New Zealand Metal Sustainability

EXECUTIVE SUMMARY

Allocation of resources is a central theme in economics (which is essentially a report of how resources are allocated) and is associated with monetary efficiency and maximization of power.

New Zealand's Dairy companies are doing reference allocation and deliver an comprehensive variety of milk products. Milk powders are a substantial area of the product blend, mirroring the well-defined regularity of New Zealand dairy creation, distance from market, market access and demand move, and New Zealand's skill in milk powder producing.

This survey highlights the New Zealand Metallic Ltd. - Tangible as well (in) Tangible resources, techniques inside Source String Management (SCM) has fluctuated generously. That is mainly because of new manufacturing technology and strategies, also a rsulting consequence the changing condition of the world economy.

Michael Porter's theory of five causes, which characterizes the system for figuring techniques through five makes, must be incorporated with mechanical skills of a firm to maintain upper hand. To make these reconciliations happen, supervisors need to comprehend IT in an all-encompassing way that may integrate business with IT. This part addresses the part of development on the organizations' systems, how these five forces that Porter portrayed are influenced by innovation and exactly how directors ought to want to adapt to the changing circumstances with advancement. Keywords Porter's five compels IT and watchman's five constrains IT and Porter.

 

THE BIRTH OF NEW ZEALAND STEEL

New Zealand Metal Limited was incorporated in 1965. The long-term eye-sight of these behind it was to develop a metallic industry that would use the inexhaustible close by raw materials. In 1966, development started on a place at Glenbrook, 65 kilometres south east of Auckland. Business operations started in 1968, with imported nourish loop being utilized to deliver GALVSTEEL material for local and Pacific Island markets. Interim, the business have been spearheading the immediate lessening process for decreasing flat iron oxide (ironsand) into metallic iron. This finished in the charging in 1970 of iron and steelmaking offices to make billets for local and fare market segments. Extension proceeded with the authorizing of any pipe plant in 1972 and a COLORSTEEL prepainting lines in 1982. Add up to yield as of now attained the midpoint of 300, 000 tons yearly.

AN INTEGRATED STEELWORKS FOR NEW ZEALAND

Significant investment in the 1980s noticed the dispatching of constant slab-casting facilities and both hot and Cool Strip mills. By 1987, New Zealand Metal was working as a totally coordinated steelworks; delivering level material items made solely from New Zealand Material encourage stock. The existing constant electrifying range was modified in 1994 to produce ZINCALUME metal, notwithstanding generally hot plunged excited items. Today, the abundant 'dark sands' of the North Island keep on underpinning steelmaking at Glenbrook.

ASSETS

  • Natural Resources and Energy

The steelmaking procedure at New Zealand Steel's site at Glenbrook is a special treatment that utilizations ironsand found on the neighbourhood drift and changes it into flat iron and material - no other steelmaking procedure on the planet makes steel likewise.

  • Ironsand

The key factor of the material making process in New Zealand is ironsand, which is found in prosperity on the western loan company of the North Island. These "blacksands" were in the beginning observed by Captain Wayne Make, amid his first voyage of revelation in 1769. He called the range "The Desert Coast". The ability of the ironsands was identified by the early European pioneers who have been captivated by the sands' attractive features.

  • Ferrous Scrap

Ferrous part squander growing from the Mill's different techniques is used again by remelting it in the steelmaking process.

  • Different Consumables

In the iron and steelmaking process amendment materials are added to conform the knowledge of the liquid flat iron and steel. These incorporate dried out ironsand, blazed lime, aluminium wire, Ferro-silicon and Ferro-manganese. Within the metal covering technique and pipe process vast volumes of zinc are linked to secure metallic items amid their life. Paints are linked to sheet metallic to give security and shading. Inside the completing types of procedures acids are used for cleaning the metallic before coatings are connected. Acids and solvents are also employed for different cleaning purposes in the rolling and completing strategies. Huge quantities of olive oil and oil are utilized all through the various types of procedures and especially in the moving factories, for vegetable grease.

  • Energy Resources and Recovery

Steelmaking utilizes a significant way of measuring vitality and coping with this proficiently is an essential piece of New Zealand Steel's operation. New Zealand Metal is focused on industrially and effortlessly capable vitality administration and the progress of vitality proficiency in the greater part of its businesses. New Zealand Material has found a way to advance vitality proficiency. It had been an establishing individual from the countrywide Energy Smart Companies Advertising campaign and met focuses on determined in an early on deliberate concurrence with the NZ Administration to lessen skin tightening and discharges.

The following are the energy investments New Zealand Material employments:

  • COAL

The plant comes with an ability to work with 800, 000 tons of coal annually. The coal is implemented as a wellspring of carbon in the lower procedure.

  • ELECTRICITY AND GAS

At full capacity the Glenbrook procedure expends up to 1100 Gigawatt hours of power each year. This is across the amount that Wellington City (barring Hutt Valley) utilizes each year. The main part of the usage is by the plant's two iron milters which each expend up to 300 Gigawatt hours every year. Ability represents 10 - 15% of the vitality use at the vegetable. All of those other vitality needs are attained with common gas sourced from the Taranaki gas areas. The normal gas is useful to preheat spoons for possessing iron and metal and warm the steel pieces before they may be rolled. A number of the downstream completing procedures additionally utilize gas terminated heaters for warming and drying.

  • WASTE ENERGY RECOVERY

New Zealand Steel has built up a method for utilizing one of the by-results of the ironmaking technique, to give an electrical vitality source. This diminishes its dependence on power from the national network. Hot waste material gasses are provided by the multi-hearth heaters in the ironmaking technique. New Zealand Steel has since the past due 1970s exploited this hot misuse gas to deliver vitality for the creation method, in what's known as a Cogeneration flower.

  • CO2 EMISSIONS

Steelmaking creates greenhouse gas emissions, mainly skin tightening and, both straightforwardly when making iron and steel, and in a roundabout way using electricity and gas. The lion's show of discharges (around 80 for every penny) result from the synthetic technique of making flat iron. New Zealand Metallic has essentially lessened the power of its emanation account because the 1990s and is continually taking a gander at fiscally savvy options for diminishing its vitality use and C02 outflows.

  • WATER - An essential Resource

At the Glenbrook Metal Mill every day around 1 million tons of water is available for use all through the steelmaking and finishing operations. Water is fundamental for two operations: the travel of ironsand from the Waikato North Brain mine to Glenbrook Mill and for the steelmaking forms at the Glenbrook Mill.

Transporting the ironsand requires around 7, 000 tons of normal water every day. The Waikato River drinking water is combined with the ironsand to form slurry which is pumped to Glenbrook 18 km away via an underground pipe.

At the Glenbrook Mill water is used for cleaning waste gasses, delivering heavy steam in the boilers, chilling, showering and flushing item, transportation of strong squanders and basic herb cleaning.

Extracting Water from the Environment

Waterway USERS

Recreational exercises on the low Waikato River incorporate sculling, water skiing, angling, duck filming and business angling. It is essential that New Zealand Steel's normal water admission will not unfavourably impact these exercises.

Returning Normal water to the Environment

Without reusing the Glenbrook operation would require a gigantic 1 million a great deal of crisp water every day, with a comparative level being released into adjoining conduits. Regardless, of the aggregate volume of drinking water in the steel factory's normal water circuits, under 1% is released to the Waiuku Estuary every day. To accomplish most extreme drinking water protection, normal water is cleaned, cooled and recycled ordinarily in each treatment. Some freshwater, be that as it might, must be added to this inflatable water circuits to maintain the required drinking water quality.

WATER FROM IRONSAND SLURRY TRANSPORT

Around 7, 000 cubic meters of water is utilized to carry the ironsand think from the Waikato North Brain mine to the Glenbrook process, through an underground pipeline 18 kilometres in length. Once the slurry touches base at the Glenbrook site the ironsand focus is isolated from the water, which contains earth minerals consequently of the turbulent transport handle.

WASTEWATER FROM MILL OPERATIONS

Wastewater created at the steel place will contain either large sums of solids - generally iron oxides, coal tidy, slag - or chemicals. With installing treatment 99% of this particular is used again or recycled.

RESOURCE - Efficient Transport

Transporting products and individuals productively to lessen waste material and emissions.

The productivity of all types of vehicles has been a noteworthy thought at each stage of New Zealand Steel's improvement - from the sourcing of crude materials, and transports for the labor force, to and from work.

Around 1. 4 million tons of ironsand focus - the likeness the iron mineral utilized as part of other steeling making technique, is pumped 18 kilometres to the Glenbrook site every day. Electric fuelled travel lines and an electric underground slurry pipeline are utilized to transport the ironsand. The cost to create the underground transport was colossal and a significantly costlier choice than trucking. Trucking was dismisses as a selection due to its high vitality prerequisites, and real human and natural effect. A loaded truck would need to go between your Waikato North Mind mine site to and from the Glenbrook site at 3 minute interims all day long, every day to transport the mandatory ironsand.

Coal is the other real component for steeling making. Furthermore, is stockpiled nearby the smelter territory to limit interacting with.

New Zealand Material is a coordinated site where crude metallic and completed items, including painted items, are altogether made. That is strange in the worldwide material industry yet by its exceedingly nature wipes out broad transport between each metal making process.

New Zealand Metallic also works transports for driving staff to reduce single drivers private travelling.

SUPPLY CHAIN STRATEGY

Historically the awareness of improvement techniques inside Supply Chain Management (SCM) has fluctuated generously. This is typically because of new processing systems and strategies, also a rsulting consequence the changing condition of the planet economy.

The metal industry as a rule has particular characteristics that different it from different enterprises. For case the products have comparative long life-cycles, the organizations are highly capital concentrated also, there's a worldwide overcapacity of material. This implies minimal effort technology is, when all is said in done, an essential to end up distinctly market success and organizations can't rely upon expanded costs to guarantee their efficiency (Standard and Poor's 2007). The metal industry, specifically, is very specific and in this way ought not consent to the techniques to utilized all around, where amounts and economies of scale are the focal point of consideration today (Nyquist O. 1998). This makes an study of SCM-procedures in organizations specifically interesting.

Steel companies have been characterized as organizations producing metallic, from steelworks to prepared metallic. Thus, excluding the mining business (recycleables) and the planning business (modular production). The final stage included here envelops final activities, for example, chopping, bending etc. This is frequently done by an external part, referred to as Metal Service Centers(SSC), regularly with the work to likewise send out the metallic locally.

HUMAN RESOURCES

Creating a Safer Work Environment

At New Zealand Steel, focused on offering a safe working environment to staff as they move towards the aim of Zero Harm. The fundamental requirements under which we work are:

  • Working properly is circumstances of business.
  • Worker association is vital.
  • Management is in charge of wellbeing performance.
  • All wounds can be averted.
  • Preparing reps to work securely is essential.
  • Every working presentation can be safeguarded.

Each new worker undertakes detailed security acceptance, and each employee has per month to month wellbeing getting together with and access to choose security delegates. They have 45 prepared Health and Safety providers who are a vibrant and enthusiastic resource.

 

  • Watching Out For Potential Hazards

Inspecting is a simple piece of our wellbeing supervision logic. Its point is to help identify, limit as well as control or take out potential working environment perils or perilous methods. The whole workforce is roofed in wellbeing evaluating and 95% of staff complete a minimum of one security review every month. Around 400 reviews arise every week, a pledge of hundreds of hours to safe work tactics and conditions.

  • Mutual Attention and Respect

The excursion towards Health insurance and Safety quality places commitments on both organization and our associates, with a necessity on both edges to show treatment and regard.

Individuals must exhibit tend to themselves and their associates as they plan their work in a sheltered way. The organization offers methods and preparing that, as well as safe work do, can empower every worker to come back to his or her family, companions and group unharmed toward the day's end.

Dangers will dependably are present in the working environment and individuals need to consider the earth they are really in. This implies setting aside opportunity to arrange work, keeping up a mindful readiness from what is going on, and being sufficiently unassuming to identify not having all the info (and along these lines being mindful to employment wellbeing guidelines).

ORGANISATIONAL STRUCTURE

The whole composition of the connection of Material can be thoroughly split into 3 levels, each level having separate roles and obligations. These 3 levels are top management, senior management and the middle management. Each one of these lower levels is sensible that can be played out its capacities and appropriately answer to the next much larger amount in the business on an occasional basis. Overall we can state that the organization has a set structure, starting from the top management to the lowest level of management. THE TOP Management of the business has assignment like the Managing Director of the complete business and the Group Professional official. The Senior Management gets the various Vice Presidents of the distinctive office buildings that can come straightforwardly under the Managing Director. Under the Vice Presidents we have the Chiefs of the various functions who organize the exercises of its capacity alongside the other departments. There can be more than one boss in an office relying on the quantity of line of the items. This is found in the Long Products Departments. The Chiefs are also accompanied by the Minds in some of the divisions. Under these Chiefs and Minds, we have the various Sectional Minds who will be the Unit Leaders, the Professionals or the Officers. This composition is common in the complete association over a national scale. Within the Finance and Accounts Department, the capacities are completed by the top of Marketing and Finance. At that time, there are the various Administrator Accounts who take care of the distinctive parts of the office. Under these Managers are the officials who complete the genuine bookkeeping work of the department.

 

SPECIAL STRATEGY OF COMPANY

The firm would in the same way take an alternative solution of raw materials, basically coal that would deliver funds. It could likewise hope to renegotiate freight contracts as a major facet of the layout to shave $50m from its bills. New Zealand management need to sort out the usage of this arrangement which they will throughout the following 90 days or someplace in the vicinity, so we will have a few changes in work rehearses and in expenditures on the site. The existing acquisition of Pacific Metal would give some "noteworthy change in the financial concerns of our own New Zealand procedure. While the price tag on coal and iron metallic, used to make metal, have additionally fallen, the greater quick reduction in steel costs had made utilizing iron steel and coal from somewhere else more targeted than proceeding using its Australian and New Zealand mining functions. BlueScope Steel's New Zealand Steel operations include the Waikato North Head press fine sand mine, where 1. 2 million tons are mined every year from a 150m ton ironsand store. The ironsand is delivered through 18 kilometre underground pipe to the Glenbrook Mill site, only south of Auckland. BlueScope Material said it likely to make $50 million in investment funds from its New Zealand businesses and an aggregate of $219m from its business by 2017. The results of the audit are anticipated to be announced at its AGM in November.

The organization also said they have consented to provide its 28 for every single cent partake in New Zealand's McDonald's Lime Ltd to Graymont Ltd for $41m "and perceive a $36m pre-impose benefit". The layout is relied upon to be completed in October once the statutory survey time frame ends.

INFORMATION SOURCE

New Zealand Metallic perceives that any individual data is essential to you, and that you ought to have a privilege to control the utilization and scattering of this data. Data obtained by New Zealand Material might be unveiled as per the terms of the Privacy Policy.

Utilize and Disclosure

New Zealand Material won't utilize, and can utilize sensible endeavors to keep carefully the usage or disclosure of, data offered by a customer to the website for grounds other than the main role of gathering (an 'auxiliary reason'), but to the amount:

  • that the auxiliary object is determined with the essential role of gathering and you could sensibly anticipate that New Zealand Material will utilize or unveil the data for the optional reason (for case, the agreement of your data to a supplier of New Zealand Metallic items where you have asked for such an item to be provided, or even to our technology suppliers for reasons of client administration, database maintenance and other similar purposes);
  • that you have decided to the use of the data for the optional reason;
  • that data provided by you, including data determining with exchanges, may arrive in total body with the finish goal of offering factual data inside New Zealand Metal or even to outsiders. This data won't separate you;

Fundamental with a particular end goal to authorize the terms of an assertion amongst you and New Zealand Steel;

  • that New Zealand Metallic has motivation to take a position that unlawful movement has been, is being or might be occupied with, and utilizes or unveils the individual data as a vital little bit of its study of the matter or in announcing its worries to significant people or specialists
  • required or especially approved for legal reasons;
  • given in co-operation any administrative specialist

Access and Modification

Where New Zealand Metal gathers data from you, offer you access to your computer data to the degree that can sensibly do as a result but to the amount that:

  • the demand for get to is pointless or vexatious;
  • giving access would unreasonably affect the coverage of others or would disregard this Privacy Policy as it identifies with others;
  • the data recognizes with existing lawful argument determination procedures between you and New Zealand Metallic, and the data would not be accessible by the procedure of disclosure in those strategies; or
  • Giving access would uncover the goals of New Zealand Steel in link with arrangements together with you to be able to partiality those orders.

New Products

ZINCALUME

In New Zealand, where in fact the overall winds communicate dangerous salt-loaded air numerous kilometres inland, ZINCALUME offers the main type of defence.

 

As its name proposes it is a zinc/aluminium combination covered steel that provides fundamentally longer administration life than an aroused covering. The materials demo in agreement with each other, consolidating the intake security of aluminium with the conciliatory insurance of zinc.

Flexibility is another determination behind why the item reverberates with such a sizable number of. It really is perfect for materials, wall structure claddings, canals and downpipes, fences and even garden sheds.

COLORSTEEL

 

COLORSTEEL has been New Zealand's materials and cladding material of decision for a while. Made extreme in light of our original condition, it is the aftereffect of broad research and an intensive, continuous trials program.

Accessible in a scope of colours that settlement tribute to our dazzling normal environment, COLORSTEEL is a adaptable product that can be seen on homes, rural buildings and business properties appropriate around the nation.

Shifts in Market

New Zealand's structural steel industry has been setup for over a century. Taking after years of fascination with research, innovation and individuals, the industry has both the limit and the frameworks to convey huge volumes of top-quality created structural metallic to building and base extends during New Zealand.

Since 2007, the brand new Zealand industry has put significantly in new flower and invention with development of six cutting edge workshops the nation over. This commitment by New Zealand fabricators has helped the business' ability, efficiency and quality. For sure, the industry is very much indeed place to fulfil the charm for pre-assembled auxiliary material, which happens to be like the 2007 pinnacle.

Today, basic steel's piece of the entire industry is about half over the land; in Christchurch, because of the material's confirmed seismic execution, metallic has developed its talk about of the multi-level development market to very practically 80%, up from for all intents and purposes nil before the Canterbury tremors.

Driven by the remaking of Christchurch and a quickly developing Auckland, New Zealand's development industry is defined to experience its busiest period in over 40 years. Neighbourhood industry - described by development, esteem, sureness and quality - has stored pace.

Recent Trends

Steel Industry Trends are not in any manner static in this industry and can be an extremely alterable. The country that is creating the greatest measure of metal may not be in the principal position in the returning years. Investigation of the Metallic Industry Trends display that from the time starting from 1910 till the entire year 1960, the primary position so far as creating the biggest measure of steel in the whole world was captured by UNITED STATES. Amid this period it was observed that 50 % of the aggregate material creation across the world was sent by USA. Be that as it may, the situation started out to change after the nations like Japan and China went to the fore. Once more, in today's years, India and also Brazil has suggested colossal execution in the material generation side. As per the current Metal Industry Developments, China is the largest steel delivering country. Be that as it might, it has additionally been seen that the creation of value material in China is low. In this way, they need to import substantial amounts of the same from the remote nations, specifically Brazil. The ascending of India as a key player on the planet metal industry situation is similarly apparent from Material Industry Trends. Just lately, the Indian Steel group called TATA Metal has obtained the fifth biggest metal organization of the world called Corus and for that reason arrived up from 65th to fifth position.

Steel Industry Tendencies likewise show a cutting back in the steel business is an average wonder all around the world. This wonder has emerged because of the way that industry has migrated from it's before position to be a work serious someone to a capital escalated one. The existing style of M&A has upgraded its rate.

Steel Industry Movements if there must be an event of costs have moreover demonstrated higher rate of development and the principle calculate performing behind it is overabundance interest for metal produced by the development, vehicle and construction ventures. This expansion in the expense of steel can be seen along every one of the classes. The distinctive classifications of metallic are Hot and also Wintry Rolled Coil of metallic, Hot moved bowl of material and pole composed of steel wire. The expense of medium steel form has extended from US $ 666 to US $ 815 between May 2006 and could 2007.

PORTER'S FIVE FORCES

An industry is a group of companies that market products which can be close substitutes for each other (e. g. the car business, the travel business). A couple of enterprises are definitely more beneficial than others. Why? The appropriate response lies in understanding the components of focused structure in an industry. By far the most compelling systematic model for evaluating the way of rivalry in an industry is Michael Porter's Five Causes Model, which is depicted below:

 

Barriers to Access: This pressure inspects how extreme the competition presently is in the marketplace, which is controlled by the amount of existing competition and what each can do. Rivalry competition is high when there are a couple of organizations similarly offering an service or product, when the business enterprise is developing and when consumers can without much of a stretch out change to a contenders offering for little cost. At the point when contention rivalry is high, promoting and price wars can end result, which can injured a business' principal concern.

  1. Capital Necessity: Metal industry is a capital extensive business. It's estimated that to set up 1 mtpa limit of coordinated steel plant, it requires between Rs 25 bn to Rs 30 bn counting on the region of the flower and innovation implemented.
  2. Economies of size: As far as the segment capabilities go, size of procedure does make a difference. Advantages of economies of level are inferred as lower expenses, R& D costs and better bartering electricity while sourcing crude materials. It might be pointed out that those metallic organizations, which are contained, have their own mines for key crude materials, for example, press mineral and coal which ensures them for the risk for new individuals to an enormous degree.
  3. Government Insurance plan: The legislature has a good arrangement for metal companies. Be that as it might, there are sure errors required in circulation of iron nutrient mines and land acquisitions. Furthermore, the administrative clearances and different issues are some of the significant issues for the new members.
  4. Product Differentiation: Material has low barriers regarding product differentiation as it generally does not fall into the luxury or niche products and hence doesn't have any significant value variation. Bargaining power of potential buyers: Unlike the FMCG or retail parts, the purchasers have a low dealing power. However, the government may control or put a roof top on costs in the event that it wishes to do consequently. The steel organizations either offer the metal straightforwardly to the client businesses or through their own dissemination systems. Several organizations additionally do exports.

Bargaining power of Suppliers: This force examines how much power a business's provider has and how much control it offers over the opportunity to improve its costs, which, in turn, would bring down a business' profitability. Furthermore, it takes a gander at the number of providers accessible: The less there are, a lot more power they have. Organizations are in an excellent position when there are a wide array of providers. Resources of supplier power additionally include the exchanging expenditures of firms available, the nearness of accessible substitutes, and the resource buy cost in respect to substitutes.

The bargaining power of suppliers is low for the completely coordinated material plants as they may have their own particular mines of key natural material like iron metal coal. Regardless, the people who are non-coordinated or semi integrated needs to count on upon suppliers.

Bargaining power of Customers: This push talks about the power of the buyer to influence pricing and quality. Purchasers have control when there aren't a large part of them, however plenty of vendors, and also when it's anything but difficult to change you start with one business's products or services then onto another. Purchasing push is low when clients buy products in little sums and the merchant's item is entirely different from any of its rivals.

Threat of new entrants: This force talks about how simple or difficult it is good for competitors to sign up the marketplace in the business being inspected. The easier it is good for a competitor to join the marketplace, a lot more prominent the threat of a business' little bit of the entire industry being fatigued. Obstacles to entry include total cost sights, access to sources of info, economies of scale and well recognized brands.

It is medium in the domestic metal industry as submission still surpasses the source. India is a online importer of steel. However, a risk from dumping of less expensive products does are present.

Threat of replacement products or services: This power concentrates how simple it is perfect for buyer to change from a business's product or service to that of your competitor. It takes a gander at what quantity of opponents there are, the means where their costs and quality comparison with the business being inspected and the quantity of an advantage those contenders are acquiring, which would figure out whether they may bring down their expenses much more. The risk of substitutes is educated by exchanging costs, both quick and long-term, and in addition a consumer's point of view to improve.

It is medium to low. Even though usage of aluminium has been increasing persistently in the automobile and customer durable industries, regardless it doesn't signify any noteworthy risk to metallic as the last can't be supplanted totally and the price differential is furthermore high.

CONCLUSION

To conclude, in understanding the all the above view centers and the existing worldwide situation, we trust that the neighborhood metallic industry will susceptible to continue its force in the long-term. Be that as it may, the development gets influenced in a nutshell run. Traders need to concentrate on organizations that are coordinated, have economies of scale and offer premium quality products.

Be that as it may, the development may get influenced in short run. Financial specialists need to focus on organizations that are integrated, have economies of scale and offer top quality products achievement of the approach is to perceive the remarkable properties of material as a recyclable materials and to promise that estimations of sustainability are assumed control over the complete life pattern of an item, not only the use stage.

REFERENCES

http://www. nzsteel. co. nz/new-zealand-steel/the-story-of-steel/the-history-of-ironsand/

http://www. nzsteel. co. nz/sustainability/water-an-essential-resource/

http://www. nzsteel. co. nz/products/colorsteelandproducts/

http://www. businessnewsdaily. com/5446-porters-five-forces. html

https://www. equitymaster. com/detail. asp?date=12/29/2008&story=4&title=Steel-Five-force-analysis

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