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Is Mass media the Fourth Pillar of Democracy?

Media as critics say takes on a vital role in democracy. In India, advertising has always been regarded as the fourth pillar of democracy. In the eighties general public service broadcaster "Doordarshan" was the only television set channel. The number of national magazines in blood circulation was exiguous. The 21st hundred years scenario is different. While the printing advertising has seen a tremendous upsurge with the number of national newspapers increasing in blood circulation, television news channels have multiplied in statistics. You can find more than 25 countrywide news channels plus more than 70 nationwide newspapers and periodicals now delivering information and happenings across India and the entire earth every minute. Be it Arnab Goswami interviewing Rahul Gandhi in "Times Now" or spin doctors from various political parties getting involved in a debate in the "Perfect Time", news channels television has always been a front side runner in providing information related to nearly every happening.

Is media actually the fourth pillar of democracy in India is matter of concern today. As the role of multimedia is to mention news, views and thoughts of citizens in democracy, one must ask how much of the news is accurate. Will be the journalists biased? Do they change information? Inside our democracy media gets the responsibilities to be honest, unbiased and moreover exercise restraint to avoid unnecessary hype with regard to attaining attention of the gullible public and thus increase what we call T. R. P. (Television set Ranking Point).

Sadly marketing has weaponised politics functions in India. During 2013's Anna Haraze's movement demanding "Lok Pal Charge" to curb corruption, India observed social marketing sites like Facebook, Tweeter playing crucial roles. Subsequently it led to the forming of the Aam Aadmi Party (AAP) which Robert Vadra, son-in-law of UPA Chairperson Sonia Gandhi referred to as "Mango People". Hence, it is undeniable, interpersonal networking sites react just like mainstream television media. BJP Primary Ministerial applicant Narendra Modi nicknamed "NaMo" in cultural media has used this platform quite effectively recently than nobody could visualize. A Bunch of ministers in New Delhi used this program but nobody could touch the elevation that "NaMo" achieved. So, you can not deny the actual fact that social press which is cured as alternative mass media now comes under the umbrella of mainstream advertising.

Many of politicians own media channel. Now the question develops do these media channels play a role in their politics careers? Here, I'd like to highlight a few of the facts of media that will increase your eyebrows; that can make you ponder whether there's a nexus between mass media and political parties in India. Many politicians use PR company to point out their so called achievements in social press like Facebook or Tweeter as well as in mainstream multimedia. Many political get-togethers have dummy columnists and unofficial spokesman to put forwards their agendas in those marketing.

"The Hindustan Times" is one of the oldest national newspapers in India. Shobhna Bhartia is the Chairperson and Editorial Director of Hindustan Times group. Currently she is an MP in the Rajya Sabha and working for the Congress. Shobhna is the child of K. K. Birla who was elected a Rajya Sabha member in 1984 by the Congress get together. Political affairs editor of "The Hindustan Times", Vinod Sharma is well known debater. Mr. Vinod is a congress spokesman to all or any TV panels. Insight stories revealed he is behind the Rajya sabha seat presently occupied by his employer, Shobhana Bhartia. Both Vinod Sharma and Shobhna Bhartia's stand on many issues are pro congress. Veteran journalist Vinod Mehta, ex editor of "View" magazine, is well known for his pro Congress and anti BJP stands. Currently his affinity towards AAP is a reason behind matter for the Congress. Vir Sanghvi, ex lover editor of "Weekend" the now defunct magazine was recently in news for all the incorrect reasons of Radiagate scandal. He was another mouthpiece of the Congress get together.

Narasimhan Ram memory (N. Ram memory) is a dominant person in the Kasturi family that handles The Hindu band of publication. The Hindu's N. Ram, former mate editor in chief, was once a vice president of the University student Federation of India (SFI), the student wing of the CPM. Frontline is treated as among the finest national publications of India. It is managed by N. Memory. He is known as the left wing editor and is also famous for his stand favouring Maoist-Naxalite. Kumar Ketkar, editor of "Divya Marathi" and a favorite debater in Times Now's "Media Hours" can be an unofficial spokesman of the Congress get together. There are records claiming that he's the one to prepare speeches for Associates of the Congress during elections. He's one of the five privileged journalist who acquired invitation from the PMO (Leading Minister's Office) for a private press meet in June, 2011. Dileep Padgaokar, a veteran journalist and an interlocutor of J&K, has never expressed critical views up against the Congress.

Shekhar Gupta, editor in chief of "The Indian Express" possessed by Goenka Group, is another mouthpiece of the Congress. Mr Gupta hit the headlines recently for his views against ex girlfriend or boyfriend Standard V. K. Singh in the "The Indian Exhibit". A normal columnist in "THE DAYS of India", Swapan Das Gupta, under the banner of "Right & Wrong", has been popular for his expert BJP stand in his articles. Rajya Sabha PM and BJP spokesman, Chandan Mitra is the editor in key of "The Pioneer". He is a normal debater in many TV sections in India where he talks favouring the BJP. Tarun Tejpal owner and ex lover editor of "Tehelka" magazine was recently in reports for erotic insensibility. He's well known for his pro Congress stand. He hasn't exposed any fraud of the Congress Party during the last a decade tenure of the UPA though he was one of the pioneers in string procedure in essence done by mainstream marketing to expose scams. He exposed ex BJP leader Bangaru Laxman in 2001. His silence on scams through the UPA regime increases big questions.

CPM's senior person in Politburo and Parliamentary Group Head, Sitaram Yechury's wife, Seema Chisthi is the Citizen Editor of "The Indian Exhibit". Mrs. Seema is well known for writing sites in the internet about kept ideology and about her partner. Among highly circulated Hindi national magazine is "Dainik Jagaran", promoted by Mahendra Mohan Gupta. Mr. Gupta has affinity towards the BJP is clearly mirrored in his paper.

Prannoy Roy and his partner Radhika Roy are the promoters of the NDTV. Radhika is Brinda Karat's sister, a Politburo person in the CPM. She actually is well known for her views against Ramdev, the yoga master. Brinda's man Prakash Karat is the CPM Politburo Basic Secretary. He's currently active making third entry in Indian politics insurance agencies discussions with Jayalalita and other local people of India. Could be this is why why NDTV hasn't indicated any critical views on CPM and CPI. NDTV is expert Maoist and Naxalite because of Prakash Karat. Prannoy Roy's first cousin Arundhati Roy author of "The God of Small Things" also needs point out in this regard. Another high profile anchor on NDTV is Sonia Singh, partner of Ratanjit Narain Singh, MP from "Kushinagar" constituency and Minister of State in Ministry of Home Affairs. She is famous for her expert Congress and anti BJP stands. Nidhi Razdan, the stunning woman who hosts the programme called "Departed Right Centre" on NDTV is the present girl of J&K Chief Minister, Omar Abdullah who recently divorced his better half Payal. Nidhi hasn't indicated any negative views on Omar Abdullah or his get together "National Conference". The infamous Barkha Dutta who received the Padma Shri from the UPA Federal has always spoken the pros of the congress. She was shown in the Radiagate scandal in 2013.

Rajdeep Sardesai is the editor in chief of CNN IBN marketed by Television 18. He is the kid of Indian Cricketer Dilip Sardesai, is well-known for his pro Congress agendas. His dad in legislation Bhaskar Ghose was the chief of Prasar Bharati (i. e. Doordarshan) during Indira Gandhi and Rajiv Gandhi's regimes. Bhaskar Ghose was popular for his personal commitment to the Nehru- Gandhi dynasty. Now his daughter Sagarika Ghose (partner of Rajdeep Sardesai) and kid in legislations use CNN IBN as a system to market the Congress. Now let us have an insight into the famous CNN IBN's marketing personality Karan Thapar's story. Before becoming a member of CNN IBN he was the coordinator of "Hard Conversation India" on BBC India. He is the boy of Standard Pran Nath Thapar, brother-in-law of Nayantara Sehgal (little girl of Vijaylakshmi Pandit, niece in our first Leading Minister Jawaharlal Nehru). Karan Thapar is thought to be a famous Congress stooge. Shuhasani Heider is another well known journalist on CNN IBN. She is the child of BJP's Subramaniam Swamy. Mr. Swamy is famous for his expert Hindu agenda. His daughter hasn't directed a finger at him. Though Times Now, advertised by Times of India Group has viewed some positive prospects with the aid of services provided by journalists like Arnab Goswami. It is leading in TRP among news channels in India not because of Arnab Goswami's expert BJP statement but also for the scams he shown in the last three years which includes 2G auction con, Commonwelth games fraud, Caolgate rip-off, Augusta Wetland rip-off, FIRs against Jagdish Tytler, Ex - Railway Minister Pawan Kumar Bansal's job scam etc. But such positive potential clients are a exceptional occurrence.

News 24, the Hindi news channel had by Rajiv Shukla, the famous Congress MP in Rajya Sabha and Cricket administrator in BCCI is another system utilized by the Congress to promote its propaganda. Presently this route has been active promoting image makeover for Rahul Gandhi ("The Congress Prince" as some individuals say). Similarly Celebrity News, ABP Media are reported to broadcast biased reviews for the Congress. Whereas Aaj Tak advertised by the India Today Group, was in the beginning known for its expert Congress activity, just lately it is becoming an anti congress lobby. Aaj Tak was famous for Congress spokesman and Supreme Court Lawyer Abhishek Manu Singhvi's Intimacy CD scandal.

South India displays a much stunning misuse of multimedia in politics. Most of the television news channels are managed by leading regional political parties. Sun Television Network is owned by Kalanidhi Maran, sibling of Dayanidhi Maran, ex lover Cupboard Minister of Communication and IT of the UPA federal government that has been shown in the 2G con. Sun TV Network is the owner of "Sun TV", "Gemini Tv set", "Teja Television set", "Surya Television", 'Kiran Television", "Udaya Tv set", "Surjo Television" among other programs. Murosoli Maran, daddy of Kalanidhi and Dayanidhi, former mate Union Minister from DMK get together published the following Tamil mags- Kungumam, Muththaram, Vannathirai and Sumangali. Murosoli Maran's uncle M. Karunanidhi, ex girlfriend or boyfriend Key Minister of Tamil Nadu, from DMK get together launched "Kalaignar TV" in 2007 which is now controlled by his eldest boy M. K. Azhagiri. One of the daughters of M. Karunanidhi is Kanimozhi, MP of Rajya Sabha from DMK get together who was simply imprisoned for 2G rip-off last year. Kanimozhi conducted programs in "Sunshine TV" and "Vijay Television". Those mainstream multimedia manipulated by DMK get together are being used for DMK propaganda in Tamil Nadu as well as in other areas of India.

The present CM of Tamil Nadu, Jayalalitha, from AIADMK party, is not way behind. She has the Jaya Network that works "Jaya Television" in Tamil Nadu. "Jaya Tv set" was effectively utilized by Jayalalitha to promote herself and her party in last Assembly Elections in Tamil Nadu. Cherukuri Ramoji Rao is a well known business tycoon from South India. He hails from from Andhra Pradesh and possesses "E TV", which produces contents in Telugu, Marathi, Kannada, Oriya, Bangla, Gujarati Urdu and Hindi. Mr. Ramoji is reported to be close to Chandra Babu Naidu, head of Telugu Desam Party. Mr. Chandra babu has used these consumer electronics mass media for his party's propaganda.

Assam in addition has fallen prey to such multimedia misuse activity. Talk about may be made here of News Live. Riniki Bhuyan Sharma, better half of Dr. Hemanta Biswa Sharma, the renowned politician of Assam is the managing director of Information Live. "News Live" has always lengthened its aiding hands to the Congress. Jayanta Baruah a small business man of Guwahati is the owner of "Information Times Assam", a regional news route. Jayanta Baruah acquired won a solution for to Rajya Sabha from the AGP (Axom Gana Prarishad). He was not elected to Rajya Sabha because of horse trading managed by the Congress. Currently News Times Assam is occupied exposing the anomalies of the Congress in Assam. The "Dainik Protidin", highly circulated Assamese reports paper marketed by Jayanta Baruah is just one more paper that talks resistant to the congress. A regular mag that always speaks in favour of the congress is the "Eclectic North East", one of the fast growing regular monthly publications of Assam. Gaurav Gogoi (boy of Tarun Gogoi, the Chief Minister of Assam) is one of the Directors of the mag. Gaurav Gogoi will contest the upcoming 2014 Standard election from "Kaliabor" constituency.

In a nutshell, "The Hindu" is favoured by the followers of the kept as it reflects their concerns. "The Pioneer" is rightwings, the editor being truly a spokesman of BJP. "The Hindustan Times" is centrist, which favours the Congress. Etc. Be it public or unofficial, political functions have always produced their own spokesperson, groomed for specific television set news channels. Without doubt Journalists as liable citizens possess the right to flexibility of talk and thereby maintain political thoughts. But what makes a Journalist complete is when you are fair, honest and neutral. A journalist interested in mere politics has always an option to join the political party of his / her own choice and allow journalism stay pure. Ashutosh Gupta, ex girlfriend or boyfriend Managing Editor of IBN 7, who signed up with AAP recently, has set a good example in this regard. In any other case, it's quite advisable that a statutory warning equally as we find in cigarette packets be released.

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