Household gadgets are an essential element inside our lives is essential things in our homes, without home appliances are very difficult to spend our lives. At the moment is very difficult to invest life without the unit. Pakistan's large establishments such as waves, Dawlance, PEL serves with the production of household devices. Super Asia is one of those market sectors. Super Asia is a heavy processing Industry of Gujranwala in Pakistan. Super Asia is the development and manufacture of many household home appliances such as washing machines, fans, ac units, microwave oven, heaters and normal water coolers.
Like all Super Asia also have described their visions and missions, the worth №№and goals that the business has achieved. It includes branches in major locations in Pakistan, such as Gujranwala, Lahore, Karachi, Hyderabad, Multan, Faisalabad and Rawalpindi. In Gujranwala branch is located in a very extensive area, and have a large amount of departments such as assembly section, tool shop, admirer shop, etc. For management, such as financial management, people source of information management, marketing management, purchase and sales office working in Super Asia positioned in another building.
I did a new evaluation of the industry such as SWOT evaluation and PEST evaluation. I examined that how Super Asia can beat in their weakness by utilizing their strengths, how do Super Asia save opportunities. Some of the weaknesses in the management of the company can be defeat and become advantages. Super Asia encounters a significant hazard from competitors. I did also PEST analysis, which is the politics, economic, social and technological evaluation.
I included my internship experience. I did so the internship in overall the business and acquired a whole lot of knowledge. My consultant in Super Asia was Mr. Abdul Hafeez (Helper HR Supervisor), and he was an experienced and competent person, and acquired a whole lot of knowledge and experience of HRM. He was retaining a HR overall and all his subordinates' answers to him and he right answers to the overall Administrator of Super Asia. Inside the marketing department my consultant Mr. Mustajab Hussain had a whole lot of knowledge and experience of marketing. There was sales rep in the staff who was responsible for the command and delivery of products. All decisions were taken related to marketing and sales by marketing supervisor who was simply also dependable to the General Manager. I did the survey on the market of washing machines of Super Asia comparatively sales of others. I often go to different banking institutions with the field guys and deals with different banks for different responsibilities. In marketing the items necessary for the marketing jobs are to look energetic, encouraged personality and strong communication power, and I learned that how to communicate with the customers in the market.
I also have the evaluation of marketing. First examination is what I've done relates to marketing strategies that strategies does apply in Super Asia. Second examination is the merchandise life cycle. Exceeded all products from all periods of the life cycle, and when it produces products are presented on the market and then it enhances its sales with the passage of time and when the time comes up sales at the utmost level. Over time at the beginning of the tough economy and the start of declining sales.
In the last, I give a final conclusion on the task and practical trained in the Super Asia. What exactly are the things which I learned out of this internship statement and what exactly are the skills and strategies which I should implement in my life and personality so that I can achieve my goals and targets. At the end of this statement I gave sources of all the data and information that i have included in this report. References are given in the form of APA.
Introduction:
Super Asia is involved in the production of the best kitchen appliances in South Asia. Mirrored the acknowledgement of its successes in the high-quality products in the form of ISO 9002 license. Pass on a good success storyline for more than 25 years old when he produced the first Super Asia washer from Pakistan. Later Super Asia that produce heaters, air coolers room, gas and electricity. Bearing in mind certain requirements of the purchasing power of all segments Super Asia has unveiled washers to meet their needs. Super Asia has the honor for the development of plastic washing machine body for the very first time in Pakistan. Another hallmark of high quality products and providing cleaning doubling work through technology and aspect Plaster Middle. Super Asia not only has a variety of room air coolers in the clear plastic body, but in several sizes and prices №№as well.
Super Asia in order to keep its supremacy in the development of products of public interest and unveiled hot and cold, and only cold water dispenser. It had been an instant success because of its efficiency and design at a realistic price among consumers. Similarly, the full range of Super Asia fans is at an international level. There will vary sizes, and colors in the Ceiling, Pedestal, Bracket and exhaust lovers.
Research based products of Super Asia has superiority over similar products on view market. The goal is, however, to provide consumers with products of international quality at affordable prices which is the judge of the fact that it is being exported to Saudi Arabia, Dubai, Bangladesh and Sri Lanka from days gone by years and their demand is increasing day after day. Super Asia success history is because of Chairman Haji Muhammad Yusuf, managing director, Haji Muhammad Afzal sponsor development aspects of the place. He has a crucial procedure towards products and prices proposed by its competition.
Haji Muhammad Ashraf, leader of Super Asiaplays a leading role in the marketing areas of the products. He's fully aware of the modern developments in the international markets. You won't be out of destination to point out the services of Mr. Faisal, Mr. Abdul Razzaq, Mr. Sohail Yousafand Mr. Umar Ashraf; they look after different departments in Super Asia. These four young fellows with the higher education and growing on the knowledge of their seniors have produced positive results. Apart from caring for the affairs of manufacturing plant, chairman Haji Muhammad Yousaf is evenly paying his attention towards spiritual affairs and sociable work. He has made a Mosque and Mian Muhammad Din Trust Clinic is another example, where free medical treatment is being provided to factory workers, and the needy of nearby localities.
History of Industry in Pakistan:
Home appliances are the needs for living, without kitchen appliances it's very difficult to spend our lives. It had been enough time when people did not have the washers, followers, air coolers, air conditioners, microwave ovens, water coolers and heaters but time makes the innovations and necessities make the innovations. Now at the moment it is very difficult to spend the life without these home appliances. A lot of companies are manufacturing these home appliances in the Pakistan like Stylo, Toyo, Asia, Nas Gas, Super Asia and a large number of local companies.
At the beginning, some individuals who start this business, have a start with only 1 product and slowly but surely start the creation of other products. A lot of the companies were dealing only with one product like some with washing machines, some with lovers, some with hot and cold coolers and geysers in Pakistan. All these necessities are more important for the utilization. The industry is now more wide daily.
When the producers observe that the foreigner companies are taking the marketplace and the product line of these businesses is large, the local companies decided to increase their product line. Pakistani companies begin to produce the whole line of home appliances in their companies and gradually enhance their image in the intellects of the customers. You can find few metropolitan areas in Pakistan like Gujranwala, Lahore, Karachi and Gujarat that happen to be fulfilling the needs of home appliances on the market of Pakistan.
History of Firm:
It goes completely back again to 1968, when Mr. Mian Muhammad Din, the creator of Super Asia, has offered its first products, washing machine, with developing facilities on a small scale for the local community of Gujranwala, Punjab city. It got more than a decade of effort to build a brand, Super Asia, which has become a sign of quality and development, durability and economy. Today, the companies have more when compared to a dozen different products offering many sectors of culture. It propagate a good success history for more than 25 years old when he produced the first Super Asia washing machine from Pakistan. Later Super Asia produces different gadgets in order to keep its supremacy in the production of general population interest. Similarly, the full selection of Super Asia enthusiasts is at an international level. There are different sizes, and colors in the roof, pedestal, bracket and exhaust lovers.
The chronology of happenings in Super Asia is as follows:
1975: Washing Machine
1980: Room Air Coolers
1985: Gas & Electric Normal water Heaters in,
1995: Drinking water Dispensers
1998: Fans
2003: Motorcycles and Insulation & Packing Material units
2004: Microwave Ovens and Air Conditioners
2006: Automotive Parts
2008: Three-wheeler CNG auto-rickshaw
2009: Hardees International Burger Chain
2010: Gas Stove and Cooker Hood
Information about the business:
Every successful company and corporation defines vision, quest and makes strategies and rules to accomplish these missions and visions. To accomplish these visions and missions organizations and companies have to attain the objectives so that they can achieve long-term visions and missions. Super Asia also offers set its vision and objective.
Vision:
"For being the market leader in every of our products,
Nationally and regionally"
Our foremostis to thinkbig, andIputthe quickness andremade. Since 1972, being the market leaderinwashingmachines, we have concrete planstoreplicatethebestpracticeswehaveinallofourofferings, throughout the spot. It is the visionthat every employeein the organizationis clearabout.
Mission:
"To win the utmost satisfaction, trust and loyalty
Of our appreciated customers"
Super Asia uses the best prevalent means to win and maintain the trust and devotion of its customer's satisfaction. Quality, delivery and creativity are key elements in our philosophy. Stakeholders by any means levels strive to maintain the position of the company, to supply the best. Is constantly on the struggle with dedication is a method to do this task.
Products:
Super Asia offers a lot of kitchen appliances to its valuable customers. Super Asia is a respected making company in Pakistan and competes with foreign companies along with his weapon of quality and customer satisfaction. Super Asia is the largest producer of home home appliances in Gujranwala, and provides leading housewares. It offers with a whole lot of kitchen appliances that are rivalling with all the foreign products because of its fine quality, standards and client satisfaction. The following are products offering Super Asia in home appliances products:
Washing Machine:240
Pakistan's 1st ever vinyl washing machine
Save detergent & time anticipated to make use of of amazing dual action
Washes more clothes credited to large wash tub
Washer & dryer in one
Low energy consumption
Prime quality electrical steel sheet
Fans:
Specially designed blades
Adjustable angles cf8
3-swiftness on/off switch
High grade copper wire
Remote control option240
Powder layered guard
Better air throws
Durable and lasting
Microwave range:
Glass turnablep_18
Painted metal cavity
Cooking end signal
Push button door
Defrost setting
Child basic safety lock
Quick cooking
Air Conditioner:
Mounted new series wallp_09
Power of Cooling
Maximum efficiency, performance and reliability
Easy Cleansed Panel
Stylish Design
Room Air Much cooler:
An efficient and energy saver chilling systemp_22
Complete plastic body
Very frigid air and good performance
2 way car air swing covers more area
Ideal for outlets, small stores
Most suited to large open up, halls and lounges
Ensures resilient performance due to utilize of good quality material
Water Dispenser:p_29
New attractive design
Low energy consumption
Easy Installation
Hot & Clod Water
Fresh & healthy water
Convenience to getting hot & cold water 24 hours a day
Electric Water Cool:
Complete plastic front side. p_26
Completely tested
New Striking Design
Stainless metallic body
Seasonal effects and rust proof
Easy to install
Equally suited to all seasons and everything places
Gas HOT WATER HEATER:
Very low intake of energyp_14
No potential for water leakage.
Finished with imported powder coating
Available in a variety of colors and sizes
Color does not scrape for years
Rust resistant steel sheet
Low ingestion of gas through control of computerized thermostat
Organizational Composition:
Super Asiaisamarket head in thewashing machine, room air coolerandGas hot water heater, even today, because of themany brandsofdomesticandforeigninvestorsinthe Pakistani marketAppliances. Pursuing is the organogram of the business.
Chairman
Chief Executive
General Manager
General Manager
Managing Director
General Manager
General Manager
Director Production
Director Finance
Director HR
Director Marketing
Production Division:
The most important role of the development is to convert the inputs to outputs. Outputs make reference to the final service or product and inputs are the materials had a need to manufacture goods and products.
Super Asia creation office has different sub-departments:
Following will be the information for those departments.
Purchase office:
Mr. Ansar Ahmad is the director of purchase office. He has 2 assistant professionals and 4 field kids. Mr. Ansar immediately accounts to the 3 directors Mr. Faisal, Mr. Umar and Mr. Afzal. They acquired a monthly development plan from sales and marketing team that plan goes to the production department; they advised to the store that we need raw materials then the store office check the fresh material and if indeed they have a scarcity of material they then told to the purchase section. So now purchase division have to choose the required material locally and also usually they import the raw materials from china and other countries. Locally they have got 3 to 4 4 vendors of every item.
When the terms and conditions like price, rate, level and quality have been determined they send the parts to the product quality team for checking and performance of parts they choose the material. Mr. Ansar deals with the new seller party but the assistant manager handles the regular functions. They made repayment by cash, chaque and by pay order. The acquisitions mainly on credit basis. All the payments made by the profile office on 25th of each month by the need of purchase section. Mr. Ansar also gets a daily plan of different things and the field young man deals with that things and this is mostly purchased on cash.
Tool Shop:
Mr. Khalid Khan is the incharge of tool shop. You will find new development and maintenance of different parts of home appliances products like washer, room air cool, fans, motorcycles. You will find 32 workers working in division like pass away casting, polishing, reducing, drilling, and welding. You will discover two lifts for carrying heavy machines and material to the exact position. The salary of workers are demanded corresponding to their work, and incomes are fixed for permanent workers. There's also some employees who be employed by the daily basis system.
Molding Shop:
Mr. Fareed Tabasum is the incharge of molding shop. A couple of heavy equipment in this department which are transfer from foreign and operate on gas, electricity and diesel. The plastic products of washing machine, room air cooler are manufactured here. 25000 washer bodies, 18000 room air cooler systems, are produced here. There are 190 workers in which 120 workday time and 70 works for nighttime. All production is decided by production administrator. Defective materials is reprocessed. Addititionally there is one electricity controller plant to regulate power of the department. On this division they made the various plastic parts of the washers, enthusiasts and other products they received a every month plan of the employed in the division. And according to this they need to supply the parts to the concerned departments.
Sheet Shop:
Mr. Ikram is incharge of sheet shop. In sheet shop there is a cutting of bedding by the machines which can be controlled by older workers plus some are helpers with them. Following the cutting the mattress sheets they sent forwards to the worried department. There are different machines which are being used to give bend, curve and style to the body. You can find 25 workers working in this division.
Store Department:
Mr. Mukhtar is the incharge of store section. This is a main store where the purchasing items are stored and they're transferred to other departments when they want for production. A couple of two types of working to deal with this store first by by hand and second by computerized. Various kinds of vouchers are used waiting for you such as goods obtaining credit card (goods received locally), store card (estimation of stored items) material concern requisition (material granted to departments). Everything are on record by making these vouchers. There is a weekly conference of store incharge with directors to article with all conditions. Special Software is employed for retaining all the working of store named as Microsoft Dynamics AX. This software makes the working very easy and effective. I also made vouchers of different items by manually and computerized.
Assembly Shop:
Mr. Arif is the incharge of set up department. In set up department, there is assembling of washing machine, room air chiller, water much cooler and geyser. 1000 washing machine, 800 room air cool, 20 drinking water coolers are put together on daily basis. 3 stores are fastened with assembly department in which elements of kitchen appliances are stored. With this office there are 270 personnel, some workers are permanent plus some are on daily income these personnel are split into different group.
Each group must assigned different kinds of machine and room cooler models and they in a group have to assemble all of them the elements of a machine they get from the store. After assembling and packing the machines they directed them to godown. The repayment is made only if the complete machine will be arrived in godown. The payment will not be made if indeed they even made 100 machines nonetheless they are still in the assembly office. So for the payment complete machine should maintain godown.
Fan Shop:
Mr. Gazzanfar is the incharge of supporter shop. In 1999 Mr. Pervez Musharraf was the chief visitor at the starting ceremony of the enthusiast shop. In this section there are 5 sub departments which are manufacturing different kinds of along with 2 stores, one of the recycleables and other one for finished goods.
There are also different kinds of supporters like
Ceilingfan
Bracket fan
Exhaust fan
Pedestal fan
Stand fan
Sub Department:
Management Division
Production Department
Set up Department
Print out Department
Quality Control Department
These sub departments are inter linked with one another.
3 persons in general management to perform all working of lover shop.
Mr. Gazzanfar (Incharge)
Mr. Shamim Haider (Foremen)
Mr. Asif Ahmed (Supervisor).
They follow ISO expectations. They are employing Microsoft Excel for accounts. They deal with all the production, that from where they accumulate raw materials, how much development they made, that they assemble the admirer. For the development they get natural materials from main store. They purchase organic material from local vender. Thus management decided the total creation in line with the demand. On daily basis they made approximate 1400 roof supporters 800 pedestal supporter and 400 bracket admirer.
In Print department they use two kind of print method. Some may be powder coating and the other the first is spray color.
In quality control time, you can find check and balance of each fan for the mandatory measures, then after these faulty fans are went back to creation and non-defective admirers are delivered for the packaging as done goods.
Services Departments:
Mr. Waqas Ayub is the incharge of services team. He handles the after-sales service. Super Asia gets the major after sales service network throughout the united states to provide with all best of its services. They take care of customers in order that they shouldn't face almost any problems.
After-sales service team contains technicians and highly certified personnel with a great professional approach because of this of this reason customer feel assurance, once is retained their hardware. Super Asia after-sales service also provides facilities for clients raise their systems from house to the service centre and delivered within 48 time. They verify and control problems of customers. They provide three different kinds of warranties. They may have 25 employees working for services. They may have different symbols on each of the parts and they're hidden only employees by machine perspective. They control all the branches from Gujranwala Head Office.
Export Office:
Mr. Zaheer is the export director and deals with the all sorts of exports. He has been here since 12 years. Super Asia exports their goods to Sudan, Africa and Gulf countries. Export products are following
Fans
Washing Machines
Room Air Cooler
Auto Rickshaw
Motorcycles
Sometimes they export goods by parts like vehicle rickshaw but mostly assembled like washing machine or room air cooler. There is absolutely no custom duty they have to be paid. You can find no guarantees in export countries however they only provide parts to the sellers as required. So the dealers offer itself with the customer related to boasts. Their highly profitable products are admirers and room air much cooler typically in Gulf and Africa region. As the order can be involved they get purchased according to the season. The communication strategy is through internet and phone. Export marketing is also deals by export manager. There are two types of marketing the first is through e-marketing, advertisings on web sites, e-mails and telephones. The next one they organize exhibition on different countries to find the show of market. They certainly displays in Gulf and Africa region however now they are preparing to set up the exhibition in china also. Mr. Zaheer Ahmad straight reviews to the director Mr. Afzal Akram.
In documentation they have made the following
Commercial Invoice
Packing List
Form
Clearance of Custom
Clearance of Port
Issue of Charge of Lading
After the aforementioned documents are arranged then the paperwork process completes. As for as the tests of documents can be involved the chamber of commerce have to check on the documents and give a clearance, due to this they receive the discount on different products like on supporter they get 1. 72% rebate and on washer 1. 41% discount. For your process they used Karachi sea port for the clearance of shipment.
The main competition in international market is China. Super Asia cannot compete china properly however in Room air much cooler Super Asia have an advantage on china because they didn't made the area air cooler instead they made big cooler found in big factories and sheds.
All the payments need to be made by the account team on the request of export manager. Every country have its own different recognition (safety precautions) required plus they have complete all the qualifications. For example in Kuwait there is KASO. In Africa there may be SABS and so on. Because they are electrical products so that's the key reason they required safety measures.
Import Office:
Mr. Sharjeel Aslam is the manager of imports office since previous 15 years. Super Asia imports 50% of organic materials and assembled goods from China and also from Japan, Korea, Singapore and Malaysia. They import virtually all the raw materials of washing machines and other products from china and other countries, like copper cable, plastic Dana, ball bearing equipment and timer etc. In addition they import total assembled goods from china like AC, Microwave, Instant drinking water geyser and Drinking water dispenser. In here they just change the packaging and print out the logo of the business. Also motor bikes parts are transfer and just assembled here, only handful of parts purchased locally and some made in the company.
The custom responsibility on each one of the product is different. Sale Tax rate is 16%. And Tax rate is 5%. They have a Free Trade Contract (FTA) certificate so it waves off the work by three to four 4 %. If indeed they import total set up goods then its duty is high. For instance in water dispenser they need to pay 25% and if indeed they import in parts and put together here then your obligation will be 15%. In Korea (FTA) uncooked material work is 10%. And in China FTA uncooked material obligation is 6. 5% and so forth for other countries.
In trade like AC, Drinking water dispense and Instant drinking water geyser they have got three to four 4 parties. Prior to making the agreement they check their price, style and model and then they select the get together for trade. But in raw material they do not have a particular party like in case of AC and other products they purchased natural material from open up market where they can get low price and better quality parts. There is also to say the level and quality on each of the product.
In documentation process they negotiate with the get together related to its product and the conditions and conditions made which include price, rate, quality and way of transmition. Then the company issue Performa invoice, then they open Letter of Credit (LC) in the bank, and the process of paperwork will be complete. Mr. Sharjeel Aslam directly studies to the director Mr. Afzal Akram. When the store team needs anything for production they advise the import office 90 days before, because the shipment process needs 60 to 72 days. All the obligations created by the accounts section as the need of Mr. Sharjeel Aslam.
Human Tool Management:
Mr. Abdul Hafeez is the associate HR director in the Super Asia. Super Asia is an ownership organization so there isn't much complicated and sophisticated HRM system. A couple of 1800 to 1900 employees employed in the Super Asia.
In the HRM section:
Mr. Zubair (HR Manager )
Mr. Abdul Hafeez (Associate HR Supervisor)
Mr. Umar Akram (HR planner)
They verify only three things that are following
Hiring and elimination
Performance of the employees
Employees benefits
Also in Super Asia there are some additional departmentsrun by the HR supervisor these are canteen, security, and clinic and building maintenance. There is also to provide for them and the incharge of these departments also records to the HR supervisor.
MR. Hafeez described me about the whole procedure of worker hiring, performance and their benefits. As for the purpose of employing of the prospects they have a one proper system to which they first make a decision need of employees for a particular job, they made a job description then after that they have an Endorsement FORM. Endorsement form is basically use for the hiring of the new employees in the company. This form is approved by the HR administrator Mr. Hafeez then the new applicants for the required job apply. The HR associate supervisor Mr. Bilal Danish has to verify the documents of the individuals as their qualification, experience and their history status. They got the interview of the prospects based on the character of the jobs.
After selecting the prospect they have got an ENROLLMENT FORM. That form contains the total information of the employees. Then this form delivers to enough time OFFICE, where they need to note the particular date of signing up for of the employee, in addition they assigned a particular code for the staff in enough time office. The salary of the employee is decided by the incharge of that particular department. After that procedure is done then the complete record related to the employee enters into the computer software along with the code.
As for the performance of the employees the HR director must demand for the performance statement of this particular employee to the supervisor of that team. The department manager have to check the performance of the employees and also have to make an report and send to the HR director where they further analysis the performance of the staff and according to the record they make decisions about the increasing of salary and some other employee benefits they have to share with the staff. The performance of the employees is checked double in a calendar year.
Benefits:
In Super Asia there will vary types of benefits provided with their employees including:
Old Years Benefits (Pension Fund)
Social Security Cards (ready after 90 days from the time of getting started with)
Housing service to employees
Transportation facility to employees
Provides car to mature supervisor of the company
Pay salaries twice a month to employees
Accounts and Fund:
Mr. Shahid Iqbal Channa is the principle Financial Officer of Super Asia. He is working in Super Asia in the past 16 years. Shahid Iqbal is liable to manage the complete financial affairs. All transactions associated with cash or standard bank responsible for managing the financial affairs of that mind of the Financing department. The following is the hierarchy of the accounts and money department
Mr. Shahid Iqbal (Funding Manager)
Mr. Mubashar Yasin (AssistantManager)
Mr. Ghulam Mustafa (Accounts Manager)
Mr. Zain Butt (AssistantManager)
Mr. Bilal Arif (Data accessibility Operator)
General Manger
Finance Manager
Accounts Manager
Mr. Shahid Iqbal has to do the following tasks while executing his job.
The preparation of financial statements, such as income and loss.
Accounts and balance mattress sheets.
Consult financial concerns with the overall Manager.
Approve factory expenses.
Approval of the salary to labour.
Acquisition of finance(i. e. nurturing of money)
Allocation of finance(i. e. financial commitment)
Fund Evaluation (i. e. evaluation of financial activities)
Mr. Ghulam Mustafa has to perform the following things and all things below have been approved by the associate accounts director.
Issuing chaque for manufacturer affairs (bills)
Arrange monthly premiums from distributors through company accounts.
Make questions about online receipts / deposits.
Filling of Directors files and finance related data.
Casual posting of vouchers.
Arranging banking institutions and journal vouchers, and paid to the cashier by the end of the day.
Drafting characters and obtain it typed into the computer.
Assisting Manager Funding, for allocation of daily expenses, project payments and issuing the chaques accordingly.
Issuing chaques on the accounts of the business and self-accounts.
The data accessibility operator does the following things during his job.
Posting of receipts and payment vouchers.
Posting of lender journal vouchers.
Maintain all branches petty cash.
Posting it to relevant branches ledgers.
Sales and Marketing:
Mr. Mustajab Hussain was controlling the marketing office. Haji Muhammad Ashraf Chief Executive of the business has played a leading role in the marketing areas of the products, and he was completely aware of the international modern marketing fads. Mr. Sohail Yusuf is the Director of Sales and Marketing department. The team contains assistants and salesmen and operates under the marketing director. Sales office also consider under marketing team so that it is also coping with issues related sales by marketing director and director. Salesmen have to analyze the marketplace by survey and discover their position on the market.
Marketing Director
Marketing Manager
Assistants
Salesmen
Salesman of the company would have to capture market sellers, also accountable for the recovery of obligations. First they take orders and then these commands are sent to the production section. Production department supply the items of order after the delivery of goods the salesmen go for the restoration of the payment. The main process of the salesman is to get customers in the new market.
Company Analysis:
In my final report I did two types of examination of Super Asia. First is SWOT examination which includes the strengths, weakness, opportunities and threats encountered by Super Asia. Second is PEST analysis which is about political, economic, communal and scientific changes.
SWOT Evaluation:
SWOT stands for strengths and opportunities, weaknesses and risks. By analyzing the advantages of the business and the way how overcome from the weaknesses and identify opportunities that can benefit the company to avoid threats to the business. And you will be examined individually strengths, weaknesses, opportunities and risks encountered by Super Asia.
Strengths:
Company was built in good beliefs in the Pakistan market.
The company is having large part of market show all over the country in the washer industry.
Super Asia is a well-known brand name and it is very famous in the home kitchen appliance industry.
The company offers in all sorts of kitchen appliances, such as washer, spinners, and air conditioners, fans, heaters, drinking water dispensers, room air coolers, microwave oven, cooking range.
Super Asia is also a proper partner for Procter & Gamble
Super Asia exports its products to various regions throughout the world such as markets mainly Africa and the center East and Asia.
Company is having lots of employees who are committed to the old loyalty with the company.
Super Asia retains employees by offering benefits such as aging benefits, impairment benefits and sickness benefits, and medical facilities in a healthcare facility and the business paid in advance etc.
There are a sizable quantity of models available in each of the company's products.
The company has received the prestigious award for the period 2004-2005 Federation of Pakistan Chambers of Commerce and Industry offered by General Pervez Musharraf to the principle Executive Official of Super Asia.
The company has acquired the Merit Cup 2005-2006 Federation of Pakistan Chambers of Commerce and Industry provided by Shaukat Aziz (Prime Minister at the time) to the Director General for Super Asia.
Weaknesses:
The company has to face a large competition because of unskilled labour and technological changes.
Advertising budget is a very brief in Super Asia in accordance with other brands in the market.
Not most of the administrative personnel is well informed.
There is also an extremely weak point in the management of surplus labor. You will find a large volume of workers in management.
Management staffs wages are very low because of the well-educated and experienced do not come to work in the business.
The management personnel do not have direct link using their dealers
Complaints department does not provide appropriate services to customers of the company.
Company hasn't put appropriate promotional approaches for international markets.
Traders of company grievances for the reduced profit percentage in products.
Opportunities:
Due to the government's insurance plan of low export obligations, Super Asia has opportunities to increase its exports.
Due to the strong budget of the business, management can use the most advanced technology in their products.
Company can use the brand in the international market to increase sales of Enthusiasts.
The company is fiscally very strong, so that it may use the electronic mass media and print out to increase their sales.
Company should come in International Industrial Exhibition. It's a great opportunity for the company to create brand recognition in the global markets.
Threats:
Chinese technology is an extremely big menace to Super Asia.
Other competitors of Super Asia provide same products at relatively lower prices.
There are a big variety of new companies established to increase competition in the market.
STYLO Washing Machine Company invests heavy budget to advertise their products.
Current energy turmoil and electricity is an extremely big obstacle to the business's manufacturing unit. Due to insufficient electricity the business may not be able to meet the demand.
PESTL Examination:
PESTL analysis means "Politics, Economic, Friendly, Technological and Legal examination" PESTL examination are used to describe a construction for studying these macro environmental factors.
A PESTL analysis matches into an environmental scan as shown in diagram.
Environmental Scan
Macro Environment
Micro Environment
Pestl Analysis
Political factors:
As there is absolutely no responsibility on the exports so Super Asia is wanting to enhance the exports in the international trade.
Super Asia offers its employees with interpersonal security benefits under the guidance of the Sociable Security Act that are old age benefit, retirement benefit.
The cost of making is very high because of the electricity rates and other overheads.
The government made a decision to increase the lowest income rate of staff from Rs. 6000 to Rs. 7000 which raise the cost of production and inflation. It really is heard that it will be increased more in future
Economic factors:
Super Asia has important part in the economy of country.
Cost of development includes wage wages, and employees to staff, purchasing, facilities, and inner and external transport.
The company gives different types of products for types of customers. For example, good quality products and a little expensive for a higher level and cheaper products to the low school customers.
Product prices of Super Asia are greater than its competitor's products but still have a Super Asia's greatest market share as a result of quality of its products.
Exchange rate of the business is high as a result of clients that contain the self-assurance in Super Asia.
Social factors:
Wages and salaries of personnel and management are not satisfactory and then the factor income circulation is not acceptable.
Super Asia has honor to be the first local company merely to take care of home appliance string international cricket.
The company providing a medical center by means of "Mian Mohammad Din Memorial Trust Clinic.
The company provides numerous kinds of kitchen appliances that assist in improving the approach to life of the people.
Company is to provide models in a number of costumes you can use differently in several places.
Technological factors:
Company is having large number of computerized machine that helps in reducing the price tag on the task and enough time.
Due to scientific improvements many of the items are available at its good quality.
Manufacturing department has also different kinds of dyes for producing different models or shapes of products.
Tool shop also working inside the factory premises, which makes tools that'll be used in its production.
The company provided computer systems for employees to spend on stationery costs and save time.
Different software has been used in different departments for managing and controlling on the Accounts and Stores.
Legal Factors:
Consumer laws are made to protect customers against unfair procedures such as deceptive descriptions of the product.
Competition regulations are targeted at guarding the Super Asia against mistreatment by other rivals.
All relevant tax guidelines are being accompanied by Super Asia mainly for imports of the products
The company has the brand and brand name that gives the business the exclusive right by government policies on the utilization and enters into deals and trades through its trade name registrar.
The company is committed to follow the security regulations of staff as provided at under regulations of the safeness of workers.
Marketing Examination:
In my final project, I've included marketing examination, in this analysis I examined whatever marketing strategies Super Asia is currently using to increase the sales of the business, and second analysis is the merchandise life cycle. Product life circuit shows all phases of the sales of its development to the decrease of the merchandise. Every product when produced is transferred through the different stages of product life routine, and sometimes sales will increase and sometimes begins to decrease. Sometimes sales are in the positioning of wealth and sometimes they are going to decrease.
Here I am doing these evaluation related to the sales of Super Asia.
Marketing Strategies:
The role of marketing activities summarize the main activities involved with managing marketing strategy and marketing combine. The company hope to achieve these profitable human relationships through proper management which includes market segmentation, targeting and the positioning. Super Asia decides which consumers it will assist and in what manner. It defines the total market, and then distributes it into smaller segments, and emphases on supporting and filling up consumers in these segments. Two things come under the head of marketing strategies:
Customer-Oriented Marketing Strategy
Marketing Mix
Customer-Oriented Marketing Strategy:
In today's competitive market, the needs of companies centered on the customer. They need to succeed customers from competition, maintain them and then develop them by providing higher value. But before you satisfy customers, we should first understand their desires and needs. Thus audio marketing requires a careful examination of the customer.
Super Asia is aware of that it can't be profitable to all or any consumers in the particular market, at slightest not all consumers in the same way there are many types of consumers with different types of needs. Super Asia has to divide the total market, and choose the best ways of get the maximum profit. This process includes three steps:
Market Segmentation
Target Marketing
Market Positioning
Market Segmentation:
Dividing the marketplace into distinct groups of buyers who have different needs, and characteristics, or patterns which may require distinct products and the marketing mixture. Super Asia supplies the same marketing mixture for different customers to a big scope, and market segmentation makes it possible to adapt the marketing blend for an exact target market, and better match the desires of customers.
Super Asia has segmented by several sources and industrial markets are segmented just a little different from consumer marketplaces. A source for segmentation is one factor that differs between groupings within market, but that is reliable inside groupings. Super Asia has segmented industry on the pointed out bases:
Geographic Segmentation:
Geographically Super Asia segmented the planet industry as that, the company usually emphases on the Pakistani market for its products. Pakistani market is the mark market of Super Asia. They mark the divisions of depends upon market and then opt to emphasis on one segment which is the Pakistani market place.
Demographic Segmentation:
Super Asia distributes the marketplace for different products on modified way. You will discover proportion of divisions of market on the sources of demography like on the cores of gender, stage, education, career, pay and local position. Super Asia must select the transformed segments for their different products. On behalf of every product of the business enterprise around is improved segment.
Psychographic Segmentation:
On the bases of mindset the business has complete the portion on the bases of usual, ideals and boldness. There is different degree of goods for different position publics. This department predicated on the routine and household position.
Target Marketing:
Target marketing contains breaking market into segments and then engaged your marketing fights on one or even more essential segments. Target marketing can be important to a little business success. The attraction of target market is that it makes the promotion, evaluation and delivery of your products and services easier and better. Concentrate on marketing offers a emphasis to all or any of your marketing activities.
There will vary market segment for the several products of Super Asia, and the company target independently on the different segment of the several products. Here I am browsing the prospective market for different products of the business enterprise.
Washing Machine and Microwave Oven:
Super Asia can make the advertising technique for entire of the marketplace, however in the commercial and advertising strategies the business focuses on the housewives and women. So in these units the target market of the organization is the housewives.
Air Conditioner, Enthusiasts, Geysers and Air Coolers:
The company target market relations are of different position and lifestyle. Here the company makes the advertising approaches for whole of the family because these products are used by whole of the family. Largely the advertising approaches for these products are created for the location areas.
Market placement:
Arranging for something to occupy a definite, distinctive and advisable place relative to the competing products in the intellects of the prospective consumers. Effectivepositioningputsyouinthefirstlinein the heads ofpotentialcustomers. Positioningisapowerfultoolthatallowsyoutocreateanimage. The image is the outward representationfor beingwhoyou desire to be, dowhatyouwantto do. Setting can leadyou toself-realization.
This is the reason why it's very importantforSuper Asiato converttheirpassionin the position ofthemarket. Ifthecompanydoes not defineitsproductsor services, andcompetitorwilldosoon your behalf. Sothecompany's positionin the marketevolves fromcharacteristicsoftheir product.
The primary basics of placing for Super Asia are:
Pricing:
The prices of the business enterprise are somewhat high credited to which the people are adapting to buy the rivals' products. It is vital for acquiring the setting in the thoughts of the customers to fix the substandard prices of the products than rival's products.
Quality:
Quality of the merchandise problems a great deal. If the product is filling the client superiority then it is likely to get the greater sales. Some of the Super Asia's goods are worthy of wise perfectly due to that they make most of the income for the company. The worthiness of Washing Machines of Super Asia is very filling to the consumers.
Service:
They offer consumer facilities credited to that your customers of home use buying their products. The company offer after deal services which really is a main issue of the huge sales of Super Asia.
Distribution:
The products of the business are offered all over the country because products should be offered to all the customers. Around 1500 sellers of the business all over the state giving the merchandise of Super Asia's to the customers.
Packaging:
The attractive presentation of the products interests the customers to choose the products. Here the organization is also solid as their presentation is very fine.
Marketing blend:
Marketing combination is №№a combination of marketing tools that are used to fulfill consumers and the firm's goals. Super Asia's marketing mix also depends on these procedures. Your proposal is organized by the following variables often referred to as the four Ps in marketing:
Product
Price
Place
Promotion
PRODUCT
PRICE
PLACE
PROMOTION
MARKETING
MIX
Product:
The product is physical product or service presented to the customers. Product judgments are the features, such as interpretation, presences, packaging, service and warrant etc.
All the products of Super Asia are the somatic products, the company will not pact any service, but offer the after sales service and home resource services etc. the products results are the following features:
Variety
Quality
Design
Features
Brand Name
Packaging
Services
Super Asia have comprised all these features in their products, such as there's a lot of diversity in each product of the organization, some of the products are quality sensible very good, design and packaging of the merchandise are extremely beautiful. The trademark name of Super Asia is known to nearly everyone in the country.
Price:
Price is the amount of money consumer must pay to get the product. Prices decision should consider profit margins. Costs not only are the costs list, but also includes discounts, funding, and allowances.
Super Asia has providing a list price of all its products to all or any of its retailers and asked those to provide the deductions to all the consumers. The company gives different types of the obligations to all or any of its vendors and customers equally, prizes, discount rates systems etc. The company also builds relationships with their sellers on the credit bases.
Place:
Place contains solid actions that produce the merchandise obtainable to the prospective customers. Place results are those related with the systems of delivery that serve as the means for getting the merchandise to the target consumers.
Super Asia uses its personal transport for the delivery of the products to place of delivery. And these tips of offering are friendly to all the clients. Like Gujranwala there may be proper electronics and home appliances market which reaches the measurable home.
Promotion:
Promotion means incidents that hook up the characteristics of the merchandise and convince concentrate on customers to buy it. Developments decisions are those associated with collaborating and advertising to possible customers. It really is valuable to learn the worthiness of customer in order to regulate whether extra consumers are value the price tag on getting them. Super Asia has considered the subsequent steps for the advertising strategies:
Advertising
Personal Selling
Sales Promotion
Public Relation
The cover advertisement is low for the organization products which is fantastic danger for the organization due to which the rivals are getting the power. Super Asia also will the advertising in a few general population well-being works
Research Questionnaire:
During my internship period in Super Asia I put done the quantitative research on Super Asia washer. I made a questionnaire in which I added some question for the contrast of other brands. After filling in the questionnaire from the sellers of Super Asia I made a conclusion report. Following is the questionnaire and the conclusion report.
Questionnaire:
This questionnaire is intended for data collection for a study about washing machine of Super Asia. I obtain you to answer the next question. The choices are given below. You are able to answer them by tick. You are invited to given comments on it as well.
Shop:
Name:
Address:
Contact No:
How long you have been dealing with Super Asia washer?
2-4 years 4-6 years 6-8 years More than 8 years
25% 12. 5% 25% 37. 5%
How can you condition your experience with Super Asia washer in comparison to Dawlance and Haier?
Excellent Good Fair Bad
37. 5% 37. 5% 25% 0%
How would you find our product (washing machine) in terms of performance?
Excellent Good Fair Bad
50% 25% 25% 0%
Do you think the price of Super Asia washing machine is satisfactory as with Dawlance and Haier?
Yes No
75% 25%
Do you think the Style, Design as product appearance is of interest to fully capture customer attention?
Yes No Not enough
12. 5% 25% 62. 5%
Would you want to see any change or improvement in washing machine?
Yes No
75% 25%
What do you think that Super Asia washing machine is reliable?
Yes No
100% 0%
Is washing machine fulfilling all those requirements as they said?
Yes No Not enough
87. 5% 0% 12. 5%
Is the price of washing machine as per with the product quality delivered?
Yes No
75% 25%
Would you like to buy our product in future as more to Dawlance and Haier?
Yes No
100% 0%
How much the sales volume of Super Asia washing machine as to other brand?
More Less Equal
87. 5% 0% 12. 5%
Which brand is strong rival of Super Asia in washer?
Dawlance LG Haier
12. 5% 0% 87. 5%
Super Asia take new and unique steps to boast their sales of washing machine?
Yes No Not now
62. 5% 37. 5% 0%
How confident are you that Super Asia will gain additional market share in industry in year ahead?
Confident Very Confident Relatively confident
37. 5% 37. 5% 25%
Should Super Asia bring in eco-friendly washing machine such as Haier launched?
Yes No
87. 5% 12. 5%
Is Super Asia provides after deal services?
Yes No
87. 5% 12. 5%
Conclusion on Research:
In response of the job you offered us. We make an appropriate research and assessment questionnaire. In which we make the contrast of Super Asia washer with other brands. In questionnaire we stated 16 questions. These questions are appropriate and best to find the appropriate market position of Super Asia washing machine.
We offered the questionnaires to different sellers and from that we get results about washing machine. For the bases of the results we conclude that
The quality of product is little bit reduced such from 2011.
The services in which after deal services has been lowering.
The benefits and savings Super Asia very little provide to retailers.
Some said that the price tag on Super Asia washer is more than the other brands.
The product is reliable.
Recommendation:
Following will be the points on which Super Asia must be emphasis, these are
Quality
Services
Material
Product life pattern:
A product life cycle can be divided into the several periods seen as a the revenue generated by the merchandise. If the income curve is plotted product appear with the passage of time, it might take one of the many different varieties and example is shown below:
lifecycle
Development stage:
Life cycle strategy applies to the brand or product category. Its length of time may be as brief as a couple of months or a hundred years or more of the product categories. Product development is the development level product life circuit. A couple of no sales and the business is getting ready to provide product. Product progress through its life cycle, changes in the market mixture and are usually obtained in order to adjust to emerging difficulties and opportunities.
Introduction Level:
When the merchandise is unveiled, its sales will be low until customers even notice the product and its benefits. Some companies may declare their products before adding it, but such announcement also alert competitorsand remove the element of delight. Super Asia also uses this strategythat they declare the product before the introduction and their view about this thing is the fact customers notice the merchandise before its intro in the market. Usually high advertising costs in this phase in order to increase customer awareness of the merchandise quickly and concentrate on to the early adopters.
Growth Level:
It is the stage of the merchandise life cycle in which product sales start climbing rapidly. It is an interval of rapid development, sales and income increased more, customers become aware of the product and its own usefulness and it is targeting additional segments in the market. Once the product has shown a success and customers being requesting it, sales will increase further as more sellers become interested in transporting it. Marketing team may increase distribution at this time. When competitors get into the market, there may be price competition and increased advertising costs in order to convince consumers that the merchandise of the business is better than that the competition.
Maturity stage:
Stage in the product life circuit in sales development slowed or stabilized, it's the most profitable level while sales continue to increase at this stage, and they achieve this at a slower tempo. Because strong brand recognition, advertising expenses will be reduced. Competition may cause decrease market talk about and prices. Contending products may be very similar at this stage it more difficult to differentiate the product. Sales promotion may be an attempt to encourage sellers to give more space to the merchandise shelf on contending products.
Decline level:
Product life routine in which market becomes saturated and the product's sales falls. Product becomes obsolete or technological changes the preference of the clients. If the product has developed brand loyalty, success can be looked after for a longer period. Unit cost may increase with the decline in the quantity of production and no profits in the end can be made. During decline stage, the business generally has three options:
Maintain the merchandise in hopes that competition will exit, keep your charges down and find new uses of for the product
Harvest it, reduce making support and make coasting along until no income can be produced.
Discontinue the product when no more profit can be produced or there is certainly successor product.
Competitive Strategy:
Super Asia more emphasis on competitive strategy they use cost control and differentiation strategy, so this is because they may be more aggressive on the market. They offer free services including after sales service and claim services, home deliveryrepair and maintenance. They also up grade technology in products, and provide unique products new and various from challengers. Super Asia want to get a position on the market by changing their products, new designs and new models with the addition of new technology, by giving new attractive packaging. Super Asia to get more by changing their advertising strategies.
They directly connect with the dealers even have to provide them bonuses, savings and bonuses to traders and different services for the comfort of thecustomer convenience because their rivals do not give such benefits to sellers as Super Asia do. They target the market sector by creating psychographic. With this part it targets the upper school because they have got a superior quality and standards that induce a strong image in your brain of the client. Because in this section their competition normally do not provide the needs of customers. The primary opponents of Super Asia are following.
Dawlance
Haier
Jumbo home Appliances
PEL
Orient
Duties (Experience):
During the internship period in the Super Asia my consultant also allocated me a few of the duties and tasks that I have to perform and I have to complete the responsibilities distributed by my consultant with full my attention and tasks. I spend almost all of my time on marketing, accounts office and recruiting department. In such a report I am presenting some information on these tasks and obligations:
My primary duty is to aid my advisor Mr. Abdul Hafeez who was simply the director of Human Learning resource department.
Sometimes my adviser gave me tasks to make the earnings of admin staff.
I also made the job description of data entry operator.
Mr. Mustajab Hussain brain of marketing section gave me the duty of doing a market review on the sales of washing machines and did the job with full of my attention.
Ask to get ready the final outcome on that research and I completed and present it.
Also consults with me about the latest marketing and sales strategies and asked me to change these strategies.
In accounts office Mr. Shahid Iqbal gave me to do jobs to produce a partial reconciliation claims.
There was another job to do a complete reconciliation of loan provider accounts in the routine.
During the internship, I seen some of the banking institutions with an official of the company.
During my trips I package with the bank's employees to check out different duties.
To deposit bank checks and cash
To withdraw cash
To collect standard bank statements
To copy the amount
For repayment orders
For demand drafts
To stop loan company the payment of lost chaque
To make chaque of different celebrations.
Also use Ability accounting (accounting software) to execute the following tasks
Make vouchers of Receipts and Payments
To make purchase orders
To check the accounts payables
Accomplishments:
The main purpose of the internship is to get practical experience on the market and get some good practical knowledge. Usually it was a brief period internship, but we can learn a great deal from this period. This was the very first time in my own life while i was doing some sensible and pract
