Strategy used in dialog broadband

Strategy used in dialog broadband

Executive Summary

Dialog Telekom group is the leading telecommunication company in Sri Lanka. Their main goal is usually to be the best and the major mobile telecommunication professional in Sri Lanka. Dialog Telekom was founded in 1995. The corporation is one of the greatest placed companies in Colombo stock exchange and it's really a subsidiary of Axiata Group Berhad.

To be the leading telecommunication professional in Sri Lanka it's not easy. They provide their customers with an array of services like Dialog Television set, Dialog CDMA, Dialog Broadband and Dialog Mobile interconnection. Specially entail in a competitive industry.

As for they various types of services provided by, Dialog Telecom, they operate as a separate department for Dialog Broadband which is our portion of our research study. Dialog Broadband goal is to provide their customers with the best product on the market at a low cost, but not minimal cost at a high service rate.

Currently they have got happily achieved this by ensuring they provided their customers with the best service. At this rate it means more customers is add up to more company revenue.

Dialog Broadband expands their services into a wider range. Broadband internet, WiMax technology, Wi-fi technology and the Unlimited mobile broadband.

They targeted the 500, 000(approximately) 3g users in the united states, dividing the market into two parts, Student and the General mass. Accordingly repairing separate prices to the appropriate segment, and an array of connection deals to them, and launched the Unrestricted mobile broadband connection to them.

In this report i am discussing how to promote the Unlimited mobile broadband interconnection in the competitive market by using proper management.

Introduction

Purpose of Report

The purpose of this report is to satisfy certain requirements to complete the BIS3324 module.

Topic and company chosen for the research

The company I have selected for the study task was Dialog Broadband, and the topic I have chosen may be the use of proper management for promoting Dialog Mobile Broadband connectivity in the competitive market.

Introduction to Dialog Broadband.

Dialog Broadband is a Strategic business process unit of the Dialog Telecom Group, providing permanent telephony alternatives, data sites, and broadband internet and coverage solutions. Dialog Broadband major products such as Broadband internet, WiMax technology, Wi-fi technology and the Endless mobile broadband.

˜ Broadband internet

Dialog Broadband draws on its far reaching infrastructure to bring the web direct to a user's home or office.

˜ Wimax technology

This world-class technology enables scalable, carrier-class answers to support thousands of users with an individual base stop, while providing differentiated service levels. WiMax is fast becoming the standard for the provision of broadband alternatives worldwide.

˜ Wireless technology

Wi-Fi allows your business to deploy a network quickly, at less expensive, and with greater flexibility than a wired system. Output increases since workers can stay connected longer, and have the ability to collaborate with their co-workers as and where needed

˜ Unlimited Mobile Broadband

Dialog Mobile Broadband is Internet on your mobile - it's fast, and affordable. HSPA means BROADBAND Packet Gain access to. This technology literally brings high-speed access to users on the go.

To access the world of streaming video, music, downloading, information and communication, simply can get on the HSPA network. All you have to can be an HSPA modem and a data interconnection.

˜ Information of Unlimited Mobile Broadband

Dialog Mobile Broadband is Internet on your mobile - it's fast, and affordable. HSPA stands for BROADBAND Packet Access. This technology actually brings high-speed usage of users on the go.

To access the world of streaming video, music, downloads, reports and communication, simply can get on the HSPA network. All you need can be an HSPA modem and a data interconnection.

Dialog offers Unlimited Mobile Broadband for a regular rentals of just Rs. 2, 990/-. Sign up for 6 months and become eligible to purchase an E220 HSPA modem for Rs 5490/-.

Monthly cost entitles customer to broadband usage of unlimited length and unrestricted data amount (download/upload) however subject to a Fair Consumption Insurance policy (FUP) whereby download/upload rates of speed would be reduced relative to their maximum levels pursuing monthly utilization exceeding 5GB. The FUP was created to ensure that the service received by the vast majority of our customers is not negatively impacted because of extremely heavy use by an extremely small minority of customers.

Technology

HSPA means BROADBAND Packet Gain access to. This technology basically brings high-speed access to users on the run. To gain access to the world of loading video, music, downloading, news and communication, simply can get on the HSPA network. All you have to can be an HSPA modem and a data connection.

Evolution

2g (text message) >> GPRS >> Edge >> 3g >> HSPA

The evolution identifies the bond level provided to the user, this depends on the amount of users connected to a particular tower in a given area. The greater the users hook up to the tower, it shrinks the bond speed, but it does mean the customer will not get any connection, but the user will receive a connection of an GPRS speed.

3G - the Third Generation of wireless communication technology which allows you to take pleasure from a more smooth and marvelous. . .

General Packet Radio Service (GPRS) allowed networks offer 'always-on', higher capacity, Internet-based content. . .

Enhanced Data Rates for GSM Evolution (Border) is an extension to GPRS, Advantage allows faster data rates of speed enabling faster. . .

Wireless Application Protocol (WAP) is a global vast standard in the mobile telecommunication industry that lets you access. . .

Mobile Messaging is changing beyond SMS text messaging with the introduction of MMS (Multimedia system Messaging Service). . .

Short Communication Service available on digital GSM systems allowing texts of up to 160 characters. . .

User insurance policy and Product Service

The customer will experience 7. 2Mbps download and 2Mbps Upload speed up to utilization of 5GB. Once use passes before 5GB, the grade of service will be downgraded to download a quickness of 384kbps and upload a swiftness of 64kbps and can continue for the next 1GB consumption.

Beyond 6GB the quality of service will be downgraded to download a acceleration of 64kbps and upload a rate of 16kbps.

Online Research

I have found the details from Dialog standard website.

• Sales report
• Product description
• What will be the strategies they are employing?
• Strategy information - Roger's Diffusion, Ansoffs Matrix
• Price comparability between Dialog and Mobitel.

Strategies used in Dialog Broadband to promote the product

Strategy - Rogers Diffusion Curve

Rogers Diffusion is thought as the communication process where a new idea or new product is accepted by the market, while the rate of diffusion is defined as the quickness that the new idea spreads from one consumer to another. Adoption, which is comparable to diffusion, also handles the internal decision making techniques of the individual, rather than those of the aggregate market.

"Rogers showed that a diffusion process in a communal system follows an S-Curve in which the adoption of a technology commences with gradual change, is followed by fast change and leads to poor change as the product matures or new technology emerge. He also placed that people adopt new technologies at different times and at different rates. Then used the varying rates of adoption to distinguish different phases in the diffusion process allowing practitioners to assess such things as the life span of a new product or service and the application of the correct set of marketing activities at the appropriate time".

This process monitored through the diffusion curve is a decision-making process where an individual passes from the initial understanding of an technology to forming an attitude toward the invention, to a choice to simply accept or reject it, then it implements the utilization of the new idea, and lastly to confirmation of this decision.

The increasing number of adopters follows the above mentioned S-shaped curve. The amount of newly 'turned' adopters plotted as a consistency histogram against time follows a bell-shaped Gaussian curve where in fact the volume of new adopters increases until halfway the S-curve after which their numbers decrease, To help make the model actionable, Rogers launched 'innovativeness' - the amount to which an individual is relatively previously in implementing new ideas than other people in a public system.

Rogers Recognized Adopters

1. INNOVATORS

Innovator first 2. 5% of adopters are daring and educated. They have several resources of information and show higher tendency to take chances. They will be thankful for technology for its own sake and are motivated by the thought of being a change agent in their reference point group, they are willing to accept initial problems that may accompany new products or services and are prepared to make shift solutions to such problems.

2. EARLY ADOPTERS

The next 13. 5% of adopters are "Early Adopters". They will be the social market leaders, popular and educated. They will be the visionaries in their market and want to accept and use new technology to achieve an innovative breakthrough that will achieve competitive benefit in their companies. They are captivated by high-risk, high-reward jobs and are not that expensive because they picture great benefits in competitive edge from adopting a fresh technology. They usually demand personalized solutions and quick-response, highly trained sales and support.

3. EARLY MAJORITY

After Early adopter another is 34% of adopters are developed by the "Early Bulk". They are deliberate and also have many informal social contacts. Marginally looking for revolutionary changes to get productivity enhancements in their companies and they're encouraged by evolutionary changes. They have three principles in implementing of new technology they are:

1. When it's time to move, let's move all together: - This means when adoption boosts so quickly in the diffusion process and causes a landslide popular.
2. When we select a vendor it will lead us to the new model, let us all pick the same one: - This means which firm can be the market head.
3. Once the change starts, the earlier we obtain it over with, the better: - This shows why the transition stage occurs quickly.

4. Overdue MAJORITY

Then 34% of adopters will be the "Later part of the Majority". They are really doubtful, traditional and low socio-economic status. They are aware of price and require completely preassembled, bulletproof alternatives. They should buy technology merely to stay despite having the competition and often rely on a single, respected adviser to help them seem sensible of technology.

5. LAGGARDS

Finally the 16% of the adopters consist of "Laggards". Laggards are technology doubters who would like only to keep up with the status. They tend not to consider that technology can enhance productivity and will probably obstruct new technology acquisitions.

Roger's model has found large appeal and program such as marketing and management research. The most important aspect relating to this model is the Bass Diffusion Model where new inventions are manufactured by the connection of current and potential users is referred to mathematically.

Roger's diffusion Curve with the Dialog Product (HSPA)

Talking about Rogers Diffusion curve with the dialog product, at the first stage prior to the product release, Dialog chosen the Colombo Metropolitan area as their main focus on for the product launch, with the help of their Information's systems they were able to identify Five hundred thousand Dialog 3g users in this area.

This identified focus on consists of two major sections THE OVERALL Mass and the School Students. Referring to body 1. 0 shows the state of hawaii of this process. This selected group of two is guaranteed to take the chance of using the new technology, which defines the "Innovators" curve in the diagram. Theses adopters are a portion of 2. 5%. They will be ready to face all the limits that may accompany services or services and to make shift answers to such constraints.

The next move across the curve will be towards the "Early Adopters" stage, which defines the product moving is moving into the society. The modern culture at this time will be happy to look at the new technology; this is the current position where Dialog Broadband is standing now. It really is in a much more competitive position than their opponents. This stage the company is offering their customers attractive rewards and incredibly sensitive prices to get competitive advantage. They look at the solutions to overcome the problems in order that they won't face any problems in the future. They will even have better online marketing strategy such as improved upon customer services, charges and high turnover.

As for time to come Dialog Broadband will face the level "Early Bulk", when they move their sales to the outskirts of Colombo, people will have a evolutionary change with the improvements in efficiency and Technology.

Figure 2. 0 shows the state when the product is pass on through society, the early adopters chooses the technology first, followed by the majority, until a technology or development is common amidst the folks.

Dialog Broadband must keep improving the merchandise to remain in the S-Curve. If not they'll transfer to the "Late Majority" stage, where the people who have less social position who are price concerned, they buy the product only once it's cheap.

And finally going into the "LAGGARDS" level, which be when people will be using the HSPA merely to maintain their position quo.

Strategy - Ansoff's Matrix

The Ansoff Product-Market Expansion Matrix is a marketing tool which helps the business enterprise to make a decision and focus on their product and market stratigy. This can help the marketers to improve and can help the organizations to know what sort of activities should be taken to their business in the present or future marketplaces. You will find four types of strategies in this matrix. They can be:

* Market penetration (existing marketplaces, existing products): This occurs when a company enters a market with current products. To achieve this there are so many ways such as by getting rivals' customers, attracting the clients who aren't using your product or service, informing the existing customers to work with more of your product or service and you could advertise or do offers about your product or services. Whenever a company keeps growing understanding the marketplace is the low risk which is involved in that. A couple of four aims market display should be seemed in to. They are simply,

• Secure area and expansion market
• Increase utilization by existing customers
• Maintain and raise the share of the current market
• Restructure of growing up opponents and send them out.

* Product development (existing marketplaces, new products): This implies when a group introduces its new product into present market. For instance, KFC is obviously within the fast-food industry, but frequently it markets new products such as Twister, Two times down chicken breast sandwich. When a firm introduces new products in to the market, it can gain new customers for these products. Therefore new product development can be a key business development technique for a company to stay competitive in the market.

* Market development (new marketplaces, existing products): A recognized product on the market can be transformed or targeted to a different kind of customers, as a strategy to earn much more income for the business. A very good example is, in the beginning Lucozade promoted for ill children and then rebranded to focus on the people who are involved in sports as energy drink.

* Diversification (new market segments, services): Diversification is an organization which presents new product in a new market. For instance, Virgin Group which is at UK unveiled Virgin Cola, Virgin Megastores, Virgin Airlines, and Virgin Telecommunications, to leverage the Virgin brand. The corporation came into new market which was not on the market previously. This strategy is a risk for the business since it is entering the marketplace which doesn't have any experience.

The matrix show, when the chance increases more the strategy rises from the known quantity in the present service or product and market. Therefore higher risk will be involved in product development and new market apart from present and future product and market. In his original work, Ansoff didn't use the matrix form, Igor Ansoff said that the diversification (future product and future market) strategy was apart from the other three.

While the last mentioned are usually used with the same complex, financial, and merchandising resources which are being used for the original products, diversification usually requires new skills, new techniques, and new facilities. As a result it almost invariably leads to physical and organizational changes in the structure of the business which represent a definite break with past business experience.

For this reason, most marketing activity revolves around penetration; and the Ansoff Matrix, despite its popularity, is usually of limited value - though it does always give you a useful reminder of the options which are available.

Ansoff's Matrix with the Dialog product

When talking about the merchandise Dialog broadband released 2 a few months previously, the HSPA device, it's the second product to enter the marketplace of wireless internet connection. First to start was their main rival Mobitel with a similar type of product. Dialog broadband waited eight a few months after their competitor launched the product to release their product.

For a firm like dialog that has a very high market for its current products, centered on their new product the HSPA, to cater to the current market, they came up with the HSPA as new product into the market that was created by their competition by improving the merchandise itself in conditions of technology with a lot more connectivity and broadband facilities to their customers.

Whenever new products are released it tends to it can gain new customers for the products.

This stage they entered in to the market was the level of Market development in the Ansoff's Matrix, they are really competing using their rivals providing more facilities with their aim for sector of customer. Setting up more reasonable price according to the catered section.

In order to compete with their competitors Dialog broadband must provide better pricing strategies, advertising offers, and focus on a specific band of customers.

If a firm needs to stay competitive in the competitive market it will use product development as their business development strategy.

How Competition is done

Company's Environment is recognized to market the Mobile HSPA

Dialog Telekom is continuing to grow to be Sri Lanka's flagship telecommunications company. Working in an oligopolistic market (mobile telecommunications in Sri Lanka), the company runs Dialog GSM, the country's most significant mobile phone network. Dialog was the first to introduce the idea of GSM in to Sri Lanka and has thereafter reinforced itself with technologies such as GPRS and 3G. Dialog has also managed to commit sufficiently into its network to be able to grid a majority of the filled areas in Sri Lanka. Due to this significant investment in its foundation stations, Dialog Telekom supplies the widest cellular coverage in the united states. The company features 6 switching centers and 625 basic stations covering 85% of all habited areas in the island. The Company's subscribed base take into account (approximately) 60% of the country's mobile sector and 40% of total telecommunication customers.

When you consider the environment, the Dialog has competition like any other company. Main competitor is Mobitel. Mobitel is providing the HSPA Broadband Interconnection however the price and the client bottom part of mobitel they cannot contend with dialog

Dialog takes a new step in to the market, every time with a strategy that is very tactful. For the past 12 years Dialog has been leading the Sri Lankan Mobile Telecommunication market. Their main strategies are focused on,

1. Captured Customer share
2. Market Competition
3. Increasing Market Share
4. Locking Competition

1. Captured Customer Share

Dialog GSM for the past ten years has been valuing the customers as the Ruler. Dialog also well known for showing Customer Satisfaction has been bank onto it. 'Dialog Sathkaraya' a fresh banner under which Dialog market segments on Customers Romance. This is in keeping with their Eye-sight that

"To lead in the provision of technology empowered connectivity touching multiple human receptors and faculties, through dedicated adherence to customer driven, responsive and versatile business functions, and through the delivery of quality service and leading edge technology unmatched by any, spurred by an empowered set of dedicated individuals who are motivated by an irrepressible aspire to work as one towards a typical goal in the truest sense of team spirit. " (Dialog Telekom)

2. Market Competition

Having 7million mobile users in the country, Dialog Telecom is maintaining a customer bottom of 4million users, and 500, 000 3g uses in the country, with 50, 000 in the Colombo Metropolitan. Their rival consists of 2million users and a small amount of 3g users, at this specific rate Dialog is having a heavy customer base gives them an edge when selling the product to them.

3. Increasing Market Share

It is expected that the Dialog will be in a posture to sustain their market talk about which is about 60% of the countries mobile sector market. The Dialog has already brought in a considerable decrease in their rates and services with a view to draw in more customers as their rival launched it 8months before them. This plan would show visible results towards widening their market talk about.

4. Locking Competition

The Dialog has been the first choice in providing mobile telecommunication services in Sri Lanka, having market share of 60%. So, the total amount 40% has been shared by three operators namely, Mobitel, Tigo and Hutch. These three providers are not in a position to contend with Dialog for the easy reason that the Dialog has advanced quite definitely technologically with a higher turnover and producing the services at an extremely low cost. So, contending with Dialog is not an easy activity for these three challengers. But when Airtel makes the market with attractive packages it is expected that Airtel might penetrate into the market and capture the market occupied by the three operators to a greater extend. But the Dialog will stay still competitive and will be able to maintain their position.

Apita computer naha Concept

Few times after launching the product the company recognized that they needed to cater its products furthermore; it's when they developed this notion of "Apita computer naha", which caters the marketplace of folks who don't have computers.

This concept contains a coupled offer of DELL laptop with the HPS device, this make a great deal of sense when providing to that set of people. This is given out at most reasonable price of Rs 83, 000/-, on a regular monthly installment basis of Rs 6977/- with House windows Vista or Rs 6477/- with Ubuntu.

Dialog broadband main concentrate on in this advertising campaign was the university or college students and the users in the exterior selection of Colombo.

Price wars

Dialog Telekom is the leading telecommunication service provider amoung other telecommunication providers in Sri Lanka. Their definitive goal is to supply the service to the cheapest rate not the cheapest but up to some extend with an excellent of service.

When taking into consideration the 3G cellular internet the primary compititor for dialog telicom is mobitel. These are providing the same service as Dialog. But when taking into consideration the prices of both companies dialog gives away the service for the lowest rate.

Eg: Dilaog provide E220 HSPA modem limited to Rs 5490/-. But mobitel supplies the same devise for Rs 19500/-. So thers big price difference between both dialog and mobitel. For my concern customers will attarct towards dialog for their cheapest rates and the best quality of the service. However dialog is among the most market leader in the telecommunication industry because customers are actually pleased with their service. They treat their customers really well. They believe the company will get profits only when they able gratify their faithful exsisting customers as well as thire clients.

Below u can see the price rangers of both dialog and mobitel deals and devises.

Dialog offers Unlimited Mobile Internet for a monthly lease of just Rs. 2, 990/-. Join 6 months and become eligible to buy an E220 HSPA modem for Rs 5490/-. But this is for Basic usage. They may have introduced a campaign for university or college students. That is for the monthly rental of Rs. 1500/- join 6 months and be eligible to purchase an E220 HSPA modem for Rs 5400/-. For my matter it's a very valuable deal.

Monthly charge entitles customer to internet utilization of unlimited length and infinite data size (download/upload) however at the mercy of a Fair Use Insurance policy (FUP) whereby download/upload speeds would be reduced in accordance with their maximum levels pursuing monthly usage exceeding 5GB. The FUP is designed to ensure that the clients receive the best service because least customer's consumption is high.

Mobitel has created wide range of deals as well a devises for cellular internet facility for users.

Mobitel has unveiled wide selection of packages for cordless internet service for users.

SWOT Analysis

SWOT is a proper method that your organizations use to know what are the Power, Weakness, Opportunity and Risks involved in the business. Durability and Weakness are organizations interior issues. Opportunity and Threats are organization exterior issues.

SWOT Analysis of Dialog

Strength

• First GSM company in Sri Lanka
• Wide product range
• Skilled and dedicated Management team
• Island extensive network coverage
• Strong customer foundation and open public relations
• Cooperate business knowledge is high
• Reasonable price rage

Weakness

• Front office employee turnover is high
• Comparing with competitors price should be improved
• Confusion and less motivation between the employees
• Less towers to get proper coverage

Opportunity

• Reduce the price tag on the fixed lines
• Using advanced technology
• Introducing more value added services (VAS)
• Introducing new deals and other services.
• Having more towers to get better transmission or coverage

Threats

• Competition among other GSM service providers in Sri Lanka.
• Terrorism in Sri Lanka
• Changes in interpersonal, political, monetary inside the country
• Changes in technology
• Changes in customers' needs

Research Methodologies

A research was finished with the Head of Corporate of Dialog Broadband Mr. Ravi Sivasithamparam, to get an overall idea on the merchandise, the Strategies used by the company to market the product and the main element to gain competitive benefit.

v Research methods

• Questioners
• Interviews
• Online research

Identified strategies following the interview

v Strategies

• Rogers Diffusion Curve
• Ansoffs model

Research Methods

Questioners

I contacted Mr. Ravi Sivasithamparam the top of Corporate Service of Dialog Broadband on an informal conversation via telephone to grasp a concept on the related topic. He was very humble in describing the Strategy employed by the company, and how the product is marketed, the market segmentation, the marketing strategy, and services provided by these to the existing customers.

Questioners

˜ What is Dialog 3G High Speed Internet?

Dialog 3G BROADBAND Internet is a higher speed data connectivity service that will enable that you download and upload large files at high speeds irrespective of where you are provided that you will be within the 3G coverage. 3G BROADBAND Internet is run by HSPA-one of the latest evolutions in cordless data transfer technology

˜ What's HSPA?

HSPA (High Speed Packet Access) combines the features of HSDPA (High-Speed Downlink Packet Access) and HSUPA (BROADBAND Uplink Packet Gain access to) enabling you to access data at boosts to 7. 2 Mbps Downlink and up to at least one 1. 98 Mbps Uplink, on devices assisting HSPA.

˜ When discussing the competitive edge what is the primary benefit over your rival?

When discussing competition our main plus point is the purchase price that we have set to your customers, we have located them into two areas, the overall mass and the College or university students. We offer them with an alternative range of packages according with their budget, which our rival has not produce until now.

˜ How has IS helped your organization with launching the merchandise?

This in addition has played a key part whenever we were to establish the product, with the aid of IS we could actually keep track of the 500, 000 3g users in the united states. And 50, 000 regular 3g users from the Colombo Metropolitan. This is the key reason we first target our product introduction to the Colombo Metropolitan. IS in addition has helped us in placing the price for our users, relating to their sector

˜ What exactly are the startegies used in Dialog?

Mainly the Rogers difussion Curve and the ansoff model. That is a fresh product to a market.

˜ What's Rogers Diffusion Curve?

Everett Rogers defines diffusion as the procedure by which an invention is communicated through certain stations over time one of the members of your interpersonal system. Rogers' definition contains four elements that are present in the diffusion of advancement process.

The four main elements are:

1. Innovation - A concept, practices, or things that is perceived as knew by an individual or other device of adoption.
2. Communication channels - The means by which messages get in one individual to another.
3. Time - The three time factors are:

(A) Innovation-decision process

(B) Relative time with which an advancement is used by a person or group.

(C) Innovation's rate of adoption.

1. Social system - A couple of interrelated systems that are engaged in joint problem resolving to accomplish a common goal.

˜ Mobitel also providing the same service, What are the startegies dialog has used to increased the grade of the service?

Our moto is to supply the service at the chepest rate. But not the chepest however in good quality.

Mainly we are employing Rogers Difussion Curve. But apart from that we've a good personnel. We know the market well. And the clients of dialog is the largest asset we've.

˜ What exactly are the near future enhancments of the HSPA?

Down links and uplinks will be inproved

˜ When discussing the competitive benefit What are the primary factors dialog has used to be in the market innovator?

The main factor is our devoted customers. From the whole inhabitants 7 million has cell phones. From that 3 million are dialog users. So we always minimise the waist and offer a maximum service.

˜ What exactly are the configurations of the HSPA?

Icon is made it available in the desktop.

Installations happends automatically.

˜ What exactly are the machine requirements of the PC in order to support HSPA devices?

The system requirements will change with respect to the make and kind of the device. A lot of the Laptops or COMPUTERS currently in use can handle aiding them. However, it is preferred to ascertain the compatibility of the system requirements of these devices with the computer you would like to use before purchasing.

˜ Where may i use 3G Cordless High Speed Internet?

The 3G BROADBAND Internet service comes in Colombo Metropolitan area and almost all major towns across the country it means island large.

˜ How do i know whether I am in 3G Coverage?

If you utilize a Laptop or a Pc, the application form software will indicate if the device is at 3G coverage.

˜ What happens when I re-locate of 3G Coverage?

When you re-locate of 3G coverage, you will be transferred seamlessly to Advantage or GPRS with respect to the service availability of the base stop you have been locked into, subject to handset configurations. The info sessions happening will continue nevertheless, you may feel a slower data speed available under Border or GPRS.

˜ What are the features of wirless internet?

Wireless Internet gives you to search the web and download large documents at lightening fast speeds. Checking e-mail, online shopping, viewing digital photos, exploring the net to complete home work assignments and pursuing fast breaking media stories are faster.

˜ So how exactly does this service compare with traditional dial-up service?

Dialog wireless online sites provides an always-on connection and very high boosts to 7. 5Mbps, which is faster when compared to a 56K modem.

Conclusion

After weeks of research on Dialog broadband and their strategies used I could come to a finish that each of them work perfect in all Aspects of marketing, this is proven by the number of sales they incur at a given point. This shows the quality and the efficacy of the staff within the Dialog broadband.

In respect with the Rogers Diffusion Curve Dialog broadband continues to be in the Early Adapters, making the product available to cultural market leaders, popular and educated people. With regard to their next thing they will be entering the first Majority Level, when they provide the merchandise to the casual society. Up to the stage the business will be in the S-Curve, to keep up this status they have to keep updating the existing product, if this becomes unsuccessful they'll be in the past due Majority stage, when the product becomes common between every one.

All their strategies can be defined as the best methods you can use to become the best. Dialog Telekom has been on the top since the inception of the business all these make the Strategies and their Marketing with high quality results.

References

http://www. dialog. lk/en/index. html

http://www. mobitel. lk/

http://www. valuebasedmanagement. net/methods_rogers_innovation_adoption_curve. html

http://www. 12manage. com/methods_rogers_innovation_adoption_curve. html

http://www. marketingteacher. com/Lessons/lesson_ansoff. htm

http://en. wikipedia. org/wiki/Product-Market_Growth_Matrix

http://www. provenmodels. com/570

http://citadel. wikidot. com/strategic-management-assignment-two