Customer perceives Gem Foam is high quality foam. Foam is high involvement product and people see price and quality before purchase it. Diamond Foam has wide marketplace in Pakistan because any product requires foam is their marketplace and person used that foam is their aim for customer. Customers in southern region are furniture showrooms and in north region are traders and they not sell their products to end-users. Diamond Foam used product development strategy with different product in market.
Marketing Mix Strategy
Products that can be purchased by Gem Foam are
Spring mattress
Bed bedding/comforter
Foam mattress
Foam products
Quality
Quality areas of Gem Foam's products receive below.
Complete satisfaction because of their customers Gemstone Foam never foregoes their responsibility in complete quality control. An excellent mattress is not only dependent on its high quality standard but also the grade of after-sale service that gives you lasting comfort and security.
Diamond Foam has an excellent control section who manufactured products and techniques matching to SOPs (Standard Operating Procedures) for effective and hazard-free operations.
Diamond Foam offer high quality sleeping products that are remarkable values with all the current healthful benefits associated with a good nighttime.
Features
Features of products that are made by Diamond Foam's are given below.
Offer high quality sleeping products that are spectacular values with all the healthful advantages of a good night.
Medically it is proven that not every person is comfortable sleeping on an ordinary surface, and Gemstone Foam brand, Dolce Vita Adjustable bed, offers you that option to raise your head or ft to a posture what your location is preferred.
Brand Name
Foam mattress
Europedic Memory space Foam
Spring mattress
Dolce Vita Pocket Spring and coil Mattresses
Dolce Vita Bonnell Spring Mattress
Diamond Jumbolon
Jumbolon Board
Jumbolon Spray
Jumbolon Rolls
Life style products
Dolce Vita Recliner
Dolce Vita Adjustable bed
Packaging
Diamond Foam provides good cover and polythene bag because of their products.
Returns
In warrantee period, Gem Foam replace foam mattress with foam mattress when it is damaged.
Service
Services of Diamond Foam are given below.
Going beyond traditional service, to provide advanced customer support experience, and want to earn customer's commitment by delivering services that foresee their needs.
Diamond Foam is constantly researching to improve their service by hearing customers, monitoring performance and adopting the best practice.
Guarantee:
Guarantee that is given to customers receive below.
Customer leisure is intensified by the fact that each product is sold with reliable make sure and superior category after-sales services.
Diamond Foam take satisfaction to be the best possible mattresses company, who also adheres to its philosophy to provide superior after-sale service by giving the reliable promise that looks after your comfort every year.
They repair or substitute your mattress, this warrant continues from the original night out of purchase.
Diamond Foam also gives assurance on stitches pulled out of the take care of where sewn to the bed.
Customers promise is valid for original buyer only and it helps to protect you from your day you get your bed or complete sleep system, and goes on in line with the "Make sure Period" specified.
Discounts
All brands of Dolce Vita (Pocket Springtime), Duet and Dolce Vita (Bonnell Spring), except Supreme Jacquard Textile and Supreme, are discounted 23% for dealers and vendors. Supreme Jacquard Cloth and Supreme are marked down by 15%.
Warranties
Diamond Foam gives warranties to their customers from 10 years to 12 years.
Payment Periods
Diamond Foam gives a payment period to their customers up to three months.
Credit Items
Diamond Foam provides their item normally on cash basis but sometimes provides on credit to particular customers.
Place
Coverage
Diamond Foam has coverage to Pakistan, Dubai, Afghanistan and Egypt.
Locations
Diamond Foam has different circulation center in and outside Pakistan, which provide foam to end-users.
Inventory
Diamond Foam never faces a problem of stock out because 1 day plant work in a day generate inventory for 14 days.
Transport
Diamond Foam has 150 trucks, which provide foam to retailers and marketers.
Promotion
Advertising
Diamond Foam spends 10% of sales on a yearly basis on advertising campaign and uses all means for communication (e. g. billboards, Tv set, radio, etc) for advertise their foam.
Sales Promotion
Diamond Foam provides different rates of discount to distributors on different brands.
Operational Strategies of Gem Foam
Diamond Foam provides standardized foam in variety (mass production), continuously elevates their procedures and techniques. Sometimes they are doing mass customization (in terms of size and smoothness, which is defined by customers). Gem Foam has no computer-integrated design for design of foam. Gemstone Foam has skilled labor (job shop) and everything plants are computerized (dedicated transfer lines) and parts aren't group together prior to the procedure because one man can operate seed. Operations office is in charge of making highly cost-effective, effective and customer focused businesses from receipt of products to safe storage area and onward dispatches to customers (dealers) timely and effectively.
How Gemstone Foam make foam
First of all they gather raw materials (PPG, TDI and catalysts). Three of them add one tube and now heat is given to their mixture and now solution is spread by air and foam will be made.
Core Functions
Following are core functions of Gemstone Foam's operations department:
Product Receipts
Handling & Storage
Dispatches
Hospitality
Operation Department
Purchasing Strategies of Diamonds Foam
Diamond Foam acquisitions recycleables from many suppliers (multiple sourcing) of Korea, Taiwan and China. The essential raw material used in the procedure is Polypropylene Glycol (PPG), Toluene Di Isocynate (TDI) and many catalysts. Price of recycleables (PPG and TDI) is dependant on price of crude petrol ($100/barrel). TDI prices have increased up to 35% since previous 10 months. The primary function of the Gem Foam's purchasing division is to acquire the items, materials, equipment and services required to guarantee that maximum value is obtained for each and every rupees spent. Specific responsibilities, tasks and functions of Gem Foam's purchasing team are as under:
Policies and Procedures
Develop purchasing objectives, regulations, programs and steps for the purchase and contracting for everyone materials, resources, equipment and services.
Specifications
Prepare and assemble features and specialized requirements.
Explore the options of buying "in bulk" to consider full good thing about quantity discounts. According to the situation, Stone Foam can purchase twice the raw material than demanded due to fluctuations in the prices of petroleum products.
Standardization
Work with other departments to establish standardization of materials, products and equipment where practicable in just a competitive environment.
Compliance with laws
Insure that all purchases are created in compliance with relevant statutes, rules, polices and plans.
Unlawful for employees
Unlawful for employees to purchase any materials, equipment, equipment, or make any contract with anyone minus the consent/permission of buying department.
PAK ELECTRON LTD
PEL was established in 1956. with the technological cooperation of M/S AEG, Western Germany. It is the oldest composite electrical equipment-manufacturing unit of Pakistan with the object of at first producing transformers, switchgears and electric motors. In 1962 after summary of joint venture contract with AEG, total shareholding was purchased than by sponsors M/S Malik Brothers Small.
COMPETITIVE PRIORITIES:
COST:
Low cost
QUALITY:
Consistent quality with high class machine performance.
FLEXIBILITY:
A great deal of quantity, equipment and labor force flexibility exists.
OPERATIONAL/ FUNCTIONAL TESTING
Here a refrigerator is operationally/ functionally tested. It is controlled for a complete day.
QUALITY CONTROL CHECKING
Here the product quality assurance is checked out. The refrigerator is examined technically and in physical form by quality control.
PACKING SECTION:-
Now the refrigerator is ready for packing after quality control checking. So the refrigerators are crammed according to their models and colors, and sent to the Storeroom.
INVENTORY MANAGEMENT:
Pel is at a seasonal business because the demand season for their product is from Apr to Sept. PEL management quotes the demand very carefully and tries to prevent the pilling of the inventory. Development of PEL bounce in Feb. to April plus they need more Inventories in this year. To keep carefully the overhead charges low PEL has a tiny no of long lasting staff which -work through the entire year. However to meet the demand of the maximum season the management work with the staff at the short-term basis just before the start of the season.
REORDER POINT:
Optimal replenish inventory system can be used by PEL. In more technical terms the minimum amount level functions as reorder point.
For taking care of the Inventory of different kinds, The Company divides the inventory into two extensive categories.
Raw material Inventory
Finished goods Inventory
CAPACITY MEASURE
In every section PEL has got several machines which are used in the development of various equipment and electric powered equipment whose capacity is measured in term of the outcome measures.
BOTTLE NECK
In the whole production process there are certain stages which are additional time consuming than others. So this restricts the out put rate to the very least level to that which was expected. In the process of the refrigerator processing the bottleneck is created at the thermo foaming machine. In the process; from basic making to the packing at the level of the foaming this bottleneck is established.
CAPACITY STRATEGIES
CAPACITY CUSHION
On the average each department has the capacity cushion which differs from 5% to 15%
ECONOMIES OF SCALE
PEL is trying to lessen its cost through enjoying the economies of scales in his procedures. Because of the purchasing in the majority and using the actions as the way of measuring the overhead charges PEL has prevailed in reducing
The cost of materials
The cost struck in the processes
The cost in the overhead.
b)
Warburtons handling the supply chain to meet customer needs:
Warburton's is a family group organization founded in 1870s. It is the 2nd largest grocery store brand in UK. Its main concentration is on quality not amount. It holds a market talk about of 25% of covered bread rendering it a market head. It produces about two million of bakery products daily due to which there is an everyday fresh supply of baked products in the market.
Warburton's have divided their market into three areas; primary, secondary and tertiary.
The most important sector consists of, the growing and extraction of raw materials, like grains. Warburton's use the farmers of UK and Canada to obtain a very good quality of grain/wheat.
Secondary sector deals with changing the collecting organic material, that is, wheat into flour and then finally flour into loaf of bread. From fifty years, Warburton's will work with millers which convert their wheat into quality flour. Then this flour is utilized to bake quality breads. Many modern techniques are being used to properly bake loaf of bread and ensure quality.
Tertiary areas bridges other organizations and clients with Warburton's. Tertiary sector is greatest in UK in comparison with most important and supplementary. Warburton's have more than 900 delivery vehicles, which ensure a fresh supply of bread in market every day. It uses software to ensure efficiency of the fleet. (thetime100:Warburtons)
Total Quality Management:
Any company on the globe can get 100% client satisfaction and the default can be reduced to zero by using total quality management.
Nissan:(thetime100:Nissan)
Introduction
Nissan Motor Developing UK is the UK's largest car manufacturing facility. Additionally it is the most fruitful plant in European countries. This success is because of careful planning and design.
Total Quality Management (TQM)
TQM is a key feature of Nissan's way of working. It means that everyone's concentrate is on quality at all times. It is a way of operating that will require people to take on an 'improvement culture' where many people are looking for ways to improve.
Just in time
This means that production happens in the same way it is needed. Vehicles are produced as customers need them; components arrive as set up lines need them, etc. In this way, production is better and there is absolutely no cash tangled up in securities - either of recycleables or finished goods. Every vehicle is electronically monitored at all phases of development so that its progress can be examined.
Training
In such a higher technology environment it's important that folks are trained. NMUK's training office specializes in both technical and folks development, providing opportunities for everyone employees.
Kaizen
Kaizen means 'ongoing improvement'. This means that Nissan thinks that even the smallest change can make a difference. Advancements are usually suggested by small groups, who meet to talk about ideas for advancements.
Unison:(thetime100:Unison)
Every human deserves to be healthy and work in an environment where he/she is safe. Trade unions, like UNISON provides workers with their privileges, health and safety.
UNISON (the public service trade union) was shaped in 1993, and nowadays it is UK's major trade union. Its main target is on providing workers with their privileges, health and safe practices. It is a merger of three public sector unions in which two-third workforce includes women. It has been noticed that in presence of UNISON's security representatives, proportion of mishaps and loss of life is lowered by 50 percent.
UNISON performs an important role in work place, like providing higher benefits (pays off, compensations etc. ) to the workers with extra holidays.
It cares for the cleaning staff (as they are dealing with higher rate of damages), looks after the wedding caterers (by increasing food levels in institutions and clinics etc. )
UNISON's legislation contains two types of laws and regulations/clause; you are the HASAWA function 1974 (which bounds the employer to care and attention and determine risk for employee's safeness) and other rules/clause binds the worker to provide for itself and employees around him/her for their safety.
UNISON's viewpoint is to provide long lasting health and safety for the personnel. It targets women health and safety, reducing violence, bullying, passive smoking and reducing the strain of the workers.
Capacity Planning:
Nissan:(thetime100:Nissan)
Production
Car assemblage is a sophisticated operation with many components necessitating skilled assemblage.
That's a crude indication of what is engaged. Management are specifically keen to screen total machine-hours and total labour-hours that each vehicle requires.
So far, Nissan has spent over Ј2. 1 billion in the Sunderland site, taking its development capacity to 500, 000 vehicles per 12 months.
Production methods must be able to produce what customers want, in the volumes customers require, at a price consumers are prepared to pay, and at a cost that produces a revenue to the business enterprise. That means that being reliable is essential to success.
In some establishments it is possible to carry out individual job creation to meet a specific customer's need e. g. a wedding dress, a birthday cake, a equipped kitchen. However, very practically all of the world's car manufacturers mass produce standard models, with individual consumer choice being accommodated by offering various colours, interior designs, and optional extras within a limited flexible production process. People can still personalise their automobiles further e. g. by choosing a specific car sign up or accessories.
In pursuit of high outcome at low average cost, car creation typically uses a continuous flow production method, where sub-assemblies are brought together in a final assembly area. This is the most affordable and efficient method of development and the swiftness of the ultimate assembly brand can be altered to complement consumer demand. If demand picks up, the production brand can be accelerated, within predefined restrictions.
At NMUK, the development flow pulls on three main production shops, as well as support areas. The three main outlets are:
body assembly
painting
final assembly.
Supporting manufacturing areas are:
press shop - produces sections for the vehicles
plastics shop - makes bumpers (fenders) on site
castings shop - makes engine parts e. g. cylinder heads
engine shop - assembles motors, installs engine oil, coolant fuel
axle plant - produces axles that are joined to machines in final set up.
Widely different techniques generate different jobs across three main extensive areas.
The equipment is scheduled to just work at confirmed level although when demand requires it; there is certainly flexibility in regards to both the equipment and the workforce of 4, 300. At this time, with a two-shift design, NMUK has a complete production capacity of around 360, 000 units/year - a third transfer can be launched which would take creation up to 500, 000 products/year if so when required.
Performance Measurement:(thetime100:cocacola)
In any business activity it is important to have the ability to measure the success of strategies and functional activities. Measuring performance is the simplest way of assessing how effective strategies and initiatives have been, with a view to making appropriate changes. Organisations need to measure and report performance against explained aims within a small business plan, eg daily end result, employee turnover. The business enterprise will tend to measure and examine only those areas of its business over which it offers control. Preferably these measurements also needs to be benchmarked so that everyone can easily see how performance compares with others.
'Coca-Cola' uses specific collections of performance signals for many areas of its activities, including its work to market sociable responsibility. Community performance signals include:
Impact evaluations of community programmes. These include indicators of educational attainment as well as of environmental enlargement and conservation.
Perception procedures of the business as a good neighbour.
Inventory Management:( inventorymanagement. com)
Inventory management is generally about specifying the size and placement of stocked goods. Inventory management is necessary at different locations within the facility or within multiple locations of any supply network to safeguard the standard and planned course of production resistant to the random disruption of running out of materials or goods. The scope of inventory management also concerns the fine lines between replenishment business lead time, carrying costs of inventory, advantage management, inventory forecasting, inventory valuation, inventory visibility, future inventory price forecasting, physical inventory, available physical space for inventory, quality management, replenishment, earnings and faulty goods and demand forecasting.
c) Pel
does not need proper inventory planning by the management due to which heavy amount of the amount of money has been put by the business in the inventory. PEL gets the power also that it has a good repute for the company being the quality mindful company. It offers own experts for the intended purpose of the control of the quality of products. Due to the good sight selection for the intended purpose of the power division the company has more usage of the whole of the markets of the united states. The company also has more developed system of the syndication of the business though it is not the involved one but it is working properly.
The company should also make a few of the methods for the purpose of the keeping the inventory at the perfect level. Proper planning of the materials can decrease the amount of the investment in the inventories by the company. The management of the company will not use the advanced strategy while making or performing the function of the demand forecasting by the business. They count more on the judgmental methods for the goal of the projection by the company about their sales.
In Diamond Foam the training is given to workers for producing their skills for future. The promotion based on consistent with job. Training is given on pursuing basis.
Identify the difference in performance of the employees
Compile information of staff require training
Identify the regions of training
Identify the abilities of trainees.
Train the employee
Management assesses the training program's success or failure.
Benefits for employees
Benefits for employees provided by Gem Foam are as under.
Medical allowances distributed by the business to the candidate
Lunch and evening meal center for employees
Apron, gloves and other requirements related to creation of foam bed will be provided by the company
Uniforms provided by the business to helpers/guard
Health and Basic safety policies
Health and basic safety policies are referred to by Gemstone Foam are given below.
Production area should be clean
First aid should be provided in case there is any emergency
Proper ventilation system/ exhaust admirers to keep up the temperature
In case of any fire there must be fire extinguisher and an leave door in factory and different offices
Electric wires should be put as no cables come under feet. Wire should be effectively placed
Conclusion:
I have researched both companies and I've gained much knowledge about different aspects, businesses, frameworks in both company Gemstone Foam and PEL. Both are employing different kinds of inventory management, Total Quality managemeny, supply string design, performance measures, capacity planning.
