Yogesh Chander Deveshwar is the Chairman of ITC Limited, one of the Indias greatest multi-business firms. Yogesh Chander Deveshwar was born on 4th Feb 1947 in Lahore. He completed his Bachelor Level in Mechanical Engineering from IIT, Delhi and Harvard business school in 1968. He's also called Yogi as his friends use to call him by this name. In 1968 yogi was chosen by Ajit Narain Haksar and he was the First Indian Chairman for the business. He is dealing with ITC from the previous 41 years and spent some time working in practically every arm of ITC. He was appointed as the Mother board of director of the Company in 1984, between 1991 and in the year 1994 he got the charge of the Chairman and Managing Director of the Air India. On Jan 1st, 1996 he became the principle Exec and Chairman of ITC Company. He's also the Chairman of ITC's wholly owned subsidiary, ITC InfoTech India Limited, and its subsidiaries in the united kingdom and USA. Under control of Y C Deveshwar, the business has consolidated and strengthened its diversified businesses and hotels. Deveshwar is the person who guided ITC's successful into new growth areas including agriculture business, retail and syndication and top quality FMCG goods.
On sep. 3 2012 from the Central Administration of India has nominated him as the director in Reserve Lender of India for four years. He proved helpful for the confederation of Indian Industry. He was also proved helpful for so many educational institutes like Panel of Governors at the Indian College of business and even he was the previous chairman of population and the Plank of Governors at the Indian Institute of Management Kolkata. He also worked well for the National Executive Committee of India's Premier trade. In 2006 he was honored by Lakshya Business Visionary prize this award was presented with to him by the students of Country wide Institute of Industrial Executive Mumbai. Lakshya Business Visionary award was given him by Mr. Jayant Patil plus they salutes to Y C Deveshwar to steer the nation to success through the diligence so that they were dedicated.
Deveshwar is placed third on the list of the India's best CEOs between 1995 and 2011. In the Year 2001, by Ernst & Young, Y C Deveshwar was awarded with the Manager Entrepreneur Award. He was also inducted to the prestigious Hall of Pride at the Indian Knowledge Congress in January 2006 and in the year 2006 he was awarded as the business enterprise Person of the entire year Award by the united kingdom Trade & Investment. In the entire year 2007 he was awarded by the Sustainability Command Award. Mr. Deveshwar experienced been honoured with the Global Control Award by the united states Chamber of Commerce. In 2011 Federal government of India Honored him by Padma Bhushan honor one of the best civilian honor for contributed his service of a high order to the nation.
Strategic leadership identifies a managerial potential which communicate a strategic eyesight for the growth of organization and encourage the employees to obtain the vision. Proper innovator creates organizational structure that is targeted towards the business which allocates resources that understand business goals and objectives to express tactical vision which is a set of the organizational vision. Strategic Authority ia a command which provides the eyesight and way for the progress and success of any group. As change has become repeatability in organizations, all employees need the abilities and tools for strategy implementation. Being a proper innovator, he requires the capability to understand business priorities and their long term and short term goals. Leadership better prepared never to only thinks more incisively about future competitive gain, but your company will have better strategic target at every level, you start with the very best management team. "-Gerald L. Kiser, chief executive & CEO
The procedure for using well considered practices to communicate a vision for a business or one of its parts. Strategic leadership typically handles, motivates and persuades personnel to share that same perspective, and can be an important tool for employing change or creating organizational framework in a business.
The true meaning of strategic leadership is "nothing more than the ability to anticipate, put together, and get placed for future years. It's the capacity to mobilize and concentrate resources and energy on things that make a difference and can position you for success in the future. " Effective tactical leadership targets the long-term rather than solely on the short term. (The Center for Management and Organizational Success)
Strategic control is described "as exercising existing abilities and skills and influencing others to train in new formats for new leadership models. Specifically, to acquire successful educational management within the business". (Barron, 1995)
Bernard M Bass developed a system and in this system or model he divided management in four different kinds based on the main two objectives that happen to be task oriented and folks oriented. There are some main styles of leadership which is explained below:
A directive head will always inform his colleagues and make clear that how to proceed, how to do so when to do but he should have a good control to them then only he is able to make his followers to work under him.
A consultative leader will always take the decision by making use of his acquaintances and he'll always conduct a gathering before take any decision.
A participative leader
The participative innovator puts himself as a member of the team and talks about possible decisions with the team. He seeks consensus before approaching to a decision and everyone is supposed to take possession in the final decision.
The negotiative leader employs a more political method of leadership. He has an individual curiosity about his decisions and he uses bonuses to entice his supporters to do certain things.
Situational leadership identifies when the first choice or manager of an organization must adapt his style to match the development level of the followers he's seeking to influence
Y C Deveshwar, being one of the prominent and effective hospitality market leaders in the hospitality industry. He posses' two different styles of command which he executes in his profession to talk about the ITC group in several industries with new ideas.
Y C Deveshwar, being one of the effective leader, he practices participative command style in which he considers the ideas and views of his co-workers and then only he use to calls for the decision. In this style of command all the BOD's will seats together and then only they will take your choice for the business future. All the BOD's must show their views and ideas and on the base of that only they'll take the right decision. Y C Deveshwar always couch with these folks and he'll also discuss his views and ideas which enthusiastically escalates the morale of the employees working under him. Before make any decision he'll always ask his subordinates and then only he will come to the decision. He always use to ask his company participants to take participate in the meetings and reveal their ideas or views which they can apply in the company. Despite the fact that, the sharing of such ideas and views always helps the business to create many impressive ideas and this practices always gain the company in a very beneficial way. He preferably want his all Mother board of Directors should be there in every company meetings, so that they all can stay together and figure out the possible decisions that may benefit the business with maximum profits with minimal reduction and also helps to achieve the company objectives.
Y C Deveshwar also executes another command style which has been a Delegative Innovator where he concentrates only on decision making, and allows his subordinates to have their own plan of action. He always gathers his team to go over possible decisions that could be implemented and help the company to extend and even give high gains. In today's world, ITC has more than 15 products on the market and it is very difficult to handle all the several areas of the ITC products. Being having Delegative authority features, Y C Deveshwar has divided the different areas to different professionals who'll take your choice on regular basis and they have to see the steps which they are going to take for company benefits.
Y C Deveshwar is a strategic leader. He has some authority qualities which made him a proper leader. Strategic control is all about the primary, guiding and innovate the new ideas. Strategic leadership is all about leading, influencing and guiding the organising associates to think strategically about their own tasks and tasks which require the to comprehend the task place and environment. It requires potentiality to look at the wider picture which has a vast perspective and they don't need skills in their thin specialty nevertheless they have a good working knowledge and experience about things that are organizational importance. Adapting strategy to a changing business necessity is must if the company wants to stay valuable to the business. The procedure which evaluate the leadership skill to lead the change which enables the business enterprise to meet its aims which changes the adaptability of the organisation. Strategic leaders will need to have zeal to work consequently which should go beyond money and electric power as well as the investment in their people to motivate them, to achieve the goals of the company with determination. Strategic leaders are able to plan and implement a range of possibilities of several stages forward for the introduction of the organisation. To get a Hospitality Leader, there must be a equalised focus to understand the function which provides the worthiness towards the business.
At the time he joined the ITC Company, it was facing a very bad time. He emerged and started increasing the business and they entered into the hospitality industry till that company was only in the Cigarette business but at that time Y C Deveshwar entered into company it became the multi-business company. He needs the company to the so many new other business which increased the deal of the company and company shows a good development in every the areas former mate: - Agriculture business, retail business and syndication of branded FMCG (Fast Moving Consumer Goods). Once we said he has good creative brain so he used that in the business applied his proper ideas and because of this today ITC is most effective Business in India. In 1991there were two major turning details: the company appointed him as the chairman of ITC's Indian Tobacco Department and Indian Leaf Tobacco Development Division; the federal government handpicked him to be the Chairman and Managing Director of Air India. Y C Deveshwar had not been successful in turning about the declining fortunes of the nationwide carrier; he tried to push frontward the thought of merging Indian Airlines and Air-India and then privatizing them as a joint entity. Partly the problem place in the manner the group's top management was structured. At the time Y C Deveshwar joined the ITC group, the key source of income was only Tobacco Company and the Plank of Directors was directly responsible to consider decisions. Y C Deveshwar reduces the number from executive team and plank became the management arm of company and everything the decision started taking by the sensible executives of the several market products. A leader always creates big demands on people. A good leader is obviously accountable for the perspective and goals of the company. Unless and before leader is strong enough the company will not survive. So it is very important for the leader to get self-motivated in every the situations. He should be enthusiastic and should feel dependable in the task he does indeed. They should always be aware of serving his company and also the employees. When Y C Deveshwar joined up with the ITC group that time ITC is mainly known limited to the tobacco products but he joined and he start buying other business because of him today ITC has more than 15 products and he is only see your face who started ITC hotels.
I conclude with a brief overview of a innovator and his features and his characteristics. This article clarifies that for a simple and safe performing of business a strategic leader is the most important, effective and accountable person where he has to lead his team towards to attain the organisational goal. A innovator has to always build good connection with his all employees and company customers; a leader must fulfill their basic needs they can work better in the business. This books also searched for the varieties of a leader. Additionally it is important that the organisation should follow the hierarchy in an organisation. Always the very best level management should put into practice their strategies on middle level management and the middle level management should make sure that the strategies given by the very best level management are being targeted by low level management. This essay also clarifies about Mr. Y C Deveshwar record, education, achievements, honors and the various ideas or his views which he added within the employed in hospitality industry, his different styles, his successful moments, his effort and his troubles and how does he solve out the challenges successfully. Just how which he used to handle the different issues where there was staff flip was very qualitative. Y C Deveshwar always uses to encourage his employees that they can help organisation to attain the goals.
In The end I concluded that Mr. Y C Deveshwar is an effective head for ITC organisation and he was granted by the best businessperson in the hospitality sector. He's also likely to expand ITC Company in approaching years and they're already prepared to launch their hotel in Sri Lanka and Nepal.
References
Management Research Guide: Strategic Command -- Definition and Qualities of your Strategic Leader
Strategic Activities: Strategic Authority.
http://www. itcportal. com/about-itc/itc-leadership/board-of-directors. aspx
www. wikipedia. com
http://www. managementstudyguide. com/strategic-leadership. htm
http://article. wn. com/view/2012/09/05/Y_C_Deveshwar_nominated_as_director_on_RBIs_Central_Board
http://www. eauc. org. uk/image_uploads/logo_large. jpg
Module
Strategic Leadership in Hospitality & Tourism management
Assignment Topic
Crisis Leadership
B3150
Submitted By
12009871
Module Co-ordinator:
Mrs. Gayathri Desai
Mrs. Jayapradha K.
Word count up-2151
The word problems has originates from the Greek phrase" Krisis" this means judgment, choices or decisions. It would appear that three elements must be there: a triggering event triggering significant change or having the potential to cause significant change; the identified inability to cope with this change; and a menace to the living of organizations (Keown-McMullan, 1997) as well by tourists and customers of the tourism industry (Henderson, 2006). Every turmoil is unique showing a remarkable range and variety (Henderson, 2006), yet characteristics generally cited include unexpectedness, urgency and hazard (Hermann, 1972). Travel and leisure crises usually discuss these capabilities although certain turmoil situations can be predicted and lack immediacy. Turmoil Management is the management and coordination of your institution's replies to an event that threatens to damage, or has harmed, your institution's people, constructions, ability to operate, valuables and/or reputation. It takes into account your planning and programmed event response, but must also dynamically deal with situations as they unfold, often in unpredictable ways. "Crisis is not a pathological state; it may occur to anyone at any level in his / her life span. " (Golan, 1978).
A turmoil is any situation that gets the potential to have an effect on long term self-assurance in an organisation or a product, or which may hinder its ability to keep working normally. "(Pauchant and Mitroff).
Crisis can be described and situation which can influences the whole organisation and as well as the employees of organisation. Crisis may also be described as an urgent event resulting in major unrest between the individuals at the task place. Turmoil is a sequence of un expected situations which is often harmful for an organisation. Crisis make a difference the whole company as well as individuals. Company problems is a low-probability, high-impact event that threatens the viability of the business and is seen as a cause, effect as well as by the belief that decisions must be produced quickly. (Pearson and Clair, 1998).
Crisis Management is the art of interacting with the unexpected incidents which can impacts the employees, complete business as well as customer refers to problems management. Problems management is the process by which an organization deals with a significant event that threatens to harm the business, its stakeholders, or the general public. Crisis management can be explained as a process of handling unforeseen changes in the business culture. There is a vital need of knowing the importance of CMP in the company which will directly help the employees to understand as well concerning cooperate with the company at the time of crisis or following the crisis. Having a powerful CMP, it can help the manager to make the strategies to come out of certain conditions and really helps to decide for the near future execution of programs. Crisis management also includes the techniques which helps the managers and even thou personnel also to comprehend the unexpected situations. Crisis management will helps the personnel to use the effective action.
Types of crises
Natural crises
Natural crisis is a disaster which occurs with no preceding information to any place in depends upon. Natural crisis is further been described in many manners like earthquakes, landslides, cyclones, volcanic eruptions, floods. Lots of the people on the planet consider natural crisis as "Act Of God". FOR INSTANCE: Earthquake in Indian Ocean with a magnitude of 9. 2 at Richter scale on 26 December 2004 which led to Tsunami.
Technological crises
Technological crises are triggered by human software of technology and technology. Technological accidents inevitably take place when technology becomes complex and coupled and something goes wrong in the machine as a whole. Technology inability is something related with ability blackouts, computer irregularities, aircraft accidents and even sometimes the nuclear meltdown. Some technological crises arise when human problem causes disruptions. When an accident creates significant environmental destruction, the turmoil is categorized as mega harm. Examples include software failures, commercial accidents, and oil spills. For example: North Grid Electricity blackout in almost 22 state governments of India out of 29 which vitally afflicted the daily methods of the individuals living. This technological problems effected in many places as for travelling, banking services as well as hotel industry too in context with reservations and other inter departmental functions.
Terrorist attacks/man-made disasters
Terrorist strike is manmade devastation which means it offers threats of human body. It involves carelessness, an element of human intention and inability of individuals system and its results can huge lack of life, riches and complexes and even it also affects the mentality of any person.
Recession in 2008-09:- The 2008-2009 recession strike every industry throughout the world very difficult. Probably one of the most affected companies, however, was the hospitality and restaurant industry. Before the recession, essential oil prices were at all-time high, and hotels and travel agents had already began to see a significant reduction in travel and travel and leisure. The industry which received affected due to the fact of tough economy is of accommodation, traveling and hotel industry. Even as we do know that the income of many families goes down badly during tough economy. Some family members even lost all sources of income too, which created anxiety and turmoil in their life. That is why people are keeping on journeying and staying back their home only. This is affecting the hotel industry badly. Not merely the family site visitors, but hotel sectors are also sacrificing their business travelers too. These day's companies choose video conferencing for conference rather than heading overseas for reaching. Each one of these situations caused panic in the hotel industry plus they got some instant steps like slashing the rates, increasing marketing costs, and promoting their websites. A number of the hotels are lucky enough to get the support from the federal government too, but those hotels were hardly any and they not only survived the recession but arrived over it very soon. Overall hotel industry is experiencing the tough economy and I am hoping soon they can repair over it.
Terrorist Harm:- It really is a manmade devastation which results can be considered a heavy loss of life and which can impacts the life of personnel as well as visitor also. The terrorist strike occurred on the Taj Hotel Mumbai on 9/11. They would like to create same environment like Marriott strike which happened in Karachi. The person who was simply there behind Mumbai episode they planned to make an unprotected environment and them desires to lessen the economic durability. Security would clearly be the most crucial element of the catastrophe management plan and friends at five-star hotels should be prepared to be checked along with their baggages. Just how luggage is scanned through x-ray machines in international airports, it should be also done in hotels. The testing should start at the very entrance where minimal damage can be carried out. All the hotels need to have an effective security system and even they must have a good security team that they can immediately take the decision and the team should be always ready to handle this type of situation because during this kind of situation if indeed they will call the security team from outside it will require long time till that point they may damage a lot of things. All of the hotels should ensure that the security especially at entry gate must be more strong so that this thing won't be happen again in future. Security systems should be kept up to date by the latest machines and technology.
Tsunami and Earthquake: - They are the natural disasters which look without any previous information the previous crisis which influences the complete South India was Tsunami in Indian Ocean in season 2004 and for that reason crisis there is a great deal of wealth, life loss and even structures were also destroyed. This Tsunami has damaged all the hotels and all the coastal areas in South India. Indian south-east coastal region appeared very normal on December 26, 2004 but as your day started unfolding, tremors were experienced in Tamil Nadu's capital Chennai and the Andaman and Nicobar Islands. Then the tsunamis emerged which engulfed the Andaman and Nicobar islands, the coastline of Pondicherry, Tamil Nadu and elements of Kerala, Andhra Pradesh, Orissa and Western Bengal. Though Orissa and Western Bengal recorded little or no damage to property and individuals life, the other locations reported considerable devastation. The hospitality industry in two partially affected Indian claims, Andhra Pradesh and Kerala, experienced due to gossips, fuelled by the worry about inbound tidal waves. However now the Indian Govt. is already set to combat with the Tsunami along with the Indian Govt. has pledged $30 million to develop a tsunami early warning system to avoid such a big lack of life.
There are some steps which an company may take to avoid the much loss at the time of when turmoil occurs they are also called pre- crisis pan or post problems plan. Here I am going to explain some strategies which we may take which is basis on all the three problems that i have written above which is tough economy, manmade and natural disaster.
As a head considering tough economy which is an economy catastrophe because of this more and more people lost their careers and even the some organisation also offers been turn off as a hospitality innovator the steps which I will take is an organisation should have the enough money power that at the time of recession they can pay the salary to staff and even in this example also they can run their business easily. Being one of the hospitality head I will make sure that organisation shouldn't get affected and even the personnel also shouldn't leave their jobs. Earthquake is a natural disaster and its results can be lack of life and even it make a difference the complete business and yes it can damage the whole building also. So as a head the pre steps which I will need is that we have to teach our staff that whenever the situation should come they can make an effective plan and help others also and even the personnel which is working in organisation they must have proper communication with each other. Terrorist episode is a manmade catastrophe which may damage the whole organisation and even a heavy lack of life also so for that we have to take some steps in advance that we can save the life span of human rather than even staff we must save the guest also as a assault took place on the Taj, Mumbai on 26th Nov. 2008 where so many lost their life. So for this issue to begin with we have to have an effective security system and during that only all the staffs have to go not only the visitor even the staff also. All of the hotels must have CCTV cameras on all the flooring that they can see the activities that are taking place there and even during check in they must have taken the backup of their identity proof.
Post crisis arrange for all the turmoil which is mentioned above would be that the organisation should have the proper strategies and all the firms must have enough money electricity also that they can certainly turn out from the situation and again they can again get back to the monitor and run the business smoothly because if they won't in a position to recover from all these situation then might be they have to close the business also. As the leader the primary important thing is that we have to take the steps by which business can easily turn out from the turmoil and we have to take and even they need to make an effective problems management plan also. (Major Suresh Goel, 2002)
Crisis is a tragedy which occurs with no prior information and its results can be considered a damage of building, life or lives also. It can effect a complete organisation or departments of organisation. Crisis can be natural which include (earthquake, Cyclones and landslides) and man-made which include (Terrorist Attack, hits, sabotages). Crisis command is a method which can help an organisation to save the complete organisation or can help save the lives in organisation for that they have to make an emergency management plan in the company. This essay has given a brief advantages about the crisis, types of turmoil, how a problems can occurs and how to make a plan to save lots of the lives in organisation. In this article some details has given which can help an organisation to make some pre problems plan or some post turmoil plan. In pre-crisis ideas we have to make some ideas which we can apply in the foreseeable future or whenever the crisis will heading to affect the business enterprise it'll be more beneficial for organisation at the time of crisis. So, in the last, I like to conclude that every company should create the problems management programs which can help them in the foreseeable future and it will help them to save the lives of person working in business or company.
