Keywords: cadbury consumer preference
Cadbury India is a fully possessed subsidy of Kraft Foods Inc. Cadbury commenced its functions in Indiain the entire year 1948 by importing chocolates. And after 60 years of lifestyle, it today has five company-owned creation facilities at Thane, Induri (Pune) and Malanpur (Gwalior), Bangalore and Baddi (Himachal Pradesh) and 4 sales office buildings (New Delhi, Mumbai, Kolkota and Chennai). The corporate office is in Mumbai.
Cadbury's core goal is to "make today scrumptious" that captures the heart of what they are trying to achieve as a small business. The company makes delicious foods that individuals can feel good about. Whether you are considering itsown weight or preparing to celebrate, grabbing a quick bite or seated to family nighttime, the business poursits hearts into creating foods that are wholesome and scrumptious.
Currently, Cadbury India runs in four categories viz. Delicious chocolate Confectionery, Dairy Food Drinks, Chocolate and Gum category. Within the Delicious chocolate Confectionery business, Cadbury has preserved its undisputed leadership over the years. A number of the key brands it offers in India are Cadbury Dairy products Milk, 5 Star, Benefit, ‰clairs and Get-togethers. Today, Cadbury likes a value market talk about of over 70% - the best Cadbury brand share on earth. The company's billion-dollar brand Cadbury Dairy products Milk is considered the "gold standard" for chocolates in India. The clean taste of CDM defines the chocolate flavour for the Indian consumer.
Cadbury has gross annual revenue of around $50 billion; the put together company is the world's second greatest food company, making delicious products for billions of consumers in more than 160 countries. It employs about 140, 000 people and has businesses in more than 70 countries.
Corporate Public Responsibility
Since 1965 Cadbury has also pioneered the introduction of cocoa cultivation in India. For over 2 decades, we have worked with the Kerala Agriculture University or college to undertake cocoa research and released clones, hybrids that enhance the cocoa produce. Our Cocoa team visits farmers and advise them on the cultivation aspects from planting to harvesting. We also execute farmers conferences & seminars to teach them on Cocoa cultivation aspects. Our efforts have increased cocoa efficiency and touched the lives of a large number of farmers. Hardly astonishing then that the Cocoa tree is named the Cadbury tree.
Today, as a blended company with an unequaled profile in confectionery, snacking and quick foods, Cadbury and Kraft are poised in their jump towards quantum expansion. They will be the world's No. 1 Confectionery Company that we will continue steadily to "make today delicious".
The Research
Research goal:
To measure consumer preference towards Cadbury chocolate bars.
Need for the analysis:
To find out the buyer choices towards Cadbury chocolate
Research strategy:
Research tool: Questionnaire.
Sampling approach: Random sampling
Sampling size: 150
Sample body: Respondents who've experienced eating cadbury delicious chocolate bars.
Sample locations: Identical numbers of respondents (75 each) were surveyed from both locations of Mapusa and Panjim.
Data collection method:
Primary data:
Primary data was gathered straight from the respondents through distribution of organised questionnaire.
Secondary data:
Secondary data was accumulated from options like internet, ad and TV commercials.
Limitations of the research:
As the study is restricted only to the two locations of Mapusa and Panjim, the results might not keep true for other cities, villages and whole Goa as a whole.
The study was conducted in a limited time of six weeks.
Graphical representation
Tools for analysis: Tools such as pie graphs and percentages are used for the inspecting the data and getting to the final outcome.
Do you take in chocolate?
From the aforementioned analysis of the given test of 150 respondents it is figured out
of150 people 100% that is all 150 people loves to eat delicious chocolate.
Which brand of chocolate pubs do you'd like to eat?
From the above chat it is plainly seen that out of 150 respondents 82 (55%) like Cadbury, 56(37%) like nestle 11(7)like Mars and 1(1%) like others.
Which sub-brand of above mentioned chocolate bar do you'd like to eat? Tick recognise the choice that are applicable to you.
What form of chocolates do you like?
What load up size do you really normally prefer?
How frequently do you get your preferred delicious chocolate bars?
Rate the importance you share with the following factors while investing in a chocolate:
Price
Quantity.
Flavour
Shape
Brand
Packaging
How much satisfied are you with your selected brand with regards to the following factors:
Price
Quantity
Flavour
Shape
Brand
Packaging
Do you are feeling that your selected chocolate will probably be worth the price?
Which promotional offers catch the attention of you the most?
Which of these factors impact your purchase?
Do you unlike any of the chocolate bars?
If your selected brand is unavailable for do it again purchase in the market what are you likely to do?
If an identical product of another brand appears in the market, will you choose to stop buying this brand and purchase the new one?
Will you recommend your selected Cadbury chocolate club to others?
Gender
Age group
Occupation
FINDINGS
Majority of the people surveyed choose Cadbury chocolates than Nestle delicious chocolate.
In Cadbury people prefer dairy milk the most.
Taste wise too they like Cadbury dairy milk better.
Most of the buyer of Cadbury dairy milk are loyal to the chocolates as the dairy products milk chocolate is unavailable they don't swap to some other brand or delicious chocolate they either postpone their purchase or each goes to some other shop for repeat purchase.
Shape of the delicious chocolate bar is important for the folks surveyed.
The brand of the delicious chocolate to matter a great deal for the people
Price and product packaging too is very important for the folks where chocolate are concerned.
Quantity and flavour is very important for people. Favourable price makes people buy chocolates even more.
Where promotional factors are taken into consideration, price offers catch the attention of more customers than other offers.
Advertisement impacts the sales of chocolates pubs more than anything else.
RECOMMENDATIONS
Cadbury should give attention to more advertisements, so that they can increase their sales even more and publicise their products
They should try to give importance to price related offers to get more customers because based on the survey it is indicated that people largely like price related offers alternatively than other kind of offers.
They can even come up with unique shapes of the bar to create a buzz on the market and gain more customers.
Advertisements too can be shown in a fresh and entirely different manner to help make the customers choose the products in more volumes.
To goal each segment and catch the attention of more customers, products can be molded, priced and publicized differently.
Where Nestle will come in the picture, they must ad
CONCLUSION
After conducting the survey on consumer inclination towards Cadbury chocolate bars, it can be figured consumers have significantly more preference towards Cadbury chocolate pubs.
Also it was a great experience learning the customer preference towards the chocolate when i came to really know what they experience the delicious chocolate and also learn about the cholotate.
Learning
Through conduct of this research, pursuing learnings were produced:
Customer's level of sensitivity towards each of the factors that are participating while purchasing the product was learnt in detail.
Practical exposure to various psychologies of delicious chocolate club consumers. This led me to understand various perspectives of men and women and the psychology behind it.
Understandings of various factors that lead to satisfaction or dissatisfaction in chocolate industry were learnt.
