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Organisational Structure And Product Evaluation Of Theme Park

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Lost World of TambunTheme Parks in Malaysia

The latest attraction from Sunway City Ipoh in Tambun, the Lost World is a fresh water theme recreation area in Perak placed to provide you a fun-filled excursion for relatives and buddies! Nestled among lush greenery and limestone hills, the Lost World has a bunch of thrilling activities to keep you returning to get more detailed.

Question 1:

Your role:

You are required to decide on a theme park of your choice. You are required to determine their organizational composition, products, markets, and rivals.


As part of your quest, you'll need to identify the composition of the franchise and the product that is being offered to the consumer.


You are required to analyze:

Their market strength

Their zone of natural expansion

Brand positioning and marketability with their brand

Suggest steps to improve their sales and profits

Suggest that they can take their business to a global scale


Conclude your research by summarizing all the above and offer your final solution on how the theme park may flourish in a completion market place.

All cost for the event and profile must be self financing. Olympia College will not be accountable for any cost or any unforeseen circumstances occurred during this event.

Answer Q1

As part in our assignment, I have chose the Lost World of Tambun theme playground as my choice for doing my assignment. From my own research, there is five main elements which make up this world of travels which is really as stated in the framework below

Jungle Influx Bay


Tiger Valley

Water park

Hot Springs & Spa


Water Park

An exquisitely beautiful Waterfall Beach Garden & exhilarating drinking water trips in the theme park for everybody at this park and where the drinking water beach garden were the biggest influx pool in Malaysia where the waves could distend to 3 feet high. At there, you could find a absolutely perfect landscaped beach which surrounded by 20 feet twin waterfalls with two rivers moving into the pool. Gleam musical body wash as a refreshment before to the caption of Sandy Bay.

Explorabay, a kids - only area which is specially made for kids while Cliff Racer are plan for a adult and youth. And undoubtedly, the longest inflatable tube ride in Malaysia, Tube Raiders which is the family - favourite huge slides while Excitement River is more on comforting drinking water ride.

Cliff Racer

Sail through the jungle canopy in an old mine cart after a drop from dizzying levels; exactly like in the old Outdoors Wild West videos! The playground is perfect for those family escapades. Be sure to bring spare clothes for a change after a whole day's fun on the many drinking water slides and drinking water games. The recreation area also plays host to some tigers and albino tiger cubs and visitors can witness the tiger feeding times between 11. 30am to 5pm every day. The recreation area is available everyday except Tuesdays (school/public holidays excluded) from 11am - 6pm. You can have a cocktail at the Rum Jungle Club between 6pm - 9pm every night. Access tickets start at about RM25 per adult and RM 19 per child (children under 90cm gets free access). The recreation area offers special food, access and rides plans.

As the latest supplement for the visitors to enjoy the inimitable feel of the hot spring and coil, water in the hot planting season come from an all natural source, which is a sanctuary for the visitors to relax and enjoy and experience hygienic and rejuvenating hot water. Besides, there are a great many other elements which are catered for the guests presenting the ultimate relaxation experience

Tiger Valley

There are feeding tigers show and their handles at play in the tiger valley. You can learn abit about how the tigers are cared through the valley's educational program where you will be able to get close and personal with one of these exquisite tigers.

Lost World Petting Zoo

Visitors can take a walk on the untamed side plus the Petting Zoo allows the general public to touch, feel, give food to and play with the animals; providing those buying more personal encounter, a closer perspective.


Market Strength

So many words stuffed into one, the Lost World of Tambun, where providing an action - filled with exciting adventures with the most sensational rides and glamour in Ipoh, Malaysia. A 60 million Ringgit theme area which situated in this historical town of Ipoh, in the center of the North - South corridor in Perak; and is defined in the inborn panoramas of Ipoh, surrounded by exquisitely breath - taking limestone features.

The Lost World of Tambun has its own market strength just like the other theme recreation area as well. As my research around these theme parks, The Lost World of Tambun is the best theme parks if in comparison to all the competitors around within the northern region in Ipoh example like Bukit Merah. They has providing a variety services which provides leisure, relaxation, enjoyment as well as entertainment. Moreover, the price are very reasonable for the assistance these are providing.

As another market strength, Lost world of Tambun is the only theme park with natural hot spring and coil and this result from natural source and the thermal drinking water in the pool are not recycled. Furthermore, they got a formation of the stand alone rock creation - 10 storey building within the theme recreation area. Predicated on the 4Ps, place, people, promotion and products, Lost World of Tambun possessed provides all these 4Ps if compared to other competitors as their market durability.


800 parking places provided

Good transportation

Natural & nice landscape


Good services

Caring from staffs

Friendliness from staffs


Invite international performance during parties; beach party

Promote online through hot websites; facebook, etc

Promote through travel and travel agencies for packages


Water Park

Amusement Park

Lost World Hot Springs & Spa

Tiger Valley

Lost World Petting Zoo

Zone of Expansion

For your information, Lost World are exposed to the nature. Therefore, they have ample of natural resources around and within the area. As for the near future expansion, they must take this edge to make more for its zone of natural expansion consumption from the natural options. Currently, they are really building a hotel of themselves which can be rated as 4 - 5 legend grades; site visitors like foreign visitors do not need to look for other accommodations and can just stay inside the Lost World of Tambun's Hotel which are surrounded by natural source. Besides, they are also upgrading the hot spring & spa section. As their future growth, it could build-up a monorail system for the entire convenience within the theme playground itself; visitors are able to travel from the theme playground back again to the hotel after explorer.

Moreover, vast natural resources in their theme recreation area which enable them to have their own cave which creates jungle traffic monitoring and cave exploring experience for customers. They need to increase more on dry rides in did of only concentration in wet trips as there has already been a whole lot of wet trips. This will allow the visitors to have more selections throughout their explorer and can not feel boring.

Brand positioning and marketability of their brand

A great theme playground which have its own nature and offered us a stimulating feeling if you are surviving in a hectic lifestyle; ways to expose you to ultimately the nature. Besides, it is a time for each and every member in a family group to invest their time mutually and also have fun in Lost World of Tambun. That is a means for family bonding to happen. Moreover, we can spend our time with our friends during getaway at there for entertainment and leisure. And of course, it is an excellent place for a couple to have a great day.

What are they famous for? Their natural resources and it positioned in a historical devote Ipoh with natural thermal drinking water sources. Also, they are considered as 'under the umbrella of Sunway Categories' which lead them to success because Sunway group possessed prove themselves in Sunway Lagoon.

Steps to improve their sales and profit

In order to boost their sales and profit, they should depend on the economy scale which is reduce their cost in order to get more people. Besides, it is also depends on the way they generate their income through the prevailing products. They can also provide more new family deals and teenage plans. Another step to boost their sales and revenue is to extend business hour for dry parks plus more incidents should be organize example like beach get together. International shows should be invite example like excellent junior, wonder ladies and big bang to be able to get more visitors. And undoubtedly, special rates for senior citizen should be apply and playthings should get to kids showing that the management is nurturing enough even to each and every matter.

How they can take their business to a global scale

Extend their business to global range, they can deal with the travel and head to regencies for deals and brings the travel and leisure to Lost World of Tambun and let them realize it and bring back this information back again to the country. Furthermore, they can have a offer with a country ambassador to promote their theme playground in their own country also to attract foreign investment example like an big organization which will lead them to develop another branch in their country by the assist in modal from the business; targeting hot weather country like india. Besides, it should have a deal with large business to have a huge retreat ( international meeting ). And of course, the lost world management also needs to advertise their theme recreation area through hot websites example like facebook. com, youtube. com, twitter. com and etc


In any business success, marketing always performs an integral part. You have to make a good romantic relationship with your visitors. You need to work out how you will reach and earn clients and ensure that they'll be happy and continue to be satisfied of the services you are providing them. You will need to always review and keep on improving everything you do to stay prior to the competition. Although marketing performs an important role, you won't ensure sales unless by carrying it out with a laid out plan. A well-researched and rational plan is important to own a better probability of building a long-term profitable romantic relationships. A marketing plan will provide as a reference or your basis to execute a marketing strategy. By laying out plans, it will set out a specific targets and explains how you will achieve them. You can specify your business well if you have a written file that details the necessary actions to achieve your marketing goals. A marketing plan is considered a part of an total business plan.

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