Demographic factor: - Demographic factors of amul target market are mostly get older and income based. Amul has produced many types of ice-cream to provide all age groups. Amul is Targeting upper, middle and lower category income people by selling their ice-creams by fixing at low priced.
Mostly customers will concentrate on price, place, advertising and product as the requirements with their marketing mix. However now the marketing mixture of Amul is increased with five P's to 7 P's. But we are concerned largely with 4 P's Price, PlacE, Advertising and Product.
Now we will dicuss one at a time about the Amul Product Development, about the area of the Product, About the Campaign of the Product and the price of the merchandise.
PRODUCT: - Amul's Product Development
Was dependant on the strength of the joint agreement and success. Today Amul is the sign of the everything. They are the vast beginning of great co-operative network. Amul products are butter, dairy drinks, powder milk, fresh milk, mozzarella cheese, desserts and absolutely delicious pizzas. Amul provide its Products with high quality so that customers never brain to pay more to them for a particular product. Amul have more than thousand different tastes atlanta divorce attorneys store
PRICE: - There are plenty of ways to price different products. It will be penetration pricing, overall economy pricing, Products charges, captive product prices, and Product bundling price. Geographical costs and value prices but Amul's view acquired all along gone to deliver affordability to its customers. Regardless of being priced Financially, Amul retained its product quality.
PLACE: - Place is also known as channel or Syndication. It is the method though which goods or services are transferred from the manufacturers to the purchaser. Amul GCMMF's startling syndication network consists of 300 stock keeping items, 46 sales office, 3000 vendors, 100, 000 stores with refrigerators and 500, 000 non-refrigerator shops to attain their customers
PROMOTION: - Amul uses all the techniques and methods designed for "marketing communications". During the last years Amul's idea have been "to be simple fresh innovative". The clean, feeling based advertisement refrained from using commercial special effects, and designed at maintaining the perfect balance between traditional and modern.
Other visible elements of Amul
Packaging of amul ice-cream: - Amul ice-creams are packed in sticks, cones, cups as well as take home packs and institutional/catering packs. Keep ice-cream is principally sold for low-income groups. Amul have stick, glass and cone ice-cream from low range to high range for many people from low income group to low income group people.
OUTLET OF AMUL: - Amul has got into from retailing through "Amul utterly scrumptious" which is run by the business and its low cost dealers.
Labeling of Amul: - Amul labeling is very attractive and even their advert, pictures and wordings will be accessible. They desire their customers on celebration events through labeling and also critical indicators like making date
Amul is using very good Strategy of selling their products. They do have product diversification diary and non-diary that have benefit of each underline targets. Products are for sale to all most of the portion. Amul suits all sections and more popular in India. According to me volume of flavors is less in amul. Amul have to look after certain aspects to improve themselves.
