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The Managing Business Of Kfc Marketing Essay

KFC restaurants provide diversified foods with different likes to its customers. Among these meals we can find three types of salads that can be topped with roasted or fried chicken breast, Zinger Burger that is clearly a regular sized burger that regularly consists of a boneless fillet of hot and spicy hen, lettuce and mayonnaise in a burger bun, and the glaciers creams that are available in several flavours such as chocolate, vanilla and caramel.

Most modern fast food stores have finally implemented some forms of localization in order to fulfill the markets of foreign countries. The processes and decision that produce responsibilities are nearer to the countries involved and only lately, KFC has been able to quietly slide back into the Indian market without a extensive hostile response from the local community. Yum Brands Inc. still uses a similar method of their franchising and still implements control over the stores they create through advertising, business training, training, development and cooperative sourcing, however now it uses varied menus in order to capture the market of the foreign areas.

After India, KFC has changed their business strategy relatively in that they still use a worldwide Standardization strategy but use a amount of local responsiveness. This is partly because of the results India and the actions of your competition to make their product similar compared to that of the variety country. For example changes in their selections in China and Indonesia compared to that in Australia and the US.

To evaluate and improve its design of products and services, KFC concentrates mainly on consumers' responses and the local culture as well. Whereas, the consumers' might ignore to complain about some instances because they are blinded by some other stuffs the company provides, so here comes the primary role of the company's manager to be creative and innovative to create new solutions that will fulfill increasingly more the consumers.

Problems faced by KFC

Even if KFC is one of the largest junk food companies on earth, it faces some problems that could be dangerous for its image and because of its benefits in the long term.

Some of the problems confronted by KFC are offered below:

The absence of a Drive in. In our days more folks prefer to pick their foods and eat wherever they need, the drive in is loved by those customers because they don't have to waste time to park their automobiles, head into the restaurant and order their meals. KFC loses many customers because of this, those customers go to McDonald's who offers the drive operating.

KFC food is regarded as non healthy so that as we realize people want to look after their health. The company should take this into consideration and bring in new healthy dishes or make its menus healthier.

Hygiene is also a problem faced by KFC but also by all the largest fast foods on the globe. If the business changes this aspect it can be altered into an order winning factor and can make more customers come to KFC.

Solutions Proposed

As we've seen, KFC is facing many problems that are affecting its image and can lead to a decrease of its sales. To be able to face them, KFC may need to do some extra advertising to show to the customers that the company is changing and becoming better.

KFC should put in a new service which is the "Drive-in" to make it simpler to the customers to get their dishes without throwing away time parking their cars and queuing inside the restaurant while they aren't interested about eating in the restaurant or they don't have enough a chance to waste eating in the restaurant, or why not adding a home delivery services.

To enhance the meals served in its restaurant, the business can contact some nourishment specialists and advise people of this new step as we realize that folks start carrying in what they eat plus they avoid each one of these products that might influence their health.

Finally, the business can also work with another company which is specialized in the hygienic domain name and put some hygiene standards that should be well known by all the junk food company's about the world.

Referencing

Operations Management (4th release) by Nigel Slack, Stuart Chambers and Robert Johnston.

http://www. kfc. com/about

http://www. yum. com/

http://www. oppapers. com/essays/Mcdonalds-Project/181384

http://www. icmrindia. org/casestudies/catalogue/Business%20Ethics/KFC%20-%20India%20-%20Ethical. htm

http://www. kentucky. name/Kentucky_Fried_Chicken/encyclopedia. htm

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