Media is the 4th pillar of the democracy and when one pillar does not support others, all 4 collapses. marketing is the eye, ear and mouth of the modern culture. its the energy of the powerless, it has social ability and obligations which it its eligible for perform. its powerful and pervading, thouching all areas of the life and contemporary society and influeing the era and modern culture by placing the movements and illustrations. it give a path to the contemporary society and capacity to move towards that route. it has proved to be a dual edged weapon, if use properly it can build a culture and a culture but if misused, it can damage the same. multimedia these days is certainly going through a hard phase where it itself is lost and even making contemporary society confused about the true objectives and ideals of jouranalism. in this time of competition and TRP's, its task for media to maintain the ethics and morality of the profession. every news can not be a company and TRP gaining entertainment, media should figure out how to differentiate where to draw the brand. media's agendas should be clear and clean. Regrettably, the Indian media whether it is printing or audio-visual, they aren't the most sober and older examples of their career. They demonstrate only those handpicked reports which sell (or smell ?), and increase its TRP. The advertising scrutinizes everyone nowadays but would it scrutinize its do it yourself, own deeds ?
On may 16, 2012, arushi talwar, a class 9 college student of delhi open public school, 14 year old was found useless in her room at her home in noida. her neck was slit. law enforcement officials and every person else primarily suspected hemraj, the family's stay in man- servant who was simply to be seen nowhere in the house since that morning and was absconding. however the case soon had taken a hairpin turnaround when his deadbody too was found resting in the terrace. this added a complete new twista dn concern to the murder unknown. after the initial and disorganised investigation, where noida police mishandled the inspection on may fronts like allowing press to access to the crime field even before properly looking into it, noida law enforcement officials also caught Dr. Rajesh talwar, dad of arushi talwar, for the two times murder. however his better half and mother of arushi.
At the press discussion, senior officers of the noida police accused the talwar couple of dubious figure and didn't even spare deceased arushi talwar and allegations of dubious character were levelled even against her. Dr nupur talwar accused noida police force of framing her man and wanted the then key minister of uttar Pradesh, ms. Mayawati to copy the truth to the central bureau of exploration and in june the case was handed over to the CBI. primarily neither the murder weapn nor the cell phones of aurhsi and hemraj were recovered, police caught many persons in connection with the case, conducted even the narco-test but everyone was released as no strong enough evidences were found against them.
In December 2010, the CBI files a closure record in Ghaziabad court where it said that it has no concrete information to pin point the blame on anyone but article also says thta Dr rajesh talwar is the prime suspect for the two 2 murders. based on this article the courtroom allows the trial to be on, and talwar couple relocated the supreme judge saying there is absolutely no proof against them so this path shoud be ceased, nevertheless the supreme court stayed the order and purchased for carrying on the trial. the truth continues to be sub-judice and trail is on.
This circumstance received nationwide attention, because of the sensationalism by the media, the "over-killing" desire and the press 's public trial. renuka chowdhary, the union minister for the kid and women development condemned the marketing and the police for the character assassination of a kid victim and even demanded for setting up a percentage of legal experts to research whether some specific legislation been around or needed to be passed so that a defamation suit could be filed resistant to the noida police. there was a competition among all the media programs to dig deep in to the private family life of the accused and raping their communal image and life without caring for their stress and emotional state of the mind. this is clear cut exemplory case of the yellow journalism which was slow from thr red blood vessels of aruhsi.
Because of the unrelenting press pressure, the noida police force was too pleased to join the bandwagon. marketing should understand that tha policemen are not the magicians, when the CBI was focussing on compounder Krishna, one mass media team was actually exploring with him and demonstrating his thoughts and clarifications to the world, but same sympathy had not been shown for rajesh talwar when he was carted away by the police. The media acquired tamely accepted the conclusions of the Noida cops and visited town with salacious reports about his affair. Only when some parts of culture kicked up a fuss and Nupur Talwar herself arrived defending her partner did the media change its tack. if we assume that media's rols is objective reporting, it totally failed in cases like this.
On june 10, again there was multimedia speculating about the denial of bail to talwar, and the anchor even asked the reporter tastelessly that if this means that talwar is the primary suspect?which is something which will be a leading by some legal professional and its own really unfortunate to see that people have today a good deal of people how have diplomas in journalism nonetheless they simply lack sheer commonsense and real idea what true and good journalism is focused on. already more and more people have started believing that rajesh talwar is the murderer and even few of them accused nupur talwar for betraying no feelings on t v without even realsisng that individuals have various ways of expressing grief and people have didn't take into account the grief and injury that family is certainly going through. press should focus on three basic things, one that it will give talwars a chance to show their innocence, 2nd is that they should allow the CBI to work in peacefulness and 3rd that they is going back to learn the basics and what advertising and journalism is all about. in a country like india, everyday such situations happen and perish without a good news, nobody cares for them. so many arushi's are murdered and get unnoticed even at the local level and just one single case because it involved a higher account family and metro city is made national media by the marketing. where is component of justice and equality in it?in this case the marketing created an unholy alliance with the police to feed us stories which were half coocked and various lays as the breaking news so that they should get some form of energy to get their route running 24 hours. every route was aiming to come out with its own breaking news and version of the storyplot with new individuals merely to add spice to the news headlines. worse was that all the news programs hounded shamelessly the talwar family and others involved in it and made various support of the mole to run various theories, rajesh talwar's affair with a woman, and hint of incest on arushi's persona. that was shame on mankind and jouranalism.
Media was doing its exploration in their studio rooms with design and animations, various discussions by the hyperactive presenters. the funnier and absurd part was requesting the viewers by sending text message votes to reckon who the murderer was?whole country was converted into a detective and compelled to discuss about the truth assassinating the character and humanity at the same time. all the journalism related ethics were torn and molested simply for TRP game. First of all, illiterate police officers leaked absolutely private details of Arushi to press and then Press did only feed on it. Whatever happened to a minor's rights of level of privacy? Few things come out of this case for us a culture to introspect. marketing is merely turning itself into a circus and parody of theories and speculations forgetting all the journalistic beliefs and is jogging high on electricity trip and privileges. it didn't value a minor's privileges to personal privacy. with liberty of press, it believes it can do and say anything and get rid of it. why its not able to self-regulate itself even though failing to accomplish that, some external company would be the need of the hour to handle such incidences.
Media can hound anyone who's suspected of anything, splashing their pictures and videos 24 hours on channel. indian news stations are acting in an immature way, as gossip tabloids while pretending to be serious mass media, eventually they will be requiring some introspection. with reduced introspection too much loosetalk is completely unwanted in this country and especially in such instances.
"the Supreme Court docket criticised the "sensationalist" multimedia reviews on the murder of 14-year-old Aarushi Talwar as without "sensitivity, tastes and decorum" and in complete violation of apex court's call for restraint two years earlier. " "Nobody is gagging the Press, but there is no harm in gagging irresponsible Press, " the Bench observed earlier through the hearing. After going through a few of the accounts annexed to the application, Justice Kabir said: "This is sickening. . . to create about a child who was only 14 years old when she died. Her reputation is tarnished. " He added: "We could for reasonable reporting. But this is sensationalism and simply character assassination. Could it be justified?"
