Internet has made the earth into global community and the growth take place in internet technology in a short spare of their time brings out huge changes in world. The new craze of business comes as an E-Business and no person would have thought that it will become the most effective tool of business. There are lots of positive and negative changes made scheduled to internet vast technology.
Companies get involve in E-Business and online trading creating new opportunities to explore the globe and with immediate changing in technology. Companies and organizations startup their business in B2B, B2C businesses with help of internet surplus and digitalization.
Literature on the annals of Digital Music and changes in Music industry:
According to the International Trade Union release the tendency in using the internet has quickly increased in previous couple of years especially in EU-countries and today a days internet is affecting almost all industry in positive and negative change in transitional countries. Great impact we can easily see in industries dealing with goods which can be distributed and digitalized online. In 80's digital revolution took place and affected every part of individuals life and developed a fresh human behavior. Thomas Beecham has said "musicologist is a man who are able to read music but can't listen to it". Music digitalization and distribution is one of them and this report will discuss the disturbance between technology changes in music industry. The first ever before released music album on internet was back in 12 months 1998 and it was a direct released by Chuck D with label Def Jam, this brings about the surprise in music industry with a fresh change. This was a bad reports for the mainly major companies of industry ruling on the world for nearly century. The another introduction on internet did by the Peter Fanning in 1999 and a millions of individuals strat to get the exchange of music data files and it was a menace for the industry.
In step with the development of new music platforms because of the increasing use of internet (www, e-mail, FTP talk etc. ) their potential effectiveness in everyday of life, users started out using internet for an array of need like everyday communication, entertainment, education and performing business online. Music industry must get explore and brings out changements and process and conform new situation, and the major reason was the unfair partition of the money between the designers and his label. The largest improvement which came with internet that an designer can reach his audience without barrier and filter as in early 60's many music artists try to determine ways to expose their skill but they couldn't get be successful and the ability remains concealed from the world. The 3rd party labels always are present on the market and being monitored by people who enjoys music.
In my article I will make clear with my example that the first ever album and group using the internet technology to promote their label and name was from UK. In Britain there are several bands releasing their music albums everyday plus they sell in millions also however the ARTIC MONKEY strap from UK comprehended how to use internet very well for their promotion and marketing and create a huge supporter. They released the album and made many burnt CD's with demos of these music and offered away in public areas freely with their MySpace address and they got been successful in building their reputation without releasing anything. The news headlines reported that thousands of fans performing the lyrics of melodies and the band creates and achieve hysteria every time they put a fresh songs on MySpace site and these all were not formal release, in addition they provides their future releases on MySpace. The first tune released by the Arctic Monkey was the hit and hit the first place in charts all of a sudden and their album broke the advertising record in first week (defeating Oasis, Spice Young girls, Beatles) and Arctic Monkey proven that internet could possibly be the power not the threat for industry of music. MySpace have helped various performers and musicians to focus on their audience in their own style of music regardless of label requirements.
Experts admitted that illegal downloading of music can't ever get stop and it messes up the machine which is unfair with artist and who paying for albums. BPI (Uk Phonographic Industry) has signed up with with IFPI to consider legal action against internet record sharing.
Research on the Positive Effects on Music Industry:
81. 87% of the entire industry of music was controlled and ruling by four record companies as you can see with the physique shown Fig. 1
Warner Music Group, Sony BMG Music Entertainment, Universal GROUP, EMI Group and These are the labels who've money to market musicians and artists through the medium of radio, Television shows, and music videos, most of the artists are not agreed upon or in a deal with these labels but small labels do have to market their music as they don't have enough money for promotion.
MySpace:
Performing Right World is the United Kingdom connection of composers, music suppliers and songwriters, they may have announced a tactical partnership marriage with MySpace and both organizations will be working alongside one another throughout season 2010. The main aim is to aid, share, and discover music for promoting MySpace as the online aim. There is certainly another need for PRS Music regular membership for the music on my space generation is one of its kind deals in the music industry.
Over a million of rings listed in UK and MySpace is the most popular medium and channel for the new and forthcoming designers and music to promote their work. PRS music as rise to more than 65, 000 customers representing UK's people related to music industry in means of songwriters, composers, and publishers and we have seen a rapid growth in young songwriters.
This deal comprises of three core styles building the partnership:
Using MySpace service to talk to new authors and music artists and promote the value of the PRS Music membership.
Benefits to PRS Music members: exclusive offers for the classes of songwriting and competitions and across country promotional activities and promotions.
MySpace Usage: existing PRS Music associates value the use of MySpace to activate more enthusiasts and wider the industry.
There is a relationship between PRS music and My space music and it is connected for twelve months contract and it gets the objective and try to promote and it practices to the latest completion of a PRS music certificate for to launch a music of MySpace music, which will provide a new platform the music lovers to download and stream music online and it will be getting the catalogue of audio tracks paths and music videos in a thorough quantity.
"The partnership presents a genuine break to reach and also to write lyrics on the new songs albums by the freelance writers who are already creating and showing their music online. MySpace is an unbelievably powerful tool for the countries like UK's songwriting community and both organizations are fanatical about supporting new musical talent from all around the globe". (Jezz Bell, Director Broadcast & Online)
Music Piracy:
The positive area of the music piracy is the fact that it allows listeners to download unidentified artist's piece of music from internet because they don't like to spend cash and test out unknown artists. This kind injured industry because almost all of the listeners download instead of buying but on other side downloader may realize they like the music so they could buy the actual album or other albums of same musician will either to distributed the music with their friends who then it can turn in to capacity to choose the album.
"Piracy is defined as unlawful music theft". (Graham, Music industry sees new beat)
In 1999 a new kind of service started out which grows swiftly that was Peer-to-Peer (P2P) which was greatly used by internet surfers to share music online. Napster was the leader in neuro-scientific P2P music posting and he launched this service for the posting of mp3 music in its designed search engine. Walkman style was created and accessible in yr 2000 and demand for mp3 format music increased in growth, and 70% of the music lovers used the format.
Several issues which are considered by major players of music industry, a few of them are
People prefers to download individual songs not whole albums
People seek out popular music that is not possible to enter offline stores.
People looks forward to in posting music and downloading at zero cost.
Internet file sharing becomes the swiftly increasing tendency.
American idol can be given as example the contestants absent from TV star to superstar and makes potential money creators every year merely release tune to iTunes and make their money and move and when artist doesn't have potential so that it doesn't matter to recording company.
Online Music Syndication:
P2P technology led the rise in music piracy through internet and RIAA (Saving Industry Connection of America) gross annual reports show the earnings of Compact disc retail business declining since 2000 till present. In 2004 the global music piracy was predicted to be well worth 4. 8 billion dollars (Reece, 2004) and then for the present music industry it is extremely important issue if the consumers continue steadily to download free music and suppliers and distributors will never be able to restore their original cost even nor music vendors and recording brands, in essence end of day they are really out there way to make any money. Which means major taking companies have published their own online music sales websites but its not proven as successful idea for the kids. They modified their strategy making new partners which can be specialists for syndication of online music (Graham 2004).
Now it isn't essential to buy complete album and digital time is one of the explanation for the crises of music companies. Websites like CDbaby. com, Tunecore. com are uploading digital albums for Napster, AMAZONMP3, Rhapsody. Online music stores made music supply easier and generally accessed by internet surfers, and there are a large number of web store which are working on free downloading system or pay-per-download service. In 21st century iTunes a free software piece produced by Apple mackintosh at Macword in San Francisco and iTunes Music Store (iTMS) is presently typically the most popular music provider having large music catalogue and it allows you to download digital music, videos, ipod games, tv shows, music books, ringtones and show length films and these can be used and moved into iPod and iPhone making more accessible and easy, in season 2004 it exceeded 100 million downloads. .
Saila-Ngita expressing the knowledge said "that the websites allow music supporters to spend much less money than in the past", and Jay Rosental have said "Most of this substitutional people go to (the net) rather than buying files".
Total industry sales were 10 billion buck in year 2001 which was 14 billion money in 12 months 2000 ( RAII ), revenues from services like Apple iTune and Amazon MP3 remain growing stronger and the shelling out for music will be well-defined down by 4% as forecast in the article by Forrester Research.
The Lala BUSINESS DESIGN:
Palo-Alto bases LALA, launched in 2007, this model was made and implies that its getting struggle for the music industry to make income and crises it is certainly going through in last couple of years and the change in new methodology of music.
Lala providing services to customer offering to download track in only 99cent or pay 10cent for web-hosted music, looked after offering loading of music and upto 50 tracks.
Online Music Business:
In the previous decade there is startup of home based business and that was advertising music online, which evolution is in no way complete as it steps towards a end lines with rate of 1 step of progress and nine steps step back again. The five major events which makes the online business shifted to fast decline are:
Legal version released by Napster.
New download store with name Audio tracks LunchBox.
Music match added an online store to its music player.
Apple computer made its iTunes player and music store open to all Users.
EMusic added rules to its music services.
The war of digital music stores started in mid of 1995 when an American New York structured company Sonicnet started offering music singles for download. In that artists were imagine to put prices for the download, but that point the sound quality was not good enough and the internet acceleration very sluggish and it had taken a lot of time to download a single track. Sonicnet had not been a moneymaker project but the subject matter they try to promote that internet can be the place for artists to promote their music and control their revenue.
The golden age of music downloading was summarized in a catchphrase " All you can eat". Online music companies offering fans to gain access to and download music by paying monthly fee but so far it isn't successful as free unauthorized service available for the users to download without paying a penny and the reason why the approved services is not successful and accomplish goal is the lack in co-operation for record companies and web publishers.
With the success of iTunes Music Store other services also hurrying and copying it but its difficult for these to get success, that hasn't halted your competition Buymusic a web track store has heading little far for it, and Musicmatch which includes integrated like an Apple-store. But the ideal competition for iTunes is the new Napster legal version 2. 0 which is providing services to Personal computer users combines the advertising of tunes of iTunes and associates can subscribe and access as many melodies to download.
The other competition in Online music business is iPod but its format differs and won't be flocking with Napster. The biggest disappointment in recent craze of online was announcement from eMusic to limited download because of the financial, legal and technological pressure. It gets the specialize site in impartial and choice for the music buffs offering their members to download music.
The other name involve available is Rhapsody have the best quality and selected tracks collection.
Ideas for future and Bottom line:
In bottom line we see the music industry has a tie with new technology above the decades and internet music download can be benefit and drawback and there's a battle going unlawful downloader and tracking companies. In a nutshell internet has a large impact on the earnings of music industry.
"It has pressured the industry to improve and adapt" (Blethen).
Music downloading results are clear noticeable on the music industry as only 15% of the music albums earning money as statement released by RIAA (2005 RIAA Consumer Account), and there is no long term increase in album sales, visibility of music and artists are smaller known. The grow of smaller known music artists can change the complete soundscape of industry as many of the music artists are not concentrating on making good music and the best taking companies are forcing an musician to make music plus they can know will sell and selecting their own makers. Lesser known musicians and artists are the painters experimenting new ideas, musical instruments and structure plus they dealing with smaller labels generally so these can produce an affect on the rest of music industry and industry instead of attacking piracy they should realize new suggestions to stop and profit the industry. Rather than encrypting CD's and shutting down websites and spending thousands lobbying, they ought to build up a fresh system where all music is obtainable for free and very it can gets the easy links to online stores of customer wants so he can buy it, which even should be provided on cheap prices, quick and inexpensive way which will help performers also to get advertising.
