Enclosed is the report about the culture of Japan and the consequences of its culture on our business communications and sales materials. With this report, you will see information in what the Japanese sees important to them when doing business.
For this project, we have got the full cooperation of the team and it is the following:
Audrey Hughes: Release & summary, section on gender functions, proof reading and APA documentation
Chris Stover: Section on etiquette and work ethics, confirmation reading and APA documentation
Justin Strayhorn: Section on prominent religious values, confirmation reading and APA documentation.
Syamak Tabrizi: Article format, research on all issues, introduction and bottom line, facts reading and APA documentation
Tia Taylor: Benefits & conclusion, section on importance of color, proofreading and APA paperwork.
The Japanese are a proud culture with a history spanning thousands of years. Status is very important to them. Therefore, by expansion etiquette is important. Japan's culture is very different from the western. "Decision making is a lot slower, because people have a tendency to seek approval from everyone in the group, especially the elders" (Ghimire, 2006). Japan is a higher context culture, indicating less verbally explicit communication, less written/formal information, and even more internalized understandings of what is communicated. Our company needs to be indirect since more is implied than said.
In Japan, business cards are of great importance. Great deal of care should get when handling these cards. We can not write in it, or put them in a pocket or finances, since either of these actions will be looked at as defacing it. Furthermore, business cannot commence until business cards are exchanged. Furthermore, Japanese do nothing like use the word no, knowing this is very important when interacting in discussions with them. In Japan, whether conducting business or at a public gathering individuals greet each other with bowing. Not third, rule is known as rude in Japanese culture, thus whenever cash is exchanged at a company it is put onto a small tray. Our company needs to understand they way they converse. To become successful we need to train employees how to connect or business deal will are unsuccessful. Communication with customers is of great importance, because no business is prosperous without do it again customers, and good reputation. Communication is vital to Japanese.
The Japanese have traditional gender roles, similar to those of the U. S. , with men being the breadwinners, and women being homemakers. Furthermore, childcare is regarded as the mother's responsibility, thus, full-time working wives have are also responsible for housekeeping and childcare without help. "The original gender roles-men as breadwinners and women as homemakers-are reinforced by 40 to 50 percent of individuals" (NHK 1994; Ministry of Consumer Management 1995). Gender functions don't influence business a good deal However, reach the right demographic certain area of expertise items must be advertised appropriately. For example, items used for childcare and homemaking have to be geared towards mother.
The use of color in the market place can be forgotten. In Japan color is crucial to the success of a product, advert or proposal. Color is employed to express feelings and symbolizes various things in different cultures. In Japan, red represents a state of being; yellow is employed showing courage; inexperienced is for future years or positive energy; red means commitment, and dark symbolizes era, experience or nobility. However, the blend of two colors may change this is all together. For instance, red and white blended represent a party. "In Japan great weight is attached to times. " (Hall, 2000, p. 41) Thus, a great marketing technique would be to change the colour of web pages, flyers and other print to match the growing season. Furthermore, the utilization of colors on billboards and store signage is worth focusing on. "Garish signage that is noticeable and eyes catching from a distance is becoming typical" (Hall, 2000, p. 41)
Not only is color important in advertising campaign, but product packaging can be a factor in the success of the product in Japan. Therefore, our company must absorb our color choices, and tailor our sales plan to the color scheme that'll be appropriate to the season of the Japanese culture.
Japan is the world's second most significant advertising market because of its 127 million people. "Japan is the world's second greatest advertising market, only second to america" (Gohil, 2006). Japan advertising uses mass media, transit, theatre, postcards, online, cell phones, billboards and even more. Overseas companies have problems when advertising their products and services in Japan, because Japanese advertising differs than the traditional sense. "Japanese tv set advertising is dominated by 15-second places; therefore long narrative experiences are not used. In addition, often the commercials will leave the audience clinging on the punch-line" (Gohil, 2006). Basically, japan rely on the display over note. Since advertising is so unique of west & most fail, the reasonable choice would be to use an area advertising company.
Sales Framework Recommendations
Our sales team should focus taking the audience's attention with an engaging appealing ad that does not concentrate completely on meaning. It should appeal more with their curiosity where they will want to seek out our company's product somewhat that requiring us to court docket them more than is needed. We should charm with their culture and public structure. Furthermore, the note should use the indirect strategy.
Understanding all areas of the Japanese market is vital to our success in this country. We must understand the marketplace place and what will appeal to this market and its own consumers. We have to charm to Japanese etiquettes. Therefore, all out-of-country employees need to be been trained in Japanese etiquette. As employees of the Kelly Organization our company is both thrilled and positive for our development into the Japanese business market. As listed above we have explored many aspects of the Japanese culture we feel will make the transition a positive experience for all those parties involved. We welcome the opportunity to have interaction and practice these new cultural techniques as we transfer to this anticipated collaboration.
