"Pringles" history
"Pringles" were developed and first bought from 1968 in Oct in USA, nevertheless they were not sold across America till middle - 1970s. According to the patent, the inventor of Pringles brand poker chips was respected Alexander Liepa from Montgomery, Ohio. It really is produced by the business "Procter & Gamble". At the start the poker chips had the name of "Pringle's Newfangled POKER CHIPS", but due to the entering countrywide market it was altered. Now the global brands of "Pringles" are available in more than 100 different countries across the world and they come in 45 flavours. The potato chip or "crisps" treat is stated in THE UNITED STATES in Jackson, Tennessee and also in Europe in Mechelen, Belgium. The name of "Pringles" was chosen from a Cincinnati cell phone book. Pringle Avenue in Finneytown was designed for trademark, and its pleasant sound appealed to the brand (brand. http://www. uk. pg. com/products/products/pringles. html).
Marketing side
"Pringles" is the largest brand of "Proctor & Gamble" getting over $1bn year in revenues. It really is advertised in the United States, the United Kingdom, Australia and the Republic of Ireland with the slogan "Once you pop, you can't stop" and anywhere else with the slogan "Everything pops with Pringles. " (http://en. wikipedia. org/wiki/Pringles). The potato chips of "Pringles" are famous of these different and different packaging. It is a tubular can with a foil interior, and a resealable clear plastic lid; it also has a famous brand, a stylized representation of a man with a big moustache and parted bangs. (http://www. spiritus-temporis. com/pringles/). All "Pringles" potato chips are created in the same size and jam-packed in a can carefully, one on each never to be crushed like the chips in a bags. The way of this packaging was developed by Fredric J. Baur, who at that time did the trick for the "Procter & Gamble" company in a study, development and quality control department as an organic and natural chemist and food storage area technician.
Different means of using "Pringles" box
Because of the cardboard tube packaging, the clean box can be utilized just like a great Wi-Fi antenna. In some cases additionally it is used as a safe-keeping field for small stuff or even for the clothes. For example, the comedian Dilbert rolls his cloths in a "Pringles" package that later he could change at work or in the automobile. Sport people will get it useful too, because the can is merely the size of three playing golf balls. "Pringles" cans are always vibrant, interesting and different, so are there quite a bit of people just simply collecting them.
Flavours
"Pringles" are also unique with their vast ranger of flavour and in line with the countries needs and traditions, different flavours in different countries, limited market areas:
United States
- Original
- Sour Cream & Onion
- Jalape±o
- Prints
- White Cheddar
- Chili Cheese
- Pizza-licious
- Cheezums
- Ranch
- Spicy Cajun
- Fiery Hot
- Barbecue
- Salt & Vinegar
- Reduced Excess fat Original
- Reduced Excess fat Sour Cream & Onion
- Fat Free Original
- Fat Free Sour Cream & Onion
Current permanent European flavors (from the UK website):
- Original
- Paprika
- Sour Cream & Onion
- Salt & Vinegar
- Cheese & Onion
- Hot & Spicy
- Texas Barbecue Sauce
- Cheese
- Tomato & Mozzarella
- Light Original
- Light Sour Cream & Onion
Current Japan flavors (from the Japan website):
- "Lightly Salted Taste"
- Sour Cream & Onion
- French Consomm (new)
Partial set of discontinued limited release flavors :
- Cheddar and Sour Cream
- Chili Cheese
- Crunchy Dill (2005 flavor)
- Crushed Pepper
- Jalapeno
- Hickory BBQ
- Salt & Pepper
- Smokey BBQ
- Southwestern Salsa
- Thai Special Chilli
- Wisconsin White Cheddar
(http://www. spiritus-temporis. com/pringles/)
Moreover, there are few other varieties of this product such as "Pringles Select", "Pringles Light Aromas", "Pringles Grain infusions" and "Fats Free Pringles". There are several sizes of cans of 23g, 50g, 80g, 100g, 145g, 150g, 155g, 160g, 163g, 181g and 230g.
Interesting facts
- "Pringles" are a marketing research study in packaging development.
- In 1982 in a "Pringles" commercial came out one of the famous people in the world - Brad Pitt.
- "Pringles" can's inventor Fredric J. Baur was so proud of his creation that he requested his children to buried him in it. Baur passed on March 4, 2008 and his family put a few of the ashes in a Pringles can, and the others in a traditional urn.
- In the eyes of the High Courtroom in London "Pringles" snacks were adjudge to be not potato crips. As the outcome the company doesn't need to pay a value-added duty, what influence the price increase too.
- In 2007 "Proctor & Gamble" start advertising "Pringles Minis". It had been different for the "Pringles" enthusiasts, because new chips were stuffed in a small bag instead of tubular can. The shape of the potato chips was exactly the same, just smaller in size.
