, the highest quantity gathers in Times Square. The spending of the travellers goes directly to the city's economy. The other facet of globalization in Times Square is the economical aspect which is dependant on the liberty of the stream of goods and capital across edges of countries. For example certain brand names within Times Square can even be found in other parts of the world. Thus, economical growth or collapse in Times Square will influence other parts of the planet.
According to Sheila L. Croucher (2004) in her publication Globalization and That belong: The Politics of Personality in Changing World, interconnectedness is the copy of information, knowledge, ideas and folks around the world which has an impact on the globalization of culture (9-11). Globalization on the planet brings about changes in some regions which have significant repercussions for the safe practices and security of areas in other parts of the world. A good example of the global impact could possibly be the damage of the Twin Towers of the World Trade Centre in NEW YORK, the most significant city of america of America. This event acquired a huge effect on the other areas of the world in terms of the inexpensive, politics and immigration changes around the world.
Another feature of globalization in Times Square is the upgrading of products that is essential for survival in global business market because of the increased competition between the various companies. A good example of competition is Hershey's Time Square and M&M's found in the same area of Times Square. Marketing is a powerful source of globalization which includes music, cinema, visual arts, photography, television set and radio. A good example will be a lot of advertising and films shot in Times Square that happen to be then shown in the theatres worldwide. Anyone who has not gone to the changing times Square physically will come to know of how it looks like and what do people do there.
How is Times Square in NEW YORK representing cultural variety and globalization? Darcy Inform (2007) in her publication Times Square Spectacular: lighting up Broadway writes that Times Square is found in the center of Manhattan, which is one of the five boroughs of New York City. In her book she also writes that Times Square acts as a centre of Manhattan's transportation system. Alan S. Oser (1986) in his publication Great White Way: Arranging a Brighter Times Square creates that Times Square is well-known for its glowing gaslights which can be image of the intense urban areas of Manhattan. Times Square is a visitor mecca and New Yorkers call it 'crossroads of the world'.
Times Square has now formed a world landmark of NEW YORK. Because of the growth in New York City, Times Square quickly became an immutable best location as a social hub of multiplex movie theatres, music halls, stores, upscale hotels and grand restaurants that flourish beneath glittering canvas of eye popping neon indications. Huge billboards of well-known brand names like LG, Toshiba, Samsung, Coca Cola, McDonald's junk food seen in the days Square are also observed in some third world countries and this is an proof the corporate globalization and the integration of the same into different civilizations. People moving into under-developed countries listen to Rihanna and Eminem in the same way as people walking the streets in Times Square.
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Attractive top features of the Times Square will be the ABC's Times Square Studios from where HELLO America is broadcast live, Naked Cowboy, shopping and entertainment places like the Gadgets "R" Us store, Virgin Megastore, Madame Tussaud's Polish Museum, Hershey's Time Square, a candy heaven where one can find best of Hershey's brand, M&M's store, Hello Kitty store, B. B. King's Blues Team and other luxury stores. LED screens put up in Times Square supply the news updates and so people in the encompassing area get to know what is certainly going on in the other areas of the world. The Discovery Times Square Exposition is NY City's first large-scale exhibition center. The Discovery TSX offers remarkable experiences for the ones who go to the place for entertainment, learning, and trip. Adam Traub (2005) in his publication The Devil's Playground: A HUNDRED YEARS of Pleasure and Revenue in Times Square writes that Times Square has considered a popular center of New York's civic life. Times Square is the most popular intersection and a famous gathering place to celebrate Hercules Electric Parade in June, presidential election which is also the website for the annual New Year's Eve ball drop. Ball drop ceremony started on 31 December 1907 and is celebrated ever since. Thousands of people collect in Dec while tens of a huge number sit before their television models to view the ball drop.
In the 1920s and 1930s Times Square possessed become an area associated with problem and criminal offense. Times Square was generally regarded as a 'dangerous neighbourhood'. But the situation modified when in the 1990s, Mayor Rudolph Giuliani made efforts to clean the region by shutting down pornographic theatres, 'increasing security and relocating drug dealers'. Corporate investors planned to construct skyscraper offices and therefore develop the area to be visitor friendly. Corresponding to Sharon Zukin (1996) in his article The Culture of Places, a Disney store was opened up in 1990s in Times Square by the Walt Disney Company, which enticed more family-friendly businesses to the area, leading to what is called 'Disneyfication' 4. The area will be a lot safer now than in the first nineties and is once more a magnet for travelers and a middle of New York's interpersonal world. Broadway theatres in the days Square area refer to the performances offered in another of the 40 large professional theatres, which is a popular tourist attraction in NEW YORK. Sharon Zukin (1996) writes in his article The Cultures of Cities that point Square is famous for its night-life and social entertainment thus yearly 26 million guests come to gawk at the smart lights and revel in themselves. Another Visitor attraction near to the days Square area is the brand new York International Fringe Festival which is the most significant theatre festivity in THE UNITED STATES. The festivity has art and dance shows, children's theatre which is also popular of its live-action incidents conducted by folks of different countries who have come to provide their culture.
Author Lynne B. Sagalyn (2001) writes in her publication Times Square Roulette: Remaking the town Icon that Time Square is becoming city's icon of entertainment as the area is famous for its busy pavements, 'thick and diverse pedestrian activity' and ethnical variety. Another feature of globalization noticeable in Times Square is a variety of food available from Thai soup to Indian curry. Time Square is a place where vacationers have found what feels like home in an Americanized environment. Now Times Square growth and prosperity had made it a definite icon of its own and folks visit it to see its sociable life and because of its entertainment providing atmosphere. For a lot of, visiting the area is like a dream become a reality.