INTRODUCTION
The project is basically about both football clubs from different basketball clubs. The idea is to make a strategic comparison between your two clubs. The names of the sports teams that have been used for comparison are the Manchester City Soccer team and Barcelona Football club. The team Manchester city is basically from the English premier category whereas the team Barcelona is from the Spanish Division (Barcelona Sports Institute, 2012). Both the clubs have a good reputation in the Soccer industry around the world. The purpose of the project is to investigate the quest and vision assertions of both these golf clubs and compare them to analyze the comparative efficiency of both. This provides more information as to who is the better part of each of them. Alternatively SWOT examination of both clubs will also be conducted and in comparison to see which team has the most talents and opportunities available.
BACKGROUND AND HISTORY
Manchester City Soccer team is actually an English premier league football club located and located in Manchester. It was founded in 1880 and was initially called West Gorton. Then in 1887 they truly became Ardwick Association Football club and then they became Manchester City in 1894. Thisclub has performed at the City of Manchester stadium since the amount of 2003, and have also played for Maine Highway from 1923 as well (Wikipedia, Manchester City F. C. , 2013). the most cherishing and successful period for the team was in the later 1960's and the first part of 1970's when they were able to win the league championship, League Cup, FA Glass and the European Cup Winners' Cup under the management of Malcolm Allison and Joe Mercer. After being defeated in the FA glass last of 1981, the cup actually went in to the phase of decrease, totally culminating in relegation towards the third tier of English basketball in 1998. This was the only amount of time in their record that they travelled so down. After having regained the status of premier little league, the team was eventually purchased by the Abu Dhabi United Group and the golf club became one of the wealthiest on the planet. In the year 2011 the Manchester city club managed to be eligible for the champion's category and was able to succeed the FA glass. In the year 2012 the golf club managed to get the premier group, which is generally known as their first league title in the past forty years.
On the other hands Futsal Membership Barcelona is there from the emergence of their soccer team in 1899. FC Barcelona, which is also known as simply Barcelona or 'Barca' is in fact located in Barcelona Catalonia in Spain (Wikipedia, Record of FC Barcelona, 2011). The team was actually founded by a group of English, Spanish and Swiss footballers, and this group was actually led by Joan Gamper. The team has been known to play amateur sports in the first years until 1910 in various competitions which were regional. It had been also in 1910 that the team participated in the to begin their European competitions, and since that time the team has had the opportunity to get 10 UEFA trophies and a sextuple. By the year 1928 Barcelona co-founded La liga which is the top tier in Spanish football, plus they also found some small string of football night clubs as well. Barcelona hasn't been relegated from La liga and show the same record as one of their competitors known as the real Madrid.
CORPORATE GOVERNANCE
Corporate governance is actually a system of rules, operations and practices where the business is handled and directed. The concept actually involves managing the pursuits of the many stakeholders in the business.
Looking at the composition of both the football golf clubs, both are very similar and follow a business format of any open public limited company. Manchester city Soccer team has been having a good time with the management and everything the stakeholders of the company are satisfied (Corporate Info, 2012). The primary reason behind this is that the management of the football club aims to inspire the sports players and lovers for the business, on the other hand the players believe in constant and quality. The primary aim of this soccer team is to satisfy the expectations of the fans and people.
On the other hands Barcelona is one of the most successful golf clubs of the world. The club believes in total quality and promotes many core worth like nutritious diet, tolerance, and athletics for the disabled. Alternatively the membership also speaks against racism (Pont, 2011). The management of the company and the players has been facing some problems; therefore Barcelona fails to balance the passions of various stakeholders of the company.
SWOT ANALYSIS
BARCELONA FOOTBALL CLUB
STRENGTHS
Barcelona has a strong local Brand name and the best team in Europe and Spain.
The Camp Now stadium of Barcelona has a seating capacity in excess of 100000
Barcelona has the best players in the world that are participating in because of their Team.
The brands known as the UNICEF, Qatar Groundwork and Nike are associated Brands with the Barcelona SOCCER TEAM. This means that the team has among the finest brand endorsements in the world.
WEAKNESSES
The team is known to have a great deal of controversies in the football matches.
It is actually from the reduced popular and famous clubs as compared to the night clubs that are English
OPPORTUNITY
The club has the opportunity to increase their supporter bases from the countries like china, USA and India.
If the Barcelona football club can focus on more advertising and offers then this can help the membership a great deal in building brand collateral.
THREATS
The other clubs that are prevalent in European countries are buying out the nice players out of Barcelona. This can be fatal for the team if they do not stop this from happening
The club has reported a lot of interior problems between your players and management which can also cause a menace to the wellbeing of the golf club in the future.
The membership has been known to have a whole lot of credit card debt because it has been mixed up in player exchanges of expensive players. This can cause liquidity problems to the club in the foreseeable future.
MANCHESTER CITY SWOT ANALYSIS
STRENGTHS
The Manchester city football club has a local positioning within Manchester
The membership has a great deal of openness and advancement in the division of culture. They allow players from all civilizations to demonstrate their value and join the golf club.
The team has some of the richest sponsors when compared with other night clubs.
WEAKNESSES
The team has a fragile presence in metropolis of Manchester because many other opponents are also popular over here.
The name of the club is not very well established when compared with other clubs.
Most of the players playing in this golf club are average players.
OPPORTUNITIES
The team should higher better players and make use of the abundant sponsors they have. This will likely improve of the performance of the team in the future.
The team should get more brand endorsements to improve the brand image of the membership.
The membership can higher some of the best coaches across the world given the actual fact that the team is abundant.
THREATS
Manchester United Football club is preferable to Manchester City which is more popular in Manchester than some other football club.
As the truth with other clubs internal problems are prevalent in this team between your management and the Mentor. The golf club should ensure that the issues don't get worse in the foreseeable future.
ICEBERG Key points THEORY
The iceberg is basically a model that not only considers the noticeable logical level of the subject, but also points out the invisible mental level of the subject (GmbH). The reasoning level of the topic which include the strategy, framework, functions and techniques usually accounts for 10% of the entire real human capacity whereas the cultural level sums to 90% of the real human capacity.
Following is the sketch for a typical Iceberg Theory.
The composition of the iceberg process and its own 5 process levels
STRATEGIC LEVEL
At the strategic level Manchester city FC is designed for delivering the best quality soccer to its lovers. They are in essence concerned for high performance and value for the shareholders of the company. On the other hand the Barcelona soccer team cases to be among the finest in the world and they declare that they aren't just a team; they are greater than a club.
STRUCTURAL LEVEL
The management performance for Barcelona has been poor at the structural level because the company has incurred many loss because of expensive player agreements. On the other hand Manchester city has one of the richest management team. The management team rewards its players perfectly and their goal is quality performance for the admirers.
PROCESS LEVEL
Manchester city cases that its core values include portion the supporters of the football club by portraying excellent performance. Their primary goal is to make continuous value because of its enthusiasts and the shareholders of the business. On the other hand Barcelona aspires to work about by following a core values including the treatment of sports as the center point, supporting the proper ideas of the membership and discovering the new regions of funding for the team. The golf club also aims at bringing the participants nearer to the membership in terms of activity and communication.
FUNCTIONAL LEVEL
The performance level of the employees or the players of Manchester city has been very high in the present. It is because they have just lately won the top league for the first time in the past forty years. Therefore, the performance level of the players has been excellent. Alternatively Barcelona has been struggling just lately because of some clashes between your management and players of the team. Alternatively there were many player exchanges out of this team in the modern times which has afflicted the team chemistry somewhat. Nevertheless the team has the potential to jump again from such problems since it is one of the best clubs of the Spanish league.
CULTURAL LEVEL
At the social level Barcelona football club has been focused on promote the population as much as possible. They see children and teenagers as their main beneficiaries and are also recognized to promote values and education. The club has also planned many sporting activities for the civilians of the country. On the other hand Manchester city is known to play for the fans. They may have highly praised the enthusiasts of the football club for their never ending support. On the other hand Manchester city has Donated 500000 pounds to the Royal Manchester Children's hospital recently and has also been known to perform charity improve individuals. Therefore both the night clubs have a good relationship with the fans and the population at the cultural level
CONCLUSION
After all the examination that is conducted for both Manchester city and Barcelona, it holds true to say that we now have some considerable differences in the results. Considering the SWOT examination of both the night clubs, it is noticeable that Barcelona is no doubt a better part than Manchester City by all means. This is because they have got the best players from around the world, plus some excellent brand endorsements as compared to Manchester City who are usually placed as an average area overall. However Barcelona has been facing a lot of inner problems such as the problems between players and management, the regular copy of expensive players, and their recent financial crises. Manchester city doesn't have any such problems and are a more stable part because they have got one of the richest golf clubs on the planet.
On the other side the Eye-sight and mission claims of both the sports leagues are good. The objective assertion of Manchester city is more in depth than that of Barcelona. The corporate governance of Manchester city is better than that of Barcelona, and the Iceberg principle also appears more favorable for Manchester City overall.
Therefore Manchester City is amazingly a more secure side as compared to Barcelona even though Barcelona has an improved football club.
