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Social Media Effect on Fast Food Chain (KFC)

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Table of Material (Bounce to)

1. Introduction

1. 1 Research aim

1. 2 Research Questions

1. 3 Research objective

2. Books review

2. 1 Friendly media

2. 2 Impact of social media

2. 3 Junk food chain

3. Research methodology

3. 1 Research design

3. 2 People and Sampling method

3. 3 Data collection

3. 4 Dependability and validity

3. 5 Ethical consideration

3. 6 Data analysis

3. 7 Research limitation

4. Anticipated findings

1. Introduction

This record is targeted on exploring and understanding the impact of sociable media on junk food chain, concentrating on junk food companies of UK. So, we've chosen KFC for research study to carry out the research on this matter, as KFC is well known company in junk food industry not only in UK but worldwide. In today's world, people are attached with the cultural multimedia and defy onto it while selecting any organization they need to deal to satisfy their needs. So, interpersonal media impacts on the buying patterns of customers and on selection of the organization. Social media marketing can be used by the companies in order to market their products and services.

In this record, we first straighten out research goals and research questions that start the plan for research. Then in literature review, the ideas on social press along with its impact and the junk food chain are reviewed. Further, we choose research method and research design because of this article and then we also choose the methods of data collection and data evaluation. Finally, in this research proposal we discuss the expected findings that people could achieve out of this research.

KFC is a fast food company now had by Pepsico and was established in the service train station of USA providing chickens. The full form of KFC is Kentucky Fried Rooster, located in Lousville, it is mostly of the brands in USA that can boast about having 59 year old record of success and innovation. KFC serves rooster along with types of other products like burger, mashed potatoes, and sandwiches also. It has been offering customers foods as prepared at home at very affordable price that might be bought by folks of even low income also. It has opened up its 15, 000 outlet stores in 105 countries like Malaysia, China, UK and so forth. In this survey, we carry out our research in the stores that are situated in different places in the administrative centre city of UK that is London. KFC is well-known for serving chicken with original taste that has been able to win hearts of several people all around the globe. It includes many employees working through its retailers in a number of countries speaking different dialects and from different civilizations and traditions but focus on the achievement of organizational goals and targets. The unique style of fried chicken of KFC as well as different flavours of hen curry, tom yam poultry, hot and spicy and original formula etc. has been unique feature of KFC which has made it well-liked by its customers and an effective company in the fast food industry.

1. 1 Research aims

This report can be involved on social media and the junk food chain, so the aims of the research are also established around it. This research aims to find next facts on the fast food chain,

  • To understand the interpersonal media employed by KFC.
  • To find the impact of public multimedia on customers.
  • To find the impact of communal media in the business.
  • To find the effectiveness of social advertising.

1. 2 Research Questions

This report is set to find out the answers to following research questions:

  • What is the effect of social marketing on KFC?
  • What is the social media utilized by KFC?
  • How is communal media being beneficial to KFC?
  • What is the impact of sociable marketing on customers?

1. 3 Research objectives

This report is based on the hypothesis on locating the impact of interpersonal media on junk food string. So, it sheds light on the consequences of social advertising on the fast food companies. This research has been completed with certain aims that happen to be sorted out in pursuing points:

  • To gain knowledge on the use of social mass media by KFC.
  • To understand the impact of interpersonal multimedia on KFC.
  • To review the impact of cultural mass media on customers and employees of KFC.

2. Literature review

In literature review section of this report, we gain knowledge on public media, its use within fast food industry and also its effect on the organization. We also discuss about the junk food industry and the fast food chains. In such a report the discourse is centered on the role of cultural media in daily life, its consumption, customer's perceptions of benefits and drawbacks of social press, the approval and impact of sociable media advertising, the amount of proposal of brand through cultural marketing and the role of other press in reinforcing communal media communication.

2. 1 Social media

Social press has revolutionized the communicating methods of the individuals, community, corporation or depends upon. It can be defined as, " several internet based applications that is build on the ideological and scientific foundations that permit the creation of exchange of Consumer Generated Content. " It has been convenient way of interacting with the people not only within a certain region but within the world. It has become an essential part of a business to be able to communicate with its customers, suppliers, traders as well as its employees. Super fast use of public media by the clients has enforced the organization to utilize those media to be able to talk to their customers as well as to build solid relationship with them that helps in customer retention. So, they are using sites, wikis, podcast, cultural networking sites, websites therefore you tube so as to stay static in touch with their customers and also to get prepared of new offerings on the market. Most of the organizations are using social press for marketing you need to include these media in their marketing strategies and programs. As individuals are turning away from traditional resources of advertising like radio and tv set, social media has become modern solution to promote within the mass and huge range of people. Sites are a kind of social advertising where people post images, ideas or links. Social networks are places where people who have common interest meet and form personal websites. Content communities are websites where particular content can be arranged or shared with others. Community forums are sites for exchanging ideas or information around particular pursuits. Some of the most popular social multimedia that individuals use are facebook, tweets, You Tube, Flickr, and Wikipaedia. Interpersonal mass media sites have been getting an incredible number of users throughout the world plus some studies also show that the majority of the people on the globe stay in touch with the cultural advertising sites daily. Social media is blend of several internet tools that allow users to generate, exchange and modify content continuously. Social networking like facebook, twitter, instagram, you tube websites, mobile cultural press etc have mind-boggling number of fans increasing day by day.

As the junk food industry in UK has become very competitive along with access of several players, it includes increased the amount of competition and challenged the marketing players. So, KFC though is extremely popular needs to use more advertising options in order to obtain a competitive edge and to win over its rivals. Social websites has been speedily utilized by KFC in order to get global gain access to and also for reducing its purchase costs. Further, it also helps access to potential customers along with customization of products and services and exchange of service and information. It has also become easiest way of taking orders for the meals items for the business as well as its customers anticipated to mind-boggling use of cultural media.

2. 2 Impact of cultural media

Social media as being used quickly by people about the world draws in attention and induces readers to share it with their social network sites. It functions as a system for everyone who has quick access of internet. Social media marketing also assists as the best advertising media as it is driven by word of mouth and can be considered as earned marketing somewhat than paid press. It also helps in increasing brand understanding through increased communication activities. It can be helpful in marketing campaigns for the identification of the business in the newer market as well as existing market. Social media is an online content created by people using highly accessible and scalable posting technologies. It provides numerous opportunities for building up and expanding relationships to customers.

Social media influences the customers for selecting the organization they want to deal to be able to satisfy their requirements because they are tightly related to these advertising nowadays and trust these press the most to get information. Because of this research, it is important to understand the result of social advertising on the customers when they are deciding which product or services they would like to acquire. Customers use social media to permit these to create and share content, and talk to each other build romance with other people. Social media is becoming major element in influencing various areas of customer action including needs, popularity, information acquisition, views and behaviour, purchase behavior and post purchase communication. Social media marketing develop horizontal relationship which range from customer service to customer retention and acquisition. Increasing use of public websites perceive as an instrument in forming social network of users. Also companies can buy various feedbacks and comment regarding their services so that they can improve their service in order to meet up with the needs and satisfaction of customers. Development of public advertising has helped in development and growth of business of junk food companies like KFC.

2. 3 Junk food chain

Fast food industry had not been been available since ancient times but it has becoming quickly growing industry along with busy and slated life of people. As its name this industry is famous within its customers in providing quick food service for the rush hour of quickly moving people. Largely junk food industry serves quick foods like hamburger, sandwiches and also beef included product. This industry is one of the most competitive and saturated industry in developed countries like UK or USA. Junk food service has culture has been embraced by several people because of their busy schedule and also easy availability of food when they need.

3. Research methodology

3. 1 Research design

This research is dependant on junk food chains and needs to explore the reality on influences of social multimedia, so it employs positivism theory of research methodology and deductive way as the procedure of this research finds conclusions predicated on the interpretation of this is of the results of data analysis. This research is of exploratory dynamics as less past studies have been found regarding this subject and general character of the situation along with factors related to it must be observed. So, this research is commanded by qualitative methodology as it is of exploratory nature. Through deductive process, this research seeks to uncover wealthy and detailed explanations with a all natural focus.

3. 2 Human population and Sampling method

In the suggested study, the population to be studied has been first determined and sampling frame was developed. The citizenry for this review comprises all the customers and employees who are related to KFC belonging to different levels of jobs they are employed to. As this research is taken in KFC stores located at London Chinatown and Marylebone in London, UK, the populace for this statement is the clients and employees who are related to the stores there.

Further, non-probability sampling method will be utilized because of this research as it doesn't involve arbitrary selection which is not feasible for this research. This research is of exploratory dynamics, so convenience sampling method is suitable where the samples are selected looking at the simple their availability and interest for the analysis. As the name uncovers, convenience sampling is preferred since it is convenient and frequently saves time and effort of the researcher to choose a random test.

3. 3 Data collection

As per the need of the analysis, both primary and supplementary data will be gathered, but goal will get to collection of primary data, which is both quantitative as well as qualitative. Key data will be collected by a few of the popular techniques found in this field. Primary data will be gathered via field review where the researcher will visit KFC stores to be able to accumulate data. In KFC stores, the researcher will acquire the info through questionnaire method by distributing questionnaires to the respondents and then once they end collecting it. So, questionnaire will be designed in view of data requirements and you will be sent out to the respondents in the field. The respondents will be convinced that their responses will be kept private and average time taken up to complete the questionnaire will also be limited.

Secondary data will be collected adopting various secondary means and through the access of some supplementary sources available handily. It will be collected from earlier researches, past studies, shared or unpublished documents, annual reports of KFC, publications on KFC and other related articles that can be useful for this research. Secondary information available will be useful in verifying the validity and stability of empirical field data. The techniques adopted in the study to create relevant data will be guided by research objectives, questions and kind of data necessary for the analysis.

3. 4 Consistency and validity

A reliable way of measuring is one gives constant results on impartial testing. If the findings of 1 piece of work can be replicated by another research group, or by the same research group at a later occasion, then it produces the same final result, then it is deemed to be reliable. Though total stability is difficult to be achieved, quantitative methods are likely to desire to it. In order to eliminate the likelihood of error, it is always better, if there are repeated observations and the measurements of the same individuals or situations.

Validity concerns whether a study method provides true picture of what it says to have documented, and shows interpersonal realities as they really are. No matter how reliable data may be, it'll continually be limited in its validity if the researcher cannot show that it gives true account of what it is being studied. It's the strength of our conclusions, inferences or propositions. It is an factor that addresses the issues of whether the researcher is in fact measuring what they want to.

Reliability quotes the consistency of way of measuring and validity quotes the precision of your dimension. A solution can be flawlessly reliable but yet not valid, which ultimately shows that consistency and validity change from one another.

3. 5 Ethical consideration

In present situation, researchers have to handle their research along with the consideration of honest issues as well as obligations about the people taking part in the study as well as the business. Researchers need to do everything in their expert to be sure that their research doesn't damage the ethnic or ethical value of the members. So, for the research, written agreement to conduct it's been sought and the Code of Good Research Practice of KFC will be implemented. The respondents will be chosen centered upon their determination towards the study. Privacy, anonymity and confidentiality (PAC) of the researched groups will be firmly maintained. The data collection method includes personal information of the respondent also, so the information will be stored confidential and can not be used for other purposes than the research. Further, data provided by KFC will be guaranteed in data with password cover. The final reviews will not be provided for other studies and will not be provided for wider circulation. The members as well as the organization under research will discover the required information on the study as well as the researcher. Further, while doing research the researcher should also ensure that the individuals will discover certain questions to be responded and given certain time which will be registered by the researcher. Further, the rules and regulations of KFC as well as of the business colleges shall be followed while carrying out the research.

3. 6 Data analysis

Data analysis is very decisive in research as researcher has to focus on how in what ways data should be tabulated and examined. The data gathered from extra and primary sources will be examined to obtain findings of the study. Statistical techniques will be obviously mentioned. Quantitative as well qualitative data will be examined using the techniques that exist and simple to use. Simple statistical techniques will be espoused for inspecting data such as charts, diagram, statistics percentage list etc. so, qualitative and quantitative data will be analyzed, categorized and tabulated in line with the objectives of the study study.

3. 7 Research limitation

Like almost every other studies, this research is also bound into certain limitations that must be implemented and considered while carrying out this research. There are certain limitations because of this research which binds this research in a small boundary with restricted time frame. Hence, major restriction of the research is referred to as the timetable that boundaries this research in a boundary of timeframe for completion of the research. Further, restriction of the research also offers been observed in the research solution to be utilized which is in the sampling method to be utilized in this research. The limitation also can be observed in the opportunity of this research. Also, the research methodology of this research is chosen for the shorter span of time and less time consuming method scheduled to restriction of time. So, this research might not shed much light on the impacts of social media but can be handy in order to carry out other researches in future about the same subject matter.

4. Anticipated findings

After the analysis of data collected from the research, this article may shed light on various facts on sociable media and its own impact on the fast food chains. So, we can suppose that we can have the ability to shed light on the following tips of the topic topic:

  • Reveal the engagement of KFC used of social multimedia.
  • Provide information on impact of interpersonal marketing on KFC.
  • Provide information on advantage or drawback of social multimedia regarding junk food chains.
  • Provide recommendations on use of sociable media for good thing about fast food chains.
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