Google is the most widely used search engine and is also the most successful company in web business today. Yahoo is a worldwide technology leader focused on bettering the ways people find and use information. It retains the world's largest online index of websites and other articles and, via their computerized search technology, makes these details freely available, nearly instantly, to anyone with an Web connection. Its focused target is to arrange world's information and make it universally accessible.
Problem Definition:
What will be the immediate and indirect network results in Google's business?
What is the business model of Google and its own value proposition?
Theory and Examination:
Network results means when that a product or service becomes more valuable when more people put it to use now it conditions of Google business we believe that direct network results are there but indirect results are dominating -now the worthiness of Google internet search engine partly enhances as more folks log in and use the internet search engine since Google takes good thing about the pattern the users are using and the Google exploits its customer data to better its system, where as in conditions of indirect network results as more people use Google they make the service more valuable for the customers of the other group here they are simply advertisers. Advertisers benefit from an increase amount of individuals using Google search engine. The main concentrate of Google is its users. In order more users use the services marketers will automatically follow.
Google Value proposition:
Google's value proposition is based on its relevance to user search which is free for large audience which indirectly is the basis for generating revenues for the kids.
Google Business Model
Service Design: [1]
Founded by Larry Webpage and Sergey Brin, the mission declaration of the Google is" to organize the world's information and make it universally accessible and useful". Pursuing is the business enterprise style of the Google talking about its main constituents and the factors based on its business design.
Google search engine (Cloud Processing)
Gmail
Google Chrome
Google Talk
Google Earth
Google video
Google Ads
Google Apps
Google internet search engine is the hottest internet search engine today it's the foundation of the business. One will discover information in 150 different dialects and convert between them, and can find nearly every information he wishes from. The success for the internet search engine to be widely used is due to fact that it offers useful and relevant information faster from its large data bottom. Its site index has ended 3. 3 billion webpages.
Google's Customers;
Google's Customers are goal groups, hundreds of thousands of advertisers, world's most significant global enterprises, Millions of users round the world
Competitors:
Yahoo and Microsoft
Finance Design: [2]
Google primarily generates revenue by providing relevant, cost-effective internet marketing through:
AdWords programs: The principal source to create revenue, Adwords are being used by hundred and thousands advertisers to promote their products and services on the web. Advertisers bid in an open up competition environment to make their offers look alongside the serp's for particular keywords
Pay per click : Marketers only pay when there are clicked
Adsense: in addition, hundreds of thousands of partners, from bloggers to major online publishers, take part in our Yahoo AdSense program. The program delivers advertising from our AdWords advertisers that are highly relevant to the content or search results on spouse sites. The AdSense program allows advertisers to extend the reach of these ad campaigns, enhances partners' ability to generate revenue from their content, and delivers relevant ads for his or her users[1]
Organization Design: [1]
A key strategy for both Google is to seek out smaller companies that are good at creating certain products and then either partner with them or get them outright. Yahoo has made some high-profile offers that contain strengthened their place on the market. In 2005, Yahoo purchased 15 companies for a total of $85 million. These companies ranged from an analytics start-up called Urchin to a 3-D pulling software called SketchUp [source: Yahoo]. One of Google's largest acquisition discounts was for the web advertising company DoubleClick. Google purchased DoubleClick in 2007 for $3. 1 billion [source: Economic Times]. Yahoo has also formed partnerships with companies like AOL, NBC and the DISH Network. Most of these deals give attention to online or over-the-air advertising. [3]
Google applied 19, 835 full-time employees by Dec 31, 2009
Co-founders Larry Site, leader of products & Sergey Brin, the leader of technology
Board of Directors
Eric Schmidt, Yahoo Inc.
Sergey Brin, Google Inc.
Larry Page, Yahoo Inc.
L. John Doerr, Kleiner Perkins Caufield & Byers
John L. Hennessy, Stanford University
Ann Mather
Paul S. Otellini, Intel
K. Ram memory Shriram, Sherpalo
Shirley M. Tilghman, Princeton University
Technology Design:[1][2]
It is based on the following technology principles
Crawling (also Google bots): A crawler is a computer software that visits a full page, copies the content and comes after the links from that webpage to the webpages associated with it, repeating this process over and over until it has crawled billions of pages online and it helps Google continually traverse the web in real time.
Indexing: it almost similar to a index at back of a booklet, If you believe of the web as a massive reserve, then Google's index is a list of all what on those pages and where they're located, as well as information about the links from those pages, and so forth. The index is parceled into controllable portions and stored across a large network of computer systems throughout the world.
Serving: exhibits the processed searched results.
Google search key ingredients are:
Relevance
Comprehensiveness
Freshness
Speed
Build tools that simplify the procedure of buying and selling advertising, make it more effective and measurable, and open up the ecosystem to more players for e. g. the Yahoo display network has grown from simple text message ads to include a variety of formats including rich marketing, training video, image and Flash.
Using technology called "dynamic allocation, " it permits publishers to maximize their income.
Google Display Network (comprising more than a million spouse websites, and Google-owned sites like YouTube) and our Twin Click advertising technology
Mobile-specific advertisement formats
Cloud Processing: You are able to access your stuff from anywhere, using any device with a internet browser: smartphones, netbooks, notebooks. Data associated with them is stored on Google's machines, rather than on your desktop hard drive or on machines maintained from your company, will keep live copies of your data on multiple machines in each of multiple locations, and therefore there's no planned downtime and your data is supported and secure.
Mobile and Android: This technology approach creates mobile applications, such as Google Maps and Gmail, that work across multiple devices and locations.
Google Stainless: predicated on speed, simplicity and security
Methodology:
The method of the survey is a desktop research through internet and using different websites, technological articles and discourse blogs.
Empirical Material:
Empirical material that is used is the documentations related to
Business modeling
Market trends
Likely Conclusions:
Google's effective strategy of putting user needs first is the basis for completing their profits. A unique end user experience has led Yahoo to strong person to person promotion. They consequently for with their commitments that is they offer the most relevant and useful search results possible 3rd party of financial bonuses. They make efforts to provide most relevant and useful advertisings which will not annoy the users. They may be always trying to boost individual experience, search technology and various other areas of information business.
