2. 1 Introduction
The books review is discourse of publicized information predicated on particular matter or subject, so that it can be a simple brief summary of recourses for that one topic combines along. It provide a good convenient guide for that particular topic. The goal of the literature review is to give the reader a good access to of a specific subject, it also focus on the main element finding of that particular subject matter. This books review will discuss restaurants since I'll design an Arabic Qatari restaurant in KL Malaysia, accompanied by the characteristics of good restaurant, then give a short short about the study area (Kuala Lumpur).
A restaurant is typically the most popular name in this present world, it's a open public place which available to all for providing food. Now days the restaurant is not simply a destination to come and eat but now it's becoming a place where people can meet and spend time together to enjoy.
2. 2 Description of Restaurant
Restaurant is a public place, provide food and beverage on a commercial basis. Its open for all people to use refreshment, provide food and beverage against money, all food and beverage to satisfy guests. (Admin, 2012) The word restaurant originates from rest and lease, so guest leftovers in and pay hire for having refreshment and drink. Many people feel that hotels and restaurants will be the same in function and definition, actually its different, hotel has accommodation system to remain nights with some facilities like food, but restaurants you can get that facilities without accommodation. (Admin, 2012)
http://dc. thedrinknation. com/images/pubs/plumedc. jpg
Figure2. 1 : restaurant - dc. thedrinknation. com
Restaurants provides different types of services for costumers, people who have no time they are occasionally forced to consume in a restaurant. But not only eating almost all of restaurants now provides assembly area in for those customers who wants to arrange special incidents in the restaurant such as marriage or engagement, birthday party, and graduations, company special meetings, or others that why the restaurants becoming more important devote nowadays. however restaurants normally do not provide the same degree of services, of course it will be a restaurants who provides a advanced of services foe costumers, plus some restaurants just provide a poor services. The following things will discuss the several thoughts and opinions of research of the characteristics of the good restaurant. (ELS, 2009)
2. 3 Characteristics of restaurant
A good restaurant should offers a high level of services, quality, and facilities for costumers, there are always a very important characteristics can recognize a good restaurant. Such these attributes give a good restaurant and fulfill customers and power them to choose the same restaurant next time. The characteristics which will be given is performed by different three experts and everyone of these shows their opinion in how a good restaurant should be and the following point going to enumerate each one's judgment.
According to 'ELS' English learning source they state the characteristics of an good restaurants, the analysts shows the next details of a good restaurant:
Cleanness:
A good restaurant must have clean and keep clean on a regular basis especially working time when guests are there. This also contains the front area where the costumers sit to consume and the portion areas, as well as the areas that aren't obvious to customers like the kitchens. Special attention must also presenting to eating utensils, tools and materials which using for cooking food and serving food such as spoons, forks, cups, plates, and towels which dished up in guests desks. Necessarily a good restaurant must keep carefully the restrooms clean constantly since it is can also impact the customer's satisfaction about the restaurant. Normally the non-cleaned restrooms triggered health problems to the costumers that's the reason the cleanness is so important elements to truly have a good restaurants which appeals to guests. (ELS, 2009)
Service:
The good restaurant always offers a good level of service to it costumers, since it is so important to catch the attention of many costumers to go to again. In some cases the costumers can feel so hungry and maybe a few of them are stressful from hard work and they needs the restaurant to process orders very accurately, very well, and quickly furthermore they would like the restaurant to prepare scrumptious fresh food. Finally, employees should be well-dressed, clean, and trained very well in treat costumers properly and courteously and be willing to provide the clients. (ELS, 2009)
Prices:
A good restaurant should charge reasonable charges for food and refreshments to be able to gratify customers. Normally costumers have their own affordable price in their brains for the meals and drinks they purchased and level of services they received. Therefore, a good restaurant also needs to set prices predicated on the kind of food and the amount of service they offer as well. The too much price will annoyed the customers, they well feel dubious about the grade of the meals. These can may cause the clients think often before they come and visit again. (ELS, 2009)
In summary the above mentioned points is the key characteristic of an good restaurants corresponding to English learning source, the foremost is they should stored clean to impress costumer, second is to give a high good degree of service to meet costumers, the previous is to impose an acceptable price to avoid displeasure and cause them to visit again. (ELS, 2009)
The second researcher 'Bryan Keythman, Demand Mass media' illustrate the next characteristics of your good restaurant:
1. High-Quality Food:
A good restaurants give a high standard of food quality and ensure that guests are receiving the same high quality in every meal. Portion a good quality food can earn the restaurant the reputation and compel the costumers to come back visit. High-quality elements and a skilled cook are essential to portion good food regularly. A good make meals understands your friends' needs and works well with the kitchen personnel to ensure that friends receive their meals the way they ordered it each and every time. ( Bryan Keythman, Demand Media, 2012)
2. Good Overall Experience:
Providing a good clean environment help promote the costumer overall experience of the restaurant. The staff who connect to the guests in the restaurants should be polite and well-mannered and keep maintaining a good attitude and behave. Waters who are working in the restaurant should know the menu very well, deliver costumers food and drinks promptly, and quickly treat any issues that an unsatisfied costumers may have. All of the staff should helps and ensure that the restaurant is clean at all times, like the kitchen, food preparation areas and any areas that the costumer can go in the restaurant. ( Bryan Keythman, Demand Media, 2012.
3. Not the same as the others:
if the restaurant provides a good food and service which it can maybe be better rather than a lot like other restaurants, the customers will be happy to overlook the several good restaurant when deciding where to dine. The nice restaurant should have one or more unique features that stick out in a customer's brain and give it a competitive advantages over others.
For example, the restaurant might be the only restaurant in town that makes its elements fresh daily or it may have an incredible view of the city that nothing of your competitors have. . ( Bryan Keythman, Demand Media, 2012)
The third researcher " Calia Robert" clarify that eating out in a good restaurant gives the costumers a the correct chance to relax, unwind, and enjoy lovely social ambience while having delicious meals.
" A fantastic restaurant creates an overall pleasing experience by merging professionalism, good food and atmosphere for the fun of the customer. " Calia Robert said
The following characteristics of a good restaurant are illustrated by Calia Robert:
1. Ambience:
In any successful restaurant, the atmosphere of the restaurant will either make or break the business enterprise. The costumer desires the eating experience to be interesting and this can include the location, feel, mood, personality and atmosphere. The factor which make a difference the atmosphere of the restaurant could possibly be the interior decoration, music, openness, comfort seating and lighting. (Calia Rober, 2012)
2. Service:
Good service is the main element characteristic of good successful restaurant. Patrons of the restaurant not pay just for the meals, also for the experience to be served. Poor services like rude, non-trained, non-existent, or unfriendly waiter staff who are operating food for costumers can discourage the costumer to visit the restaurant ever again. Typically, the nice higher level and perfect service like cleanness, politely personnel can bring a good reputation for the restaurant and make people feel pleased to choose the restaurants every time. (Calia Rober, 2012)
3. Experience:
The restaurant which run by an organic unskilled owner and personnel is so easy to differentiate from the restaurant which run by worldly-wised and experienced owner and staff which experience can clearly affect all areas of business such as finances, food marketing marketing promotions, staff and everything costumers dining experience for the reason that restaurant. (Calia Rober, 2012)
4. Cleanliness:
The Cleanliness in a restaurant is a essential aspect, and keeping the restaurant clean is vital to avoid opportunity of condition for costumers, it encourage the costumer to do it again the visit, and a good first reputation and impression. That is why all area of the restaurant should be always clean as well as the employees, and their area, restrooms, and everything area which is not obvious to costumer. (Calia Rober, 2012)
5. Good food:
The restaurant can have all these characteristics but without a good food the restaurant will consider as fail. Portion food is the key aim of possessing a restaurant that why providing a good quality of food is the foundation of having a successful restaurant and big rate of visitors. Good food range from compatibility of flavors true actual genuine cooking of different kinds of food styles, the innovation in creating new delicious and nice clean meals and elegantly of showing it. (Calia Rober, 2012)
6. Price:
The Restaurant costumers expect prices which represent the level of service, the sort food and the atmosphere of the building itself this are the design, syndication of tables and the interior design. The high prices can annoyed the costumers and discourage to replicate the visit. Also the stage to low prices can make the costumer Think about the quality of food dished up in the restaurant and the quality of the restaurant itself which can give negative impression. Mending a well-balanced prices that fits costumers expectations can result in a successful restaurant and income. (Calia Rober, 2012)
