2. 0 INTRODUCTION
Business organisations have to take their stakeholders into consideration in order to succeed in attaining its business goals. The participations and holds from stakeholders are crucial to ensure that business procedures run effortlessly. Stakeholder is anybody, group or company which will be affected by the business enterprise activities and also have something to earn or lose with the changes of business procedures. Stakeholders include customers, suppliers, vendors, public, community, multimedia, government, etc.
2. 1 NEW STRATEGIES FOR TOYOTA
According to the case study, Toyota was obligated to remember its autos from the united states market this past year due to faulty brakes. It has affected Toyota's image in the intellects of stakeholders. To be able to change stakeholders' attitude towards Toyota, it offers plan on employing an effective marketing campaign as its new strategy.
2. 1. 2 ADVERTISING
According to wordnetweb. princeton. edu, advertising is thought as a public campaign of some service or product. In other words, advertising can be an activity of delivering something or service to cause people to buy than it. Advertising is one of marketing tool that is used to sell and promote the products or services of business organisations. Toyota may use advertising campaign to persuade prospects to get the cars made by its company. Advertising agency can be employed to over view their new product and advertise it to catch the attention of the customers.
The tasks and function of advertising in the communication industry include first of all, to acquire increased volumes of sales of products and services. For instance, advertising can help Toyota to increase the sales level of their product by giving pamphlets and brochures to the clients, media advertisement and etc. Second of all, advertising can make recognition about offerings. For example, the advertisements in billboards, flyers and marketing advertisements on Toyota is to catch the attention of customers' attention and inform customers on the latest advertising. For instance, to introduce a fresh car model made by the company. Finally, advertising induce trial of a fresh product and services offered. For example, Toyota Aygo is geared to the younger era. Therefore, through its advert, it can catch the attention of the attention of the children to purchase and use the car. Fourthly, advertising can also change conception and create reassurance. For example, a good advertisement will make customers believe that the cars made by Toyota provides better quality and value set alongside the cars that are produced by other companies. Besides that, advertising can also support sales promotional sponsorships and pr activity, make announcements in public interest, and also motivate and impress trade programs.
Advertising is a paid, non personal advertising of a product or service by an advertising organization to inform or persuade a particular target audience. Advertising has improved to have a variety of forms and has permeated nearly every part of society. Advertising may take a number of forms, including advocacy, comparative, cooperative, and direct-mail, informational, institutional, outdoor, persuasive, product, reminder, point-of-purchase, and area of expertise advertising. For example, Toyota may use the various delivery mechanisms to promote include banners at sporting events, billboards, Internet Internet sites, logos on clothing, periodicals, newspapers, radio areas, and television advertisements.
Through advertising in papers and tv set, Toyota provides informations to the client on the models of cars which they offer. This method of advertising can attract large number of people as they are using mass media communication. For example, in newspapers, we can generally see and browse the Toyota advertisement regarding the models of autos proposed by Toyota and its technical specs. Toyota offer quality products at a realistic price. In addition to that, Toyota's tv advertising which encourages Toyota's vehicles that are synonym with quality and class will draw in customers to get its products.
Besides that, Toyota can also use outdoor advertising such as billboards and announcements painted privately of buildings. They are common varieties of outdoor advertising, which is often used when quick, simple ideas are being marketed. Since repetition is the main element to successful promotion, outdoor advertising is most effective when located along heavily travelled city pavements and when the merchandise being promoted can be bought locally. The benefit of advertising is the fact that it gives the business total control of the note which will be presented to the audience.
2. 2 NEED FOR STAKEHOLDER ANALYSIS
Stakeholder examination is important for Toyota as it helps the company to analyse and research the pursuits of stakeholders that might be affected by the business's policy and business procedures. Besides that, through the implementation of stakeholder analysis, the potential conflicts and risks that could jeopardise the business enterprise procedures of the organisation can be revealed. In addition to that, a stakeholder research assist Toyota in discovering the opportunities and relationships that may be built on between your organisation and its own stakeholders during the implementation level. Furthermore, Toyota can identify the communities that should be supported to take part in the many different phases of the business activities. In addition, stakeholder analysis helps Toyota in growing appropriate strategies for stakeholder proposal activity by communicating using its stakeholders. Lastly, stakeholder analysis help Toyota in analysing on solutions to reduce the negative influences on vulnerable communities.
2. 3 CONCLUSION
Stakeholder analysis will serve as an important tool to recognize and analyse the interactions between a number of different stakeholders, besides attaining an understanding on the perceptions on key issues. Stakeholders contribution is very important to the sustainability of organisation. It is because, the coverage and activities of the organisation will be influenced if the stakeholders support or oppose to the company's policy. In the case of Toyota USA, its image in the stakeholders brains has dropped due to the recall of its autos from the market. Toyota realised so it must change the stakeholders' frame of mind and perception of its company, therefore Toyota developed an advertising campaign which assists as its new strategy to be able to gain again the shareholders' trust of its organisation as one of the market leader in car manufacturing.
