I will complete my master's level in Business Supervision from COMSATS Institute of Knowledge and Technology Lahore, and internship is compulsory because of this degree because school has recommended the internship. Internship helps us to receive the practical knowledge of the field and we get a chance to put into practice our knowledge which we have received from our sixteen many years of education. We become
aware from the field and its own requirements that which types of talents we have to have so that people is capable of doing well in the field. I did the internship in Super Asia G. T Street Gujranwala. Super Asia is the developing company and known as as much industry of Gujranwala in Pakistan.
Home appliances are extremely important component of our life and are essential things inside our homes, without kitchen appliances it is very difficult to invest our lives. It was enough time when people didn't have the washing machines, admirers, air coolers, ac units, microwave ovens, water coolers and heaters but time makes the innovations and necessities make the inventions. Now at the moment it is very difficult to invest the life span without these kitchen appliances. In Pakistan a huge of sectors like, Waves, Dawlance, Pel, Pak, and Nas Gas etc are providing and producing the house machine. Super Asia is one of these market sectors. Super Asia is the heavy making industry of Gujranwala in Pakistan. Super Asia is producing and making a great deal of kitchen appliances like washing machines, fans, ac units, microwave oven, geysers and drinking water coolers. And it has also unveiled Super Asia motor cycle SA 70.
Like all heavy companies Super Asia also have described their visions and missions, it has its prices and objectives that your company must achieve. It has its branches in big cities of Pakistan like Gujranwala, Lahore, Karachi, Hyderabad, Multan, Faislabad and Rawalpindi. In Gujranwala the branch is situated in a very large area and has a large amount of departments like developing department, assembling team, tool shop, packaging office and gowdowns. The offices for the management are independently situated in separate building. Finance section, human resources section, marketing section, purchase and sales departments are working in Super Asia.
I did the various research of the industry like the SWOT analysis and PEST examination. In SWOT analysis I have examined that the way the weaknesses of the Super Asia can be triumph over utilizing the strengths of the business. And exactly how Super Asia can save itself from available opportunities. Super Asia have large number of weaknesses like low usage of modern and advanced equipment, very low advertisement budget, there is over staff in the management etc.
these are a few of the weaknesses of the company but management can overcome these weaknesses by its talents. In some areas company have the strengths enjoy it is situated on the market, have a trust of customers. Super Asia is facing a huge risk of its competitors. The business is influenced by the politics power and federal government, economy and due to the new and advanced technology. I also does the PEST examination which is political, economic, cultural and technological evaluation.
Then within the last of my internship report, I included my internship experience. I did so the internship in the marketing division of Super Asia and acquired a great deal of knowledge from my manager Mr. Abdul Hafeez (HR Manager). He was a very skilled and competent person and experienced a whole lot of knowledge and experience of HRM. He was keeping the whole HR system and all the subordinates answers to him and he answers to the general supervisor. In marketing department whose manager was Sir Mustajab he was an extremely skilled and experienced person and experienced a lot of knowledge and connection with marketing. There was some sales rep in the staff who was in charge of the requests and delivery of the merchandise. All the decisions related to marketing and sales were taken by the marketing administrator who was simply answerable to the general manager. My obligations during the internship were helping the manager of the division I am working weather it is marketing. HRM or accounts depatment and do the study of market about the sales of products of Super Asia. I did survey about the sales one was sales of washers of Super Asia comparatively sales of other companies. Also I often go to different banking companies with the field boys and deals with the different banking companies for different tasks. In marketing the things required for the marketing jobs are to look effective, encouraged personality and strong communication power, and I learned some that how to communicate with the customers on the market. I wish to turn into a marketing expert and the items necessary for becoming marketing experts were available in the staff of the Super Asia.
In my last project are the analyses that are related to the marketing. First evaluation which I have is related to the marketing strategies that which one strategy does apply in the Super Asia. The analysis is the merchandise life cycle. All the products approved from all the phases of the life cycle, the products when produced are launched on the market then their sales increased with the duration of time and the time comes when their sales grows to at maximum level. After some time the recession start and their sales start lowering.
In the last, I give the conclusion concerning this final job and my internship in Super Asia. What exactly are the things which I learned out of this internship statement and what are the skills and strategies that i should implement in my life and personality so that I could achieve my goals and aims. By the end of this statement I provided the references of all data and information that i have included in this report. The referrals receive in APA format.
TABLE OF CONTENTS
Introduction.
History of Industry in Pakistan.
History of Orgnization
Information about Orgnization. . . . .
Vision/ Mission. .
Products. .
Orgnizational Framework.
Hirearchy of the Orgnization
Administration Office. .
Human Source of information Management. .
Accounts and Fund. . . . .
Sales and Marketing Division.
SWOT Annalysis.
PEST Examination.
Internship Experience
Working Experience (Obligations / Tasks ). . .
Learning Achivement.
Skill Used and Aquired
Marketing Strategies
Product Life Circuit
Conclusion
Refrences. . .
Introduction:
Super Asia is employed in producing top order kitchen appliances in South Asia. Identification of its accomplishments in quality products are manifested by means of the ISO 9002 documentation. The success story spread more than 25 years when Super Asia produced the first washer of Pakistan. Later on Super Asia began producing room air coolers, gas and electric geysers. Keeping because certain requirements and purchasing electricity of all the sections of the population Super Asia has introduced different washing machines to meet their needs. Super Asia has the honor to produce complete plastic material body washer for the very first time in Pakistan. Another hallmark in quality products is launching the double action cleansing technology through area and middle Plaster. In Pakistan Super Asia hasn't only introduced a big range of Room Air Coolers in clear plastic body, but in several sizes and values as well.
Super Asia in order to maintain its superiority in producing general population power products has introduced hot and frigid, and only cool water dispenser. It was an instantaneous success because of its design, success and affordable price amidst the consumers. Likewise the complete range of super Asia lovers is of international standard. There are different sizes, colors in Roof, Pedestal, Bracket, Circu-matic and Exhaust Fans. Research centered products of Super Asia relished a feeling of superiority over similar products on view market. The target is, however, to provide consumers products of international quality at affordable price which is judge by the actual fact that they are being exported to Saudi Arabia, Dubai, Bangla Desh, Sri Lanka and Myanmar from the previous so a long time, and their demand is growing day by day. The success story of Super Asia is due to its chairman Haji Mohammad Yousaf while Managing Director Haji Muhammad Afzal looks after the production areas of the manufacturer. He has a crucial approach towards the merchandise and their prices offered by their competitors.
Haji Muhammad Ashraf, Chief Executive of Super Asia has played a leading role in the marketing areas of the products. He's fully aware of modern trends in the International Marketplaces. You won't be out of spot to point out the services of Mr. Faisal Afzal, Mr. Abdul Razaq, Mr. Sohail Yousaf and Mr. Umer Ashraf, that is caring for different departments of Super Asia. These four young fellows using their higher education and flourishing on the experience of their elderly people have produced excellent results. Apart from looking after the affairs of factory, chairman Haji Muhammad Yousaf is evenly paying his attention towards religious affairs and sociable work. He has produced a Mosque; Mian Muhammad Din Trust Clinic is another example, where free treatment has been provided to factory employees, and the needy of local localities.
History of Industry in Pakistan:
Home appliances are the necessities for living, without home appliances it's very difficult to spend our lives. It was enough time when people did not have the washing machines, lovers, air coolers, ac units, microwave ovens, water coolers and heaters but time makes the innovations and needs make the inventions. Now at the moment it's very difficult to spend the life without these devices. A whole lot of companies are making these home appliances in the Pakistan like Stylo, Toyo, Asia, Nasgas, Super Asia and a huge volume of local companies.
Kitchen appliances were designed to make life easier when preparing and getting ready food. Because the mid-1800s, people have been thinking about new and progressive ways to store food, prepare food and clean up after eating food. Many of these ideas were sufficient to be utilized by a large number of people and they're still around today. Inventors remain trying to make things easier by coming up with new products that do more things. Pursuing is some of the inventions which have stood the test of time and continue being used by millions of Us citizens today. In Pakistan it was the 1970 and the home gadgets are started to uses to help make the home life easier. Without doubt before 1970 home appliances were used but only elite family members were able to buy cooking range, air conditioners and microwave range. There were very minimum amounts of market sectors in Pakistan before 1970, and very uncommon people began to produce the kitchen appliances at local level. In the beginning, many people who start this business, take a start with only one product and slowly but surely slowly and gradually start the production of other products. Most of the companies were interacting only with one product like some with washers, some with supporters, some with hot and cold coolers and geysers in Pakistan.
But when the companies note that the forigner companies are capturing the market and tke product line of these companies is large, the neighborhood companies decided to increase their product line. Pakistani companies start to produce the complete line of home appliances in their companies and slowly slowly improve their image in the brains of the clients. A couple of few towns in Pakistan like Gujranwala, Lahore, Karachi and Gujrat that happen to be fulfilling the requirements of home applinces on the market of Pakistan. A couple of large numbers of industries producing the washing machines, spinners, baking range and ovens in Gujranwala however in admirer industry Gujrat is at the top. No doubt, the overseas companies and Chinese language products will be the big threat for the neighborhood industry but nonetheless local companies are winning the customer minds by providing the standard in the market.
History of Group:
It goes in the past to 1968, when Mr. Mian Muhammad Din, the founder of Super Asia, offered its first ever product, Washing Machine, with developing facilities at a small scale to the neighborhood community of Gujranwala, city of Punjab. It had been about to change the lifestyle of that technology and was challenging to facilitate the end user with robotic technology. He was visionary to predict the style of expansion in Home Appliances Industry across Pakistan. It took more than a decade of painstaking engineering work to build up the brand, Super Asia, which acquired become the mark of Quality, Resilience, Innovation and Market. Today, this is a conglomerate of companies with more when compared to a dozen different products portion much sectors of contemporary society. The success story spread more than 25 years when Super Asia produced the first washing machine of Pakistan. Down the road Super Asia began producing room air coolers, gas and electric geysers. Super Asia to be able to maintain its superiority in producing public electricity products has introduced hot and cold, and only cold water dispenser. Similarly the entire range of super Asia lovers is of international standard. There will vary sizes, colors in Ceiling, Pedestal, Bracket, Circu-matic and Exhaust Enthusiasts.
Chronology of Happenings happened at Super Asia is really as under:
1972: Super Asia produced its first ever WASHER in Pakistan.
1981: Introduced Air Cool on the market.
1985: Offered Geyser on the market.
1995: Introduced Normal water Dispensers in the marketplace.
2003: Motorcycles launched.
2003: Insulation sheet entry on the market.
2004: Air conditioner and Microwave Range offered.
2006: Automotive Parts offered in the market.
Information about the business:
Every successful company and orgnization defines its visions and objective and makes the strategies and guidelines to accomplish these missions and visions. To achieve these visions and missions the organizations and companies have to satisfy the objectives so that the permanent visions and missions may be accomplished. Same like this Super Asia also have defined its eyesight and mission which can be quoted here.
VISION:
"To get the market innovator in every of the products,
Nationally and regionally"
Our foremost purpose is to think big, be the speed setter and modernizer. Since 1972, being the market leader in washing machines, we've concrete plans to replicate our guidelines in every of our offerings, across the region. It's the VISION that each employee of the business is clear about.
MISSION:
"To win the utmost satisfaction, trust and loyalty
Of our appreciated customers"
Super Asia uses the best prevalent tools to succeed and maintain the satisfaction trust and devotion of its valued customers. Quality, Delivery and Advancement are the core elements of our school of thought. Stake holders at every level strive to maintain the position quo of the business, to deliver the best. Continues struggle with commitment is strategy to make this happen MISSION.
Products:
Super Asia offers a whole lot of home appliances for its valuable customers. Super Asia is a respected processing company in Pakistan and is competing with foreign companies using its tool of quality and client satisfaction. Super Asia is the largest home appliances developer in Gujranwala and will be offering leading home appliances. They provide with whole lot of kitchen appliances which contend with all international products due to its fine quality, criteria and customer satisfaction. Following will be the products which Super Asia offers in the home appliances products:
Washing Machines with its large number of models
Best performance and electric current economic climate with heavy-duty electric motors.
Double strike bars for clean, dazzling and extraordinary cleaning.
Ideal lightweight washers for large, medium and small individuals.
Maintains its performance even on low voltage.
Save time & detergent while outstanding washing.
Microwave Oven
Defrost Setting up.
Painted Metal Cavity.
Push Button Door.
Painted material cavity.
Air Conditioner
New Wall Mounted Series.
Built to the best international expectations.
Ensuring maximum efficiency, performance and dependability.
Fans of all types and with large number of models
Quiet operation.
Specially designed cutting blades.
Even air chuck & Revolving barbeque grill.
Room Air Coolers
Ultra cool air and quite performance.
For the very first time in Pakistan expose water substantiation pump.
An efficient and energy saver coolant system.
Water Dispensers
New & easiest way to get hot & frigid normal water with water officer.
New eye-catching design.
Low energy use.
Easy to install
Attractive low price.
Electric Water Coolers
Complete plastic forward.
Continue supply of cool water.
Seasonal effects and rust proof.
Completely analyzed.
Gas Water Heaters
Very low ingestion of energy.
No chance of water leakage.
Finished with brought in powder coating.
Available in a variety of colors and sizes.
Orgnization Framework:
Super Asia is market head in Washing Machine, Air Chiller and Geyser, till today, given the existence of several local and overseas brands in Pakistani Home Appliances Market. We are a symbol of as top five in Supporter industry and among the top ten companies of Motorcycles in Pakistan. Super Asia Spans following divisions:
Hirearchy of the Orgniztion:
Chairman
Director Finance
Director Production
Director HR
Managing Director
Chief Executive
Director Marketing
General Manager
General Manager
General Manager
General Manager
Home Appliances Section:
Super Asia Administration:
All large organisations rely upon an administrative spinal column. Coping with enquires, communicating information and producing documents for the workforce are all examples of administrative tasks.
The administration department of very asia is actually deals with all of the paperwork within the company. The admin team will look for addresses and send characters to existing customers and clients, for example. The office will keep every one of the records for your of the company.
The administration department and the marketing team work closely at all times. For example, if the marketing section carries out a study with questionnaires, the supervision office will collate the results to them, and then hand over the results to the relevant other departments. Also, any conferences that the marketing department would like or needs either internally, with customers or with clients, the administration department will sort out schedules and times etc.
Also, the supervision office will be accountable for sending promotional campaigns that the marketing division has devised, to customers, and the supervision department will often have the first point of contact with clients and customers, before they go into the business.
It is plain to see what could cause the conflicts between your two departments. First of all, wrong data collation of marketing campaigns may lead to bad investments that may, in turn, lead to a loss in earnings.
Also wrong information transferred from the marketing team to customers/clients about reaching times etc that could lead to bad feelings between your company and the clients. Finally, any information delivered to the incorrect people may lead to lack of money and bad feelings between the two departments.
Production Team:
The main role of development is to carefully turn inputs into outputs. Outputs make reference to a finished service or product and inputs will be the materials that are had a need to manufacture certain goods. When a business completes this technique they are able to achieve customer satisfaction by producing products that are prepared to be utilized and fit for goal.
In Super Asia company the production function may be split into five sub-functions:
The production and planning team will set expectations and targets for every single section of the development process. The number and quality of products coming off a production brand will be closely monitored.
The purchasing office of the business will be accountable for providing the materials and equipment necessary to keep the development process running well. A vital facet of this role is guaranteeing stocks arrive on time and to the right quality.
The stores division will be accountable for stocking all the necessary tools, spares, recycleables and equipment required to service the manufacturing process. Where sourcing is unreliable, buffer shares should be held and the use of computerised stock control systems helps maintain stcoks at a minor but necessary level.
The design and technical support office will be in charge of researching services or improvements to existing ones, estimating charges for producing in various volumes and by using different methods. It will be accountable for the look and tests of new product procedures and product types, together with the development of prototypes to the final product.
The works office will get worried with the make of products. This includes the maintenance of the development collection and other necessary fixes. The works department could also have responsibility for quality control and inspection.
In excellent asia the production department have the following sub departments.
Tool Shop
In Tool Shop Mr. Khalid Khan is the incharge of the that shop. You will discover new development and maintenance of different parts of kitchen appliances products like washer, room air much cooler, fans, motorcycles. You will discover 32 workers working in division like pass away casting, polishing, lowering, dryling, welding. A couple of two lifts for carrying heavy machines and materials to the exact position. The salary of workers are demanded according to their work, and earnings are fixed for permanent individuals. There are also some personnel who works for the daily basis system.
Molding Shop
Mr. Fareed Tabasum is the incharge of that department. It is a big department of production in which heavy equipment is install. These machines are transfer from foreign and run on gas, electricity and diesel. The plastic products of washing machine, room air cool are made here. 25000 washer body, 18000 room air cooler body, are manufactured here. You will discover 190 workers where 120 work day time and 70 works for evening. All production is decided by production supervisor. Defective material is reprocessed. There is also one electric power controller plant to regulate power of the department. In this division they made the various plastic elements of the washing machines, lovers and other products they acquired a regular plan with their employed in the office. And according to this they need to supply the parts to the worried departments.
Sheet Shop
Mr. kram is incharge of sheet shop. It really is a very small division. In sheet shop there's a cutting of bed linens by the machines that happen to be controlled by mature workers plus some are helpers with them. After the cuttint the linens they sent forwards to trhe worried department. There are different machines that are use to provide bend, curve and style to the body. A couple of 25 workers working in this department. You will find Salaries and income are preserved by the senior manager of production department.
Assembly Shop
Mr. Arif is the incharge of assembly department where he gave all information about set up department. In set up department, you can find assembling of washing machine, room air chiller, water much cooler and geyser. In assembly department, there exists assembling of washing machine, room air cool, water cooler and geyser. 1000 washer, 800 room air chiller, 20 drinking water coolers are put together on daily basis. 3 stores are fastened with assembly team in which elements of equipment are stored. In such a division there are 270 workers, some staff are permanent plus some are on daily income these personnel are divided into different group.
Each group have to given different kinds of machone and room chiller models and they in a group have to assembel all of them the parts of a machne they get from the store. After assmbling and packaging the machines they directed them to godown. The payment is made only when the complete machine will b found its way to godown. The repayment will nat b made if indeed they even made 100 machines but they remain in the assmbly division. So for the payment copmlete machine shoud b in godown.
Fan Shop
Mr. Gazzanfar incharge of fan shop. It started in 1999 and Mr. Pervaiz Musharraf was the chief guest in opening ceremony of fan shop. In such a office there are 5 sub departments and 2 stores one of organic materials and the other for completed goods
Sub-Departments:
Management Department
Production Department
Assembly Department
Print Department
Quality Control Department
There are also different types of admirers like
Ceiling Fan
Bracket Fan
Exhaust Fan
Pedestal Fan
Table Fan
These sub - departments are inter associated with each other. As possible observed in this chart, creation procedure for a fan starts off with pursuing basic elements
Fan body
Rotor
Copper wire
Unbent blades
Miscellaneous parts
All of these things are available in local as well as overseas markets and are ordered on competitive rates. Enthusiast Body and rotor are also stated in manufacturing plant by using Roller Pass away Casting method. Billets are ordered from local market to be used as raw materials in this technique. Now, Enthusiast body and rotor are not stored and are sent directly to development facility for further processing. Copper wire, cutting blades, and other miscellaneous parts are stored in a store room.
After this Mr. Gazzanfar told me about the working of management team that the way they control the management. They follow the ISO benchmarks he demonstrated me computerized working for the calculation of most types of cost. They use Microsoft excel for the computations. After that he gave me an task of cost of goods produced to estimate cost of material and labor.
3 persons in management to execute all working of enthusiast shop. Mr. Gazzanfar incharge (Incharge) Mr. Shamim Haider (Foremen) and Mr. Asif (Supervisor).
In this office he manages all the creation, that from where they gather raw materials, how much development they made, that they assemble the admirer. For the production they get fresh materials from main store. They purchase fresh material from local vender. Thus management chose the total creation according to the demand. On daily basis they produced approximate 1400 roof lovers 800 pedestal supporter and 400 bracket enthusiast. He gave me an task that how exactly we enhance the efficiency of creation to get higher productivity. I informed them to set up latest technology in machines and by employing new skilled and experienced labor in order to get higher outcome.
In print team they use two kind of print method. The first is powder finish and repots the other you are spray. In quality control treatment, there is check and balance of every fan for the mandatory procedures, then after these faulty fans are returned to creation and non-defective admirers are dispatched for the packing as completed goods.
Store Department
The entire process in the store starts with placing the purchase order for the brought in raw material from Japan, Holland, China and other countries. After selecting the parts they directed the examples to the product quality for checking out the performance and then the repayment for the material is done. After screening the materials a label is mounted on the materials and then send to the stores room to be maintained in several racks, that are of 20ft height. This label includes information about the uncooked materials i. e. the name, followed by information of the material i. e. its quality accompanied by the name of the provider.
Then the quantity of the materials is given, followed by the goods receipt no and the date the material test statement no and the date. With this label there isa perforation tag, which is torn off during the product quality inspection of each bag andonce the quality check is complete the product quality division stamps each tote and continues the perforated tags for information, only then your materials are forwarded to the stores departmentto be stacked differs shelves. That is a main store where the purchasing items are stored and they're used in other departments when they want for development.
There are two types of working to manage this store first by personally and second by computerized. Different types of vouchers are used in store such as goods obtaining card (goods received locally), store credit card (estimation of stored items), material issue requisition (materials released to departments). Everything are on record by causing these vouchers. There's a weekly assembly of store incharge with directors to report with all conditions. Special Software is utilized for retaining all the working of store known as as Microsoft Dynamics AX. This software makes the working very easy and productive. I also made vouchers of different items by by hand and computerized.
Services depatment
After sales servics team incharge is Mr. salman Ali. He deals with the after sales services. To supply customer fast, quality and reliable services at their doorstep Super Asia has a most significant after sales service network through out the united states. To care for customer equipment all services centers have latest tools, machines and machineries. We look after our customers by staying in touch with them so that they should not face any type of problem.
After sales services team consists of Technical engineers and highly skilled personnel with great professional way for this reason reason customer feels self-confident, once their devices being retained. Super Asia after sales service also provides the service to customers of raising their items from house to service middle and providing them within 48 hours. He told me the whole procedure for the way they check and controls the comlaints from other costomers. They may have three different types of warrenties that they offer to the clients. He have 25 employees working under him. They may have different codes on each of the parts and they are hidden only their employees see them with a machine. He controls all the Gujranwala area as well as the other branches mamagers related to after dales services studies to him reports to him. Mr. Salman Ali immediately accounts to the director Mr. Afzal.
Purchase department
Mr. Ansar Ahmad is the manager of purchase office. He has 2 associate managers and 4 field kids. Mr. Ansar directly reports to the 3 directors Mr. Faisal, Mr. Umer and Mr. Afzal. They received a monthly production plan from sales and marketing team that plan would go to the production team, they advised to the store that we need raw materials then the store division check the natural material and if they have a shortage of material then they told to the purchase section. So now purchase department have to buy the required material locally and also generally they import the raw materials from china and other countries. Locally they have got 3 to 4 4 vendors of each item.
When the terms and conditions like price, rate, quality and quality have been chosen they refer the parts to the product quality office for checking and performance of parts they choose the material. Mr. Ansar handles the new merchant party but the assistant manager deals with the regular gatherings. They made payment by cash, cheque and by pay order. The buys largely on credit basis. All the payments made by the profile office on 25th of each month by the question of purchase team. Mr. Ansar also get a daily plan of various things and the field boys deals with that things which is mostly purchased on cash.
Export Department
Mr. Zaheer is the export administrator and deals with the a myriad of exports. He has been here since 12 years. Super asia exports their goods to Sodan, Africa and Gulf countries. Export products are following
Fans
Washing Machines
Room Air Cooler
Auto Rikshaw
Motorcycles
Some times they export goods by parts like vehicle rikshaw but usually assembeld like washer or room air cool. There is absolutely no custom duty they need to be paid. You can find no warrenties in export countries nevertheless they only provide parts to the sellers as required. Therefore the dealers offer itself with the customer related to promises. Their highly profitable products are enthusiasts and room air much cooler mostly in Gulf and Africa region. As the order can be involved they get orderd in line with the season. The communication stratgy is through internet and phone. Export marketing is also deals by export manager. You can find two types of marketing an example may be through e-marketing, brings on internet sites, emails and telephones. The second one they set up exibition on different countries to obtain the share of market. They are doing exibits in Gulf and Africa region however now they are preparing to organise the exibition in china also. Mr. Zaheer Ahmad immediately reviews to the director Mr. Afzal Akram.
In documentation they have got made the following
Commercial Invoice
Packing List
Form
Clearance of Custom
Clearance of Port
Issue of Costs of Lading
After the above mentioned documents is organized then the documents process completes. As for as the screening of documents is concerned the chamber of commerce have to check the documents and give a clearance, for this reason they receive the discount on different products like on lover they get 1. 72% discount and on washing machine 1. 41% rebate. For your process they used Karachi sea dock for the clearance of shipment.
The main competition in international market is China. Super asia cannot remain competitive china properly however in Room air cooler Super Asia have an advantage on china because they did not made the room air cooler instead they made big much cooler found in big factories and sheds.
All the payments have to be created by the accont office on the submission of export supervisor. Every country have its different recognition (safety measures) required and they have complete all the documentation. For example in Kuwait there is KASO. In Africa there exists SABS and so on. Because they are electro-mechanical products so that's the main reason they required safety measures.
Import Department:
Mr. Sharjeel Aslam is the supervisor of imports office since previous 15 years. Super Asia imports 50% of raw materials and assembeld goods from China and also from Japan, Korea, Sigapore and Malaysia. They import virtually all the raw materials of washers and other products from china and other countries, like coper wire, plastic dana, ball bearing gear and timer etc. In addition they transfer total assembeld goods from china like AC, Microwave, Instant drinking water gyser and Drinking water dispenser. In here they just change the packging and print out the custom logo of the company. Also motor bikes parts are import and simply assembeld here, only few of parts purchased locally and some manufactured in the compny.
The custom responsibility on each one of the product differs. Sale Taxes rate is 16%. And Income tax rate is 5%. They have got a free of charge Trade Contract (FTA) certificate so it waves off the work by three to four 4 %. If indeed they import total assembeld goods then its work is high. For exmple in drinking water dispenser they have to pay 25% and if they transfer in parts and assembeld here then your responsibility will be 15%. In Koria (FTA) fresh material work is 10%. And in China FTA organic material duty is 6. 5% etc for other countries.
In trade like AC, Drinking water dispense and Instant water gyser they have 3 to 4 4 parties. Before making the contract they check their price, style and model and then they select the party for trade. But in raw material they do not have a particular party like in case of AC and other products they purchased fresh material from open market where they can get good deal and better quality parts. There is also to say the level and quality on each one of the product.
In documentation process they work out with the get together related to its product and the conditions and conditions made such as price, rate, quality and way of transmition. Then the company issue performa invoice, they open Notice of Credit (LC) in the lender, and the procedure of records will be complete. Mr. Sharjeel Aslam straight records to the director Mr. Afzal Akram. When the store division need any thing for development they notify the transfer office 90 days before, because the shipment process calls for 60 to 72 days and nights. All the repayments created by the accounts team as the demand of Mr. Sharjeel Aslam.
Human Reference and Management
Mr. Hafeez is the HR manager in the in Super Asia. Super Asia is an ownership company so there is not much complicated and sophisticated HRM system. There are 1800 to 1900 employees working in the ultra asia. Inside the HRM section.
Mr. Zubair (Country Manager)
Mr. Abdul Hafeez (HR Manager Gujranwala)
Mr. Bilal Danish (HR Asisstant Manager)
Mr. Umer Akram (HR coordinator)
HR Manager
Asssit HR manger
Administration
Time Keeping Canteen
Salaries & Salary Hospital
Cleaning
Building Maintained
Area Maintained
Mr. Hafeez explained that we verify only three things that are following
Hireing and elimination
Performance of the employees
Employees benefits
Also in Super asia they offered them some additional departmennts that is also run by the HR manager they are canteen, security, hospital and building maintenance. There is also to look after them and the incharges of the departments also records to the HR administrator.
MR. Hafeez explained me about the whole procedure of worker hireing, performance and their benefits. For the purpose of hireing of the individuals they have a one proper system to that they first determine need of employees for a particular job, then they made employment description then from then on they have a Endorsement FORM. Approval form is basically use for the hireing of the new employees in the company. This form is approved by the HR supervisor Mr. Hafeez then the new individuals for the mandatory job apply. The HR asisstant director Mr. Bilal Danish has to analyze the documents of the individuals as their qualification, experience and their backdrop status. They took the interview of the prospects based on the nature of the jobs.
After selecting the applicant they have an ENROLLMENT FORM. That form provides the total information of the employees. Then this form transmits to enough time OFFICE, where they need to note the time frame of subscribing to of the employee, they also assinged a particular code for the worker in the time office. The salary of the worker is decided by the incharge of that particular department. From then on procedure is performed then the complete record related to the worker enters in to the computer software combined with the code.
As for the performance of the employees the HR director have to demand for the performance report of that particular employee to the manager of that team. The department director have to check on the performance of the employees and have to make an article and sends to the HR administrator. Where they further analysis the performance of the worker and acccording to this record they make decions about the increasing of salary plus some other staff benefits they have to give to the worker. The performance of the employees is checked out double in a year.
Benefits:
In Super Asia there will vary types of benefits provided to the employees. Where there is an old age benefits (Pension account). Other is the sociable security card. This credit card is prepared after the three months from particular date of joining. Addititionally there is accomodation service provided to the employees. Furthermore they offer trasportation service to the employees. They provides the cars of the most notable level management of the business.
Employees are paid salary twice a month. Also facility of advance payment of salary can be found. Not a solo leave allowed to the staff. The probation period at Super Asia MDS is three months. Insurance center is not provided to the employees. Community Security Account is retained for the advantage of employeesPension service is unavailable for employees. they have insured all their factory like
Building
Machinery
List of all machines
Detail of harm to machines
Work carried out by machines
Store of Finished Goods
Photo backup of store ledger
Sales tax return of previous two months
Auditors' report
Daily production stock ledger
Accounts and Fund Department:
Mr. Shahid Iqbal Chana is the money manager of excellent asia. Heis working within previous 16 years. Shahid iqbal is responisible for whole finance department. Every single deal related to cash or loan company is responsible for Finance Director because he the top of the Financing Department. The following is the hirearchy of the accounts and money department.
Mr. Shahid Iqbal (Fund Manager)
Mr. Mubasher Yasin (AssistantManager)
Mr. Ghulam Mustafa (Accountant)
Mr. Zain Butt (Accountant)
Mr. Bilal Arif (Data admittance Operator)
General Manger
Finance Manager
Accounts Manager
Mr. Shahid Iqbal want to do the following duties while accomplishing their job
Preparation of Financial Assertions like Profit and loss
Accounts and Balance sheets
Consult finance issues with General manager
Approve factory expenses
Approve of salary to labor
Anticipation of fund (i. e. capitalisation)
Acquisition of finance(i. e. Raising of funds)
Allocation of finance(i. e. investment decision)
Assessment of account(i. e. analysis of financial activities)
Mr. Mubashar Yasin have to perform pursuing things and all the things related to below have been approved by assistant accounts manager.
Issuing Company cheques for manufacturing plant affairs(expenditures)
Monthly arranging repayments of suppliers, through company bank account cheques/Wada purchi.
Making inquirie s about the online receipts/deposits and debits of cheques released.
Filing of Directors files and Funding related data.
Maintaining update DGRCC obligations record.
Casual posting of vouchers.
Arranging loan company and journal vouchers, and delivering it to cashier by the end of day.
Translating standard bank, journal vouchers into Urdu.
Drafting words and getting it typed in the computer.
Assisting Manager Money, for allocation of daily expenses, project repayments and issuing trhe cheques accordingly.
Issuing ION Advised cheques on records and personal accounts.
Mr. Ghulam Mustafa want to do the next things during his job
Posting of receipts and payment vouchers
Posting of standard bank journal vouchers
Maintaining all branches petty records
Posting it to relevant branches edgers
Sales and Marketing Department:
Mr. Mustajab Hussain was handling the marketing office. Haji Muhammad Ashraf leader of the company has played a leading role in the marketing aspects of the products, he is fully alert to the international modern marketing trends. Mr. Sohail Yousaf is the director of the marketing department and Mr. Mustajab Hussain is the marketing administrator. And a team consisting of the assistants and the sales men is working under the marketing manager. As sales office is also considered under the marketing section therefore the sales related issues are also handled by the marketing director and director. Salesmen have to investigate the marketplace by survey and find their position on the market.
Marketing Director
Marketing Manager
Assistants
Salesmen
Salesmen of the company have to capture the dealers in the market, and the salesmen are also responsible for the restoration of the obligations. First they take the orders and then these purchases are sent to the production division. Production department provide the components of order to the carriage office and following the delivery of goods the salesmen go for the restoration of the repayment. The main activity of the salesmen is to get the new dealers on the market.
COMPANY ANALYSIS
In my last task of internship I've done the examination of Super Asia. Here I did two kind of examination; first one is SWOT analysis where I examined the talents, weakness, opportunities and threats faced by Super Asia. And second analysis in this chapter is PEST evaluation which is approximately politics, economic, sociable and technical changes. First I did so first SWOT analysis and then Infestations analysis.
SWOT Analysis
SWOT means advantages, weaknesses, opportunities and threats. This is the examination related to the strengths which Super Asia happily have, weakness of Super Asia, opportunities which Super Asia can avail to avoid from the risks faced to the business and the weaknesses of the business. The reason to get this done analysis is to discover that, what exactly are the strengths of the business which can overcome the weaknesses of the business and to determine the opportunities which can company avail to avoid the threats to the company. I will separately examine the advantages, weaknesses, opportunities and the dangers encountered by Super Asia here.
Strengths:
The company has built up goodwill on the market of Pakistan, from a very long time.
The company has the largest market talk about throughout the united states in the Washing Machine industry.
Brand name of Super Asia may almost every person in the country and is very famous in kitchen appliances industry.
The company deals in all sorts of kitchen appliances, like Washing Machine, Spinners, AC UNITS, Fans, Geysers, Drinking water Dispensers, Room Air Coolers, Microwave Oven and Food preparation Range.
Super Asia is also the strategic partner of Procter & Gamble. The strategies of Super Asia are like Procter & Gamble.
Continuous achievements of FPPCI exports Trophy.
Super Asia is exporting its products to various locations across the globe mainly markets like Africa, Middle East and Asia.
The company is having a number of old employees who are determined and dedicated with the company.
Super Asia retains its employees by offering benefits like later years benefits, impairment benefits, disease benefits, medical facilities in the business hospital and move forward pay etc.
A large number of models are available in the range of each product of the company.
The company has earned the Merit Trophy 2004-2005 of Federation of Pakistan Chamber of Commerce & Industry shown by Standard Peres Musharraf to the Chief Executive of Super Asia.
The company also offers gained the Merit Trophy 2005-2006 of Federation of Pakistan Chamber of Business & Industry offered Shaukat Aziz (Perfect minister of the time) to the Managing Director of Super Asia.
Weaknesses:
Technical labor of the company gets the negative views about the management of Super Asia.
There is shortage of skilled labor in the company due to that your company must face a sizable of competition.
The advertisement budget of Super Asia is very short relatively other brands in the market.
Most of the managerial personnel is not well educated.
There is also a very weak point in the management which is overstaffing. There is certainly overstaffing in the management.
The wages of management staff are extremely low credited to that your well informed and experienced people will not come for the work in company.
The management personnel don't have direct link using their dealers (vendors of Super Asia's products).
The complaints office does not supply the proper services to the clients of the company.
The company has not developed the proper promotional approaches for international marketplaces.
Dealers of the company complaints for the low profit percentage in Super Asia' products.
Opportunities:
Due to Federal government insurance plan of low export work, Super Asia has opportunities to increase their exports.
Due to the strong financial position of the business, the management may use the most advanced technology in their products.
They may use the brand in the international market to increase their sales of Fans like their Washing Machines.
As the company is financially quite strong, so it can use electronic and printing multimedia to increase their sales.
They should invest in the SBUs like AIR CONDITIONING EQUIPMENT and Microwave Range that have low market talk about and very low expansion rate.
Super Asia should appear in the international commercial exhibition. It is a big chance of the company to generate the knowing of its brand in the international marketplaces.
Threats:
Chinese Technology is the very big risk to Super Asia.
. Other opponents of Super Asia are providing the same products at relatively lower prices.
A large number of new incoming companies are increasing your competition on the market.
Stylo Washing Machine Company is spending a heavy budget in the campaign of these products.
Current Electric power & Electricity crises are very big hurdle for the manufacturing facility of the company. Because of the scarcity of electricity the company may be unable to meet the purchases.
The complaints in a few particular SBUs, like Motorcycles is a huge hazard to the brand name of the business.
Pest Analysis:
A check out of the exterior macro environment in which the firm works can be portrayed in the next factors;
Political
Economic
Social
Technological
PEST analysis can be used to spell it out a construction for the examination of these macro environment factors. A PEST analysis works with into a standard environment check out as shown in following diagram
Environmental scan
Macro environment
Micro environment
PEST ANALYSIS
Political Factors:
Pakistani administration is somehow secure nowadays and concentrating on the overseas trade. Super Asia is taking good thing about this move by federal and is trying to increase their exports.
Government offers opportunities to the firms to provide benefits like old-age benefits, disability benefits, pension, etc. These benefits are to be provided by every company under the guidance of Social Security Ordinance. Super Asia is also providing its employees the great things about public security.
Government has allowed the Puffery assertions in advert but there must be truth in offering and deception claims are not allowed.
The company has a trade tag and a trade name that gives the company a special right by the federal government policies to put it to use and enter into deals and dealings through its recorded trade name.
The company will follow the workers safety regulations as laid down by the workers safety act.
As the insurance policy of administration the minimum income that needs to be given to a worker is 6000/= but Super Asia is not following that plan as others in the area are also not pursuing it.
All the tax related guidelines are being accompanied by Super Asia.
The company also publishes its gross annual records as are compulsory to publish by the federal government.
Economic Factors:
Super Asia plays an important role for financial growth by adding to the economy of the united states.
The cost of creation includes wages of workers, salaries to the staff, purchases, resources, carriage inward and outward, etc.
The company offers a number of products for different classes of customers. For instance, good quality and a bit expensive products for higher category and cheaper products for midsection and lower category customers.
Some SBUs like washer and fans are in their boom while others like motorcycle, oven, AC, etc are at their growth level. It never occurred that anybody of Super Asia's product went into its downturn stage.
The prices of products of Super Asia are higher than products of its rivals but nonetheless Super Asia has the largest market talk about because of the quality of its products.
The exchange rate of the business is high scheduled to which the customers have self-assurance on Super Asia.
Social Factors:
The incomes and income of the workers and management are not satisfactory therefore the income syndication factor is not acceptable.
Super Asia is funding many NGOs and welfare organizations in the complete country.
Super Asia gets the honor to be the first in support of local kitchen appliances company to sponsor an international cricket series.
The company is owning a hospital "Mian Muhammad Din Memorial Trust Medical center" for the welfare of its employees as well as the folks of the in close proximity to vicinities.
The company offers numerous kinds of home appliances which are aiding in improving the life style of the folks.
The company is providing models in a variety of fashion which may be used diversely at different places.
Technological Factors:
The company is having a computerized lath machine which assists with minimizing labor cost and time had a need to create a dye.
Due to technical improvements many items can be found at lower prices from China and Super Asia is taking full reap the benefits of it.
The manufacturing department also has different types of dyes for different models or figures of washer and lover.
A tool shop also operates within the manufacturing plant premises, which manufactures its tools to be used in development.
Latest technology has been used by the company for motorcycle engine and air conditioning equipment machinery.
The company is also thinking about introducing a fresh swap machine that would be aware the attendance of each worker when one will swap his cards into it. This machine will provide the management with the claims showing the later minutes of each employee and the leaves in the month.
The company has provided the computers to the staff members to eliminate the price tag on stationery and to save enough time.
Different software are being found in every division for advertisement, employee data bottom part, payroll and for the maintenance of accounts.
MARKETING ANALYSIS
In my final project, I have included the marketing research, in this research I examined that which of the marketing strategies Super Asia is using to increase the sales of the company, the second evaluation in this section is Boston Consulting Group analysis and in this analysis it is determined that where stage the various products of Super Asia sits, this analysis is named the Boston Consulting Group. In this analysis stage of every product is set and these stages are related to the sales position of that product. The third research in this section is product life pattern. Product life pattern shows the all stages of sales from its production to the drop of the merchandise. Every product when produced passes from different stages of the sales, sometimes its sales is going to increase and sometimes its sales starts off decreasing. Sometimes its sales are in the increase position and sometimes theses are going to decline.
Here I am doing these three examination related to the sales of Super Asia one at a time.
Marketing Strategies:
The marketing logic by which the business unit hopes to accomplish its marketing aims. The strategic ideas define the business's overall objective and targets. Marketing's role and activities summarize the major activities involved in managing online marketing strategy and the marketing blend. Next comes, marketing strategy-the marketing reasoning by which the business hopes to attain these profitable connections. Through market segmentation, focusing on and the placement, Super Asia determines which customers it will serve and how. It defines the full total market, then divides it into smaller sections, and focuses on serving and fulfilling customers in these sections. A couple of things come under the top of marketing strategies:
Customer-Centered Marketing Strategy
Marketing Mix
1- Customer-Centered ONLINE MARKETING STRATEGY:
In today's competitive market, companies' needs to customer centered. They need to win customers from rivals, then keep and expand them by delivering greater value. But before it can satisfy customers, a company must first understand their needs and wishes. Thus, sound marketing requires a careful customer's evaluation.
Super Asia has learned that it cannot profitably provide all consumers in confirmed market-at least not all customers in the same way. There are too many varieties of customers with too many different sorts of needs. And most companies are able to serve some sections better than others. So Super Asia has divide up the total market, choose the best segments and design approaches for profitably providing chosen segments. This process involves three steps, which can be:
Market Segmentation
Target Marketing
Market Positioning
Now they are explained individually here:
Market Segmentation:
Dividing a market into distinct groups of buyers who've distinctive needs, characteristics, or behavior and who may need independent products and marketing combine. Rather than Super Asia offers the same marketing blend to greatly different customers, market segmentation makes it possible for Super Asia to tailor the marketing combine for specific target market, thus better satisfying the customer needs. Not all components of marketing mixture are necessarily improved from one segment to the next. For example, sometimes only the promotional campaigns would fluctuate.
A market segment should be:
Measurable
Accessible by communication and syndication channels
Different in its reaction to a marketing mix
Durable (Not changing too quickly)
Substantial enough to be profitable
Super Asia has segmented by various bases, and commercial market segments are segmented somewhat in different ways from consumer market segments. A basis for segmentation is a factor that varies among categories within market, but that is regular within organizations. Super Asia has segmented the market on the following bases:
Geographic Segmentation:
Geographically Super Asia segmented the planet market as that, the business normally targets the Pakistani market for full of its products. Pakistani market is the target segment of Super Asia. They make the segments of depends upon market and then opt to give attention to one portion which is the Pakistani market.
Demographic Segmentation:
Super Asia divides the marketplace for different products on different way. You can find lot of segments of market on the bases of demography, like; on the bases of gender, years, education, occupation, income and family position. Super Asia has to choose different segments for their different products. For each product of the business there is different segment.
Psychographic Segmentation:
On the bases of mindset the company has made the segment on the bases of lifestyle, ideals and frame of mind. There is different level of products for different status people. This segmentation predicated on the approach to life and family status.
Behavioral Segmentation:
This section of the business is based on the usage rate, brand devotion, price sensitivity and advantages of the merchandise.
Target Marketing:
Target marketing consists of breaking market into segments and then concentrating your marketing attempts on one or even more key segments. Target marketing can be the key to a little business's success. The wonder of aim for marketing is that it creates the promotion, costing and circulation of your products and/or services easier plus more cost-effective. Tar
