We accept

Managing Change Job of British Airways

This report provides the notion of organizational change. This change is large and not smaller changes like adding a new person, structural change and management functions, innovation of new products new techniques and merges (cross border or etc). Change is triggered to achieve an objective.

Background of British Airways:

The largest international scheduled air travel of UK in Uk airways it was introduced on 25 August, 1919. Aircraft Transport and Travel limited (AT&T) is the forerunner company of English Airways. Aircraft Carry and Travel limited launched the world's first daily international, scheduled or service between London and Paris. That journey was operated by an individual engine de Havilland DH4A biplane. It became popular from Hounslow Health which is close to success or company's current Health row bottom part. This flight took off with single traveler and cargo including magazines, Devonshire cream and grouse.

Changes in Uk Airways:

The top and head management of BA brought on a large change in 2005.

BA was granted SKYTRAX and OAG airline of the entire year 2006 & 2007.

BA gained the Western Europe Award 2007to be the best air travel.

BA also bagged best Trans Atlantic Air travel Prize in 2007.

The management BA proclaimed changes and founded Health row Terminal - 5 for the utilization of BA mainly. The cost of its groundwork is 403 billion pound. Queen Elizabeth inaugurated it officially on 14-03-2008. The passengers began to use the center from 27-03-2008.


Staffs are deprived of car parking facility. Space is becoming very short. Folks have to line up for an extended for security check works are delayed. Baggage Handling system does not function well. Belts that are being used to carry carriers are clogged.

Levels of British Airways change:

British Airways possessed a groundbreaking change. It had been organized a dominating strategy.


The change in the BA redefined existing parameters. There's a change in company framework and technology of BA.

Objectives of change:

Changes are occurred to encourage the individuals to believe and kennel something new. To make a competitive attitude in them to handle the global financial and market environment, these changes will be required.

The passengers are given with good services by this change.

BA has improved the inner and external culture of the organization.

BA has unveiled providing continental food to the individuals more sales.

To survive on the market they started new technology and plans.

BA desires to recruit people who have thorough understanding of managerial and technical skills that can create a great effect on their personality and personality.

To increase unit production, folks are encouraged to be always a leader to adopt responsibility efficiently.

The change has been happened to result in a paradigm switch by setting up a energetic and positive learning atmosphere and changing our commercial culture.

The change helps BA to adapt with knowledge established economy.

To make the personnel "Knowledge staff" they are provided with basic conceptual training and latest managerial ideas skills. Changes help them to have the problems of modern business.

The reason for BA training MBA programmed is to develop an individual by applying the training thoroughly.

P2. Organizational Framework of Uk airways

The function of Uk Airways is centralized. The coverage and strategy of BA are created by the group of seat man and panel directories. They also bring about changes in the business.

Chief Executive

Willie Walsh

Customer and Procedures Professional Julia Simpson

Reporting to the Chief Exec Roger Maynard

Management Table Silla Maizey

Source: www. britishairways. org

The previously listed people are involved in planning strategies and responsible to transport the policies into impact in the organization and commence the new development in aviation industry (new air buses, getting new ideas, downsizing in a huge level etc) in English airways in this competitive and challenging atmosphere BA is taking inner and external difficulties by which it occupied the headlines of Britain Mass media.

Strength of Beauracratic corporation at British Airways:

The upper degree of the management has full control over the firm and hence resulted in better monitoring process.

The decision is used by the smart people of the business.

With the better decision of the business the expansion is properly directed.

Weakness of Beauracratic organization at British Airways:

The primary downside of this corporation is that it lacks advancement within the organization as the subordinates are not getting involved in your choice making technique.

Due to less involvement in the involvement procedure the occupation gets de determined and therefore less profitable within the system

Hr cannot utilize the creativity of the systems employees and hence less improvement in the development of the employee

P3. Alternative kinds of Organizational development

Mechanistic Corporation:

The composition of the organization is strong and checked tightly

The atmosphere is highly specialized

Rigid departmentalization

Narrow cycles of control

High formalization

Limited information network


Mechanistic organizational buildings make the sophisticated and tough tasks easy in complicated environment. Every staff is trained for a particular task that's the reason his contribution to the company's result is not huge. The mature level professionals are presenting importance on producing technical processes to decide the way of accomplishing the responsibilities. New natural stone cutters Bridge structure or daily functions at MTR can be mentioned as example.


Being rigid and static Mechanistic Organizational Framework often creates blockage in the change in environmental situations and slows the advancement, of the business. This structure will not cope with highly competitive market segments like telecommunication market segment. Mechanistic structure will not function with the very skilled professional's workforce.

Organic Company:

This framework is highly flexible and changeable

Non standardized jobs

The structure is dependant on fluid team

The supervision of this structure is direct but little

The rules of this structure is little and formal

This structure has an open up communication network


Organic management composition is suitable at that time when the work environment is very uncertain and unstable there's a lot of swift changing situations in market conditions. Additionally it is ideal to the enabled and empowered workforce to make decisions for fixing problems. An example would be professional consulting varieties.


Organic structure cannot adjust with the critical situation of Company. It cannot work in large organization. This structure fails to help the company when an efficient implementation strategy would depend on the ability of managers with an advice in decision making process.

Transferring the framework into Decentralized:

From Centralized To Decentralized Form

Function driven Goal driven

Closed Open

Parts Whole

Top down hierarchical Local focus

Controlled Empowered

Corporate Boundary less Centralized Distributed/ Networked

Departmentalized Connected

Sameness Diversity

Stability Expansion/ Change

P4. Reason of change at British Airways

The chairman and panel of direction of the Uk Airways want to downsize in the business to develop the organization future and reputation and popularity against its challengers. Though going back few decades they had enviable place in the market but in the recent years they take up 15 percent of the marketplace of high competition with other international airlines. So they should bring about a huge and significant change in English Airways the main focus to improve variable are followed:-

Reduction in cabin crew

Internal and External change

Financial losses

Drop in profit

Increased competition

Loss of Market Share

Technological development

Cultural change

Factors Forcing change:

British Airways are being pressurized during the last few years both internally and externally. Therefore the group of chairman and Mother board of director are determined to bring some chapters like

BA commenced a fresh dimension in lieu of standing still; a fresh corporate identity was unveiled, heralding an E6 billion development program and new proper direction.

Change interior and external culture

Cost must be minimize down

Technology should be improved (new home design, Wi-Fi, comfortable chairs)

Increased competition

Changing market

Inner Factors forcing change:

A formal research can identify the inner factors that pressure to create a change in organization.


To overcome the difficulties the Organization requires power which helps to take position in the co0mpetitve market at the time of changing the target of the company.


The technological and social change can take care of weakness. If there is a weakness in Company's product service, Company should change it out as in car industry. The weakness in Company Motivates to change.


A company generally encounters two types of dangers like hazards from opponents and different product which compel a company to behave.

External Forcing change:

The external factors that induce change in an organization are:


If an financial crisis is established around the globe it will pressure to decrease the price of business travel. Fluctuation in petrol prices affected consumer spending for 13 years in the age of more serious competition market and BA, for continuing the long term business reduced capacity somewhat during zoos on a recession plan.


Sufficient security methods must be studied by BAS to get passenger's self-confidence and trust because of the dangers of miscreants before.


Elder decades have a lot of time to invest on international travel. So a big change in cultural stage is essential for potential chance of growth.

Environmental/Air quality:

The improving quality of air and noise effect on local communities around the airport are significant issues (execution of climate changing invoice)

Resistance against change:

British Airways was obstructed by union, Government department of labour and development, local and Environmental NGO who provided the high pressure. Union was displeased with down increasing decision of company. Union called for a affect. Many people don't realize the value of change. Often there are disagreeing goals in the business. Costs should be reduced to increase resources and also to achieve change. Organizational change often creates a detrimental situation in case of how the associates wish to accomplish anything. So literature discusses the majority of the organizational change.

P5. Analysis of change management at English airways:-

Types of changes:

Engineering, design, framework, new aircraft and new technology equipment will be the types of conditions that are to be changed.

Change in Technology:

Technological changes will be required in the business to boost both capabilities of organic and mechanic conditions to acquire creativeness and efficiency.

Two kinds of planning are:-

Task planning:

The dependence on company can be met by ideal premises.

Layout planning:

An organization should consider their office, equipment, workflow, personnel, process as well as health and safety requirement in regard to competition.

Being one of greatest airlines of world British Airways aim for to be an undisputed head of travel world and it enjoys their growth from the year 2002. They registered 8340 million euro beside of an extremely little 110 million reduction. They provide proper environment to ensure their position in the flight industry. They concede 360 aircrafts which travel 270 areas of 97 countries.

In the way to their rises they also experienced tons of obstacle during their growth. Political discord among countries was the major dangers for the coffee lover. After 9/11 many people turn down their arrange for travel in team for lives & regularly. Thus the demand for their service decrease & they face eco nominal turmoil. Though it is big concern but cannot deposit it.

Due to recession in the industry, many of the organization choose for bankruptcy an employee cut off along with downsizing. But English airways choose to cut down expenses reducing workforce. They decrease almost 73000 jobs averaging 23% between august 2001 & March 2004. The industry offers the effects of Iraqi war also in 2003.

During crisis, company looks for help of commercial to bring them out of deep. Thus they put the complete subject & their later depending after the leader's decision. Market leaders need to pay huge role, to make them out of really intimidating problems. This asks a question mark of how they would treat their followers & the way they will follow. Thus finally it's the matters of persistence of leader who have to contribute to make business group improve & led to the success.

P6. BPR model of Change management

Companies are employing this model for the change management process for coping with the environmental changes

Develop business eyesight & process targets: - Via a business eyesight with particular business objective like cost reduction BPR is motivated. It also signifies quality end result improvement, reduced amount of time work life quality as well as empowerment & learning.

Identify operations to be: - Through the use of high impact way most firms focused on the major procedures as well issue with vision of business. Only few company use Exhaustive solutions for identification whatsoever processes of an organization & the use them in series of redesign urgency.

Understand & measurement of Existing process: - Measurement & understanding at existing operations is performed by redesigning them. Problem must be understood to avoid repetition. Furthermore measurement needs accuracy for future development.

Identify IT Levels: - It includes them improving coordination & information network across useful ling devices in larger size. It allows in independence in process management. Additionally, it may develop process planning. So, it works the role of redesign at early stage.

Design & Build a prototype of the new process:- At the end of the ongoing process the real design can't be found. It shows prototype view with gradual expectation management. The important factors to reconcile prototype era & process design by it as an instrument of design. Understanding & creating design requirements is important.

Through arrangement between stakeholder & owner the prototypes of process is altered as well as initiative for organizational redesign is used. Implementation than it is performed in pilot basis, will regular study of problems & accomplishment of objective. Adjustment is important. It the strategy get popularity from all then it arrived in to execution.

By the year 1990; many matter adopt for reengineering. Around 30 billion US$ was spent for reengineering of American business firm within 1995 and 1996. It includes opened a wide range of results, some of the used get large cost decrease, greater revenue & throughout advantage. In many cases IT plays the most important role, in redesign of process. With tons of impressive steps than it application make big difference in redesigning.

P7. Implementation method of Change management at Uk airways:

Strategy and Execution of /technology change:

British airways management conducted a study about passengers to satisfy the international standard of facilities in Terminal 5 and dependability of seats and inside atmosphere of aircrafts before starting new airplane and structure of terminal5. When the new staff is trained success can be gained quickly. Significant environment can be advanced by changing Airbuses. Planning creates controversy in starting new technology insurance plan. The created problem should be identified and purpose must be clear.

Other Ideas for implementation

Education: the worker must inform properly in order to cope with the organizational changes that has happened within Uk Airways to have a proper knowledge about the change management.

Chipping in: the worker must take part in the decision making and problem fixing procedure at United kingdom Airways

Stake holder's involvement: The stake holders should be provided with proper responses about the management change that has occurred with English airways.

Communication: A transparent communication will led to better implementation method and this will help in proper negotiation method within the organization


There are different functions of training programs which adopts new technology and help the business to achieve success.

People can certainly communicate with the other person if the framework of the business is split into several parts. To break the bureaucratic system vitality must be given away in hierarchy level. To create a change in the organization an experienced advisor can be applied. The company should get more reviews from its employees so that it can have the ability to understand the problem and take decision to solve it. Staff should work totally in team to manage the change.

Contingency Plan:-

Strong business logical with develop business plan & increasing of worker satisfaction is necessary.

Proper & effective engagement of employee plays key role for change.

Vision & authority: - Proper commitment from market leaders & guidance from link supervisor help the change agenda to follow the organization.

Empowerment: - Employment of maximum eligible employee advances the efficiency as well as improvement.

Charging of working environment - relating culture & management of people develop performance of business also increase the quality of employee's lives


In short, I want to explain just how an organization uses to make effective changes in supporting local neighborhoods in the countries where Uk Airways functions effectively. The changes effectively impact on technology and also in increasing the performance of Air travel. These changes may bring aside the improvement of new market culture. These changes can be applied to highlight areas where marketing strategy requires reappearing, especially in design range and syndication channels. British Airways facilitates more than 100 local neighborhoods as well as much smaller programmers placed both in UK and far away.

Examples of completed orders
More than 7 000 students trust us to do their work
90% of customers place more than 5 orders with us
Special price $5 /page
Check the price
for your assignment