Layout And Design Of STORES Marketing Essay

At the retail center, one can find many types of stores. Most of the large shopping centres have a office store which has several departments such as kids section, sneakers, cosmetics, men's clothing, women's clothing, mobile phones, electric goods etc. Lifestyle International, Pantaloons, Shopper's Stop, Globus, West Side etc. are department stores. Then there are supermarkets that happen to be food markets like Bharti's Easy Day store. In addition, there's also Hypermarkets, a superstore which combines the supermarket and team store and sell groceries as well as general merchandise. Big Bazaar, Legend Bazaar, Vmart etc are all Hypermarkets. There's also many niche stores throughout the mall, where one store may feature makeup like Body Shop, L'oreal etc. and another may sell only jewellery like Nakshatra, Tanishq etc. A different type of store that is found at malls is named kiosks. Kiosk is a tiny portable booth which usually carries only one type of product. The kiosks sell products like calendars, chocolate, cookies, kids' balloons and handcrafted jewellery.

There is a variety of shopping experience in department stores - a large choice of cuisines for dishes in food courts, enjoyment facilities for kids and adults, bargains and discount rates on local and international brands and of course, the multiplex theatres. The secret of this lure is based on the mass selling point of these malls - each and every mall has something to provide for everyone in the family. The malls also have their own car parking facilities (underground/overhead/adjacent). The stores offer with their customers 'under-one-roof' shopping experience.

If we talk about gathering the basic factual statements about global retail circumstance it could be easily said that it's the greatest private industry in the whole world. The twelve-monthly sales are usually more than 8 trillion US us dollars (more than twice the GDP of China or around 5 times the GDP of India). It accounts for about 10% GDP in most countries. Also it is one of the major employers in many economies:

India is one of the quickest growing retail areas worldwide and it is the fifth greatest global vacation spot for retail. The retail sector makes up about 35 % of GDP. It is mainly split into unorganized retail and planned retail sector (in the form of shopping malls). Indian retail market is dominated by the unorganized sector; however with changing consumer choices, planned retail (shopping malls) is slowly but surely becoming popular. Organized retail in India is likely to grow 25-30 % yearly in future.

The arranged retail sector, predicted at around $16 billion, accounts for a mere 4 % indicating an enormous potential market opportunity. The upsurge in the number of shopping malls in the united states is an sign that organized retailing is rising as a business and will increase in a huge way in the near future. More and more corporate houses including large real real estate companies are coming into the retail business, directly or indirectly, in the form of mall and shopping mall builders and managers. The total range of shopping malls is likely to broaden at a compound annual development rate of over 18. 9 % by 2015.

India still does not have a super shopping mall, which is at least 1. 12 million sqft. ; while other countries like US and South Africa offers plenty of them. Only 12 malls have been tagged as local malls in India (having a location which range from 5 lakh - 11. 2 lakh sqft. ) while Australia has 75 regional department stores along with 15 very malls. Thus, there is a huge opportunity lying before us to explore and exploit. As per the latest market research by RNCOS, the Indian structured retail market is approximated to reach US$ 50 billion by 2015.

Shopping centres are distinctly different from stand-along retail shops and local businesses. Shopping centres are pre-planned merchandises to carry out & coordinating businesses of its tenants. Hence, collection of location of any shopping centre takes on a vital role in its overall earnings generation. The website is deliberately picked so that it pulls a whole lot of customers from a wide area.

A full-proof security system is crucial in any shopping mall considering the hazards of terrorism & other uncalled situations, natural calamities like flame etc. However, the security system should be so designed that it increases the amount of comfort for the customer and not create a sense of fortress of security gizmos. Hence it's important to design natural monitoring system. Technology and ease of networking has helped to set-up extremely effective security systems. A number of the essential the different parts of a security system of any shopping mall are as listed below:-

Shopping Malls provide convenience and convenience to the world. If rightly designed, located and preserved they get ingested as part of the society and be of the main centers of cultural interactivity, adding a fresh landmark to the area. The makers and designers must understand that stores are as good a money carrier as they can be a losing surfaces. Therefore, to make a shopping mall a success the designing, layout, location, planning becomes very important. The introduction identifies the global and Indian situation of shopping malls and gives a short track record to it. The operation of a shopping mall is divided on various levels that have been reviewed in this report. The 2 2 case studies included provide a clear picture of real work that switches into establishing and operating of a shopping mall. The challenges herein provide an opportunity for the shopping mall owners to take up these duties and provide the clients with an experience of an eternity. Shopping malls symbolize today's and the future of retail industry and "operations" is its groundwork. With efficient operation, proper governance, and clear outlook of the performing, shopping malls can be changed from mere shopping hubs to a means of life.

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