Research Technique: Cross Sectional Research Design

Keywords: combination sectional research method, research design and method, positivist research example

In the prior chapter it was discussed the relevant books, which is linked with research theme. Research technique as well as others methods are mentioned thoroughly in this section. First, researcher explains research generally. From then on research viewpoint as well as procedure has been talked about. Subsequently, research design has been conducted with research procedure. Next, cross-sectional research design has been chosen for this research. Later than, research strategies has been discussed and data collection methods with data collection musical instruments in addition has been mentioned. Data sampling and non-probability sampling has been preferred because of this research as a sampling method. Finally this section discussed ethical account about research work.

3. 1 Research:

According to (Bruce Archer, 1997), "Research is a systematic enquiry whose goal is to communicable knowledge". Here it's been explained that, research is an organized investigation in regards to a particular illustration. The study is some sort of evaluation, where it discovers the response of investigation. The study is also called as goal-focused, whereas the goal of the research investigation is defined by description of the undertaking. The research is also explained as knowledge-focused, that may allow the inspection to generate actual knowledge or information regarding the study. Regarding to Bruce Archer (1997), it has additionally been showed that, research is a communicable knowledge, which emphasises simple understanding about any specific research finding. Furthermore, this particular finding should be understandable to audience as well as to make certain that it has to be sited a particular structure.

3. 2 Research school of thought and approach

Research Philosophy

This part of the research gives attention on the philosophical insinuation. According to (Johnson & Clark, 2006), " as business and management research workers we need to be aware of the philosophical commitments we make through our selection of research strategy since this has significant impact not only on what we do but we know very well what it is we could investigating". This assertion is highly weighted by Saunder, who said, "Philosophical framework of social experts effects on the understanding and perceiving all communal phenomenon and behavior" (Saunder, 2006). In addition, the author also illustrated that "Philosophical results on research subject areas, designing and methodology". Predicated on the research subject matter and approaches different philosophical statements are developed by researchers.

The future of the claims were expanded by (Creswell, 2003), which is illustrated from the philosophical point of view, there are four different aspects.

• Epistemology
• Methodology
• Ontology
• Axiology

In addition, (Bryman & Bell 2001), confirmed, "epistemological and ontological considerations and their associated methods will be the most essential issues for social research". Subsequently, (Benton & Craib, 2001), "Positivism and Interpretivism are two main epistemological positions that advocate the use of the techniques in the analysis of sociable reality". To aid those assertions, (Bryman & Bell, 2001) illustrated "objectivism and constructionism are two important ontological positions that assert the interpersonal phenomena and their meanings provide an lifetime, which is independent of social stars" (Bryman, and Bell, 2001).

Positivism approach has been taken for this research paper. In addition, the positivist research way can ensure complete understanding about the research newspaper to audience by the experiment and evaluation.

Positivism consideration

According to (Remenyi et al, . 1998), explained that positivism research is " dealing with an observable cultural reality and this the end product of such research can be law-like generalisations just like those made by the physical and natural scientists". Therefore, different positivist scholars define positivism "behaviour of human beings can be objectively assessed" (Hussey and Hussey, 1997). Furthermore, (Phillips & Burbules, 2000), illustrated "people cannot be positive about statements of knowledge when studying the behavior and actions of humans". From these explanations it's discovered that, the most significant dispute is make two different part of positivism. These two separated elements of positivism are, simple fact and value, which constants ideas to work in a independent attitude. On the other hand, Bryman and Bell (2001), illustrated that, "positivism is the most often cured as a supporting quantitative methods". From this explanation, it's very clear that quantitative research is appropriate with positivism somewhat than qualitative research. In addition, (Gill and Johnson, 2002) illustrated, "It really is frequently advocated that the positivist researcher will be likely to use an extremely structured methodology in order to accomplish replication". This explanation offers importance on quantitative assessments, that happen to be done by statistical evaluation.

According to Smith (1975), illustrated below some benefits and drawbacks of the positivism research,

Advantages of Positivism:

• Simply similar facts and characters.
• Cost-effective assortment of huge level of data.
• Good for researcher to keep control on overall research process.
• Understandable theoretical viewpoints.

Disadvantages of Positivism:

• Fail to understand social factors.
• If data collection is began, difficult to improve direction of research.

From the above dialogue, positivism has more gain compare to its drawback. Because of few disadvantage its gives more importance on phenomena, which is experimented and measured. Positivism not certainly effects the fundamental mechanisms. For this reason, to support this assertion, (Bryman and Bell, 2001), "In order to understand the mechanisms of positivism, it has to require researchers knowing how to understand the main value"

Objectivism:

According to (Bryman and Bell, 2001), under the ontological contemplations there are two most significant fundamentals are objectivism and constructionism. Both aspects of ontology have been applies between business and management research for quite some time. Objectivism plays a significant role in neuro-scientific research. "Objectivism can be an ontological position that means communal phenomena comfort us as exterior facts that are beyond our reach or impact" by (Bryman and Bell, 2001). Subsequently, (Saunders et al, 2009), stated, "The position that communal entities exist the truth is external to public actors worried about their existence". (Full research haven't. it's been believed firm with tangible subject has some rules and regulations. The business approves some standard tactics, which really helps to get things into potential customer. Within a circulation of career people are appointed to different duties. There's a hierarchy as well as quest statement. The grade to which these features subsist from the business to company is inconsistent. Folks are wanting to learn as well as later than people will apply this regulations. For example in an objectivist view, each people use developed knowledge from the outside source at the same time they moved knowledge or experience from one person to another. People normally study from what they see, experience, here and read. If someone can describe summery of any idea in an understanding manner then other can capture that one idea very simply. Learning is successful when people are trained. Objectivist methodology can be employed in culture.

In this dissertation researcher adopted the objectivist as an alternative of constructivism because the type of researcher research is very strongly parallel to all the fundamentals, which are made up in objectivism.

Research Approach:

According to Saunder (2009), it has been illustrated that, there are two complete approaches to examination of research, which can be inductive and deductive solutions. For inductive research, a theory has been developed predicated on the collective data analysis. In addition (Arbnoe 1997), explains inductive procedure like, "This process has been indebted normally to interpretivism, which is able to explore the truth of review from emotion, action and intention". We can call this research approach as a bottom-up way, where research developing from data reasoning to specific ideas. For deductive method where theory has been develop based on data research as well as hypotheses test. Regarding to (Hesse-Biber, 2004), exhibited that, "deductive methodology is using data to build up theory predicated on hypothesis testing". We can call this approach as a top-down approach. Inductive approach is normally envoy with interpretivism on the other side deductive procedure is more comely fastened with positivism methodology. Deductive methodology allow researcher to discover the specific theory because its start with the general and end with specific finding by following scientific concepts. Deductive approach is comely use to test hypothesis.

For this research, the deductive research procedure has been determined. The research strategy has been decided on just because a theory will be develop from collecting data analyze and hypothesis tests. Predicated on those analyses and finding it would be ensured whether the hypothesis are founded or rejected. For carry out this finding of the study, different steps of deduction research methodology will be used.

Deductive approach

According to Collis and Hussey, 2003, "It's the dominant research way in the natural science, where regulations present the basis of explanation, allow the expectation of phenomena, anticipate their occurrence and therefore permit those to be controlled". In addition to (Bryman and Bell 2001), explain deductive research procedure present a quit standard marriage among theory and research. Deductive strategy begins with general thought, for samples theory, regulations as well as technological principles. Predicated on those thought, it's been established some individual hypothesis. These hypotheses are tasted based on gathered quantitative data, which are gathered through different steps in quantitative research. Finally hypotheses are analyzed to be able to prop up the thoughts or ideas. In the event the hypothesis is demonstrated, researcher can say the hypothesis is set up. Alternatively, if the hypothesis is not demonstrated, researcher can say the hypothesis is turned down or not true for the analysis. Matching to Hussey and Hussey (1997), exhibited that the deductive research procedure is "a report in which a conceptual and theoretical composition is developed which is then examined by empirical observation, thus particular circumstances are deducted from general influences. " That is a kind of research, where theory is tasted by investigation observation.

To support this statements, deductive methodology is theory has been developed from data evaluation (Sunders et al, . 2009).

In this specific method researcher commonly focus on a specific theory regarding the topic of interest. Afterward, researcher aspires to make more exact the idea into some particular hypothesis, which researcher can test. In order to test that hypothesis, researcher selects research design, strategic as well as data collection methods. After that, researcher determines the respondents for data series. When researcher collects data from previous sources and gathered data are ahead for future examination. After the examination of data, researcher makes the research finding and summary. From the evaluation and talk, researcher can test the hypothesis whether hypothesis is made or declined with research particular theories.

3. 3 Research Design

According to Bryman and Bell (2007, p 40), "A study design offers a framework for the collection and research of data". You will discover variety of research design are defined for specific research activities. Among those design, there are five design are prominent, which are experimental and related, cross-sectional, longitudinal, research study and comparative research. Every design is specially focused in conditions of the study finding.

Experimental research is unique of business management research, which is more laboratory-based research. Researchers explain that test is pure scientific research. Another type is review strategy, which is more used with deductive research methodology. The study strategy is more consistent with business and management research as well as specifically use in assortment of large volume of data and research. Research study is deeper understanding of a particular perspective. Matching to Robson (2002:178), case study is "a technique for doing research that involves an empirical analysis of a particular contemporary phenomenon within its real life framework using multiple resources of proof". The case study research design more associated with explanatory as well as exploratory research.

Action research is emphasised on field research. This type of research puts concentration on changes associated with an company, which change would be employing with experience individuals. Grounded theory is where research theory or hypothesis is developed from the data generated by a series of observation. Relating to Goulding (2002), explained that Grounded theory allow business and management research to anticipate and give description regarding employees as well as consumers behaviour. Grounded theory commonly used in business and management research. Another type is Ethnography research, which we can clarify as a naturalistic research. Ethnography research is more appropriate for deeper understanding about a specific qualifications as well as better understanding from the background. This research more associated with positivism research. Modelling is a different type of research design, where model is developed for a particular research purpose. Finally, operational research is which understanding the partnership about particular research activities.

Experimental Design:

Experimental research is a type of research design, where research workers have control all around the research factors can affect the research effect. Moreover, control over the study researcher can predict what can occur.

According to Bryman and Bell (2007), Experimental research design is often held up as a benchmark since it prompts considerable confidence in the power and trustworthiness of casual finding. This research design allows researcher to check theories and make a valid conclusion regarding romantic relationships among unbiased and dependent variables.

Cross-sectional Design:

Cross-functional research design is one of the most popular research designs among other research design and which is also called social review design as well. Relating to (Easterby-Smith et al, . 2008; Robson, 2002) define cross-sectional design maintain for review strategy. In addition (Bryman and Bell, 2007), mentioned that "A cross-sectional design includes the collection of data on several case with a single point in time to be able to collect a body of quantitative or quantifiable data regarding the two or more variables, that are then analyzed to detect patterns of association". Cross-functional research design is selection a specific variation (nation, people, group or express) from those data is gathered in order to answer the research objective and research question which is called cross-functional research design.

Longitudinal Design:

Longitudinal design is a separate type of research design. This design allows changing aircraft of business and management research. Matching to Pettigrew (1990), make clear the longitudinal research deign is understanding corporation and gathered data from the organization or particular based on methods as well as operations through change are created. Longitudinal research design is very exceptional used in business and management research. The primary goal of this design is to make the course and importance the casual relationship.

Case Analysis Design:

Some of best business and management research are based on case study research design. The design is particularly concerned on the study difficulty. The concept focus of research study design is quality of theoretical evaluation, where research is engaged as well how well data are supported the evaluation, which is developed.

Comparative Design:

• Comparative research design is examined several groups predicated on one varying.
• Above research design it is decided that, cross-functional research design are more appropriate for the study paper.

3. 4 Research Strategy:

Research strategy is a plan where researcher deals with the methods of the reasoning as well as it's allow researchers to converse research in a systematic manner. Research strategy help researcher's to maintain constant reference to research goal and develop research quality within the long run. Research strategy associated with two main strategies, the first is quantitative and other you are qualitative research strategy. Corresponding to methodological matter, its revealed which makes a difference among qualitative and quantitative strategy is useful toward researcher. There are some fundamental dissimilarities among qualitative and quantitative research strategy relating to many authors. For instance, quantitative strategy retains dimension. In contradictory qualitative research strategy will not. In addition, addititionally there is epistemological foundational difference between quantitative and qualitative research strategy. In other phrase, (Brayman & Bell, 2003), "the connection between theory and research, epistemological things to consider and ontological things to consider both the research can be taken two distinctive cluster of research strategy". It also correlates "Quantitative research can be construed as a study tactics, which stresses quantification of data collection and evaluation of data" (Brayman and Bell, 2007). Quantitative research strategies creates relation among research and theories through deductive research methodology. To support the claims (Brayman & Bell, 2007), also stated that, "Quantitative research has also incorporated the practices and the norms of the natural medical model and of positivism specifically and embodies a view of interpersonal simple fact as an external, objective reality".

In comparison, "qualitative research can be construe as a research strategy that usually emphasizes words somewhat than quantification in the collection and examination of data (Brayman and Bell, 2007). Qualitative research strategy creates connection between research and ideas through inductive research strategy. In addition, (Bryman and Bell, 2007) stated that, "Qualitative research turned down the practice and norms of the natural clinical model and of positivism specifically in preference for an emphasis on the ways in which individuals interpret their communal world and also embodies a view of cultural reality as a constantly moving emergent property of individuals' creation". This research strategy generally advances theories somewhat than testing ideas. Finally, it's been discovered quantitative and qualitative research strategy is totally two different research strategies regarding to their role of theory. With this study the quantitative research strategy has been decided on. This strategy is appropriate because the survey related to this research paper is dependant on questionnaire, which is connected with quantitative research. It's also appropriate with this newspaper because the role of theory in relation to research is deductive. In addition, ontological orientation of research is objectivism. Due to above reason researcher select quantitative is the study strategy for this research newspaper.

3. 5 Data Collection Method:

Data collection method is very significant aspect for any type of research work. Right data collection method allows researcher to acquire information in order to research subject as well as systematic manner. It is very important to researcher to follow right data collection method, regarding to researcher thing. If not it would be quite difficult for researcher to accumulate right answer of the study question. You will discover two types of data for any research work. You are most important data and the other the first is secondary data.

Primary Data Collection Method:

Primary data collection is vital, when researcher cannot collect right information from supplementary source. Researcher used different solutions to collect key data, such as interviews and questionnaires. Major data is a kind of information, which is accumulated from firsthand experience and unique to the study as well as no one else, can be accessed compared to that information until the research publishes that specific research. Main data can be qualitative or quantitative data. Apart from, interviews and questioner ways of primary data, there are a few other methods such as observation, emphasis group interview, personal interview (one-on-one), research study, diary, critical incident, self-administrated (email or internet), and stock portfolio, whish are researcher may use for collect principal data.

Secondary Data Collection Method:

Secondary data is a kind of data or information, which is already used for some other purpose, data are printed and data are gathered in previous or from other functions such as federal statistics, company gross annual statement as well as data supplied organization. Matching to (Ghauri and Gronhaug, 2005), states that, the theory advantage of using secondary data is extensive cost-effective and time cutting down. Apart from above way to obtain secondary data collection, there are a few other source are for sale to collecting extra data, that are answer the study question and objectives. Moreover, those options are books, journals and articles, on-line directories, internet, broadcasts, CD-ROMs, videos, formal or government sources, unofficial or standard business sources, nationwide and international resources as well.

In this research paper the principal data collection methods has been decided on because data has been collected through questionnaires. Figure out the response of the study questions and its targets through questionnaires are believed as a primary data collection method. This research allows various other methods as well.

Self-completion questionnaire:

Self-completion questionnaire is defined as a self-administrated questionnaire. These kind of questionnaire responded to by the individuals themselves. Self-competition questionnaire can be several settings. The renowned mode of self-completion questionnaire is the email or postal questionnaires. Through this well-known setting, researcher dispatched questionnaire toward concentrate on participants, whereby participants are answer the questionnaire themselves and asks them to return it by the post. This is the quite effective way to gather most important data because it's affordable, quicker to manage as well as convenience for members.

Face-to-Face:

The face-to-face data collection method is one of the vital methods of key data collection method. Throughout this method, researcher acquire data direct in front of the individuals, when individuals complete answers the questionnaire in front of the researcher. Corresponding to Bryman and Bell (2007), response rate is higher of this method. The key advantage of this technique is resource conserving such as cost-effective and time cutting down.

E-mail:

Simplest and easiest way to collection main data is through email. Through this technique, researcher send questionnaire to target participants by digital camera. The statements elaborately by (Bryman and Bell, 2007) emphasized that, data collection through e-mail is most cost-effective and time saving as well. A lot more than 40% of my questionnaire has been accomplished like this.

Telephone Study:

Telephone study is another most significant aspect of primary data collection method. The advantage of this method is required information are compiled on time but little cost are associated with this technique. In this particular research, researcher gathers more than 20% fresh data through this technique. However, the drawback of this method is low response from concentrate on participants.

Internet mediated study:

In this research, researcher conducts some Internet mediated review to collect primary data. Using Internet mediated survey, researcher publish the questionnaire online as well as get reply from all over the world. Within the Internet mediate survey there are a few useful aspects such as, monkey review, face booklet and personal website as well. Throughout the monkey study researcher get some good reply.

Data Collection Device:

Researcher collects main and supplementary data using data collection instruments as a media. There will vary kinds of data collection tools; researcher used devices in respect to research type. Right data collection is impotent to keep up the integrity of research. Because of this research paper, researcher select questionnaire as a data collection device.

In this research newspaper quantitative research method has been preferred, which is deductive in personality and positivist as well (Bryman and Bell, 2003). Because of this research questionnaire are used as a data collection tool, which is allow to acquire primary data. To look for the range of the questionnaire it used (1) as highly disagree to level and (5) as highly agree for the reason that corresponding to to Malhotra (2005), "it is simple to build and moreover easy to understand and manage respondents". It's been prevented 7-point psychometric scales as Miller (1956), argued that "the individual mind has a course of absolute view that can recognize about seven different categories, a course of immediate recollection for approximately seven items, and a period of attention that can encompass about six things at the same time, which advised that any upsurge in number of response categories beyond six or seven might be futile".

Here, researcher divided questionnaire into four different part, which can be following

First part of the questionnaire:

The first part of the questionnaire is roofed respondents demographic data, which is associated with gender and age group.

Second Element of questionnaire:

The second part of the questionnaire is roofed questions about different facets of knowledge creation and learning activities.

Third Element of Questionnaire:

Implementation of develop interior marketing; employee changes as well as service encounter regarding questions are included in the third part of the questionnaire.

Forth area of the questionnaire:

In this part researcher included an over-all question predicated on research subject.

3. 6 Sampling

Data Sampling:

According to Bryman and Bell (2007), demonstrates that, sampling is the segment of the mark population, which are selected for research research. There are two types of data sampling methods, is likelihood sampling and another one is non-probability sampling.

According to (Bryman and Bell, 2007), describe likelihood sampling is " an example that is selected using arbitrary selection". In other term, when a sampling method use few form of sample selection than we consider its likelihood sampling method. The possibility sampling method included several sampling methods such as simple random sampling, organized sampling, and stratified sampling, Likelihood Proportional to Size Sampling, and Cluster or Multistage Sampling. A couple of things are general in all probability-sampling methods, that happen to be nonzero and arbitrary selection at some point.

Non-probability sampling is completely opposed in conditions of probability sampling method. Relating to (Bryman and Bell, 2007), identified non-probability sampling is "a sample that is not selected using a arbitrary selection method". In other phrase, non-probability sampling catches all varieties of sampling methods. With this research, researchers choose non-probability sampling method as a data sampling aspect. Hers, researchers choose non-probability sampling because of limited reference as well as nonappearance of an example frame. According to analyze style, non-probability sampling is vest suitable with this research. Snowball as well as convenience sampling methods are used in this research newspaper as a non-probability sampling aspects.

Convenience Sampling:

Convenience sampling is a type of sampling, which is simply obtainable to the researcher by good value of its understanding. Regarding to (Saunders et al, . 2009), illustrated that, "The convenience sampling occupies selecting the components of the sample which will be the easiest to acquire".

Convenience sampling is cost-effective and easy to accumulate related data. Researcher gathers data from two major commercial bankers of Bangladesh. In addition, researchers can gather data through Friends and family who acquired experience about these fields.

Snowball Sampling:

Snowball sampling is one of most useful sampling aspect of convenience sampling. Using snowball sampling, researcher can create an intelligent deal with small sample group, that are related to research objectives and lastly that small sample group can build a productive sample group.

According to Brayman and Bell (2007), "the snowball test is such an approach where the researcher makes first contact with a small group of men and women who are highly relevant to the research matter and then uses these to determine associates with others". Snowball sampling is beneficial aspects of convenience sampling, that are allow to develop sites as well as develop the amount of respondents. Success of this sampling is depending on early agreement with the test group.

Sample Design

Population:

In the bank sector of Bangladesh more than 1 million people are working for these companies. This more than 1 million people consider populace for this study

Sample:

For this analysis researcher decides 125 test over 1 million populations.

Face and content validity of the questionnaire:

According to (Bryman and Bell, 2007), "The facial skin validity and content validity are thought as measurements reproduce the content of the conception and can be seen through experts, who see whether the measurements mirror the concept, which the research will analyses" (Bryman and Bell, 2007). The facial skin validity is carry out in this research in respect to the pilot evaluation of the questionnaire. Matching to (Politetal, 2001), make clear, "Pilot study can be utilized in two various ways in social research research which identifies small level feasibility studies or trials done in preparation for the major study". In addition (Baker, 1994), "a pilot analysis may also be the pre-testing or checking out of a specific research instrument". Piloting data not only make sure survey question work very well at exactly the same time data piloting make sure all other instruments will work well (Bryman and Bell, 2003). The most important focuses of pilot review is allow researcher huge understanding of questionnaire as well as any future adjustment or not.

3. 7 Theoretical framework for Methodology

1. Research Question

Why learning factors are crucial in knowledge era procedure to boost internal marketing approach?

Useful Theory

According to (Dixon, 1999), articulated, "Organizational learning is an activity where the organization employs to gain new understanding or even to correct the existing understanding; it is not the accumulated knowledge of a business". Subsequently, (Ballentyen, 2003), the goal of knowledge renewal is not producing, accumulating and evaluation of employees knowledge about organization market, that allows employee give more emphasize modifying and redesign existing knowledge. To further extend the claims (Ballentyen, 2003) stated, four function of learning activities, which are help organization internal employee to producing new knowledge.

Questionnaire Statements

• Our group-based learning works well, which helps us to create new knowledge.
• We put a whole lot effort to build up new knowledge to meet customers.
• We should create new idea, which helpful improve customer service.
• Our Management views development of knowledge and skills in employees as an investment rather than a cost.
• We often make suggestions about how to improve customer service inside our company.
• Our company means that its employees are trained properly in order to perform well during the customer service process

2. Research Question

How can staff's growing knowledge on internal marketing have the ability to influence service come across?

Useful Theory

According to Kotler (2000), "IM is a task of employing, training, and motivating employees" this means training allows employees to build up their skills and quality of work. Motivating employees is to generate strong relationship between staff and company, which prompted employees to put their best work. To support the assertion (Ballentyne, 2000), elaborated that,

Evaluation of corporation customers' knowledge on marketing can help to come out new methods and practice (new knowledge), which can improve company performance. Here group performance means better service quality as well as customer satisfactions.

Questionnaire Statements

• My fellow workers help me to handle my responsibilities efficiently.
• My colleagues are prepared to pay attention to my job related problems.
• We may use our own view and wisdom to carry out responsibility.
• We can participate in company decision-making and talk, as well assess higher level and general level view regarding decision-making.
• I can rely on my colleague when thing get difficult at work place.
• Upper management of my company is willing to switch new knowledge as well as listen to problems about undertaking our tasks.
• I believe expanding internal marketing practices within organization is easy way to advertise company goods and services.
• Employees are permitted to create new ideas as well as participate in decision-making when handling management.

3. Research Question

Can development of interior marketing have the ability to improve service come across?

Useful Theory

Number of article writer believe that, organization enhanced service encounter are constructed by individual conducts and characteristics as well as improve customer and company connections (Bitner, 1990; Bitner et al. , 1994; Heskett et al. , 1994). When a organization methods different aspect of internal marketing and established within business, which helps employees their understanding also build romantic relationship among customer and service provider. When employees and customer relationship is strong, the grade of services is developed autimaticly. To aid this affirmation (Shostack 1985), stated that a service face is "a time frame where a consumer directly interact with the service". Which will be the results of procedures developed interior marketing within business.

Questionnaire Statements

• Our company combines different marketing strategy to increase the company's interior market.
• I am content with my working environment.
• I have complete trust in our management because they are doing care about our needs and targets.
• My job satisfaction allows motivates me to provide quality service.
• I believe regular communication and a friendly relationship between the service provider and the client creates a satisfied customer.
• My ideas and ideas are valuable at work.
• I am more stimulated to know customer feedback about our service quality and how exactly we meet the quality

3. 8 Honest Consideration:

Research ethics are extremely significant aspect for any research work. Corresponding to (Bryman and Bell, 2007), the ethical awareness in research work consumes order to as a morality and the worthiness of the study. Researches consider honest matter atlanta divorce attorneys section of research work. Among all other ethical matters, the most important is plagiarism. Within this research paper, plagiarism is totally avoided. All of the individuals of questionnaire are experienced good understanding of the research newspaper and its target. The principal data's are accumulated using questionnaires and it has been analysed in a non-biased way. Additionally, in modern business and management research newspaper, ethical issue are considered one of the most crucial issues. (Bryman and Bell, 2007).

According to Diener and Crandall (1978), there are four ethical concern need to considered for just about any business research and the ones issues are,

(1) Is research work can create any injury to participants.

(2) Whether you can find any insufficient enlightened consent.

(3) Whether there is certainly any invasion for privateness.

(4) Will there be any deception is associated with research work.

in this research newspaper, researcher maintain all these ethical issues.

According to Bryman and Bell (2007), "a research is undesirable when it harms the members and avoid doing any injury to the participants it is very important to keep up the confidentiality of all individuals and organizations". Confidentiality and secrecy are extremely significant in order to obtain deal with participants. In addition (Saunders et al, . 2000), mentioned that, Confidentially and secrecy of members information are need to give higher goal. Researcher should make sure these details would not create any harm for participant's personal as well as social life.

Before performing the questionnaires it must inform about the research topic and the purpose of the research subject matter and generally the consent or agreement should be there from the participants before undertaking the questionnaires. Consent is vital ethical issue although doing any research work. On this research paper, researcher clearly clarifies about research theme, aim and objectives toward members before getting replay.

Maintain secrecy of members' private information is one of the key ethical issues. Within this research, researcher had taken some personal stats from participants and researchers make sure you maintain secrecy participant's personal stats.

Deception another major important moral issues for business research. Deception occurs when researcher conceal actual purpose of the study from participants. Regarding to (Malhotra, 2005), "The comfort and ease of the respondents especially in the case of qualitative research respondents shouldn't be pressed at beyond their comfort zone". With this research paper, researcher cleared exact purpose of the analysis toward all members.

Researcher also sustains all the principals of UK data protection take action (1998) and producing all the principal data, that are collected through questionnaire.

3. 9 Bottom line:

This chapter provide details idea about the study philosophy and technique in conditions of their own items of view. This section also discussed about research methodology and research design and which research methodology and design appropriate with this research newspaper. Additionally it is included data collection methods and their different facets as well as data collection musical instruments. End of this chapter included moral thought and their different form as well as why every research work employs ethical concern. All methodological aspects of research, that are related to this research work, are discussed in this chapter.