INTRODUCTION
Mosquito Repellent is the merchandise which protects mainly human beings from the lethal mosquitoes. Before proceeding about the mosquito repellent and about its consumption and all, why don't we first analyze what is mosquito and repellent.
Mosquito is a common soaring insect that is available about the world. There are about 3, 500 varieties of mosquitoes. They have a pair of scaled wings, a pair of halters, a slim body, and six long feet. The females of most mosquito species suck blood vessels from other pets, which includes made them the deadliest disease vector known, eliminating millions of people over thousands of years and continuing to kill thousands and thousands per 12 months by the spread of infectious diseases.
Repellent is a element applied to skin, clothing or other surfaces which discourages pests from getting or climbing on that surface mainly humans. There are so many different sorts of mosquito repellents are available in the marketplace which assists with protecting human beings from dangerous infectious diseases.
Mosquito Development Process:
Mosquitoes go through four phases in their life pattern: egg, larva, pupa, and adult or imago. The first three levels are aquatic and last 5-14 days, depending on types and the ambient heat range. The adult females can surpass a month (or even more in captivity) but almost certainly do not live more than 1-2 weeks in nature.
After sipping bloodstream, adult females can lay a raft of 50-300 eggs per oviposition. Anopheles, Ochlerotatus and Aedes, as well as much other genera, do not make egg rafts but place eggs singly. Culex, Culiseta, and Anopheles place eggs on water surface and Anopheles are unique in having floats on either area. Eggs are not immune to drying and hatch within 2-3 days and nights, although hatching might take up to 2-3 weeks in colder climates. In other mosquitos such as Aedes, the feminine lays her eggs on moist soil that'll be flooded by normal water, typically near a stagnant pool. However, any open container containing drinking water will suffice for larvae development, even with significantly less than 30 ml (one smooth ounce) of normal water in. Aedes can also breed in running water, so stagnant swimming pools of water are not its only mating sites. With Haemagogus, the parents tend to live in the canopy of forests; the female lays eggs among tiers of tree bark or in slash bamboo. The eggs adhere to the surface and when submerged by rain water quickly develop into larva.
The length of time from egg to mature varies considerably among species which is strongly affected by ambient heat. Mosquitoes can form from egg to adult in as little as 5 times but usually take 10-14 days and nights in exotic conditions. The variance of your body size in adult mosquitoes depends upon the density of the larval population and food source within the mating water.
Adult soaring mosquitoes frequently rest in turf, shrubbery or other foliage.
Mosquitoes Diseases
Mosquitoes are a vector agent that provides disease-causing viruses and parasites from person to person without catching the condition themselves.
Mosquitoes are predicted to transfer disease to more than 700 million people each year in Africa, SOUTH USA, Central America, Mexico and much of Asia with millions of resulting deaths.
Methods used to prevent the pass on of disease, or even to protect individuals in areas where disease is endemic include Vector control targeted at mosquito eradication, disease prevention, using prophylactic drugs and producing vaccines and elimination of mosquito bites, with insecticides, nets and repellents. Since most such diseases are taken by "elderly" females, scientists have suggested concentrating on these to steer clear of the evolution of amount of resistance.
"Everyone knows about the problems caused by mosquitoes. " Different types of diseases are propagate by mosquitoes. Some viral diseases are chikun gunia, dengue fever and serious illness such as malaria are pass on by mosquitoes even if we aren't bothered with these diseases its very bothersome experience, with mosquitoes biting here and there. To eliminate these problems we are employing mosquito repellents.
DIFFERENT TYPES OF MOSQUITO REPELLENTS
There are a wide variety of types of repellents are available in the market. All these repellents help us to protect from different types of mosquitoes to come local us and propagate various diseases. The various forms of repellent are as follows:
- COIL
- LIQUID
- MAT
- SPRAY
- CREAM
- MESH NET
- ELECTRICAL BATS AND
- OTHERS.
In almost all of the Parts of asia such as India, Pakistan, srilanka among others, use mostly the original coil to the large effect. Slowly but surely, the change has been seen drifting from coil to other types of mosquito repellents such as mosquito mats, liquids, and spray although the coil still dominates the sales chart.
Potential market for Mosquito Repellent
In Indian market there is always a high potential market value for mosquito repellent because of large numbers of diseases are triggered because of the mosquito biting. Before people use to get satisfied without using mosquito repellent to safeguard themselves from fatal mosquitoes however now with the development occurring everywhere, folks have realized that it is better to choose mosquito repellents than choosing treatment for various diseases such as malaria, dengue, HIV etc.
Mainly in producing and underdeveloped countries, mosquitoes are the primary concern for hundreds of thousands of people moving into these countries because countries such as India who is still expanding has a whole lot of work to protect such as pit, dug, poor sewerage, wide open drainages, untidy surroundings, not properly cleansed atmosphere, road aspect dusty locations, where people does not bother to put or spit all over the world will be the concerns which let mosquitoes take labor and birth and expand to irritate and cause so many fatal diseases.
Keeping all these aspects in mind, one can simply review how potential the mosquito repellent in Indian market is. The best thing is it is easily available at virtually all the shop and its cost is also very low depending on the products beginning with Rs 1. 50 onwards.
Usage of Mosquito Repellent Customers in Indian Market
With over 255 kinds of mosquitoes, who are responsible for distributing diseases such as malaria and dengue fever? India has a huge and growing market for mosquito repellents. Many methods are being used in households for working with the mosquito menace. In spite of the pervasiveness of the mosquito problem, the use of repellents in India is fairly low. It is estimated that only 16. 4% of the households in all urban areas and 22. 6% in the metros use mosquito repellents. The number for the rural areas is even lower, of them costing only 6. 9%. In conditions of value, the mat section was the greatest (51%), accompanied by coils (21%) and vaporizers (7%).
Coils were the first mosquito repellents to be launched in the Indian market. The first make of coils was Tortoise, launched by Bombay Chemicals Ltd. (BCL) in the 1970s. Until 1994, Tortoise remained the market head in its portion, with a 67% market share.
Different Types Of Mosquito Repellent Brands OBTAINABLE IN Indian Market
- Godrej Sara Lee Ltd.
- Reckitt Benckiser Ltd.
- Balsara Pvt Ltd.
- Karamchand Home appliances Pvt Ltd.
- Miracle Aesthetic Product.
- Baygon
- Bombay Chemicals Ltd etc.
Famous Brands available in Indian Market
Godrej Sara Lee Ltd:
Godrej Sara Lee is a joint venture company between your Godrej Group, India and Sara Lee Corporation, USA. They will be the world's largest manufacturers of home insecticides.
This company is committed to the study and manufacture of quality home insecticides, and holds a considerable market share in the local market, with some of the most popular makes like GoodKnight, Aircraft, Strike and Banish, which have become general with mosquito repellants today.
With principles and customs that stem from the principles which the foundations of two great conglomerates, Godrej and Sara Lee, were laid, they are able to offer world-class products and services to the Indian and global consumer.
Reckitt Benckiser: markets its products in 180 countries and has businesses in 60 countries across all continents.
Balsara Home products: has released Odomos Mosquito Repellent Cream. It is a distinctive mosquito repellent with a lovely lingering perfume. The tender, slight and completely safe cream can be used even on the baby's tender skin. It really is available in user friendly flip top bottle, keeps your skin layer soft and clear of mosquitoes.
Karamchand Gadgets Private Limited (KAPL): is perhaps not a familiar name for the common Indian consumer. However, KAPL's brand 'All Out' is very well-known. In fact, the name All Out is nearly a generic name for Liquid Vaporizers (vaporizers), a segment of the Rs 4 billion 1 (in 1999) mosquito repellant industry in India. KAPL was almost only in charge of creating this section. Within a decade of its introduction, All Out acquired converted a big amount of customers into vaporizer users, and got also established itself as the marketplace head in the segment, with a 69 percent market share in 1999. The success of KAPL is specially noteworthy, considering the fact that it was a tiny family-owned company that managed to wrest market talk about from corporate giants such as Godrej Sara Lee Ltd (GSLL) and Hindustan Lever Ltd. (HLL) with strong, established brands such as Good Knight, Plane, Tortoise, Baygon and Mortein, amidst stiff competition.
Miracle Cosmetic products: have introduced Net Mosquito Coil in Andhra Pradesh and it is rapidly expanding as a national product. Customers have accepted the new brand which is able to satisfy the clients to protect from fatalmosquitoes. They offer different types of mosquito coil such as small size renewable color round condition coil, large size red color round form coil, hexagon type coil as well and a great many other such as family pack which involves 30 coils in a single box.
I illustrate here Net Mosquito coil, though all coils are quite simply same with same elements and similar packaging with similar action.
WHY NET PLUS MOSQUITO COIL REFERRED? »»
Aircraft and Mortein coils are definitely the most preferred brand that has high recall value and highly devoted customers. But with such homogenous products, I wanted to try other products to kind of test its effectiveness. One such future brand was NET PLUS by Wonder Plastic PRODUCTS. I liked their adverts that pictured eager mosquitoes on the cover of the coil field that were frustrated and fallen down by the effect of lit Net Plus coil. It appealed too much to my sadistic mind. THE PACKING »»
it comes in a square box with dark-colored and red colors. They have a picture of inverted dead mosquito - zapped by the lightening, within which the words "NET PLUS'' in Big Striking red and blue color followed by the words hits even concealed mosquitoes'' are imprinted. The pack with 12 coils has a price of Rs 22 MRP. On backside, is a huge white and yellow rhombus with words "POISON'' written? Besides there's a reference to chemicals used. Unlike Odomos, the instructions to use the coils are on the packing. The leaflet inside is a tiny piece of paper and they have instructions of utilization, Precautions to be studied and First Aid and Antidotes if ingested. But this is crammed in 3 languages in a font letters. The coils come in plastic material carrier within and a coil stand. The coils come in 6 groups of two, and separating these coils without breaking them requires special skills. THE COILS »»unlike most other coils that are inexperienced in color, World wide web Plus has reddish brown color, which sticks out as unique. Another aspect is that while some smell bad, that one has a pleasurable smell.
Also after losing, while other coils have a tendency to suffocate the users, Online Plus coils surprisingly are not suffocating but on the other hand smell good. Another stunning feature is the fact while Tortoise, Odomos etc lose faster, this one burns slowly and steadily, being for nearly 10 hours, which makes it the most effective coil available. Furthermore the smoke spreads quite in the room creating virtually a wider mosquito free zone. Chemicals used while almost every other coils use Allethrin (0. 2% w/w), that one uses a small version the d-trans Allethrin (0. 1% w/w) which is more toxic to insects. Allethrin is a pyrethroid, a man-made compound that has belly and respiratory system action and paralyzes insects before killing them. I have seen a mosquito that experienced fallen on the floor literally attempting to make it through and then lying still, attempting again and so on and ultimately land to its part with thighs twitching and then perish. Allethrin is also toxic to humans and really should be placed out of reach of children. It should not be stored in kitchen. Every time one uses it, he/she should clean hands with cleaning soap. Use»» The coil is spiral. The center has a notch and has can be fixed to a well-defined pointed border of coil stand. This stand has a groove where shattered coils can be attached. We melt away the coil and then stick it in the center of the area, under a enthusiast, in the evenings, and with screen in open up condition for ventilation and to drive away mosquitoes while making certain exterior ones don't associated risk coming in. I'd recommend keep this layout in a dish or tray in order to collect the ash that remains after losing the coil OVERALL »». If you have to use a coil, I highly recommend that you try Online Plus coils. I am sure you will not be disappointed. I see only the new Natural and organic Tortoise coils that say to be safer for children as the only real competitor.
Repellent Area Effects
12% of men and women who are using regularly mosquito coils are inclined to serious diseases. Allergy is also common among them. A lot of the coils which produce smoke contain a very unsafe pesticide called DDT. DDT is a highly poisons chemical which has to be eradicated from globe itself. Pyrethrum, allethrin is a few of the substances that are within mosquito coils.
Pyrethrum produced is highly harmful to humans and brings about respiratory diseases. The allethrin which is within mosquito coils make a difference the brain development of children. It really is strictly suggested that pregnant females should not use mosquito coils. Mosquito coils and insecticides are to be avoided totally. But for that reason we cannot carry the mosquito bite. Below are a few safety measures which we can put into practice at home. The ventilations and gates can discover nets inside. This can prevent mosquitoes to type in the home. Provide your bed with a mosquito net during night time or specially during sleep time.
It's better to use creams to avoid mosquitoes than mosquito coils. It's very important to understand these facts and we should try our level better to help our family and friends to lead a wholesome lifestyle. Mosquitoes are projected to transmit disease to more than 700 million people each year in Africa, SOUTH USA, Central America, Mexico and far of Asia with an incredible number of resulting fatalities.
The ultimate way to eliminate all mosquitoes is to find their head and bite it. Absurd as it may sound but this is exactly what a kid developed when we questioned them during one in our ''awareness drive'' within the last year.
Well, on a far more serious tone, best way is to eliminate their larvae through adding chemicals and toxics in puddles and non-flowing stagnant water. Though we would leave this function to Infestation Control or Municipal Organization (in my circumstance), what we could do at our end is to keep our surroundings clean and notify others around to do the same. Yet, however much we try; these pesky warriors come in throng and strike us while our company is sleeping. We may stop wasting time to squash those hateful pounds with our hands, but that leaves our hands soiled with blood spots and is obviously not a wise solution. and besides, imagine if we go out on camps or to various other locality, say, a hostel. What then? The answer is coils. I remember my grandmother lose the fibrous remains of any coconut in a vessel in the evening time when the mosquitoes awaken for their breakfast time. The result will be a smoky house but yes, it would definitely choke the mosquitoes away. But it would also suffocate us. The mosquito coils are designed on a similar concept.
Tortoise was the first brand that unveiled such coils in India and is still quite a famous home name. It does involve some competition from Mortein, Aircraft, and Odomos (well-known for skin ointment) and now miracle aesthetic products have presented into the mosquito repellent industry.
DATA ANALYSIS
Facts and Results about Malaria, Dengue, Yellow fever
Have you any idea, that. . .
- 40 million people suffer from mosquito diseases annually in India.
- 2 million cases of malaria only are reported in India.
- India spends around 100 million us dollars on malaria.
- Malaria, dengue and yellowish fever are the consequence of low cleanliness & sanitation and poor insect control.
Insects |
The disease they cause- |
Mosquitoes |
Malaria, dengue fever, brain fever, filariasis, yellowish fever |
Cockroaches |
Cholera, dysentery, typhoid, T. B. and leprosy |
Houseflies |
Cholera, dysentery, typhoid, T. B. |
Bed Bugs |
Skin diseases |
PRECAUTIONS
Firstly you mustn't allow normal water to stagnate, as this forms a breeding ground for malaria's deadly carriers, the anopheles mosquitoes. At community level, drinking water shouldn't be permitted to stagnate and everything such site should be drained, protected with DDT. In the home, you should change normal water in flowerpots, buckets, coolers etc at least double a week. Mosquito nets and door screens also help. While these procedures are useful these are neither convenient nor useful. Mosquito repellants like mats, coils, refills, etc should be regularly used to keep mosquitoes away.
Dengue Fever is an acute infectious viral disease usually impacting infants and young children. It is characterized by fever during the initial phase and other symptoms like frustration, pain in the attention, joint pain and muscle pain, followed by signs of bleeding such as red small spots on your skin, nosebleed and gum-bleed. If there is blood vessels in the stools and/or bloodstream in the vomit and combined with shock, this is called Dengue Shock Symptoms which is often fatal. Aedes, Aegypti, the transmitter of the disease is a day-biting mosquito that lays eggs in clear water storage containers, such as flower vases, cans, rain barrels, old rubber wheels, etc. The adult mosquitoes recovery in dark places of the house.
Regarding safety with insect repellent use on children and pregnant women:
- Children may be at better risk for effects to repellents, partly, because their subjection may be increased.
- Keep repellents from the reach of children.
- Do not allow children to use repellents to themselves.
- Use only small amounts of repellent on children.
- Do not apply repellents to the hands of small children because this may result in unintentional attention contact or ingestion.
- Try to reduce the utilization of repellents by dressing children in long sleeves and long slacks tucked into boots or socks whenever you can. Use netting over strollers, playpens, etc.
- As with chemical exposures in general, pregnant women should take the time to avoid exposures to repellents when useful, as the fetus may be susceptible.
Regardless of which repellent product used, it is recommended that the label is read before use and directions carefully followed. Use instructions for repellents change from country to country. Some insect repellents aren't suggested for use on youngsters.
Mosquito Preventive Measures
Some mosquito problems can be eradicated by local residents. This could possibly reduce the volume of costly applications through the season, especially in a cooperative work. The preventative measures are the following:
- Clean and maintain capture basins that hold water.
- Collect and properly discard all useless manufactured storage containers such as cans containers and old car tire casings etc.
- Cover or turn over other containers such as watercraft, barrels, tubs and tanks.
- Inspect and clean rainwater gutters and down spouts regularly
- Fill or drain low places where normal water may collect and stand for several week.
- Properly maintain backyard swimming pools.
Objectives of the study
- Study the customer's understanding and behavior following the usage of the merchandise offered to her or him.
- To draw out the customer satisfaction levels.
- To build a good customer romance.
- To take care necessary measure to improve goods and services wanted to customer.
- To compare satisfaction of the company vis- -vis major competitors.
- To minimize the medial side effects of the mosquito repellent as this is suffocating products.
- To develop such a solid brand of repellent as it will be helpful to protect from mosquitoes and reduce or minimize the diseases caused by the mosquitoes.
Customer satisfaction
A thorough knowledge of the fast changing "consumer behavior", is the new market segments and product opportunities along with level of sensitivity to changing customer needs, form the core of Mosquito repellent online marketing strategy and beliefs.
In India, we essentially have a totally "customer-driven procedure. " A nation-wide supplier network comprising of over a large number of dealers, franchise holders for mosquito repellent, ensures convenient usage of the companies' products in the united states.
Using a deep sense of belonging to the Mosquito repellent fraternity, the company's dealer network has catalyzed development and acted as a strong bridge between your customers and the companies.
The respected companies have performed a reliable up gradation of systems and methods, there's been diversifications and setting up of newer establishments to meet strict international criteria.
DELIVERING HIGH CUSTOMER VALUE
The main element to generating high customer devotion is to provide high customer value. Corresponding to Michael Jose, in his providing profitable value, a corporation must design a competitively superior value proposition aimed at a specific market section, becked by a superior value delivery system. "The worthiness proposition includes the complete cluster of benefits the business promises to deliver, it is more than the main placement of the offering. For example, Volvo's core setting is "safety " however the buyer is guaranteed more than simply a safe car, other benefits add a long-lasting car, good service, and along warrantee period. Basically, the value proposition is a affirmation about the resulting experience customers will gain from the companies' market offering and from other relationship with the dealer. The brand must signify a offer about the full total experience customers can get. Whether the promises is kept will depend on the company's capability to control its value delivery system. The value delivery system includes all the activities the client will have on the way to obtaining and using the offering.
DEFINING CUSTOMER VALUE AND SATISFACTION
Over 38 years ago, Peter Ducker observed that a company's first activity is to create customers, "however, customers face a massive array of product and brand options, prices, and suppliers. How do they make their alternatives?
CUSTOMER PERCEIVED VALUE
Our premise is the fact customers will buy from the firm that they see as offering the best identified value. Customer's recognized value (CPV) is the difference between your prospective customers' evaluation of all the benefits and all the costs associated with an offering and the identified alternatives. Total customer value is the perceived value of the bundle of economic, useful, and internal benefits customers expect from confirmed market offering. Total customer cost is the pack of costs customers expect to incur in evaluating, obtaining, using, and losing the given market offering.
Delivering customer value and satisfaction
In a hyper competitive market with increasingly logical buyers, a firm can only gain by creating and providing superior value. This calls for the following five capacities: undemanding customer value: creating customer value, providing customer value, capturing customer value, and sustaining customer value. To achieve success, companies need to make use of the concepts of value chain and a value-delivery network.
Value chain
Michael Procter of Harvard college or university proposed the value chain as an instrument for identifying ways to set-up more customer value _ is a synthesis of activities that are performed to create produce market, deliver, and support its product. The value chain recognizes nice strategically relevant activities that induce value and cost in a specific business. These nine value -creating activities.
These core business procedures include:
The market sensing process: All the activities involved with gathering market brains, disseminating, in within the business, and functioning on the information.
The new offering realization process: All of the activities involved with researching, developing, and starting new high-quality offerings quickly and within budget.
The customer acquisition process: All of the activities involved in defining target market segments and prospecting for clients.
The client marriage management process: All the activities involved with building deeper understanding, connections, and offerings to individual customers.
The fulfillment management process: All of the activities involved in getting and approving purchases, shipping the products on time, and collecting repayment.
SATISFYING CUSTOMER COMPLAINTS
Studies of customer dissatisfaction show that customers are dissatisfied with their acquisitions about 25% of the time but that only about 5% problem. The other 95% either feel complaining is not worthwhile the effort, or they do not know how or even to whom to complain.
From the 5% who complain, no more than 50% report a reasonable problem resolution. Yet the need to resolve a person problem in a reasonable manner is crucial. On an average, a satisfied customer tells three people in regards to a good product experience, however the average dissatisfied customer gripes to 11 people. If all of them tells the other people, the number of individuals exposed to bad word of mouth may increase exponentially.
NEED FOR SURVEY
Need For Survey
"Really the only job security to anybody in the company originates from quality, productivity and satisfied customers. " - Philip Kotler.
The aforementioned statement signifies the importance of the client satisfaction for any business to be successful. This aspect benefits the more value in regards to to.
NEEDS AND GOALS FOR CUSTOMER SATISFACTION
Most of the Marketers start to see the goal of Marketing as that increasing not intake but also customer satisfaction. Every company is available because the goods or services made by the company should gratify the needs of customers.
METHODS OF DATA COLLECTION
The basic method followed in conducting the study is a set up questionnaire. Questionnaire is administrated in the test respondents.
However, there are certain cases where personal interactive method is implemented with customer to find out the service satisfaction level.
CUSTOMER SATISFACTION
Many organizations 've got a clue how the customers perceive the goods and services. Firstly, customer may buy confirmed products or services simply because there is absolutely no other option and they would prefer to get what you are offering these to go devoid of altogether.
Secondly, the fact a product of services may be accepted will not mean that it will continue steadily to sell. Competitors may see opportunity customer exceptions may change customer preferences may proceed, if standard do not go up and products and services develop, and then downwards sales can look.
A worse situation comes up when the organization has not got a idea of the customer's perceptions. Another situation is when the organization does not have a clue of these customer's perceptions and do not cares either the organization may believe this can be a monopoly situation and its own customers cannot go anywhere else. Some organizations think that it recognizes best that customers should want and for that reason source them with a centrally designed product.
If resultant product of services has deceits, then it is perceived to be a problem for the customers. Some organizations solicit customer feedback or obtain it anyway if they enjoy it of not and then do nothing at all about any of it. Finally, we come to the main point where we realize how important comments from customers in the case of a business which helps the organizations to determine how effectively it is portion the client and determine customer satisfaction? This feedback right answers the next questions to learn.
- Who is our customer?
- When are they liked to be your visitors?
- Why are they your visitors (rather than someone)?
- What do your visitors want?
- How do your visitors want?
- What do your visitors feel?
- How is it possible to make your customer feel valued?
- What is it possible to do to keep your customers?
- How is it possible to give yourself a competitive benefits so far as you customers are worried?
Now that we have spoken of customer satisfaction, let us specify what is: corresponding to Kotex "customer satisfaction is the level of a persons thinking that they obtained what they required. "
Thus satisfaction levels are a function of the difference between the identified performance and exceptions. A customer could experience one of the broad degrees of satisfaction the following.
If performance falls lacking exceptions, customer is dissatisfied.
If performance fits exceptions, customer is satisfied.
If performance is higher than exceptions customer is highly satisfied, pleased of happy.
Exceptions of any buying are developed on the pursuing ways.
- Buyers past experience
- Statements by friends
- Associates
- Marketer
- Competitor information
- Promises
Companies seeking to win today's market segments must meet their customer's exceptions, recognized company performance and client satisfaction. They must monitor the areas of their opponents as well.
Thus, a company would be smart to regularly measure client satisfaction company require from its recent purchasers and regulate how many are
- Highly satisfied.
- Somewhat satisfied.
- Indifferent.
- Somewhat dissatisfied.
- Highly dissatisfied.
It should find out the major factors in customer satisfaction and dissatisfaction and utilize this information its performance customer oriented would monitor its client satisfaction level each period and established improvement goals, for customer oriented tool. Companies that achieve high client satisfaction evaluations make sure thattheir target market is aware of it. Companies can increase customer satisfaction in the following manner.
Ultimately, the company must operate on the philosophy that it is trying to deliver a high degree of client satisfaction. Hence, we see that an organization has check out the above aspects before it certainly sets into the mission of making the most of client satisfaction.
Customer satisfaction must be the priority for all the companies since it is a market where vast amounts of rupees are spent by the clients on mosquito repellent every month.
RESEARCH DESIGN
Research design is the most important department for any working business who usually works on the near future or the current crisis encountered by the business.
Research design is the task for acquiring the information needed to structure or even to solve problems. It is the overall operational structure or construction of the task that stipulates what information is to collect from which options, and with what procedures.
The three classes of research design are:
- Exploratory
- Descriptive
- Causal.
Descriptive studies explain market characteristics of functions. A market potential study is made that describe the number, circulation, and socioeconomic characteristics of the customers of something.
SOURCES OF MARKETING INFORMATION
The five major sources of marketing information are,
- Secondary sources
- Respondent
- Nature experiment
- Controlled experiment
- Stimulation
In today's study, secondary source of information were used. It can help to plan the collection of principal data, to establish the population and choose the test in principal information collection. Supplementary information was gathered from the general business and earlier projects.
Methodology and database
Data Collection Methods:
Data collection plays an important role atlanta divorce attorneys company to build up their product in the market. Well there are two types of data open to a researcher. They are
- Primary Data
- Secondary Data
Primary Data: Major data is produced when particular interviews, observations, tests, mail questionnaires and telephonic research instigate problem accessible.
Secondary Data: Supplementary data on the other palm includes those data that happen to be collected for a few prior research work and can be applied in the analysis researchers has currently under taken. Depending after the gathering source, supplementary data can be determined in two categories.
- Internal Extra Data
- External Extra Data.
SAMPLING PLAN
As samples are being used to maintain the customer situations, which helps the repellent companies to decrease the relative cost, handling non-sample errors and to concentrate on specific cases to develop the product in the perfect manner to meet the clients.
SAMPLE DESIGN
Type of samples: Random, Non Probabilistic. The many customers were determined by the sampling approach, were classified according to the business that these were in.
SAMPLING UNIT
It is the basis of actual sampling method.
SAMPLING SIZE
Directly related to perfection how big is the test was to be a set size.
FIXED SIZE
In this circumstance, respondents are chose in advance to keep up balance between test reliability and test cost. All observation are used before data and examined.
DATA ANALYSIS
OBSERVATION FROM SURVEY
What do you are feeling about the grade of Mosquito Repellent?
Parameter |
No of Respondents |
Percentage |
Very high |
25 |
25 |
Reasonable |
65 |
65 |
Low |
10 |
10 |
What do you are feeling about the price of Mosquito Repellent?
Parameter |
No of Respondents |
Percentage |
Very high |
0 |
0 |
Reasonable |
25 |
25 |
Low |
75 |
75 |
How do you are feeling after the use of the mosquito repellent?
Parameter |
No of Respondents |
Percentage |
Very much satisfied |
25 |
25 |
Satisfied |
60 |
60 |
Not satisfied |
5 |
5 |
Very much not satisfied |
10 |
10 |
Total |
100 |
100 |
What is your thoughts and opinions on different mosquito repellent brands existing in Hyderabad in conditions of good performance?
Company/Brand Name |
No of Respondents |
Percentage |
Jet |
45 |
45 |
Mortein |
30 |
30 |
Odomos |
5 |
5 |
Net Plus |
20 |
20 |
Total |
100 |
100 |
How do you really first come to know about the value of Mosquito Repellent usage to protect from fatal diseases?
Parameter |
No of Respondents |
Percentage |
From television |
25 |
25 |
From magazine |
60 |
60 |
From friends |
15 |
15 |
From dealers |
0 |
0 |
Total |
100 |
100 |
How have you any idea about the supplier or company of World wide web mosquito repellent?
Parameter |
No of Respondents |
Percentage |
Friends |
25 |
25 |
Approached by seller itself |
65 |
65 |
Pamphlets |
0 |
0 |
Others |
10 |
10 |
Total |
100 |
100 |
How do you feel about the price of Net mosquito coil when compared to other mosquito coil brands?
Parameter |
No of Respondents |
Percentage |
Reasonable |
90 |
90 |
Costly |
0 |
0 |
Very costly |
5 |
5 |
Value for money |
5 |
5 |
Total |
100 |
100 |
Limitations of the study
The highest effort has been placed into the study to present the meaningful record on the products and services made available from the company to the clients and some limitations has been mentioned to indicate some small concerns towards approach of the organization.
- This case study is product specific rather than company specific.
- The reasons for customer's satisfaction could be credited to either one or more aspects. At the same time, it's possible that the effect either positive or negative of any particular aspect could bring about a biased judgment of an individual on the other services.
- The customer might feel that this company is looking into something and might not turn out with neutral answers. In spite of the best initiatives taken to the concerns in the questionnaire, which has allowed the study, it is difficult to avoid biased answer from creeping in.
- As the job completed by me over 85 days roughly, the results and the data based on the info accumulated in the mean time only.
Despite the restriction that is unavoidable, effort has been put into prepare the questionnaire in such way to minimize the bias answers.
CONCLUSIONS AND RECOMMENDATIONS
Well, it is easy to suggest some suggestions but it is utmost important and some what difficult to focus on these parameters such concerning develop a repellent in such a way, it should really satisfy the customer to eliminate the biting mosquitoes. My own experience and experiment implies that there continues to be some scope for the firms to produce a 100% gratifying products available for sale which really can keep you sleep the whole evening without troubling by the mosquitoes. Somewhat, I really believe mosquito mats are better but again it offers a large complication because it is highly suffocating products and it smell really make me feel very unconventional.
Do not merely pamper, charm your customer.
Customers should always be treated in the right and proper manner because there is certain thing which makes company valuable, just how a company treats, responds and solve the situation if any.
Order Control:
Service offered by the company is satisfactory but small improvement is still needed.
AFTER SALES SERVICES:
Which sorts the core for just about any company in reasonably good enough then your company should give more importance to the above mentioned services as they play a greater role to acquire a greater market talk about. In my study, I find customers quite definitely bothered about the damage of the mosquito coil. Companies should return the damage at the earliest opportunity or when possible, exchange it instantly.
SALES PROMOTION:
Company personnel should work more hard to make the new stores to build up the clients.
On product changes and information on participation in industrial exhibitions requires changing and further advancements is needed.
Customers are sensed that they may have provided free services such as Malaria checkup dengue fever etc.