Ans. :- Promotional Strategies utilized by the Peter Alexander are identical to used by the others. They enhance their product through advertising, pr and direct marketing also. There will vary new concepts in the marketing that is utilized by the Peter Alexander to market their product in the market. They are planning to start their products in new markets also. That they had made an idea to unveiling their brands in US, China, Japan & other areas of the world also.
Target Market for the Women Wears
Target market for the women wears presently is the women's that are is one of the generation of 19 to 39 of Australia and New Zealand. Products of Peter Alexander are designed by keep in mind of the age group. Promotional objectives for the ladies wears are discussed as follows:
Market Exposure: - Among the major goals for the marketing plan is to get maximum reach and reception at minimum cost. When you can in a position to formulate the program in proper way, you can easily create the demand for your product among the customers and earn good gains. For the products of Peter Alexander they had make a strong marketing plan through which they had a solid marketing image because of their brands. If Peter Alexander wishes to unveiling there products in new marketplaces then they have to market research the culture of this country also.
Processing of the Campaign Device:- Promotional system for the Peter Alexander brands is clear plus they used some different principles of marketing to promote there products.
Communication Results:- In Communication effects we just study that how to speak the image of the merchandise to the best consumers. Peter Alexander acquired created a strong brand image in the mind of the consumers by their good quality and designable products.
Target Audience Action:- The necessity of the audience that is targeted for the product is also studies. The requirements of the consumers, income degree of the individuals are keeping in mind.
Available Resources: - If we are focusing on the promotional strategies we must concentrate on the available resources where we must present the product on the market. Major resources will be the money that has been spends by the Peter Alexander to market their product.
Target Market segments for the youngsters Wear.
Target Market for the youngsters wear is currently is the youngsters that are is one of the Australia and New Zealand. The products of the Peter Alexander are usually more fashionable. Following will be the promotional goals for the youngsters wears:
Market Subjection: - In kids wear of Peter Alexander customer reach is targeted by keeping in mind the minimum cost.
Processing of the Advertising Mechanism:- Promotional device for the kids wears is to help make the product popular in the mind of each and every child of the Australia and New Zealand.
Communication Effects: - Products of Peter Alexander are communicated to the kids by concentrating certain requirements and interest of the kids. Their main objectives is to set-up the level of popularity of the products in the heads of the consumers
Target Audience Action:- The necessity of the prospective audience is recognized as kids can be enticed through the various designs of cartoons that are just lately popular on the market.
Available Resources:- availability of the resources is same as for the ladies wears.
By focusing on these strategies there are some promotional aims of the Peter Alexender.
To expand the marketplace for the prevailing to products to raise the popularity and success also.
To create the demand for the merchandise in the market marketing plans should be clear.
The features or genuine products should be clearly communicated to the consumers.
To type in the new market segments there must be a little bit amendments in the merchandise are required corresponding the culture of the united states.
Question 2:- Review the marketing blend fro the same two specific products, target markets and aims for Peter Alexander and also identify and explain its implications on the promotional strategies.
Ans. :- Peter Alexander is one of the leading brands in sleepwear and nighttime wears market in New Zealand and Australia and whenever we are speaking about about the Marketing Mixture this can be a mixture of four P's i. e Product, Price, Place and Advertising. So, without these four p's there is no marketing combination.
Following are the details for marketing combine for the Peter Alexander brands in Women Wears.
Products: - Products of Peter Alexander basically are night wears and rest wears. This brand is actually known for its pyjamas, they have got a nice variety in pyjamas and in women wears they have a different variety of evening wears, gift credit cards, totes & accessories.
Price: - Peter Alexander attempts to keep their process steady according with their catalogues and opponents. But sometimes prices may be just a bit different credited to special advertising activities.
Place: - So far as the place can be involved Peter Alexander is a respected brand in Australia and New Zealand and the business is expecting to open few more stores in some other countries also.
Promotions: - Next part we will discuss about the promotional activities are usually done to promote the products or even to increase the sales of a particular product. So, if we are talking about the Peter Alexander these are spending huge some of money in promotional activities for example we can see the advertisements of the women wears of the brands just about everywhere in Australia.
So, these are the marketing combination strategies for the women wears that is utilized by the Peter Alexander.
Target Market: - Peter Alexander basically target the women's varying in time between 19 to 39 and these women's are in essence is one of the high income school group of Australia.
Following will be the details for the marketing mixture for the Peter Alexander brands in Kids Wear:-
Products: - In Kids wear Peter Alexander has another variety of sleepers, short pants, nights wears & gowns also.
Price: - Costing strategies for the kid's wear brands are identical to for the ladies wears. On festivals or on special occasions they prices are slightly high as compared to the standard.
Place: - For putting strategies kids wear products are incredibly popular in Australia and New Zealand. They are preparing to start new stores on other countries of the world like China, India & US also.
Promotion: - Peter Alexander spend an enormous a few of money to increase the attractiveness of their products. They used the advertising and Personal offering strategies to promote their products. But the company is also looking to extend its market size and they already doing some study and they are planning to kick off their products on other part of the world also.
Q 4. Explain three promotional elements that are well balanced and chosen to improve the promotional mixture for the same two specific product, marketplace and goals of Peter Alexander. The Promotional component can include.
Products factors
Budget Constrains
Customer factors
Sales factors
Media factors
Market Expectations
Ans : - Promotional Blend are basically the elements or tools that are determined to promote the product in the market. There are different tools to promote the product on the market which are explained the following:-
Advertising: - Advertising is basically a display and promotion of ideas, goods or services by an discovered sponsor.
Personal Selling: - Personal Advertising is basically an oral presentation to promote an item in the market.
Sales Advertising: - Media and Non-Media marketing communication are used to raise the consumer demand for the product.
Public Relations: - Advantageous presentation for the merchandise in the media.
Direct Marketing: - Advertising by the direct contact to the client i. e by Messaging, E-mail
Women Wears
As Peter Alexander is basically dealing in rest wears as the prospective market for the women sleepwear is actually the women's that are belongs to the younger age group and the ones are crazy for the night wears also. These women's are basically from the high income group. The aims for the Peter Alexander are reviewed as follows:
To make the stores for the Peter Alexander the most desirable destination to work in Australia and New Zealand.
To create the necessity of the merchandise of Peter Alexander in the life span of the consumers.
To release their products in new market segments also.
To provide the maximum satisfaction with their consumers.
Promotion of the merchandise is done by concentrating on the next factors:
Products Factors:- In product factors we just concentrate on the merchandise of this firm. If we are talking about the products of the Peter Alexander their products quality and variety is very good.
Budget Constraints:- Available resources are the key thing that is concentrated while advertising the merchandise on the market. We'd make some financial planning about our each and every product and company like Peter Alexander that is working in no. of products they had make the finances for their products. The promotional constraints are like that is corresponding the budget of the organization also.
Customer factors: -In customer factors we had concentrated on the prospective customer factors. Peter Alexander mainly concentrates on the customers by giving them different and variety of products.
Sales Factors:- Peter Alexander's all products are like that they provide the good sale figure plus they had launch the merchandise in line with the need and make a good sales.
Media Factors: - In media factors we'd considered the media that is used to promote the products in the market. Peter Alexander had used a Television, Radio & different popular publications to market their product that is also based on the needs of the consumers.
Market Prospects: - Markets prospects are also considered where we focus on the competitor's product and price related strategies.
Kids Wears
In case of kids wear the promotional strategies will vary as compared to the ladies wears because kids want some attractive products.
Product Factors:- In products factors especially for kids wear products are attractive and used designs like cartoons which designs are also required in line with the needs of the trend.
Budget Factors: - Budget factors are the factors in financial terms. Promotional strategies are used by Peter Alexander in line with the available resources.
Customer Factors: - In customer factors we'd concentrated on the target customer factors. Peter Alexander mainly specializes in the customers by giving them different and variety of products.
Sales Factors:- Sales factors will be the important factors and should be looked at by each and every firm. Promotional strategies are like this it can make the deal for that one product.
Media Factors:- Marketing factors used by the Peter Alexander for kids wears is different as kids watch Television in their leisure time. Whenever kids will be the targets then attentiveness is on Television.
Market Targets:- Markets anticipations are also considered where we focus on the competitor's product and price related strategies.
