When we say about the Kentucky Fried Hen its generally recognized as KFC, is a string of fast food restaurants located in Louisville, Kentucky. It had been a fully managed subsidiary of Tricon since 1997-2002 & it has been a fully owned subsidiary of Yum. The chain also publicizes itself as the Poulet Frit du Kentucky or it's publicized as P F K in the point out of Quebec in Canada. This company mainly vends the poultry as by means of Portions, Wraps, Salads & the burgers. Although its main center point is on Fried chicken it also offers a lineup of roasted fowl foodstuffs, attributes & deserts. KFC Company offers beef centered food stuff such as burgers or kebabs, pork established food stuff such as ribs & additional regional fare beyond North America. For their level of popularity & uniqueness the company has resulted in the common solution of the fried hen, junk food restaurant is being copied by the owners of the restaurants worldwide.
The company KFC was established as Kentucky Fried Fowl by Colonel Harland Sanders in the year of 1952, though the idea of establishing this company is at the year back in 1930. Actually KFC was born & lifted in Henryville Indiana & sanders have been conceded throughout several professions in his life. Also the founder of KFC, Sanders provided the fried chicken breast for the first time in the year 1930 in the guts part of Great Depression at a gas stop where he had in North Corbin, Kentucky. For the reason that particular place the dining area was called as the "Sanders Court & caf" & it was more successful through the year 1936 then from then on Kentucky Governor Ruby Laffoon granted sanders the designation of honorary Kentucky Colonel, in understanding of his participation to the state's delicacies. After that the following year he prolonged his restaurant with the addition of some additional seats of 142 to keep the customers come to the caf next door. In the year of 1939 he altered the cookery method for his fried chicken to utilize a pressure fryer, resulting in a very much abridged cookery time similar compared to that of profound frying. Next in the year of 1950 he sold his properties & traveled to U. S to sell his poultry to the owners of restaurants. He penetrated into the franchise contracts by paying five cents for Corbin for reselling each one of his chicken part, for the reason that the first person to really have the offer was Pete Harman who lived in south sodium lake, Utah after that they both started the first & most important "Kentucky Fried Hen" shop in 1952.
In accordance to that in the early 1960's Kentucky Fried Fowl was vended in more than 600 franchised outlet stores in both the countries of U. S & Canada. Among the oldest franchisee who resided for a long time period was Kenny kings string; he is the person who opposed sanders chicken idea. KFC Company holded more of the Northern Ohio dinner-style restaurants & those all were sealed in 2004. The owner Sanders sold all his KFC franchising operation during 1964 for the amount of $2 million U. S Dollars. From the time when the chain has been vend for three more times & in recent times it's been vend to PepsiCo, which made it part of its Tricon Global Restaurants division, which in turn was spun off in 1997, and has now been renamed to Yum! Brands.
Ref: (www. elogiboyau. centerblog. net/)
TASK-1
Vision
Our love, as a restaurant company, is to put a YUM on people's faces around
the world, satisfying customers every time they eat our food and doing it better than
any other restaurant company".
I would say that there eye-sight assertion says that there purpose is to gratify the clients by placing the YUM & never to let the visitors to go directly to the other restaurant companies. It further says that they have the ideas of adding the tastiness of the YUM on the faces of the individuals who are seeking for it & and yes it says they are trying to satisfy more of the clients to be infavour with their organization somewhat than customers going into the other competitive companies.
Mission
To sell food in an easy, friendly environment that attracts pride conscious, health minded consumers.
Ref: (www. KFC. com).
In my perspective I would say that there mission statement says that there goal is to sell the food items in an fast way & not to spoil the surroundings or the surroundings, it also further says that there purpose is to keep the customers in a health minded way, this means that to keep carefully the customers in a wholesome way by providing good food.
Objectives
KFC is a revenue oriented company so the primary target is to earn the profit by supplying a good product & also the primary purpose of KFC is to fulfill the client.
Ref: www. scribd. com/doc/36555456/KFC-Project
Actually when saying about their targets their main purpose is to earn much more profit by providing their products to the clients & by that to gratify the customers in an maximum level.
In the targets part various other additional objectives had been included those will be the:
Stated aims.
Implied targets.
Stated objectives
Product Development
Increase variety on menu
Introduce desert menu
Introduce buffet to restaurants
Introduction on the neighborhood program with following:
Menu items concentrate on African Americans in major metropolitan areas with the following items:
Greens
Macaroni and cheese
Peach cobbler
Red beans & rice
Menu items concentrating on Hispanics in major cities with the next items:
Fried plantains
Flan
Tres Leches
Implementation on non-traditional systems including the following:
Shopping mall food courts
Universities
Hospitals
Airports
Stadiums
Office Buildings
Mobile Units
Increase success of KFC through the next:
Reduced over head costs
Increased efficiencies
Improved customer service
Cleaner restaurants
Faster and friendlier service
Continued high quality products
Implied Objectives
Expansion of international businesses to provide the following:
The increased ratio of overall sales development.
The increased ratio of profit progress.
Augmented progress of franchises into Mexico
Expansion of Central America Beyond franchise operation
Continual promotion of better image through removal of the term "fried" from the name
Strong competitor
According to the record KFC's strong competition is McDonalds.
These additional goals give you a good idea about that KFC is a multinational company & it has some more objective on doing their businesses over many countries.
Values
To incentive & respect the contributions of each person at KFC.
Their principles say that they can always give returns to their customers for what these are paying & they always give admiration to the customers because of their support to keep the company within an successful way.
Conclusion- I'd say that the KFC's principles such as mission, vision declaration, objectives & the ideals are in the correct way, which generally in most explains about how exactly they are gratifying the customers by giving good food to the people about the world.
1. 2
When we are saying about the stakeholders we can say they are the group of folks or individual person who are keeping a pastime on almost any a business & also we can say they are folks who can merely have an impact on or is damaged by the success of the organization's goals" (Freeman, 1984: 46).
Some of the stakeholders who are having an interest are given below:
Stockholders/ shareholder.
Employees.
Customers.
Competitors.
Suppliers.
Government.
Media.
Stockholders
Basically shareholder or a stockholder can be an individual or organization that lawfully has one or more shares of stock in just a community or confidential business (Fama 1980).
Actually they are experiencing the full electric power of controlling the business enterprise, because they're the people who are investing more of the money in to the business. They can be influencing individuals under their position; this means they are pressurizing the mother board of directors who in turn pressurize labors to work hard in order to always flourish in the business somewhat than getting rid of all the amount of money that they have invested. Share holders likewise have the to vote to improve the plank of directors.
KFC shareholders get there services under a brand called YUM shareholder services. These shareholders have right of voting the panel of directors & act as an owner for KFC as they find the ownership through the shares they buy for KFC.
Employees are the people who are appointed for, to provide a service to an organization over a habitual way in trade for reimbursement & who do not endow with these services within a sovereign business.
They are experiencing the energy of going against the organization through labor unions, if the company goes resistant to the interest of the staff. Furthermore we can say that they will have some electric power of ownership over the company if the company provides shares to the employees.
KFC gets the social responsibility of providing jobs to the people though they are uneducated. Through this the country's unemployment rate comes down. Employees also given a ability of suggesting other new employees to company & recommending the business to the population.
We can say that the customers are the individuals who are using the goods or services of an company for his or her last use.
When saying about the customers they have the energy of buying the products from the sellers. Actually these are playing a major role on the planet because if there isn't a customer in a business then the suppliers must face many problems, so their contribution to buy the products is very important.
KFC provides 12 million customers over 109 countries. Customer has the power of providing responses on the organizations products. They have got the energy of recommending KFC's reputation to the contemporary society.
Actually when expressing about the rivals they are the person or entity which is a contender against another. We can further say that rivals can be explained as an organization which equally provides or offers goods or service.
Ref: (www. businessdictionary. com)
When saying about the energy of competitors we can say they are having the equal power of competing to their opponents available field.
Competitors have the energy of locating the secrets of the merchandise of KFC & innovating a substitute product for this in order to gain earnings & be top of KFC. They will also make an effort to gain information on illegal functions that KFC will & try to mediate that to the population.
Actually suppliers are the single person or a small business that offers goods or service which will be inputs for the outputs product of the company.
If they reach their products will not enter into our company, so our company would face problems in productions this will lead to reduction of development, profitability & etc.
Supplier has a ability of deciding to produce their product to legal and success organizations. Even the business also has the power of getting the merchandise from a legal and reliable distributor. As the above lines KFC's suppliers will give until the KFC's popularity, profitability etc. retained.
Government
Government can be defined as a body which includes the right towards formulating & the power towards enforcing the laws and regulations within a civil, commercial & spiritual or other group. In addition in its widest sense it is given as "to govern" it means to mange or to control, a collection group of people or a Compilation of resources.
Ref: www. answers. yahoo. com
When considering about their electricity they have regulations & restrictions regarding fees & responsibilities on companies income, imports & exports etc. it also offers laws on companies subscription on logo, if the firms goes against governments tax laws and regulations & registration laws and regulations owners can be jailed & the business can be restricted.
They are experiencing the power of checking whether KFC is paying tax on income, import & export tasks. They also check whether KFC is abiding the rules & rules of the territory on which it provides its functions.
Basically media can be explained as the source of communication by which we can make basic indulgent. It in addition used towards influencing somebody. Actually there are very a few types of press for example we can say the electric multimedia or the printing marketing etc.
Ref: http://www. blurtit. com/q5069669. html
Media is a vitality of interacting any types of information in terms of picture & words as quickly as possible. Media also has a vitality of criticizing any illegitimate activities of any types of organizations. Mass media can influence visitors to not in favor of the illegal works happening. They impact the minds of men and women by simply providing information about the illegal movements occurring. We're able to say that multimedia is an indirect capacity to go against the illegal works.
Media has been given the right & ability of suggesting the acceptance of KFC & also mediating the information on illegitimate & various problems where KFC gets engaged to the culture.
TASK-1. 3
Private & public
The KFC scholar program offers scholarship to people high school seniors who apply for it. This is done by providing a seats from a college or university in the state they stay. Through this the senior high school seniors get up to $20, 000 to complete their bachelor's degree program.
http://www. kfcscholars. org/
Private
YUM! Brands, Inc. ("Yum") is committed to performing its business in an honest, legal and socially responsible manner. To encourage compliance with all legal requirements and moral business methods, Yum has established this Supplier Code of Carry out (the "Code") for Yum's U. S. suppliers ("Suppliers").
Compliance with laws and regulations
Suppliers must follow all applicable laws, codes or legislation including, however, not limited to, any local, state or federal government laws regarding wages and benefits, workmen's settlement, working hours, identical opportunity, employee and product protection. Yum also expects that Suppliers will conform their tactics to the posted standards for their industry.
Employment Practices
Working Time & Conditions: In conformity with applicable laws, regulations, rules and industry benchmarks, Suppliers are expected to ensure that their employees have safe and healthy working conditions and fair daily and regular work schedules. Employees shouldn't be required to work more than the number of hours allowed for regular and overtime work periods under appropriate local, express and federal laws.
Non-Discrimination: Suppliers should implement an insurance plan to effectuate all applicable local and national laws prohibiting discrimination in selecting and employment due to race, color, religious beliefs, sex, age group, physical disability, nationwide origin, creed or any other basis prohibited by law.
Child Labor: Suppliers shouldn't use personnel under the legal years for employment for the type of work being performed in any facility where the Supplier does help Yum. In no event should Suppliers use employees more radiant than 14 years of age.
Forced and Indentured Labor: Relative to applicable law, no Provider should perform work or produce goods for Yum using labor under any form of indentured servitude, nor should hazards of assault, physical abuse, confinement, or other form of physical, erotic, subconscious, or verbal harassment or maltreatment be utilized as a way of willpower or control.
Notification to Employees: For the extent required by law, Suppliers should set up company-wide policies implementing the standards discussed in this Code and post notices of these policies for his or her employees. The notices should be in all languages essential to fully communicate the insurance policy to its employees.
Audits and Inspections
Each Supplier should conduct audits and inspections to guarantee their compliance with this Code and applicable legal and contractual specifications. Furthermore to any contractual rights of Yum or Unified Foodservice Purchasing Co-op, LLC ("UFPC"), the Supplier's failing to observe the Code may subject matter these to disciplinary action, that could include termination of the Provider relationship. The business romance with Yum and UFPC is strengthened upon full and complete compliance with the Code and the Supplier's contracts with Yum and UFPC.
Application
The Code is a general declaration of Yum's expectations with respect to its Suppliers. The Code shouldn't be read in lieu of but additionally to the Supplier's responsibilities as set out in any contracts between Yum or UFPC and the Provider. In the event of a conflict between the Code and an appropriate agreement, the arrangement shall control.
http://www. kfc. com/about/supplier. asp
Packaging-public
KFC is as committed to the environment once we are to our food also to our customers. Were proud of the steps we have taken up to now to lessen our environmental footprint and are determined as a brand to do even more in the in future. It's an ongoing journey that we're on and you want to keep you - our customers - enlightened on the way!
By 2011, KFC will certainly reduce its use of foam by 62% and total plastic use by 17%. In 2010 2010, KFC created fast food's first reusable food pot. We've also substituted our clear plastic plates with paper serving boxes. It really is part of the plan to reduce our use of non-renewable resources and decrease the amount of styrofoam from our restaurants.
http://www. kfc. com/packaging/lineup. asp
Yum! Brands, father or mother company of KFC, is committed to the humane treatment of pets or animals.
Yum! Brands are the owners of restaurant companies and, consequently, will not own, raise or transport family pets. However, as a significant purchaser of foods, we have the opportunity, and responsibility, to affect the way family pets supplied to us are cured. We take that responsibility very really, and we are monitoring our suppliers on an ongoing basis to ascertain whether our suppliers are using humane types of procedures for looking after and handling family pets they supply to us. As a result, it is our goal to only deal with suppliers who guarantee to keep our high requirements and show our dedication to canine welfare.
To assist us in that work, Yum! Brands created the KFC Creature Welfare Advisory Council, which consists of highly regarded experts in the field. The Council provides us with information and advice based on relevant data and clinical research. THE PET Welfare Advisory Council is a key factor in formulating our pet animal welfare program.
In consultation with our Council, KFC has developed rules and audit programs for our suppliers in the broiler industry. We were also a dominant player in the joint effort conducted by the Country wide Council of Chain Restaurants and the Food Marketing Institute to build up comprehensive guidelines for all species of farm animals.
KFC has put in place a farm level audit program - a program which is industry-leading in the regions of poultry attention and handling.
http://www. kfc. com/about/animalwelfare. asp
You will be the World Food Program (WFP), the meals help arm of the United Nations and the largest humanitarian organisation working on hunger worldwide. In your mission to handle world appetite, you work to enable local populations to attain higher food security and support lasting solutions to help the approximately 1 billion people around the world whose usage of food remains at risk. How will you go about fulfilling this mission? You team up with fast food large Kentucky Fried Rooster (KFC).
CORPORATISING FAMINE
The specific information on the collaboration between KFC and the WFP are a bit hazy, but their romance is essentially a fitness in elevating money - principally in the form of financial donations and personnel working hours through charitable activities - to invest in food rations (in countries including Somalia, India, Rwanda, Colombia and Ethiopia). [2] Within KFC's 'World Being hungry Relief Week' ('the world's most significant private sector hunger relief effort, spanning 110 countries, 36, 000 restaurants and over one million employees'), [3] a further purpose is to 'raise consciousness' of the issue of world appetite 'and mobilise staff, franchisees and customers to help do something positive about it'. [4]
While the upsurge of goodwill around tackling appetite is a great exemplory case of people's desire to boost our world (Yum!'s companies evidently raised a total of US$20 million in overall donations in 2009 2009, with activities regarding some 4 million volunteer hours), [5] the crucial thing being given is KFC's public relations (PR). It's not clear whether these donations are always channelled through the WFP or even to whom the company is ultimately accountable; details for example of KFC UK's contributory financing of 365, 000 to 'a college food job in Africa' are slender on the floor. [6] Even though 'raising consciousness' is on the facial skin of it a good aspect, you have to question the legitimacy of the foundation of information and the business's ultimate capacity to converse the sophisticated historical constellation of politics, climatic conditions and plan which determines people's usage of food worldwide.
In honour of the work behind World Cravings for food Relief, WFP professional director Josette Sheeran has been fulsome in her appreciation to the company: 'WFP is aware of how to reach those most in need and can do what it takes to obtain a glass of food to any youngster on the globe. . . But without money, we can not reach these kids. It requires just 25 cents to fill up a glass with food. THE PLANET Hunger Relief advertising campaign helps fill the cup for thousands of kids - and we're so thankful for this. '[7]
While it is of course of the utmost importance that folks throughout the world facing critically shortages of food resource are assisted and this the primary international institution recharged with repeating this is totally funded, the very premise that a fast food company would be able to bask in reflected glory leaves a bitter aftertaste. In the battle to create sustainable food systems worldwide, the hyper-capitalist, unrelenting drive to lessen supply margins no subject the side results is area of the problem, not the perfect solution is. The notion that KFC can boost its commercial image and earnings through an connection with the alleviation of hunger is deeply distasteful, but this, it's understandable, is precisely its objective.
A BUMPER CORPORATE-IMAGE HARVEST
What does indeed KFC escape this connection? Well, a simplistic feeding-the-world narrative will the company's image and CSR (commercial social responsibility) a world of good among well-intentioned European consumers. As the Genuine Kentucky blog places it, 'This warms the center, feeds the soul, and makes you want to make haste to your nearest KFC. '[8] For fast food companies' enthusiastic to rebuild the sector's declining image among consumers, such words, even from a blatantly pro-KFC source, are music to the ears. Indeed, for a company previously accused of negligence around suppliers' treatment of poultry[9] and alleged purchasing of illegally exported, environmentally destructive Brazilian soy from US commodities large Cargill, [10] the WFP attraction offensive takes on a central role in the drive to revive public trustworthiness.
In the name of continuing this corporate-image harvest, a more sinister results is KFC's capacity push this drive to the point of undermining the trustworthiness of the very UN institutions it purports to aid. See KFC CEO Roger Eaton's initiatives to convince UN Secretary-General Ban Ki-moon of the necessity to recognise the 'Grilled Region' - KFC's claim for international acknowledgement as a state - among UN member states:
'As Secretary-General, you have pledged to build a "stronger United Nations for a much better world. " We at KFC are assured that spotting Grilled Region will strengthen your company and gratify the stomachs of your many Member State governments. '[11]
This absurd UN time-wasting is of course a mere publicity stunt made to achieve brand publicity. But the concentration of such efforts further underlines, if it were even necessary to accomplish that, that KFC is a lot more concerned with improving its own image than working towards ecological solutions to world hunger, and is also quite prepared to trivialise the issue of hunger along the way. As illustrated in an October 2007 news release, mother or father company Yum! will go directly to the extent of professing responsibility for keeping lives: 'With funds raised, the company hopes to save lots of thousands of people from hunger. '[12] You would feel that if the business sincerely had much faith in the WFP's work and was that worried about saving lives, it would donate all of its net income to the program each year.
FEEDING PEOPLE, NOT PROFITS
As a subsidiary of the US, ostensibly the world's leading external force working for equality, tranquility and justice, the planet Food Program should concentrate its attempts on working to promote and protect grassroots and domestic food manufacturers and defend agricultural biodiversity, not synergy with dubious, self-interested corporate forces. To accomplish usually perpetuates an implicit discrediting of African and other Southern peoples' historical potential to give food to themselves and a custom - of ingenuity and adaptability alternatively than of doing the same thing - of giving an answer to changing climatic and environmental conditions with skill and intellect. [13] In addition, it neglects engaging in serious research of the issues surrounding food sovereignty in the global South.
In a period of an acute food crisis and pervasive food insecurity for much of the world's population, the immediate and future troubles will remain to work at food sovereignty. This is to be achieved through investment in agriculture (had and organised to appeal to the needs of people, alternatively than big business);[14] redressing the problems of speculative food-commodity trading; cushioning small- and medium-holder manufacturers from low-cost, subsidised imports; and creating better returns on development. In a few respects, if the UN - theoretically the international, exterior body with the greatest legitimacy and clout to defend people's interests - is ill-positioned to prevent the corporatisation of the space, why is anybody else going to be strong enough to take action?
Number of empoyees of kfc worldwide?
there is more then 500, 000 people who be employed by KFC worldwide and thats just the chefs and waiters.
Read more: http://wiki. answers. com/Q/FAQ/7106-12#ixzz1Ei6WHZqN
TASK-2. 1
Microenvironment
Definition
Factors or elements within an organization's immediate section of operations that affect its performance and decision making flexibility. These factors include competitors, customers, distribution programs, suppliers, and the general public.
http://www. businessdictionary. com/definition/microenvironment. html
Micro Environmental Factors
These are internal factors near the company which may have a direct effect on the organisations strategy. These factors include:
Customers
Organisations survive on the basis of reaching the needs, wishes and providing benefits because of their customers. Failure to take action will lead to a failed business strategy.
Employees
Employing the right staff and keeping these staff motivated can be an essential part of the strategic planning procedure for an organisation. Training and development plays an essential role particular operating sector marketing in-order to get a competitive advantage. That is clearly apparent in the airline industry.
Suppliers
Increase in fresh materials prices will have a knock on have an effect on on the marketing mixture strategy of any organisation. Prices may be forced up as a result. Closer supplier human relationships is one way of ensuring competitive and quality products for an company.
Shareholders
As company require better inward investment for expansion they face increasing pressure to go from private ownership to public. However this activity unleashes the forces of shareholder strain on the strategy of organisations. Fulfilling shareholder needs may cause an alteration in tactics utilized by an company. Many internet companies who show prices rocketed in 1999 and early on 2000 have observed the talk about price tumble as they face stresses from shareholders to carefully turn in a profit. In market which has rapidly become overcrowded many havel failed.
Media
Positive or undesirable media attention on an organisations product or service can in some cases make or break an company. . Consumer programs with a wider and even more direct audience can likewise have an extremely powerful and positive impact, hforcing organisations to improve their techniques.
Competitors
The name of the overall game in marketing is differentiation. What advantage can the organisation offer which is better then their competition. Can they support this differentiation on the period of time from their rivals?. Rival anlaysis and monitoring is essential if an company is to keep its position within the market.
Micro Environmental Factor/Stakeholder Analysis
http://www. learnmarketing. net/stakeholders. jpg
http://www. learnmarketing. net/microenvironment. htm
Macro environment
The external factors which affect a company's planning and performance, and are beyond its control: for example, socio-economic, legal and scientific change. Compare 'micro environment'
http://www. mshmgi. com/glossary, M, Macro+Environment. html
The Macro Environment factors are:
1) Demographic Environment
2) Economic Structural Environment
3) Technological Environment
4) Political Environment
Read more: http://wiki. answers. com/Q/List_macro-environmental_factors#ixzz1EQaoSLeP
Micro environmental factors are those that the organization can straight control. Types of this are: product, price, place and promotion. Macro factors are those over that your firm does not have any control. Examples of this would be: political and legal factors, economical factors, scientific factors and social and ethnical factors.
http://www. reference. com/motif/Consumer_Electronics/micro-and-macro-environmental-factors
2. 2
House Prices (50% of reactions)
Government Debt
Ignorance because of fear
no response
No Problems
What I'd consider the most serious Economic Problem:
High degrees of consumer debt / bankruptcy
Demographic crisis - Rising retirement living levels will worsen government money and put pressure on pensions.
Housing Market - possibility of house price falls.
High charges for first time potential buyers - related to scarcity of supply
Growing Current Bill deficit.
http://www. economicshelp. org/blog/uk-economy/economics-problem/
fuel prices, insufficient jobs, less than food.
3. 1
Term market framework Definition: The way in which in which a market is sorted out, based generally on the amount of firms on the market. The four basic market framework models are: perfect competition, monopoly, monopolistic competition, and oligopoly. The principal difference between each is the amount of firms on the supply side of market. Both perfect competition and monopolistic competition have a large variety of relatively small organizations selling outcome. Oligopoly has a little number of relatively large companies. And monopoly has an individual firm.
http://glossary. econguru. com/economic-term/market+structure
the manner in which market is organised, including the awareness of suppliers or consumers, the simple entry or barriers to entry, and the competitiveness of players in the market
http://www. glossaryofmarketing. com/definition/market-structure. html
Four types: establishments may fall under four major types of market structure
Perfect competition-there can be an infinite range of identical firms rivalling to sell indistinguishable products.
Oligopoly- there a few companies supplying the market.
Monopolistic competition-there are several organizations offering differentiated products (i. e. having similar but not identical attributes)
Monopoly- there is merely one firm supplying the market.
http://www. docstoc. com/docs/6506551/kfc-project
http://www. scribd. com/doc/10236210/Kfc-Mkt-Plane
http://www. scribd. com/doc/29976506/KFC-Social-Responsibility-Management-Project
http://publicaa. ansi. org/sites/apdl/Documents/Standards%20Activities/International%20Standardization/ISO/Stakeholder%20Definitions. pdf
http://www. docstoc. com/docs/1790720/Define-Market-Structure
http://kelley_keith. tripod. com/mgmnt5313. html
http://elogiboyau. centerblog. net/
http://www. scribd. com/doc/25477240/Kentucky-Fried-Chicken
http://www. scribd. com/doc/36555456/KFC-Project
http://www. businessdictionary. com/definition/stockholder. html
http://www. investorwords. com/1696/employee. html#ixzz1EKUyEKJo
http://www. businessdictionary. com/definition/competitor. html
http://www. wisegeek. com/what-are-suppliers. htm
http://answers. yahoo. com/question/index?qid=20070203003003AAE2vYE
