An aspiring youth, Datuk Alan Wong, the founder of MELILEA who yearns for a quality lifestyle and holds in high esteem a healthy organic and natural living, decides to determine a new platform which allows like-minded partners to embark on their search for healthy, beautiful, happiness and successful life.
Datuk Alan has obtaining great support and encouragement from his life companion who is his wife Datin Stella Chin, so he sets out to realise his aspirations, turning ideals into exceptional achievements. Their visions and concerted efforts established a great brand and through unbounded affection and selfless devation, anabled the budding brand to blossom.
They are willing to share their secrets of success with everyone. Through hard work, diligence and inspring guidance, they have transformed many lives.
1. 2 How MELILEA Company Started
In year 2002, MELILEA's Founder-Group Chairman Datuk Alan Wong and Executive President, Datin Stella Chin, led the team with great belief-living with an organic and natural way of life, through the promotion of looking after the earth and attaining a friendly enviromental for the internal body, enabled everyone to transfom a whole new successful life.
MELILEA developed and grew rapidly and become the first corporation on earth to combine multilevel marketing, franchising and distribution channels. Through customer relationship marketing and management, MELILEA strived to market medical philosophy of organic lifestyle and inter-external comprehensive health concept that sets off a new force of transformation worldwide.
As a young 7-year old multinational corporation, MELILEA INTERNATIONAL has grown to be always a corporation with strong foundation and enabling many people to maintain a respected position in the health and organic and natural industries worlwide. MELILEA gets the finest quality products, a unique and complete operation, management and educational and training system and a marketing plan with fair reward system. All these will be the foundations that enabled MELILEA to strive towards the purpose of creating a perpetual business.
1. 3 Vision
The corporate vision is to transform the distributors' health, beauty, success and happiness through Melilea Organic Lifestyle. The Slogan of the merchandise is "THE TRUE BEAUTY'', which means that MELILEA costumer can have a real beauty with inter-external health insurance and also pretty without using constitute base.
1. 4 Corporate Achivement
In Year 2004 to 2008, MELILEA had won as Asia Pacific Excellence Master Award-Grand Master
In Year 2006, MELILEA had won as "Superbrands Business' and 'Superbrand Consumer Choice' Awards
In year 2004 to 2006, MELILEA had won as Asia Pacific International Entrepreneur Excellence Awards- Leadership, Brand and Service Quality Excellence
In year 2004. MELILEA won as a Super Durability Brand Award- Slimming and Beauty Category from Asia Biggest Magazine 'Global Business' and 'New Health 100' magazine.
In year 2003 to 2005, MELILEA had won as the 'Asia Pasific International Keris Award- Enterprise Honesty from Enterpreneur Development Association of Malaysia.
1. 5 Founder and President
As a aspring Founder-Group Chairman of MELILEA, Datuk Dr. Alan Wong has more than 20 years of experience in corparate management with entrepreneurial success in financial auditing and multilevel marketing and management. For many years, he has led MELILEA INTERNATIONAL to great heights and produced astonishing result.
As a renowned educator for success businessman and newly emerged entrepreneurs, he has single-handedly created and trained more than 300 entrepreneurial millionaires. He has dubbedd as the "Millionaires Suoer Menator", he has mentored many entrepreneurs and enable them to transform their life.
1. 6 Executive President
Datin Dr. Stella Chin is a renowned International Entrepreneur Educator and Charitable Entrepreneur. She's over twenty years of experience in multinasional marketing and business management, human resource and procedure management that have lead to entrepreneurial success. She is a rewowned outstanding leader for women and emerged as the youngest winner of The World's Ten Most Outstanding Chinese Women Hua Kuang Award.
She is also a highly recognised by the media industry as an idol and successful style of modern women. Apart from obtaining outstanding career success, Datin Dr Stella K. Y. Chin also cares for women and the socially less fortunate, making tremendous efforts and contributions for charitable causes.
To raise self-awareness between women, she initiated the highly acclaimed Star Ladies Women's 360' Happiness Seminar Series in '09 2009. She has been dubbed as the Initiator for Transforming Lives' in the Asia Pacific Region.
1. 7 Traning System
MELILEA have provided excellent educational system and effective classes successfully passes on the gene for success to everyone who seeks life transformation. The right concepts and marketing methodology assist in every business partner at MELILEA to accomplish unprecedented success.
MELILEA also have offer the same and fair entrepreneur platform to everyone no matter background and educational training courses to master the knowledge and techniques of marketing and sales, learn about customer services and objective planning.
1. 8 High Quality Products
1. 8. 1 MELILEA Greenfield Organic Nutrition and Revitalize
This is the key product in MELILEA. Greenfield Organic is MELILEA's exclusive selection of functional organic and natural products that is made from naturally pure and clean vegetables, fruits, grains and herbs. They are grown in a zero - pollution fertile soil environment and the complete process of cultivation, harvesting, transportation, storage, processing and packaging are in line with the requirements and standards of zero - pollution.
The collection of seeds and grains, varieties, environment, soil, water and air quality, latitude, temperature and sunlight undergo stringent and rigorous review and selection by our experts. All crops are cultivated on soil and within an environment according to their specific types, habitudes and properties.
Such as, all cultivated crops are zero - polluted and abundant with natural nutrients with natural therapeutic and health properties. Through the Organic Father, Dr. Henry Chang's professional research, these zero - polluted crops are progressed into functional organic and natural foods that are health - benefiting and of superior qualities that are recognised worldwide.
This product is created in USA Corporation, Union City. Its qualification registers from Department of Health Services, Food and Drug Branch, state From California.
It has been certified 5 star organic and natural by OUNFA which is a HALAL product that certified by IFANCA (Islamic Food and Nutrition council Of America). Besides that, it has been awarded as a brilliant brand Malaysia Consumer Choice on year 2006.
Organic Soya Drink
MELILEA organic soya drink is made from organic and natural soya beans grown exclusively in the fertile black soils of the Hei Long Jiang region in northeastern China. Besides that, it's been awarded as a Super brand Malaysia Consumer Choice on year 2006.
Due to unique preparation using advanced food technology, the nutritional value of the soya beans is retained for a smooth, naturally delicious taste looked after a HALAL food. Therefore, it is well suited for vegetarians which organic and natural food can improve your health.
This organic and natural soya drink contains organic soya bean, sucrose and maltose. The product is a healthy product because it is high in protein and it is cholesterol free. It tastes delightful possesses naturally occurring lecithin, iso flavones and saponins.
1. 9 Introduction of MELILEA Kuching Branch
MELILEA branch in Kuching is located at NO. 101 & 103, Sublot 4&5, Lot 11871 & 11872, Block 16, KCLD, Jalan Tun Jugah, 93350 Kuching, Sarawak. This branch started function in January 2009. The operation hour is from Monday to Saturday, 10am to 6pm. The branch is off at Sunday. The contact number of the branch is 082-451575.
It is a MELILEA East Malaysia's headquarter. The MELILEA Company branch in Kuching have 4 level. The lower ground floor is a warehouse, ground floor is use to market MELILEA Company's products. Whereas, first floor is for the distributors to obtain meetings and attend for company's traning system which is Global Netplus System. The second floor is MELILEA's St. Ella Spa which supply the latest medical beauty Spa for the clients. This branch is manage by the manager name Miss. Joanne Wong.
1. 10 Web Applications in MELILEA Kuching branch
Intranet
According to Miss Joanne Wong, MELILEA Kuching branch uses intranet to talk to their employees in the company. She said that it's convenient to allow them to communicate with their employees because by using the intranet, they can save the time to contact and discover the other person for business purpose. Intranet is use within the MELILEA Kuching branch and it is a network that is made by using internet and GLOBALLY Web standards (WWW) and technologies. For the employees who wish to use the intranet, they need to have their own ID and password to access to the intranet. Therefore, it is safe for the employees to share any of the company's information by using intranet.
1. 11 Business Processes In MELILEA Kuching Branch
MELILEA use their unique ways to coordinate and organize their business activities, information, and knowledge to produce MELILEA's product. MELILEA's business process is closely related to information system which may be classified by the specific organizational function such as Sales and Marketing system, Finance and Accounting system and Human Resourse system.
1. 11. 1 Sales and Marketing System
In MELILEA, the sales and marketing department have sale and marketing information system which is use to help MELILEA Company to recognize the customers needs towards MELILEA Company's products. Beside this, these details system help MELILEA Company to meet the customer's needs by producing the merchandise that the customer's demand. For instance, MELILEA Company's sale and marketing department will organise a road show to market MELILEA Company's products. Through this road show, the consumers will know very well what MELILEA Company is selling such as the services. Beside this, for the customers who want to become person in MELILEA Company will receive a special discount of 10% for certain products that they purchase. This may attract more consumers to be the member of MELILEA Company. Furthermore, MELILEA Company will give their customers bonus such as cash rebate once they have reach the minimum member points which is 80 point. This can offer ongoing customer care, where it encourage the customers to buy more.
1. 11. 2 Finance and Accounting System
In MELILEA, their finance and accounting department is supported by finance and accounting information system. This technique help MELILEA Company to manage their financial assets and the fund flows. MELILEA company function will help MELILEA Company to menage the cash and stocks to increase the return on these financial assets. Moreover, accounting function in MELILEA Company is responsible to keep and manage the financial records such as promotion expenses, payroll and depreciation on fixed assets. This technique can help MELILEA Company to resolve their financial problems.
1. 11. 3 Human Resources System
On the other hand, recruiting department in MELILEA Company is supported by human resourse information system. This sytem is use to keep carefully the employees and distributors records. Furthermore, this system also help monitor the distribution of the employees and distributors wages, salaries, elaun, and benefits. Beside this, this system also help train the employees and distributors with MELILEA Company training system. For instance, MELILEA Company can train their distributors and employees giving them seminars such as technique of using information system to talk to the business and the customers. Based on Miss Joanne Wong, the manager of the MELILEA Kuching branch said they have provide many training programmes for the employees as well for their distributors. These training programmes had successfully help the distributors to communicate and contact the customers through electronic mail whereas this training programme help the employees to make use of internet, intranet and extranet wisely.
1. 12 Information System Found in MELILEA Kuching Branch
1. 12. 1 Transaction Processing System (TPS)
MELILEA Kuching branch uses many types of systems, based on the Manager of the MELILEA Company, Miss Joanne Wong. She said that one of the systems that is using is the Transaction Processing System (TPS). For example for sales and marketing department, the employees may use Transaction Processing System to see branch's sales and stock record. Beside this, they will know the customer purchases records and the payroll to the employees. Furthermore, with Transaction Processing System, MELILEA Kuching branch will know the quantity of people who registered as participant in daily, weekly, monthly and yearly. The branch will can also know the date they join as MELILEA's distributor and their member's information.
1. 12. 2 Management Information System (MIS)
Beside this, MELILEA Company also uses Management Information System (MIS) to aid their management level. Management Information System are certain to get the info or data from Transaction Processing System. Miss Joanne Wong said that as a middle manager, she need in summary the data that had receive such as sales in mathematical methods and are accountable to the Senior Business Development Managers, Mr. Ian Tan Tze Giam whose at MELILEA headquarter. Because of their business operations, she will use Management Information system monthly and not daily activity. Beside this, bonuses and rewards to the distributors will also be summarized by using this system.
ORGANIZATION ANALYSIS
2. 1 SWOT Analysis
Our team analyze Melilea Company with SWOT analysis which is Strength, Weakness, Opportunity and Threat.
2. 1. 1 Strength
According to the Melilea Kuching branch's Manager, Miss Joanne Wong, she said that Melilea Company have a great Transaction Processing System (TPS) where it is a computerized system that performs and records the daily routine in Melilea Company such as keeping the record of the distributors' profile, purchases record, and the number of the merchandise that had sold and payroll of the branch. Miss Joanne also said that it's beneficial to have transaction processing system in Melilea Company to keep carefully the customer's purchases record, because it's help Melilea Company to learn the demand of the client toward certain products and the company can order the right amount of the merchandise that they are going to order in time.
Beside this, MELILEA branch in Kuching also use Management Information System (MIS) where it support the management level in MELILEA. The info from Transaction Processing System will be transfer to Management Information System such as the information of the distributors and the employees. Predicated on Miss Joanne Wong, the Management Information System can help the her by giving the report on her behalf to see and she can online access to the MELILEA Company historical records and appearance at the existing performance where she can know if the MELILEA branch in Kuching is making profit or loss. Out of this, she can know where the problem occur and make an effort to analyse the situation.
Beside this, based on the Manager Miss Joanne Wong that the merchandise that is demand by the majority of the customers are Greenfield Organic Nutrition and Revitalex 5 STAR Zero Pollution Organic Health Food. This is one of the 5 star functional organic foods on the planet which are made from more than twenty types of zero pollution ingredients such as organic vegetables, organic fruits, organic and natural herbs and Etc and it is formulated by Organic Father, Dr, Henry Chang in USA. Moreover, this food can offer balanced organic and natural nutrients, activates the body cells and cleanse regimen for the body. It includes beed transform many distributors' health through this functional organic and natural product.
Furthermore, based on the Melilea distributer booklet, it mention that Melilea organic and natural soya drink is better than milk. Melilea organic soya drink does not have any cholesterol and it help control the amount of the cholesterol in the torso where in fact the field that sow soya bean is surrounded by mountains and there are no factories round the field. Therefore, the environment throughout the field that the soya bean are sow is fresh rather than polluted. Beside this, this food can also protect our heart, increase memory retention, reduce blood pressure and promote metabolism. Hence, Melilea organic soya drink is well suited for any age of men and women from infant to adult.
2. 1. 2 Weakness
On the other hand, we find that the weaknesses in MELILEA Kuching branch is the fact that they don't have a barcode scanner to scan their products. The clients need to wait for a few momemts for the cashier to type in the barcode of the merchandise through internet. This may leave an awful impression for the customers who visit Melilea Company for the very first time. Moreover, the cashier need to rekey the barcode of the merchandise if indeed they key wrongly in the very first time which will waste the customer's time for waiting for their goods.
Besides this, the customers or non customers must know about MELILEA Company's latest news only with accessing internet to MELILEA Company's website. This isn't convenient for many who aren't good in using online system or do not have the online service. The web system provide advantages only to those who know how to use online system and also have the web service. This resulted in those who are bad in using online system or do not have the web service in their surrounding will skip the important promotion, new products, latest event or information about MELILEA.
Furthermore, eventhough nowadays many people are well-known in using online system, however, not all of the customers will access to MELILEA's website frequently. Moreover, MELILEA Company didn't sent any information or latest news to the customers through e-mail, letters or the others. This will cause the customers will not know the latest news of MELILEA Company too.
2. 1. 3 Opportunity
Beside this, Melilea Kuching branch have a major chance to expand their business to Bau, Samarahan, Serian and Sri Aman. Based on the Manager Miss Joanne Wong, the customers and distributors form Bau, Samarahan, Serian and Sri Aman have sent request to them to truly have a branch in those places. For the reason that there are no Melilea branch in Bau, Samarahan, Serian and Sri Aman, therefore this have give a great chance for Melilea Kuching branch to expand their business those places. When the Melilea Kuching branch had expand their business to Bau, Samarahan, Serian and Sri Aman, the information system such as internet can help the distributors to talk about their information with each other through electronic mail (e-mail).
Furthermore, MELILEA Kuching branch have a strategic location where it is situated in the center of the city. Moreover, there are numerous people who will pass by this location since it is surrounded by the key shopping complex such as The Spring, Jalan Song, Three Miles and the key way to airport. Therefore, MELILEA Company's is well known.
2. 1. 4 Threat
Moreover, the Manager Miss Joanne Wong said that the threat that Melilea branch in Kuching facing was the other organic and natural company's product such as AmWay and Cosway branches in Kuching. For example, AmWay product such as Nutrilite was created from alfalfa, watercress, and parsley which is almost the same like Greenfield Organic Nutrition and Revitalex Five Star Zero Pollution Organic Health Food. (http://www. nutrilite. com/en-us/Nature/WhyNutrilite/our-history. aspx).
Last however, not least, their competitor which is AmWay and Cosway branch in Kuching are using the information system such as electronic mail or online to order their products from the suppliers which is equivalent to MELILEA Kuching branch.
2. 2 Supply Chain Management Systems in MELIELA Kuching Branch
Diagram 1
Send product
Place order
Suppliers
MELILEA Head Quarter
MELILEA branch in Kuching
Send Order
Distribute
Distributors
Sell the Products
Customers
According to MELILEA Kuching branch manager, Miss Joanne Wong, she said that the company is using the Supply Chain Management Systems to help the business to manage the relationship with the supplier in overseas. Through this supply chain management system, they can optimize the planning, sourcing and delivery of products and goods through the distributors.
From the diagram 1, MELILEA supplier that is from United State of America Corporation, Union City will send the set of the products such as Greenfield Organic Nutrition & Revitalize and Organic Soya Drink to the Asia Pacific Head quarter at MELILEA Tower, Jalan Kerinchi, Kuala Lumpur, Malaysia through extranet. When the MELILEA head quarter had have the list of orders, they will confirm with the supplier that they can take the product from them by replying them through extranet. The supplier will send the merchandise to MELILEA head quarter once they have obtained the confirmation from MELILEA head quarter.
After MELILEA head quarter have receive all the merchandise that is send by the supplier in United State of America, the employee who are in charge will inform the MELILEA branches in several places to place their orders via internet such as e-mail (e-mail) and intranet. Once MELILEA Kuching branch have have the information about the products that is in head quarter, then they will place their orders through e-mail or through the intranet.
Next, when MELILEA Kuching branch had order the merchandise that they need, MELILEA headquarter will send the order to MELILEA branch in Kuching. After MELILEA Kuching branch had receive the products that is send by MELILEA head quarter, then the branch will distribute the products with their distributors. MELILEA's distributors will buy the products straightly from the Kuching branch.
Lastly, after MELILEA distributors have choose the products from the branch, they'll sell the merchandise with their customers with the profit within 10% to 30 %30 %, said Miss Joanne Wong.
According to Miss Joanne, with this supply chain management system, it is useful for MELILEA branch in Kuching, For the reason that this system has help MELILEA branch in Kuching to obtain the right amount of the merchandise using their company supplier and satisfied the demand of the customers in Kuching in time.
RECOMMENDATION
3. 1 Barcode Scanner (Barcode Reader)
We find that it is a waste of time for Melilea Company cashier to type in the product's barcode into the computer. It will cause the customer to wait for a couple of minutes because of their goods to be key in to the computer by Melilea's cashier. Thus, we claim that Melilea Company can install the barcode scanner or barcode reader to scan their product's barcode. A barcode scanner is also called barcode reader. Barcode scanner is use to read the printed barcode on the products. Additionally, barcode scanner uses photosensor to convert the barcode into an electrical signal as it moves across a barcode. From then on, barcode scanner will measures the relative widths of the bars and spaces and translate the several patterns back to regular characters, and sends them on to some type of computer (http://www. barcode-scanner. com. my/barcode-introduction. html).
Futhermore, Barcode scanner can scan through the product's barcode into the computer correctly with no mistake compare to the manual way where in fact the cashier need to key in the product's barcode into the computer. For instance, the cashier can also make mistake in keying the wrong product's barcode rather than the right product's barcode. Moreover, the products that can be purchased can scan in to the computer correctly which can help the storekeeper to save their time in checking their stocks by knowing it through the data that is recorded in the database. Beside this, MELILEA manager will know the exact amount of the stock that had sold and can know the total amount amount of Melilea's product that is still in the store. The info that is recorded in the business's file, can help MELILEA employees to estimate the quantity of products that they need to order for the business enterprise. Hence, barcode scanner can improve the MELILEA company's business operation.
Booklet, Magazines or Leaflet
We discover that the web system that is used by MELILEA Company to post their latest news is not actually well suited for everyone. Hence, we suggest that MELILEA Kuching branch can sent MELILEA's booklet, magazines, or leaftlet on a monthly basis to the distributors. This can inform them about the business's latest news, promotion, event and new products. Through these services, the clients could be more convenient to know about the business's latest news and the other information. The booklet, magazines or leaflet can also tell others people after reading it. It will led to more non-customer to know the info about MELILEA. Hence, these services can gain the profit of MELILEA Kuching branch when there are more customers to be well-known about the events or promotion which organize by the MELILEA Kuching branch.
3. 3 Online System: E-MAIL (e-mail)
We discover that eventhough nowadays many people learn how to access to internet, however, not all the MELILEA customer will usage of MELILEA Company's website frequently. Perhaps a few of the customer is only going to access to the website once a year or even less then this. This may cause the client to miss some of the top events or promotions that organized by the MELILEA. Therefore, we recommend MELILEA Kuching branch to supply the service to the clients by sending the latest news and promotion in Kuching branch via eletronic mail (e-mail) to the customers in time. It is because nowadays many people always access to their mail boxes for rutine activities. Through sending mail, the customers whose always access the internet won't miss any of the events or promotion that is organized by MELILEA Kuching branch.
