Keywords: thailand pestle, thailand tourism pestle
Recently globalisation has been influencing on the business worldwide and many countries have spent and been spent. However, there a wide range of factors that effect on the international business. Upon this assignment, it'll illustrate some exterior factors by using PEST analysis plus some examples that are related to the tourism market sectors especially Thailand tourism industry as a consequence to offering the clear pictures.
Firstly, political factors are necessary factors towards stability of industries or organisations such as terrorism, demonstrations, problem, etc. (Czinkota et al, 2009). Every country has their own law enforcement specifically parts such as problem, working system, terrorism, immigration, etc. (Brooks et al, 2010b). There are several examples including the against the law immigration, working overtime without paying money, unsafe waste material by factories. Not only will it impact the image of tourism, but it addittionally destroys the beautiful sceneries and environment.
For example, the tourism industry in Thailand is a detrimental impact by domestic politics tension this is the big two teams called yellow-shirt and red -shirt. The primary problem is comes from the several believes in politics of Thai people. According to Thaiwebsite (2010), in November 2008 yellow-shirt proven and closed the Suvarnabhumi Air port which was the key airport terminal in Thailand.
On the other palm, the red-shirt protested at the East Asia Summit that was held in Pattaya. Another unpleasant situation happened in March of the season when the red-shirt finished the key intersection at the centre of Bangkok. Three big shops and small retailers around that area had to close their businesses due to jeopardy. Moreover, the red-shirt fought with Thai military, bombed and terminated the department stores. From these circumstances, European and Asian Countries warned their own individuals not to come to Thailand because of uncertain situations (CNNGo, 2010). Therefore, the amount of travellers was a dramatic declined from last year and it afflicted Thai financial especially the international investment. The tourism industry ceased growing in a brief time period and then it has steadily recovered.
Secondly, financial factors will be the key factor of all businesses. After World War I took place, it damaged the economic round the world and it causes an economic problems. As a result, all countries were in big troubles such as the loss of consumer self-confidence, bankrupt, unemployment and the high risk in investments. Additionally, it has been the dreadfully economic cycle. For instance, the bubble market was one of the most serious financial crises in Thailand in July, 1997. That brought on the Baht forex rate to be floated (Petprasert, 2000). Even though Thai Government in those days solved this issue by borrowing money from International Monetary Fund (IMF) (Chalamwong, 1998), many home companies proceeded to go bankrupt and international companies halted performing businesses in Thailand credited to unstable currency. Also, the export businesses and the tourism industry had been the most dreadful effects because there have been a massive number of unemployed people. Nevertheless, Thai market has been retrieved gradually since 1997 owing to the government insurance policy. Because of it, the local economic was activated in order to pay the international earnings.
Thirdly, interpersonal factors which relate with three aspects like the changing of family interactions, the changing life-style and health (Brooks et al, 2010a). To illustrate the idea, nowadays the much healthier lifestyles have become popular. In result of the development change, tourism industry should have up-to-date information to improve the business enterprise such as organic food, sport activities and club. In addition, it is true that individuals who live different countries have different life styles. Businesses will be highly successful, they should be harmonised with the approach to life of residents such as civilizations, customs, traditions, feels, religions, the ways of lives, environment, etc.
Besides, it is now more designed in today s world in order to show the sociable duties which are more worried by tourists. Local climate change is the primary problem that the majority of Thai people has worried about. The latest exemplory case of the impact of environmental change is Global warming which is a significant global problem. Nalinee Tongtaem, who works for Biological Centre academics, claimed that the coral reefs were dead double or third as many as before due to the heat range change in the sea (MCOT online news, 2010). As a result, the number of holidaymakers might be dropped and this problem can not only affect the monetary, but effect on our lifestyles. ???????????? ?????????????
Another example is the tsunami in 2004 which was the most detrimental phenomena that is happened to Thailand because a sizable numbers of holidaymakers and individuals were passed on. Besides, the environment as well as the properties such as properties, hotels and outlets were damaged by the tsunami (US Thailand, 2008). Although Thai administration got responsibility for supporting people in their living and their properties, several holidaymakers still concern about the same situation that may take place again.
Additionally, the mark group of Tourism in every parts of Thailand can be split into 3 organizations that contain European, Asian and America market. It is considered that the number of international tourists has a tendency to lower which affacts the countrywide income of Thailand. Because of the fact that European countries are facing the financial crisis, Western people are prone to economize by exploring in European countries countries somewhat than other countries. Furthermore, the Asian market which is the most very sensitive vacationer group is tending not to come to Thailand due to the uncertain politic situation in Bangkok. However, the unemployed rate in the us Market continues to be high. As a result, the amount of tourists will become fluctuated.
Finally, scientific factors impact the improvement. If the federal government selects the perfect techniques, tourism industry will achieve success. Within the twentieth century, many countries including Thailand focus on information technology to be able to enhance and enhance their countries. To provide some examples, these are online arranging, online shopping, online bank, the development of aeroplanes, etc. Recently, the number of holidaymakers that uses online reservation has been increased significantly. Thus, some travel agents might be overthrown because of few customers. In addition, there are numerous airlines offering their services in the intensively competitive market especially low-cost airlines. That is an edge for the visitors and it will be a good effect on the tourism industry. However, travel and leisure industry in Thailand is not well toned because of poor federal support. Comparing with European countries, travel and leisure industry in Thailand is underdevelopment. Consequently, it ought to be improved upon significantly.
Conclusion
In the next 5 to a decade, it seems to be seen that travel and leisure industry in Thailand might be a steady increase. Because these factors as mentioned above will never be able to take care of easily in the short term, they are unpredictable factors such as politics and environmental problems that all governments sometimes cannot control. From my prospective, a politics factor is the most important factor since it influences on the other factors. For example, if the government is incapable of controlling the politics situations, it will have an adverse impact on the economic causing the home and international businesses suffer at the setback. Furthermore, it will lead to social problems that are unemployment, the financial problems, committing a criminal offenses respectively. Moreover, in case there is the inappropriate insurance policy, technologies may not be developed credited to missing of capital. Although, many people have concerned about environmental troubles, these can't be solved if the law enforcement is not able to use appropriate owing to interfering in politics. For instance, the important person in politics uses the energy arbitrarily to make the hotel near the sea without losing waste. 60 the dangerous home throw away from the hotels will demolish the neighborhood ecology and also have impact on the natural environment. Thus, all these difficulties as stated above affact the investment in the Tourism Industries.
