Impact of Organizational Communication on Staff Performance

Man is a social canine. He cannot beat the worldly activities together. He needs help from other folks to do his normal deeds. We spend lots of time in writing, reading, discussing and hearing, infect the majority of our time is spent while communicating. For the execution of our tedious activities we always need someone's help. Then procedure for communication starts. No-one can communicate alone. Almost always there is a sender and one or more receivers. Communication is a way to obtain delivering messages form one to another. Through communication people show their ideas, emotions, thoughts and emotions. Man carries out his needs and also helps others by knowing each other. And life will complete with the same zeal.

Communication plays a essential role in the working of any business. Organizations have to converse to carry out their business activities. Researches indicate that organizations cannot meet their goals unless they have effective communication. Inside the triumph of any group, the partnership between administrator and his subordinates performs the significant role. In virtually any business activity director is an integral player. Communication is a ribbon, which binds the management and its official together, and it is very obligatory for the success and excellent performance of any corporation.

Communication helps the organizational people to make both personal and organizational goals. And also help them to co-ordinate on the inner activities of the organization. To the level the less effective communication of any firm is, the less effective its performance will be. E. g. the new employee orientation program is the first and most essential step for any organization towards effective communication. New employees feel a great sense of assurance with orientation program. And this thing leaves a confident effect on their performance. In this admiration the job of a manager cannot be dismissed, because problems arise when directions aren't clear. Every director should be considered a good communicator. Because he's one who communicates the concept to one or an organization. (Ivancevich & Matteson, 2002)

Effective communication increases the efficiency and productivity of any business. And in addition make the employees more satisfied. Researches illustrate that effectual and well-organized communication favorably relates to the work satisfaction, performance and positive behaviour of employees.

A research by University of East London shows that the concept of communication is immeasurable in modern management, and it seeks to meet clear understanding between manager and everything the employees. It explains that employee communication is; infect exchange and clear provision of information, commands and guidelines between management and employees. And it creates the business to work properly and employees to be well aware about their tasks and duties. (University of East London, 2009)

Communication is a course of action where information is being shared from one person or group to some other by using common symbols. Though research and it become move forward now even the human component of communication cannot be dismissed, because communication within the organization is preferred for just about any business. It is necessary for the healthy environment of any establishment. Communication is a pervasive activity by which people become able to know the other person and they combine their attempts.

Today employees want to know very well what is happening in their surroundings, what their co-workers are doing and how they are participating in the organization, and the way the daily functions of the business are carried out? Today the director requires far better and reasonable communication in every the directions i. e. upwards, downward; lateral etc. when there works well communication in the business it provides a bridge of understanding to the people. In this manner they can better understand each other. And this bridge of understanding helps these to cross the river of misinterpretation. Communication is not the actual sender says; it is from what degree the device understands the subject matter. Organizations cannot survive without communication. When there is absolutely no communication, workers weren't clear with their everyday careers, management cannot get the info, group market leaders and executives cannot business lead and direct their employees. (Newstrom, 2007)

Through communication we can better understand each other's emotions, opinion, values and ideas. Communication makes it possible for the organizations to execute their daily management functions e. g. organizing, planning, handling and leading. Co-ordination is an essential element to carry out the business activities. When there is no effective interior communication, co-ordination of work also becomes impossible. And organizations have to undergo a whole lot in this example. Co-operation also becomes impossible because people won't discuss their ideas and feelings with others. This will lead to low production and low performance in the organization. Advancement also stumps in this manner.

According to Balondi, companies that are very good at communication work listeners to their employees, as well as plan effectively. He clarifies that effective interior communication continues the employees on track and it improve the financial performance of the firms. The results of the study confirm that companies with effective communication, their market value rises by 20 percent. (Balondi, 2006)

Communication is the blast of information, material, knowledge and insight between differing people and different departments of any firm. It influences each and every action of the organization. Infect, this can be a chain of perceptions which moves the organizations towards their goals. Organizations cannot meet their goals and challenges until they talk well. Good communication causes great results, and toward more satisfied, encouraged and dedicated employees. And boost their morale as well. Communication is possibly the most very important thing for the extended existence of any business. The purpose to acquire good communication in any organization is to have employee engagement in the business. There must be good communication between management and their officials, because inner communication plays a simple role in the performance of any group.

BROAD PROBLEM AREA

Every company has its culture and habits on the basis of which they perform their functions and activities. Today's study is an attempt to analyze the factors which influences the performance of employees in the business, just as organizations there are several things which influences the employee's performance. The communication is the most important part of this respect. Many reports have conducted in this regard but those did not discuss the factors which influences the employee performance regarding communication.

From a managerial point of view, it's important to discuss the partnership between management and employees with regards to communication. As there are many factors which pertains to communication and improve the staff performance in the organizations e. g. co-operation, co-ordination, job satisfaction, worker drive, image of the business and success of goals. Keeping this in mind, the study of communication and managerial habit requires an in-depth examination of all those circumstances in which the functions of the organization takes place.

This analysis will concentrate on the managerial behavior and patterns of communication in the business which causes employee's performance. This analysis will include the frame of mind of managers/organizational leaders towards their employees by firmly taking in-depth information from the worried functionaries.

LITRETURE REVIEW

A books review discusses shared information in a specific area, and sometimes information in a particular subject area in a certain time period. A books review can be only a simple conclusion of the foundation, but it usually has an organizational design and combines both summation and synthesis. A summary is a recap of the important info of the source, but a synthesis is a re-organization, or a reshuffling, of this information. It might provide a new interpretation of old materials or incorporate with old interpretation. Or it could trace the intellectual progression of the field, including major debates. And depending on situation, the books review may evaluate the sources and suggest the reader on the most essential or relevant.

According to Hellweg & Phillips (1982), the employee productivity rises when there may be communication within the business. Besides a great many other things the communication within the organization helps the employees to execute their duties well, to acquire information about the obligations they have to perform, and about the goals of the business. They dispute that presence of communication within the organization business lead to the effective decision making.

Smidts, Pruyn, & Riel (2001) establish the worker communication as communication purchase in their review. They argues that employees who are well informed about organizational activities as goals and aims, new trends and accomplishments can enable the organization's members to develop such characteristics which differentiates it from other organizations. They found that communication climate is an important varying in the relationship between worker communication and organizational identification. In their point of view having less communication within the organization have an effect on the organizational decision making. Relating to them, it's the foremost obligation of the manager to pay serious attention towards the internal communication climate, by giving each worker opportunities to speak, get involved and be listening and guide them for the fulfillment of goals.

A research by Harshman & Harshman (1999) concludes that the composition of the organizations is changing day by day as the environment is changing. The changing cultural and economic atmosphere in virtually any country brings change in the work options of any firm. Organizational communication is the critical function, and it impacts the content and framework of the business. These changes lead to change in formal and casual habits of communication in the organizations.

The previous studies show that there surely is a strong bound between communication and other organizational functions. Another review by Monge, Cozzens, & Builder (1992) demonstrates communication variables like information posting and communication between group people leads to innovation in the business. They discovered that communication parameters have a strong effect on the organizational results. They claim the participative environment within the business, increase its productivity and improve its performance and final results.

Effective communication in the work setting of any firm promotes rely upon the employees. When they are getting involved with decision-making or when they are empowered this thing will increase their assurance level and definitely have an optimistic effect on the performance of the employees.

In connection to this another important study to be quoted is the one suggested by Dirks & Ferrin (2001) on the role of trust. Their studies show that trust is an important aspect in the organizational settings as it favorably relates to the behaviour, perceptions, habits and performance benefits within the organizational options. It has direct effect on the many outcomes. Trust is an essential foundation in the functioning of a business. They discovered that trust is directly pertains to increase productivity, positive attitude of the employees, their good behaviours and much more likely to the high level of cooperation between management and employees.

A review of manager-employee surveys, Trinka (2006) discovered that professionals can increase their overall efficiency by 50-60 percent by concentrating on communication. He argues that employees are interested in learning communication skills to make a healthy and co-operate working environment. He proposes that a supervisor can play an important role in keeping employees and in their performance. He discovered that those managers, who discuss and connect the performance benchmarks with their workers, get far better results and outcomes.

A analysis at BigCo Company of USA found, those market leaders who follow the bureaucratic model in the company, results as limited interaction patterns. The social interaction between employees is very low which indeed leads to low writing. They argue that social interaction is the central of any business and there must be good interaction between your market leaders and the employees. They further illustrated that women are better and active at communication. They within their research that girls working at BigCo will bridge the communication in the business. They clarify that the coordination between top management and the subordinates is very less which seems divergent in the intricate world of information and technology, as communication and coordination are two most significant materials in the working of any firm. (Kleinbaum, Stuart, & Tushman, 2008)

Previous studies conducted on organizational communication implies a visible relationship between trust and communication. In relation to this, Yamaguchi (2009) proposes that there exists a strong connection between these two factors i. e organizational communication and trust. He predicted that bad media such as about failing of proposals or low performance, ends in creating a bad belief of employees about their supervisor. Wheras nearly as good communication between superiors and employees causes great results in the business. He further clarify that good communication can transform the frame of mind of employees for the desired results. Communication reduces the uncertainity and effective communication improve the trust, escalates the job satisfaction, employees commitment and their devotion towards work. He found that effective communication breaks the wall membrane of misunderstanding and issues can be avoided in this way.

Yukl & Falbe (1992) gave the relationship between very soft and hard communication methods in his review. He discovered that the hard communication strategies are not as effective as the tender ones. He expected that consultation is the very best strategy and it leads to the positive results in the organizations because hard communication methods are least successful in the organizations. Hard communication methods make the employees violent plus they mistrust their superiors. He argues that to influence folks is the most important thing in the managerial efficiency, that how the administrator motivates his subordinates.

Gray & Larry (2005) shows that CEO is the supreme mind in the organizations and he lead the employees and workers to attain the goals. They provide directions and their behaviours packages the culture in the task arranging that how to satisfy the objectives and achieved the visiion and objective. They discovered that, employees are most satisfied with those Executives and CEO's who are good communicators. The CEO and Professional communication impact the employees perceptions. They describe that communication is not only information posting but also to create a sense of understanding. Organizations are little or nothing without their people, success of organizations is not possible until there is a balance between employees and the duties. Employees can only be able to get full results when they are clear about their assigned tasks and duties, and when there is a relationship of trust and understanding.

The strong relation between management and employees brings about many positive aspects in the organization.

Goris, Vaught, & Pettit ( 2000) proposes that job performance and job satisfaction can be achieved only when there is a balance relationship between employees needs for development and job characteristics. They found that higher level of downward communication in the organizations make employees to feel dependent on their bosses. And when there is too much upwards communication, employees sometimes presume that their superiors don't know how to execute their jobs and duties. He further agues that more than everything is dangerous just as excess of any communication way in the organization creates trouble for staff. Negative reactions can be the result of too many good stuff or inadequate things. In lateral communication employees compare themselves with the co-workers and this thing negatively influences staff sstisfaction and their performance.

Communication is considered to be an important ingredient in the work setting of the business. Organizational communication is ways to develop a strong culture within the business to achive the set goals and goals. In this regard Scholfelder (1998) defines organizational communication as a strategy where everyone should take part to create an efficient culture within the corporation. This brings about posting of knowledge, views and ideas which results as invention, effective decision making and also escalates the productivity of the business. He found in his review that professionals spend 70-80% with their daily time in connecting with others if their communication skills could increase by 10 % this will lead to 7 % increase in the production.

Trust in an important factor in getting the effective and effective result. Studies further makes this point more clear and understandable. Goris, Pettit, & Vaught (2000) examines the partnership between rely upon and impact of superiors and job satisfaction and job performance. They propose that trust and influence are two great principles in the organizational framework. And this permits the supervisors and professionals to attain desired results and enhance positive working conditions. Trust in supervisors is related to job satisfaction and innovation. Whereas influence of supervisors contributes to employees satisfaction. They found an optimistic relationship between rely upon supervisors, effect of supervisors and job performance and satisfaction.

Denton (1993) explain the connection between communication and output. He found that 88% of the technicians strongly is convinced that least output is the result of poor co-ordination and lack of communication between different sections. CEO's also on the view that good communication with employees directs the job satisfaction. Standard Electric, is a well-known organizatation, expierencing the open communication to make staff relations far better and increase productivity. This can help them to eradicate the communication problems because CEO;s and market leaders of these 14 business units are in immediate communication with one another. This results as effective and quick decision making.

He further points out that Cypress Semiconductor Corporation, California uses the open up communication and gets the radical change in their efficiency. When employees believe that they may be listened and they are important for the organization, this boosts their motivational level. Start communication is simply writing and trusting each other in the work setting. The organizations use available communication, provides the employees satisfaction, inspiration and cooperation. The improvement in the employee relations leads to the increased productivity.

Role of communication cannot be ignored in virtually any establishment. communication between management and employees keep them current about what is happening in their sorrundings. Dinsbach, Feij, & de Vries (2007) founds that there is an optimistic and strong relation between communication, job satisfaction and organizational id. They talked about in the conditions of discrimination between employees and found that those employees who are treated unequally brings about negative final results. Whereas those employees who are cared for equally will be more satisfied and committed to their management. They analyzed a positive relationship between communication and job attitudes and outcomes. The analysis demonstrates that communication is the best way to know about tha attitudes of employees. They describe that communication among people is vital in all type of organization, because when there may be good public relations this results as increase efficiency, job satisfaction, good attitude of employees towards their firm and also organizational identification.

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