Keywords: airasia slogam, airasia slogan marketing
Introduction
The Slogan of AirAsia will go as 'Now Everyone Can Soar'. It really is now the primary air travel that was founded in the entire year 2001 with the imagine making traveling possible and attainable by everyone around any part of the world. AirAsia managed to become one of the leading airline companies despite facing the down sides over recession. They were able to create route systems that cover more than 20 countries which allows the consumers to visit around the globe. The eyesight of the primary airline company AirAsia is usually to be the largest low priced airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares. This shows that the flight is focusing on the center income earners as their marketplace.
The missions of the AirAsia will be inspiring to many companies. Among the core quest of the air travel company is to be the best company to be employed by whereby employees are cared for as part of a huge family. Besides that, another quest of the company is to create a globally identified ASEAN brand. This will be a proud assertion for the business that hails from Malaysia which permits the country to go up higher in global arena. Another objective of AirAsia is to attain the most reasonably priced so that everyone can fly with AirAsia. They may be actually soaring their converse because the one way tickets can be purchased at a remarkable price of RM 1 As the Marketing Director of AirAsia, the duty has been distributed by the Managing Director to explain the impact of consumer buying process and its own software to a internet marketer.
2. 0 Description of Consumer Buying Process
Consumer buying process is simply the factors that influence the buyer to buy and ingest certain product and services. The consumers will be facing some exterior and internal influence factors that make them to buy a certain product. This is of consumer buying process runs as the buying habit or the works of people when it comes to purchasing a certain product or services. In cases like this, it is the consumer buying process or action as it pertains to purchasing or using the AirAsia services. (Hammond, Wayne. 2008)
3. 0 Levels of the Consumer Buying Process.
As there are stages when it comes to something development, same goes to the buyer buying processes contain six stages. The outcome would be the purchase of the merchandise or services but not all the consumers will be end up buying or purchasing the product but for an over-all assumption this is the stages that is engaged as it pertains to consumer buying patterns. The primary six periods are problem acknowledgement, information search, analysis of alternatives, purchase decision, purchase and post purchase analysis. (Hammond and Adam. 2008)
3. 1 First Level - Problem or Need Popularity.
As the name suggest it is the problem and the need reputation for the consumers to be able to identify how to resolve this problem or need. This is where they will be buying services or product that can solve their problem easily. The consumers will be facing problems such as the ticket price is high. The price tag on the AirAsia solution is cheaper in comparison to Malaysian Airlines and other airlines. Another problem that most consumers will face is the facilities that they can enjoy. Seem to be that the price is low for AirAsia solution, the seating are too small and the consumers will never be able to take a seat perfectly. (Leventhal and Richard. 2006)
3. 2 Second Stage - Information Search
It is the stage where the consumer will do his research about the product or services that can help to solve problem or the need of the buyer. A very good information research will lead the buyer to several alternatives of products. For an example, consumers can get more information about AirAsia through newspapers which may have the advertising of AirAsia. Besides that, consumers will get the information that they want through the website of AirAsia. Another form of information research that'll be effective is through the Thoughts and opinions Market leaders where most consumers said to buy the tickets after reading the experience of other consumers eating the product or service. (Danziger and Pamela. 2006)
3. 3 Third Stage - Evaluation of Alternatives
As the name implies, the buyer will be assessing all the possible alternatives or the services available through contrast approach to price, quality and the services being offered in a manner that can solve the necessity or problem of the consumer. There are numerous options for consumers in the flight market such as Malaysian Airlines that can travel virtually all parts of the earth whereby the consumers who would like to travel to United States will not be able to benefit from the service through AirAsia because AirAsia does not offer route to that country. This will make the consumers to find an alternative solution such as Malaysian Airlines. (Danziger and Pamela. 2006)
3. 4 Fourth Stage - Purchase Decision
This is where in fact the consumer takes the decision to buy the services from a certain company after having a deep evaluation and contrast. The consumers can buy the AirAsia seat tickets in a few methods such as through online purchase where in fact the consumers can buy the ticket based on their desire and need. The consumer can even choose the tickets at their nearest AirAsia ticketing centre where in fact the consumers can reserve the ticket and even purchase it with the information and support given by the salesperson. (Leventhal and Richard. 2006)
3. 5 Fifth Stage - Purchase
This stage will be the part where the consumer will buy the service or the merchandise. The money is given for the service or the product that the consumer is going to consume. The consumers can purchase the solution of AirAsia by utilizing their charge card where most consumers prefers online booking that allows them to choose the date with the own rate. The consumers can purchase the ticket calendar months prior to the date that can be done at the ticketing counter or online that is available in most parts throughout the united states. (Wright and Len Tiu. 2006)
3. 6 Last Level - Post Purchase Analysis.
To say it simple it's the result of the purchase of the product or services for the client. Whether it is a satisfaction or dissatisfaction for the buyer. Consumers may also choose the meals that they opt to have during their flight hours. This allows the consumers to make their trip a satisfactory journey that gives comfort and pleasure travelling by AirAsia. (Wright and Len Tiu. 2006)
4. 0 Impact of consumer buying process.
There are few impacts of consumer buying process or habit. The impacts are from personal, mental and also interpersonal.
4. 1 Personal Impact
From the areas of personal there are a lot of things that affect the consumer decision as their demographic factors, their gender, religion and also their contest. Even their family also will have an effect on their decision greatly. With regards to buying AirAsia ticket, family members will tend to generate to buy for the low price.
4. 2 Psychological Impact.
There are few categories included under the mental impact as the motives of the consumer, the understanding of the customer, the ability and the data of an individual, the behaviour, the personality and also their lifestyle. This will be giving a greater impact to the decision process of the consumer.
4. 3 Public Factors
Social factors will be exterior factors that have an impact on the consumer to buy a certain product or services. A number of the social factors are the opinion leaders, person's family, research groups, social category and culture. They play an important role in the decision of the buyer to buy a certain product or services.
5. 0 Request to a internet marketer.
As a Marketing Director of AirAsia, there are several applications that may be designed to ensure the individuals are satisfied and will choose the services more often.
5. 1 Marketing Mix
One of the means of carrying it out is through the alteration of marketing blend in line with the need and reason for the consumers. The marketing mixes that as a marketer may use is the price, place, product and promotion.
5. 2 Marketing Strategies
Besides that, a good marketing strategy will help the firm to appeal to more consumers. The internet entrepreneur can review from where and what way to obtain advertisements allures the consumers and maintain the same strategy which will be a guaranteed way of getting more and more consumers that will lead to the profit and the success of the organization.
6. 0 Conclusion
Consumers hold the rights to take pleasure from perfect and quality services for the price that they pay to companies. As the Marketing Director of AirAsia, the services that are being made available from AirAsia is solely for the satisfaction of the consumers and whenever there are some dissatisfaction in the service, immediately we will try to make changes to guarantee the consumers get what they need. The buying process of the consumers have a larger influences on marketing such as product price place and promotion. They way the consumers react to our services make us to have the ability to make changes and advertising in the manner that would ensure the consumers would like to get information.
Therefore, besides profit, one of our ultimate goals is to provide a satisfaction for more than the particular consumers pay. By understanding the consumer buying process it will be in a position to reach AirAsia objective in future. Besides that Air Asia can accomplish their goal and target by analyzing the buyer buying process that involves the six phases and the impact which consist of personal, psychological and cultural. Each stages in a position to identify consumer reaction or behavior into the services. Furthermore by studying the trend and development AirAsia can be a benchmark among the list of airlines industry. In addition Air Asia will have greater improvement in terms with their weaknesses and concentrate on consumers' needs and requirements by fulfill customer satisfactions.
