The Malaysia Airport terminal logo design is a composition of three elements - a control tower, a runway and an airplane flying skywards. The runway using its four threshold shows Malaysia Airport as being organized in its approach, dynamic, effective and customer-dedicated. The diagonal "airways" indicates Malaysia Airport's tenacity to stay an ever progressing firm. The international airport tower implies Malaysia Airport's high criteria of efficiency and excellent service. The logo's coloring -blue and orange- reflection the corporate mission. Blue, a colour synonymous with aviation, implies stability, harmony and the self-control to ensure brilliance service. The second coloring, orange, expresses the durability and forward perspective of the management and folks in Malaysia Airport. The synergy of all elements in the company logo signifies Malaysia Airport's corporate and business vision of brilliance and integrity.
Malaysia International airport Holdings Berhad (MAHB) is Malaysian airport terminal company that operate and manages 39 international airports in Malaysia that which include 5 airfields, 16 domestic international airports and 18 short take-off and getting (STOL) jacks. Malaysia Airports currently manages 4 airports overseas, particularly the Indira Gandhi AIRPORT TERMINAL in Delhi, India; the Rajiv Gandhi AIRPORT TERMINAL in Hyderabad, India; the Sabiha Gokcen AIRPORT TERMINAL in Turkey and the Male International Airport in Maldives. MAHB's head office was put in Malaysia Airports Corporate Office in the Persiaran Korporat KLIA in Kuala Lumpur International Airport, Sepang, Selangor and their main international airport is the KL AIRPORT TERMINAL (KLIA).
Malaysia Airport Berhad was integrated in 12 months 1991 after Malaysia Parliament exceeded a bill to split up the Office of Civil Aviation (DCA) into two entities with different spheres of tasks where DCA remains the regulatory body for the airports and aviation industry in Malaysia while Malaysia Airport Berhad give attention to the procedure, management and maintenance of international airports.
In November 1992, Malaysia International airport Berhad was duly licensed by the Minister of Vehicles Malaysia to carry out its function as the international airport operator.
The retaining company, Malaysia Air port Holdings Berhad (MAHB) was designed as a open public limited company in November 1999. Besides that, MAHB was the first airport terminal functioning company in Asia and 6th on the planet that being detailed on the Main Panel of the Kuala Lumpur Stock Exchange.
The key activities are the management, operation and maintenance as well as development of airports, with primary importance being located on the operational efficiency, safety and security of travellers, cargo and aircraft operations. MAHB also offers its corporate framework, a few subsidiary companies to provide a range of aviation and non-aviation related products and services.
MAHB's revenue base is divided into aeronautical and non-aeronautical revenue. Aeronautical income includes getting fees, aerobridge charges, check-in-counter charges, auto parking fees and the passenger service charges. Non- aeronautical revenue made from commercial activities such as work free businesses, hotel businesses and management of parking facilities
MAHB Organization Structure 2012
Awards and Accolades Time 2012
Malaysia Airports is one of the finalists in the Air Cargo Award of Excellence for the category Airports Asia 400, 000 to 999, 999 tonnes, for reaching Air Cargo Superiority and the superior overall score as dependant on the visitors of Air Cargo World Journal. The honor was presented at the IATA World Cargo Symposium the Shangri La Hotel, Kuala Lumpur, on March 12, 2012.
KLIA triumphed in the 'Best Air port Personnel Asia Award 2012' in the SKYTRAX, 2012 World Air-port Honors as voted by customers from all over the world.
Malaysia International airports was recognized because of its leadership with the inaugural honor for 'Exceptional Service to Aviation' by Pacific Asia Travel Association (PATA).
Malaysia Airports received 'Life-time Achievement Award' in Global Management Honors 2012, conferred to Tan Sri Bashir Ahmad, the Managing Director of Malaysia International airports.
Malaysia Airports gained 'Anugerah Peratus Prestasi Kutipan Terbaik 2011', by the Lembaga Zakat Selangor (LZS).
Corporate Social Responsibilities (CSR)
Corporate social obligations (CSR) are an responsibility towards world assumed by business.
With international movements increased, CSR seem to possess been increased understanding and activity of CSR initiatives in Malaysia. Malaysia government's increasing give attention to CSR has resulted in the development of new frameworks for execution of CSR initiatives for the country's business. CSR theory is used to describe actions that exceed philanthropy or compliance with applicable regulations. CSR describes the actions that safeguard the surroundings, communities, employees, shareholders and other affected parties' hobbies as a fundamental element of the operation, to the amount which it lays the foundation for long-term, lasting value creation.
Potential business benefits
Human resources, a CSR program can be an aid to recruitment and retention, especially within the competitive graduate university student market. Besides so it also helps improve the perception of a company among its personnel, particularly when personnel can become involved through payroll offering, fundraising activities or community volunteering. CSR has been found to encourage customer orientation among frontline employees. Such as MAHB that provides chance of their employee for even more tests by sponsor them sponsorship to authorized college or university by MAHB.
Risk management, is a central part of several commercial strategies. Reputations that take ages to build up can be ruined in time through happenings such as problem scandals or environmental crashes. These can also sketch unwanted attention from regulators, courts, government authorities and media. Creating a genuine culture of 'doing the right thing' inside a corporation can offset these risks.
In congested marketplaces, companies shoot for a unique offering proposition that can isolate them from your competition in the intellects of consumers. CSR can are likely involved in building customer commitment predicated on distinctive ethical worth Business service organizations may benefit too from building a reputation for integrity and best practice. By committing CSR program, MAHB could build better company reputation not only recognise in Malaysia but also to the entire world.
In addition, efficiency to get license to operate. Corporations are enthusiastic to avoid disturbance in their business through taxation or legislation. By firmly taking substantive voluntary steps, they can persuade governments and the wider public they are taking issues such as health insurance and safety, diversity, or the surroundings seriously nearly as good corporate citizens regarding labour specifications and impacts on the surroundings. MAHB is recognized as the government link company, by the assistance of government, MAHB could contribute to the diverse needs of welfare every once in awhile.
THE PYRAMID OF Corporate and business SOCIAL RESPONSIBILITY
For CSR to be accepted by a conscientious entrepreneur, it should be framed so that the whole ranges of business duties are embraced. It's advocated here that four types of social tasks constitute total CSR: monetary, legal, honest and philanthropic.
Economic Duties
Historically, business organizations were created as economic entities made to provide goods and services to societal participants. Its main role was to produce goods and services that consumers needed and needed also to make a satisfactory profit along the way.
Legal Duties
As a incomplete fulfilment of the "social agreement" between business and modern culture firms are expected to go after their financial missions within the platform of regulations. Legal responsibilities indicate a view of "codified ethics" in the sense that they embody basic notions of reasonable operations as set up by our lawmakers.
Ethical Responsibilities
Ethical tasks embody those requirements, norms, or expectations that reflect a problem for what consumers, employees, shareholders, and the city regard as good, just, or commensurate with the value or cover of stakeholders' moral protection under the law.
Philanthropic Responsibilities
Philanthropy includes those corporate activities that are in response to society's expectation that businesses be good commercial citizens. This consists of actively engaging in works or programs to promote individuals welfare or goodwill.
Community
Like other corporate bodies accountable and caring the community, Malaysia Airport Holdings Berhad (MAHB) not left to contribute to the diverse needs of welfare in this country since time immemorial. Total provided for programs and activities has become increasingly from year to year and it proves our strong determination in ensure the success of programs to advantage fully to culture.
MAHB' flagship community program was the Beyond Edges, and it's follow up with a tagline "PROVIDE THEM WITH Wings, Let Them Soar" that was launched in 2007. Malaysia Air port possessed participated in Project PINTAR (Promoting Intelligence, Nurturing Expertise, and Advocating Responsibility) that were proven under the auspices of the Ministry of Funding and Khazanah Nasional.
The new identity illustrates MAHB aspiration towards to help those underprivileged children in their academics standards. This program highlights the importance of education and improvement on academics in subject British, Mathematics and Science, of the under-privileged students at MAHB's adopted school. These goals are the fundamentals of Beyond Borders platform that are translated into Beyond Edges program pillars that contain:
Workshop for instructors on job management and British language
This workshop is to motivate and encourage professors to incorporate more pleasurable and creative elements in the topic they educate. Furthermore, it can increase English Language effectiveness levels among teacher themselves. This workshop conducted on a yearly basis, it enhanced each year to help expand equip the professors with a nice job management, marketing communications and information skills.
Writing Workshop for Major 4 students
This workshop is to market and cultivate interest towards English composition and creative thinking among Major 4 students. It also support Beyond Borders arranged creative writing competition themed Golden Pen Awards.
Golden Pencil Awards
This writing competition stimulates students in the used school to boost their English skills. These mainly Year 4, attend a creative writing workshop to learn basic sentence structure building and their last entries will be judged for the prize.
Motivational talks themed 'Crossing the border'
The program also instruct students aged 9 to 12 years in the regions of self- inspiration and person efficiency. They try to prepare students for their future by equipping them with the data regarding personal qualities that will enable these to prosper in the current challenging and rapidly changing world.
'Act it Up' Interschool Episode Competition
The competition aim allows students expressing themselves by fusing technology with executing arts. Students from Time 3 and 5 have to amuse crowds using their on-stage performance using their interpretation of proposed theme.
In 12 months 2010, MAHB receiving positive reception and support from our followed school communities, MAHB implemented 12 more institution in rural areas. These academic institutions are:
They have an application name Beyond Edges Planet Green, this program is a fresh interschool competition aims to market environmental responsibility among the institution community specially the institution children. This competition challenge the 12 followed schools to execute an environment job that is not merely creative, impactful but also sustainable to institution environment needs.
In response, that they had help to enhance the passing rates for UPSR examinations in every adopted schools. Predicated on the commitment and support shown by the instructors, the students proved positive results in the 2010 UPSR evaluation with higher ratio of moves.
In yr 2010 and 2011, MAHB kept a Regional Beyond Borders Honor 2010 & 2011. This event is to appreciate and acknowledge the effort and effort to completing the program.
The company is benefiting from this program but so to the students and educators in these implemented primary academic institutions. Malaysia Airport Holdings Berhad is a program partner for the program 'Beyond Boundary', this means MAHB doesn't have to pay the amount of money that required getting started with as PINTAR member but are privy to leveraging on the Foundation's facilities and services with regards to the adoption of schools, plus acceptance as a PINTAR Program Partner in different communication channels that may save the price for promoting their company. Contributors for the programs receive special 100% duty exempt position for donations in cash as well as in kind.
Staff
Human capital development is one of the important parts for every organization. To achieve the eye-sight of MAHB as the TOP NOTCH International airport Business, company staff is one of the primary key to the path of success. Their interest and welfare is the company's priority. In resolving these needs, various co-operation with both government and parties within Malaysia International airports to foster positive and supportive working environment has been impressive experience. MAHB think that delicate and hard skill trainings help out with preparing their employees in competing in the upcoming challenging employees. Many programmers supported by Malaysia Airports to increase the Man Capital Development Strategy, one of them will be the Malaysia Air port Education Sponsorship Program (ESP).
ESP is a encoding that arouses and aids outstanding students to attain high educational and professional goal. The goal of ESP is to offer sponsorship for potential personal with great educational background to continue their further studies at preferred universites and colleges, enabling them to get the information and competencies to be the future leaders of Malaysia. Committing in these CSR programs is to determine a strong team of market leaders to make the multiplier impact for massive expansion and deliver breakthrough performance. Besides that, the average time of training per season per worker are 10. 13 hours.
MAHB's personnel has been provided opportunities to wait workshops, conferences, profession development programmers and a corporate diploma with UiTM's Malaysian Institute of Vehicles (MITRANS) and the Global Air-port Management Professional Accreditation Program (AMPAP). The Man Resource Service Division (HR) has positively developed and get ready our coaches with professional qualification that allows these to be qualified instructors.
Malaysia Airports invested a substantial fund for its Human Capital Development this year 2010 and a total of 379 training programs were delivered by our own inner and appointed external trainers that included a complete of 6, 596 employees being trained with an investment of RM6. 8 million. Of cause the full total investment and staff involved with these programs has increased every year.
To support these programs, the price will be bear by MAHB and it will be listed as community investment that will be recorded into their annual financial survey. The program is benefiting the company in the manner increase more quality employees to manage the operation of company. However in the other palm, it's costly because MAHB must provide training programs not only to the internal personnel but also exterior trainers. It'll reduce the income of the business.
Suppliers
Malaysia Airport Keeping Berhad (MHAB) also been did CSR program after Supplier part. The aim for MAHB in this part wish to give improve for local enterprisers involve likewise extend their business opportunity in local market as well. So MAHB been took few program showing giving help to the business people and also vendor/supplier too.
One of the most significant programs is the Business owners Development Program (EDP), where MAHB collaborate with the Ministry of Businessman Development and Co-operation Development (MECD) to induce development and development of Bumiputera small and medium companies (SME). Through MAHB's Business owner Development Program, they have provide a forum or platform for the Bumiputera SMEs to expand their business toward the international level, which indicate they would try to help them for attract the foreign site visitors from different kind's way. For example at KLIA is the major gateway for the foreign businessman, tourist, and other purpose guests, hence give opportunity for these SMEs' business show off and market local's products. Through the program MAHB has agrees to reserve leasing premises for Bumiputera businessman to use their businesses at KLIA's cafeteria; KLIA's Hyperlink Bridge; and Food Garden in LCCT, where it is 5 food and beverage (F&B) kiosks at LCCT-KLIA, while there are 2 F&B electric outlet and 1 retail outlet at KLIA.
Moreover, involve in these program MAHB also give these Bumiputera entrepreneur promote their business through ad and promotion channel such as KLIA Television, KLIA website, the publication called KLIA Times, and also through Take a flight. fm. So presently, these Bumiputera entrepreneurs participating in the program are in food and beverage sector. For instance JONKER WALK KOPITIAM, which located at Contact Pier, Departure KLIA with the local "kopitiam" strategy and SKY TRAVEL MART that located at Blok C, level 2 of Hyperlink Bridge of main terminal KLIA.
So this Business people Development Program is run properly and successfully. We are able to see that the result for these Bumiputera entrepreneur's business is get well-liked by foreign and local visitor as well. The average sales for JONKER WALK KOPITIAM can up to RM60, 000 per month and nearest 300 customer per day. While we also can make reference to the SKY TRAVEL MART where it total sales could reach to RM130, 000 to RM150, 000 and almost 800 - 1000 person each day. This evidently show the response from areas is popular, which also signifying to the program run been gain the company MAHB. Furthermore, increase of entrepreneur's sales will lead have an effect on in increasing MAHB's income. Profit gain from the entrepreneur's sales could cover program cost that provided for the enterprisers.
Government
Short Take-Off and Landing International airports in short STOL Interface is one of the most significant CSR program done by Malaysia Airport Holdings Berhad ( MAHB ). Description of STOL slot as described in Wikipedia is an airport designed with short take-off and landing operations at heart, normally having a brief solo runway; shorter than 5'000 ft ( 1524m ). STOL interface can only accepts certain types of aeroplanes, often only smaller propeller airplane, often limits on the quantity of fuel that can be taken.
According to the Labuan International airport manger Mr. Ahmad Fikri, these STOL slots were built by Malaysia federal government whereas MAHB will play the role of operator to these airports. Operating, keeping, and managing these airports to ensure that it extends to its highest efficiency in assisting to visit people and goods from these rural areas. The receiving end for these international airports are of course the areas and folks in these rural areas because they'll get to travel in and out to neighbouring towns at a lower and more sensible price. This is as a result of dense and hilly landscape in Malaysia especially in the states of Sabah and Sarawak where many areas are inaccessible by road or ground transportation.
As MAHB do their corporate social responsibility to the community with this STOL dock by functioning and taking care of these airports. At exactly the same time, airport taxes aren't being incurred to any airlines traveling within these STOL ports. This is why and the way the communities in these rural areas can reap the benefits of this CSR program by having to pay a lower price to travel around because people in these areas may not be able to spend the money for normal rate or high price of air solution. They are the places with STOL slots; In Sarawak they are Lawas, Marudi, Mukah, Kapit, Belaga, Bario, Long Seridan, Long Lellang, Long Semado, Bakelalan and Long Akah; and Kudat, Long Pasia and Semporna in Sabah. As for Peninsula Malaysia places with STOL ports will be Pangkor, Redang, and Tioman. In total there are 18 STOL jacks existing in Malaysia out of 39 international airports that are currently under MAHB.
As documented and explained on the MAHB website, Malaysia's STOL slots handled nearly 435, 000 individuals in 2005 and 1. 28 million tonnes of cargo and mail were also taken to and from STOL slots. The numbers continue steadily to increase up till this day, this shows that STOL jacks have been more effective and efficient in assisting to visit people as well as carrying cargo or goods.
MAHB didn't just basically deal with or operate these STOL ports within their CSR programs but instead the company have been seeking improvement in these STOL plug-ins. One of the example is the joint work with MASwings to presented the Security and safety Awareness Plan at Long Lellang and Long Seridan lately. It's rationale of the program is to constantly improve and increased its effort in educating the rural areas about protection, quality and security rules in relationships to flights. Nevertheless, MAHB do face some difficulty and issues in functioning these STOL jacks. One of the key challenges is the lack of manpower in these rural areas to perform the airport efficiently. The troubles will be described and discuss further in details later in this record.
Overall we can see can conclude that STOL jacks as CSR program have been a success in helping and presenting service to the areas in rural areas. We are able to also observe that MAHB have been constantly improving and improving themselves in taking care of these STOL slots as given in the exemplory case of helding Security and safety Awareness Marketing campaign.
Environment
Malaysia Airport Holding Berhad launches a project at KLIA. Project renewable globe is a KL International Airport (KLIA) effort to expand its corporate responsibility to promote a fresh found understanding of the environment and encourage activities to protect and preserve the planet.
This public responsibility task is a commitment by KLIA to market the reason for environmental responsibility to all or any Malaysians and the globe. KLIA will also help teach and encourage air-port users and the general public to contribute towards protecting the well-being of the earth eco-system.
In addition, KLIA will work with agencies including the United Region Environment Safeguard (UNEP) and Yayasan Anak Warisan Alam (YAWA) to organize Occasions and activities to market this deserving and important cause.
This task is launched timely with KLIA's achievements of being honored with Green Globe 21 Documentation for the third year jogging. KLIA was first certified in the year 2004 and has been the first and the sole airort on the globe to attain the status of Green Earth certified.
This PGP premiered by YB Datuk Douglas Uggah Embas, Deputy Minister of Transportation associated with Tan Sri Datuk Dr. Aris Othman, Chairman of Malaysia International airports and Dato Seri Bashir Ahmad, Managing Director of Malaysia Airports.
As global warming is now a concerned issue around the world, KLIA's effort to promote conservation and coverage of globe environment couldn't t be at an improved time. Dato Seri Bashir Ahmad said: "Malaysia International airports seeks to lead the way in the aviation world in revitalizing an environment mindful contemporary society, and we are proud to acknowledge that presently, KLIA is the only airport on earth to be certified by Green Globe for our eco-friendly attempts. PGP underlines Malaysia Airports corporate sociable responsibility (CSR) initiatives which sign up to KLIA's policy of Environmental and Public Sustainability. "
It is PGP's objective to showcase KLIA's determination to market environmental responsibility to all or any air-port users and finally to the global audience.
Key Programmes of Project Green Planet include:
Exhibitions and Seminars
Is a task to promote quite of environment and the earth?
United Countries Environment Safety (UNEP) International Photographic Competition Exhibition
This program invited photography lovers, professional and amateur, adults and young people once to show us the planet as they saw it. The results were beautiful and horrific, alluring and powerful.
Interactive Activities and Contests
Is an activities and contests to check Malaysian and the earth about quite of environment. The participants will learned the goals of important environment from this program.
Snap Green
This program is relevant with the photo contests. it need to snap down the renewable environment picture
Pledge a Plant Campaign
Pledge-a-plant, where individuals can purchase a vegetable for RM10 to be planted at a location in KLIA. Each tree will be labeled with the donor's name, the tree's medical and botany name. License will also be issued which bring the details of the donor, locations and kind of tree. Donors may also be in a position to visit this area from time to time.
Educate and encourage airport users and the general public to add towards protecting the well-being of the earth's eco-system
Travellers' Guide to a Green Planet
This program is designed for tourists' from local and abroad. It will promote the goals of green entire world to travellers'
Walk The Environment' Campaign
The aim for the program is conditioning its position as an eco- friendly and environmental worried corporate citizen.
On the other palm, Malaysia Airport Positioning Berhad plan for green measures to be designed into all future assignments, including the new terminal at KLIA. Within our Energy Savings Programme (ESP), these are creating understanding among our employees and airport users to cause them to become optimise energy use. In July 2009, they started out installing energy saving devices in KLIA's circulation networks, the target being to save lots of up to 20% of energy ingestion. Other airports will observe suit. Being green is not really a trend. they believe it is, perhaps, the most important challenge of our own time. Our environmental endeavours have enriched our awareness of how each of us can change lives and businesses and individuals do really things. In realising this world of not only contributing to our country, but also ourselves, they are simply committed to making the difference. Apart from obligations in implementing an Environmental management Program (EMP), additional attempts are being taken in fulfilling more lasting criteria and better environmental performance in the future.
Challenges
There a wide range of company doing CSR out there, it is the identical to for the CRS organised by MAHB most comman problem that experienced by MAHB while employing the CSR are budget. The CSR that afflicted the most by this problem is STOL jacks, Short Take Off and Landing Jacks. As what have told by the Manager of MAHB Labuan branch, there are no extra taxes or revenues to be priced on the trip ticket. In this case, most of the STOL Slots are facing deficit on the earning. The loses of the STOL Jacks are included in the implicit income that moved from different MAHB branches. Therefore, the budgets are usually not enough to cover the costs for these STOL Ports.
Besides that, one of the obstacles encountered by MAHB is lack of man electric power. As what have we analysis, most of the CSR project are goes by the man electric power from the air port, meaning the employees in MAHB itself are affecting in the CSR program. Besides that, it's hard for the management team to transfer the workers to the STOL Plug-ins that mostly found in Sabah and Sarawak area.
The geographical environment that bounded by rain forest also caused the elements to be unstable, it has cause many airfare to be hold off and cancelled scheduled to flood or bad weather conditions. Besides that, he also told us that some of the STOL Ports located at the vacation's area, such as Pulau Pangkor, Pulau Redang and Pulau Tioman, it means that the customer's stream are with respect to the holiday or optimum season. Other than that, according to what MR Ahmad Fikri possessed told us, most of the STOL Jacks are smaller in proportions compared to other MAHB branches. Therefore, to reduce the loses that caused by the daily air travel on normal period and insufficient landing area. You will find reduced choice on the visiting day for the airline flight ticket It could lead some hassle caused to the customers who use the STOL Ports service.
