Nike can be an American multinational company which operates in the area of footwear, outfits, accessories and services. Nike being a Lot of money 500 company, and its own headquarter can be found near Beaverton, Oregon (U. S. A). Nike is the entire world leader in the portion of athletic shoes and outfits. Nike revenue in financial year 2012 is over US$24. 1 billion. As of 2012 Nike utilized more than 44, 000 people worldwide. Nike is one of the most valuable brand among sports business.
Nike gets the production units around the world but the majority of its products are manufactured in PARTS OF ASIA like Thailand, Vietnam, Pakistan, Philippines etc. Nike also outsourced its products through distributors throughout the world. (Frank)
History:
Nike was founded on January 25, 1964 as Blue Ribbon activities by Monthly bill Bowerman and Phill Knight and officially became Nike on, may 30, 1978. The company required its name Nike from the Greek goddess of victory (Frank).
Nike gets the trademarks: "Just do It" and Swoosh emblem.
Nike in its previous days runs only in USA but later they started out exporting their products to all of those other world. Now a day's Nike contains its within more than 100 countries across the globe.
Products and Services:
Nike is the planet leader in the segment of athletic shoes or boots & athletic attire on earth.
Nike supplies the complete range of products for Men, Women, and children. It is also supplies the shoes for the outdoor pursuits like golf, golf ball, wrestling, cycling etc and garments for various sports activities and outdoor activities.
Key Challengers:
There is a fierce competition in the section of athletic sneakers and apparel. Aside from Nike many multinational and regional companies operate in this segment. By far the most renowned competition of Nike are: Adidas, Reebok, Puma, Fila, Converse etc. There are numerous regional opponents as well in every country in which Nike manages (Dusen).
Strength And Weakness Of Nike:
Nike is the earth head in its segment, in USA alone Nike supports 47% market show. But to keep up its lead on the competitors Nike evolves some Power which is as follows:
High Quality products.
Innovative marketing strategy.
Unique R&D wing.
Brand acceptance.
Strong circulation channel
Effective production capacity.
Ability to innovate.
Customer commitment.
But like almost every other company, Nike too has some weakness as a business. A few of the most commonly talked weakness of Nike are:
Dependency on international manufacturing devices.
Decreasing market talk about.
Less control on processing vendors across the world.
High price as compared to its rivals. (Dusen)
Nike Key Criteria to choose its International Expansion:
Nike is a global company and needs to increase its footprints throughout the world. Nike gets the desire to be the pioneer company in the field of footwear and garments. In doing so Nike has to increase its reach across the globe. But Nike is very mindful when it comes to enter into a particular country. Nike does indeed all the study about the marketplace, country, people etc. and then requires a decision appropriately. (Frank)
Nike is very concentrated and clear as it pertains to global growth, because whenever whenever a company does indeed an enlargement many factors makes the play.
Nike examines three industries closely when it comes to global extension. The three industries are:
Economic Condition of the united states.
Social ideals of the united states.
Political culture of the united states. (Dusen)
Nike Nation:
Nike nation a fresh innovative online marketing strategy used by Nike. Nike intend to enter into various markets across the globe and for accomplishing this thing effectively, Nike developed a fresh online marketing strategy called "Nike Country". Nike made a decision to open Nike sports activities center outlets across the globe where customers can go try the latest products of Nike. These retailers are one of its kind, these stores will be the brainchild of Nike Creative marketing team. In these shops any customer can go any moment and try the product relating to its needs or even try the latest offering of Nike. If customer liked the merchandise they can purchase the products from the store. The initial thing about these Nike outlets is they are available around the world and customer can access them easily where ever they are simply, with one regular membership card which is internationally accepted. Anyone can go to any sport middle outlet across the world, try the Nike products and get discount rates by just displaying the global regular membership card.
The global regular membership card is unique in the sense that it can be accessed throughout the world and customer gets the same amount of special discounts and price across various countries.
Every customer gets a unique ID card every time they go to any store plus they easily access the additional services provided by Nike on the same card around the world. (Dusen)
Critical Evaluation:
This offering of Nike must be launched through the planet because it will create a distinctive image of Nike in the mind of the customer. It can help the Nike to build its brand placement more efficiently as compared to its competitors.
It is an extremely unique principle that can create the rage among the customers around the world. To accomplish its targets of global development, Nike must just do it with this idea across the globe. Nike sport center is a very impressive thought that will definitely bring the fortune for the Nike.
Nike is a multinational business with a worldwide occurrence in over 100 countries also to firm this identity, Nike must do something impressive and sport center idea is one of its types where customers can gain access to the Nike products through various centre with the same quality and services across the world. It will definitely enhance the global brand image of Nike which eventually brings about more business and market show globally.
So it's advised that Nike must follow this concept on a global scale rather than restrict it to a specific country. (Frank)
