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Reactive Change Management: Overview and Case Study


Life and changes were delivered together and they will live along, till the previous sunset. The idea of changes was born with the organizations, however its progression, development and connotations have frequently evolved and its own horizontal, as well as, vertical expansions and applications are increasing day be day, with a fast rate. Manifold and multidimensional revolutions from age has improve the acceleration of changes and trained with many new forms. It's very interesting sensation that innovations, discoveries, concepts, hypothesis and terminologies etc are coined or made for one specific field, but they outgrow and enter many other domains and areas, holding different so this means, perceptions and interpretations. In the present age of globalization and information technology, the organizations have to face various changes on an extremely rapid tempo. Thus, demanding an increased and active involvement of management towards discovering and reacting to the changes. The various ways to manage changes in organizations are being practice at various levels.

Effective Change Management

The process of effective change management permits the organizations to successfully put into practice changes in the strategies and plans in order to enhance their performance. The strategies can be executed to deal various changes like changes in consumer behavior, technological improvements etc. This idea appears to be helpful in giving an answer to a change in the lifecycle of goods or services made by the company and changes in the financial stability of the company. Organizations may consider the effective change management strategies from a proactive or reactive situation. Proactive situation requirements administrator to vigorously assess the current economic market and business atmospheric circumstances to highlight the changes take place in the next to long-term future. By assessing these information, the professionals adopt to develop business ways of improve or improve business procedure.

The Concept of Reactive Change Management

In order to serve the major shifts or changes occurs in the corporate world and economical market the organizations consider various strategies. Although, the procedure of reactive change management normally appears to be imperceptible however the implementation of effective strategies will not only reduces its negative effects but enable the companies to increase their market talk about.

Factors to be looked at when Managing a Change

  1. The change agent
  2. Determining what should be changed
  3. The kind of change to make
  4. Individuals influenced by the modifications
  5. Evaluation of the modification

The Change Agent

The id and research of change agent comes out to be the most crucial factor while managing a reactive change in the corporate world. The change agent may requires some broad mother nature decisions like modifying the culture of entire firm, or some thin ones like building and implementing a new basic safety program or a new quality program.

Determining what should be changed

Secondly the finalization of the factors which must be examined for managing changes within an organization is very important. In common, professionals should make only those changes that will increase organizational efficiency. The organizational success primarily depends after activities revolving about the three factors.

a. People

b. Structure

c. Technology

People factors are behaviour, control skills, communication skills and all the characteristics of the recruiting within the business. Structural factors are organizational settings, such as insurance policies and strategies. And scientific factors are any types of equipment or techniques that assist organization participants in the performance with their jobs. For the management of company, while controlling changes the theme "Appropriate people must be matched with appropriate technology and appropriate framework" demonstrates to be necessary.

The Kind of Changes to Make

When the management must review their current strategies for managing changes the factor of selecting appropriate areas is crucial. For example to be able to manage scientific change the amount of current technologies should be modified.

Individuals Suffering from the Change

A fourth major factor to be looked at by the organization while managing changes is the recognition of its influences on the individuals both inside and outside of the business. A good examination of what things to change and steps to make the change will be thrown away if organization associates do not support the change.

Evaluation of the Modifications

In connection with the other factors the analysis of the improvements being made for managing changes is very necessary. It'll permit the management to judge the potency of the modifications designed to deal with change.

Resistance to Change

Resistance to improve is really as common as the necessity of change. After professionals decide to make some organizational changes, they typically meet with employee resistance aimed at preventing that change from developing. Behind this level of resistance by organization customers lies the fear of some personal reduction, such as a decrease in personal prestige, a disruption of established sociable and working romantic relationships, and personal failure because of lack of ability to carry out new job requirements.

Reducing Resistance to Change

To ensure the success of needed changes, management can reduce the ramifications of the amount of resistance that typically accompanies suggested change. Level of resistance can usually be lowered by pursuing these suggestions:

1. Avoid Surprises: People need time to judge a proposed change before management implements it. Unless they receive time to evaluate and absorb how the change will impact them. Whenever, possible those who will be influenced with a change should be up to date of the kind of change being considered and the possibility that it'll be adopted.

2. Promote Real Understanding: When concern with personal loss related to a suggested change is reduce, opposition to improve is also reduced. Most managers find that making certain organization members carefully understand a proposed change is a major step in minimizing this dread.

3. Set the Stage for Change: Perhaps the most effective tool for reducing resistance to change is management's positive attitude toward the change. This frame of mind should be shown openly by top and middle management as well as by lower management. In essence, management should convey that change is one of the basic prerequisites for a successful organization. Management also needs to strive to be seen as motivating change to increase organizational efficiency, alternatively than for sake of trying something new.

Case Research of Strategic change at Samsung Group

Case review is a research strategy which involves investigation of a specific contemporary phenomenon in the real life situation using multiple resources of evidence. More intricate explanation on the type of the research study as a study strategy was presented with by Frenkel, Hommel, Dufey & Markus, (2005). in whose view research study symbolizes 'a specific way of collecting, organizing, and inspecting data'. Grounded theory symbolizes a technique which posits that the info is accumulated through observations and in comparison to various theoretical frameworks in order to discover which of the data is the most appropriate. This leads the researcher into making predictions about the examined phenomena prior to placing the conclusions into test. However, the aim of grounded theory is to make researched data information well-developed and recognized and to validate relationships between the conclusions and the research study in question (Frenkel, Hommel, Dufey & Markus, 2005).

Samsung Group, a business based in the Republic of Korea that produces digital products like tvs and radios, could compete favorable on earth market based on low product cost ensuing generally from cheap labor and a cheap Korean currency. However when both the competitive advantages vanished the business had to look at some different strategies.

The management of Samsung Group examined the circumstances and implemented a big change in their strategy. They made a decision to utilize the factor of invention by checking out new ideas and products rather than depending on low product cost. This change management of the Samsung Group, empowered them to grab big dividends. The most notable management of Samsung also enabled to guide their workers into the new strategies of providing progressive products.

Advantage of Reactive Change Management

The effective usage of reactive change management allows the management of organizations to increase their market show also to bring success for their organization. A few of the key advantages are talked about below: -.

In-depth Assessment of Changes

The reactive change management provides some additional time to access the impacts of changes being experienced by the organization world. It is evident that the results of changes at any level can be decided after its execution and an acceptable span of time. Therefore, by implementing reactive change management the business gets the opportunity to evaluate the impact of changes and then finalizing the ideas and strategies to serve those changes.

Evaluation of Challengers Strategies and their Outcome

Reactive change management also enables the management to judge the changes followed by their opponents to mange the change. In addition, the outcome of these strategies could also be judged and considered while finalizing the change management strategies.

Consultation for Change Management Strategies

Reactive change management allows the management to adopt consultations within the organizational setup to judge the changes being came across. Moreover, various suggestions regarding the strategies and policies can be reviewed and their implications can be evaluated. This process will permit them to improve the participating of varied organizational members and brings about enhancing the effectiveness of strategies and guidelines.

Enhances the Steadiness of Organization

Stability of organization is as important as the need of expansion. If an organization adopts change management strategies on recurrent basis it will questions the factor of its steadiness. Reactive change management enables organizations to judge the factor of balance before adopting any change in their strategies.


Most of the professionals agree that if a business is to prosper, it must change in reaction to significant developments in the organization environment, such as changing customer needs, technological breakthroughs, and new authorities regulations. The study of organizational changes is extremely important because all professionals' in any way organizational levels are confronted throughout their careers with the task of changing their company. Managers who determine appropriate changes to make in their organizations and them put into action such changes efficiently permit their organizations to become more flexible and progressive. Change is undoubtedly a simple part of organizational lifestyle and expansion. In additional to organizational change, degree of stableness is a prerequisite for long-term organizational success. The organizational success and progress are most possible when both balance and adaptation are high within the organization. The organization without enough balance to compliment changes reaches a definite drawback. When balance is low the likelihood of organizational success and success decrease.

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