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Comparison of Michael Dell and Chuanzhi Liu as Business leaders

Michael Dell can be an American born businessperson, creator and CEO of Dell Computer. He's one of the richest people in the word with a gross price of over $12. 3 billion in line with the Forbes. 5 He was born in 1965 in Austin, Texas where he still lives along with his partner and four children. In 1992, he became the youngest CEO to mind a lot of money 500 company at age only 27 yrs. old.

Michael Dell is most well-known for starting Dell Computer Firm while a college or university student. This was the first computer company to give a direct-to-consumer approach to selling some type of computer. Instead of buy a pre-packaged computer at a store, customers could order a tailor made product immediately from the manufacturing plant. This eliminated the middle-man and allowed for a larger profit margin for the business. In 1983, he started out selling built-to-order pcs out of his dorm room. He was an extremely optimistic student anxious beat IBM, the primary producer of that time period. His little endeavor became alternatively successful. Another year, against the desires of his parents and with only $1000 of start-up capital invested, he fallen out of university and began jogging the business enterprise full time6. The others, as we say, is background.

Unlike many of the 'rags to riches' reviews that permeate the fairy tales of the American Dream, Dell grew up to be always a success in life. From a sociological prospective, Dell was born realistically privileged and experienced all the tools needed to place the seeds of success. His dad was an orthodontist, his grandfather was a health care provider, and his was mother a stock-broker. Growing up, his parents were supportive of his pursuits and urged his studies. Furthermore, his mother, an effective business woman herself, frequently reviewed market influences at home7. From an early on age, Dell possessed confirmed skills in mathematics and research and was expected to turn into a doctor. He travelled into the School of Tx, Austin to study biology. Having this encouragement as a child will not, of course, warranty one's success in life. However, his supportive backdrop, coupled with his own personality features lead him to where he's today.

There a wide range of stories about Dell and his own private factors that added to his success. Most of these stories conversation of his taking effort to start businesses early in life. One commonly informed report when he was an adolescent he had employment selling publication subscriptions. Along the way of selling the papers, he noticed that the primary people who bought the papers were newlyweds and people just moving to the area. Instead of just randomly canvas a sales area, he got these details and appointed some friends to analyze the public data of marriage and real house information. This offered him a targeted set of potential customers and he could sell a sizable volume of subscriptions, eventually getting more money than someone working full time7. He could succeed through effort, combined with his capability to influence people to support his eye-sight. Down the road, while in college or university, he continued this proactive method of money-making by starting the company in his dorm room and not merely hanging around until he was out of institution or when his parents said he should. He has a very strong inside Locus of Control which recognizes and seizes opportunities when they come up.

Liu ChuanZhi

Liu Chuanzhi was born at a wealthy family in 1944 in Jiangsu province. His dad had proved helpful as the first generation of executive for the Bank of China before 1949. With the result by his dad, Liu became one of the better students in his senior high school. In 1961, he type in the Xian Military services Communication Engineering College or university. It is very difficult to type in the university to study at that period in China. During in college or university, Liu's educators all experienced the conflict time, their stories influenced Liu Chuanzhi a great deal, he previously the military spirits from that point. After he graduated in 1966, he became a researcher in Chinese Academy of Research. When Liu ready to jump into his job with fully interest, the Cultural Trend broke out. During that time, the school and university shut down, people all stop to work. Liu Chuanzhi was obligated to be always a laborer and delivered to a state-owned grain farm from 1968 to 1970. From then on, Liu back to the Academy as an engineer-administrator at 1970 when it reopened. But under the backdrop in China that time, the introduction of China almost ceased in 1970s, people just have difficulty each other, Liu cannot do science research. When the reform finished, Liu was 35 years old, he already lost his junior, and his best time had been wasted.

Time altered when Deng Xiaoping started out an monetary reform in the 1980s. China experienced more flexible policy to generate profits and business. Liu Chuanzhi got worked in Chinese language Academy of Sciences for over 13 years in those days. He sensed boring because he has great ambition, he has enthusiasm and he wishes to do something great, but he never had chance to do. Now, he observed a major chance, maybe the previous chance to make his desire come true, so he made a decision to change to build his own business. Then, Liu loaned from the academy for 200, 000 Yuan and 10 staff, found a company---Lenovo in 1984, that calendar year he was 40 years old.

Base on the situation at that time, Liu Chuanzhi opt to develop technology and trade as the business strategy. The company developed a tool for Chinese character insight on computer in 1985, and then they finished a figure recognition device which makes it possible for people input their words by handwritin g them on the pad in 1990. In addition to this, Lenovo grew not only by growing PC, but also by acting as agent for foreign computer companies like IBM & HP from the finish of the 1980s. The high-tech product promoted the influence and make of the company. The trade helps Liu and his company obtain enough money and understand the marketing better. Liu Chuanzhi's company became one of the very most effectiveness IT companies in China when time is early 1990s.

But In 1994, the Lenovo didn't achieved their planned selling target first-time due to strong competitors ------ foreign Personal computer companies like IBM, Horsepower and Compaq. The primary reason is that Chinese government decided to reduce the tariffs and opened the marketplace for the overseas computer companies. These foreign companies have strong advantages on t he aspects of technical, money and management. The Computer market show for Lenovo dropped to 6% that point. Facing this difficult situation, Liu analysis and made new company strategy. First, fortify the product localization to match Chinese language customer better. Second, create an excellent source string called "fantastic supply string" to lessen the merchandise cost. In once, Liu Chuanzhi re-designed the business organization, delegated a young people Yang Yuanqing who was simply coached by Liu as the overall manager of PC business section. By these actions, after 24 months, Lenovo acquired surpassed IBM and other companies became the first position for market show in computer sales in China.

After enter to the new century, Liu Chuanzhi lead his company in to the global market competition. He faced more obstacle and opportunity. In the long run of 2004, he purchased the Personal computer division from IBM. This media shocked the earth, and this is a historical timing for the Chinese language company, Liu Chuanzhi became a hero in China.

In 2004, Liu remaining his job to Yang Yuanqing and give up from the couch man of Lenovo group, concentrate on the investment business. However the company didn't go perfectly after he kept, they encountered deficit for first-time in 2008. So Liu Chuanzhi made a decision go back to Lenovo group, leading his company again to get rid of the crisis. Predicated on the new environment of global market, he tweaked the strategy for company. During 2009 and 2010, the company made earnings again and transformed successful.

Liu Chuanzhi has a great ambition and strong self-confidence. He start his enterprise at 40 years old, this is quite uncommon even round the world. Also, he has great vision, he can set up and modify the strategy effectively when the business facing crisis. They can always understand the marketplace and situation clearly and do the right things. Other area, Liu has great potential to encourage and discipline the skills. He let young talent become a member of the management previously, therefore these young men can understand the management and themselves more. Liu doesn't just order them what to do, but also trainer what they should think and leave the privileges to themselves. After Liu's coach, these young men like Yang Yuanqing and Guo Wei, expansion vey fast and operate the business very well.

What made them who they are

Michael Dell

Personality Highlights

Locus of control

Risk Taking

Emotional Stability

Openness to Experience







Terminal value----Happiness

Individual Happiness

Happiness, do things what you truly like. This is Michael Dell's classification of success, and also is his terminal value. Critiquing his legendary record, Mr. Dell was always motivated with what he wished to do, not he had to do. A whole lot of people comply with the regimen which their family or encompassing society think they have to follow, and then go through life unhappy, no matter others think they are successful or not.

Family Happiness

He not only cares about his own delight but also cares about his family's matter. When he made a decision to quit from university and set up his own business. He didn't just insist upon his own way when others firmly compared. Instead, he smartly offers an eclectic proposal that he'll provide a gratifying sales shape to show he could continue his business, by which he obtained the support from his parents.

Universal Happiness

When he make an effort to raise the development of company, he believe that the business 's dedication is not merely to make income to gratify shareholder, but more importantly, is to profit people's life. For this happiness process, Mr. Dell, his company, and all his life, positively influenced all humans in this world.

Instrumental Value----Responsibility, Broad-minded, Courageous

He try to keep a good balance between work and life with full responsibilities for both business and family. . When he gained the lot of money and became one of the richest people on the planet earth, he didn't retire just to enjoy the slumber of his life along with his huge bundle of money. Instead, he and his wife set up a charity fund, focusing on children and women charity activities.

He encourages other's idea, never scared of making changes. While Dell Inc. satisfied problems during 2006-2007, he came back to the company, reclaimed the CEO position, and confronted the condition courageously with all staff. He appointed highly efficient professionals, paid attention to their ideas, and made changes on the strategy following market situations.

Culture Influence

Michael Dell's personal features and values, that happen to be main factors to his success, are greatly affected by american culture and American culture. In western culture, people uphold the heart of advancement, encourage independent thinking and admiration individuality. These ethnic elements greatly combined into Michael Dell's blood, and mold him into a courageous and innovative person, who always dares to try new things and begin his own business when he was still in teenager age.

On the other hand, the advanced development of commercialization in european society also contributed on Michael's flexible thinking and market awareness, which enabled him to capture business opportunities and figure out the most effective strategy for getting earnings. As Mr. Dell said while he made a decision to give up:" Education is very important to a person, however, it is more very important to a person to grasping the good chances.

Market Opportunity

There is an old Chinese stating :" Situation made the hero"(-¶ ±). In terms of the sense, Michael Dell is definitely a hero made by the coming-up of the info age.

During 1980's, computer, which formerly is recognized as equipment of commercial production, began to speed its steps in to the look of personal ingestion. People have not only desire for it, but also curiousness and bafflement as well. However, the widely used selling method was not customer oriented and the transactions with a middle get together made the Personal computer price were amazingly high. After knowing that, Michael Dell innovated a direct-sell strategy with a communication device with potential prospects. Furthermore fundamental is the fact that the age and accompanied technology of technology create conditions on which he could apply his excellent marketing capacity. From the end of 1990's to the earlier several years of 21st century, the significant information complex development impact greatly on almost every areas of human's life. People modified their communication style, shopping style, entertainment style, etc. Meantime, folks have more specific demands on what they purchased. This change offered the company both a new opportunity and difficult in some way. To meet this consumption tendency, Dell's company implemented their model-customizing technique to allow people personalize special PC part through internet.

Liu ChuanZhi

Personality Highlights

Locus of control






Type A personality Self-Confidence Dominance


Terminal Value----A sense of Accomplishment

All through Liu Chuanzhi's successful and interesting life, he's always chasing a feeling of accomplishment. No real matter what kind of difficulties in road, whatever kind of success he has achieved, he never stop going, never satisfied with staying where they may be. That value provided him direction all through his life. When he was young, he inserted military school likely to make contributions to the united states. When he started his business in 1984, he was forty years old, having a engineer position in the Chinese Academy of Sciences, feeling unsatisfied with the monotonous daily work. When the company was going through a fast developing period in 1980s through providing foreign brand products, he made a decision to develop their own Laptop or computer brand, which is now known as Lenovo. Liu Chuanzhi once stated within an interview that the most interests in a person are to accomplish the goals he set by himself. Even today, Liu Chuanzhi is still trying to achieve development in investment and real-estate industry. His internal need of a strong sense of achievement made his an ambitious visionary and intellectual head of the business.

Instrumental Value----Ambitious, Intellectual, Responsible

The developing process of Lenovo is the clear indicator of Liu's great ambitious and intelligence. His responsibility not only shows in his daily hard working for the business, but also in his insistence on growing national IT industry, and build-up world level IT brand. These values not only created his personal soul but also became a part of Lenovo's corporate and business culture.

Culture Influence

As a leader who increased and informed in China, Liu Chuanzhi was greatly influenced by the traditional Chinese school of thought. In such theory, there's a lot of discourse about situation. Knowledge of these ideas always helps him take advantage from the chaotic market order.

Military and Life Experience

Years connection with learning in the Xian Institute of Navy Communication Engineering university and also the afterward experience as a manual labor on the rice farm had molded Liu Chuanzhi a person with strong willpower. He's ambitious, decisive, doing thing with a clear eye-sight and quick action. These characteristics are legacies of armed forces life and early hardship, also critical factors that made him an extremely useful and effective innovator in company.

Market Opportunity

When Liu Chuanzhi started out the enterprise named as Tale in 1984, China was just having great economical and cultural changes. The reform and opening-up insurance policy had been completed for five years, which waken commercialization in the country. The marketplace was becoming more and more lively, with little competition and loose legislation. When Liu required financing of 200, 000 yuan from his superior at the academy with 10 other staff members, he had the advantage of technological helps from Chinese Academy of Sciences Computer Organization. Taking use of this advantage, Story developed a Chinese language character set for computer systems in 1985. This offered the company the first opportunity to stand out, and, when the company began to produce Computers in 1990, it also started to build up technology that provided character identification of the Oriental. By the past due 1990s Legend got produced a Chinese language identity recognizer for the Personal computer, which allowed users to write Chinese individuals on a digital pad and convert the heroes onto a computer screen.

Eastern vs. American Differences

From the end of the 20th hundred years to the beginning of the 21st century, a whole lot of technology products were presented from western to eastern, including Laptop or computer computers. For a long time within the last hundred years, China is a secret country for some western entrepreneurs. Conducting business in China is very different from doing so in american country. As western concerns, in China, federal government administrates the marketplace, controls the competition, and rations most significant business resources. In american countries, business people could make an effort to achieve the venture goal by strategies and optimized online marketing strategy. Under that environment, whether a company is good or not usually is the reflection of this company's business ability. Comparing to that, enterprise wanting to conduct business need more politics acuteness in China. However, as the progress of the reform and opening in previous several decades, China has been developing a socialist market system balanced with a good momentum of growth in the nationwide economy. Rational competition and this only the best could survive have gradually end up being the major process of China market. It is the inevitable result triggered by global style. Mr. Dell, is just the right business leader who are business insightful and farsighted with a long-term business goal. In 1989, Mr. Dell stopped at Shenzhen, symbolic city of China reform and starting. Now, Dell Inc. has a big market show in Personal computer sales as the next largest PC vendor in China. The business would not make this achievement without moving into China market at preceding time. It's a big risk for a MNC to enter China market at that time, but just as Mr. Dell said, " Don't be afraid to fail because that's usually when you learn. " 8

The unique features of an area environment always give special characteristics to its inhabitants. Leaders from different ethnicities have different management style, in cases like this Michael Dell and Liu Chuanzhi. For Michael Dell and the ones western business market leaders, they always focus on the management of these business and boost the huge benefits. Those market leaders in China we may tell another story. Because of the political condition of China, 'Political correctness' has become a pet word of Chinese business leaders. Running a company in China, market leaders must have a sharp political sensitivity.

Leadership practice may vary with different culture track record and different politics background. However, there may be some universal central element within both traditional western authority and eastern management: study and the situation, and find out the best solution.

It's hard to say which is better; both have their advantages and disadvantages. Business market leaders from different culture record will more designed to local market conditions, after enter a new environment; most of them have a learning and adaptation process.

Different situation designs different type of command styles. It's really hard to find the extreme example like reform and checking in modern traditional western history. On the other hand, the Chinese business leaders might not exactly suit for the american market rules. That they had suit for the changing market of China, when they get into a stable market, the marketplace rules may made them really uncomfortable.

Leadership Practice

Michael Dell

Leadership characteristics

Powerful Vision

Vision is the most significant elements for Michael Dell's success. In 1984, when Michael Dell was still a 19 year-old pupil, he noticed an opportunity of selling PCs at lower price. At that time, PC hasn't entered common family because of the unacceptable high price. Michael Dell saw that whenever a consumer bought a PC, the inside components only worthwhile about one fifth of the purchase price he paid. PC providers such as IBM, would buy these components from other companies, assemble them, and then sell the assembled products to traders with a cost about 2 or 3 3 times of costs. Then the dealer, who fundamentally understood little about supporting pcs, would sell it with a higher price. Michael Dell recognized the disadvantages of this traditional business design and understood the market needs of lower price Laptop or computer. So when he was developing his own business, he skipped the step of providing to dealers, offering assembled products right to consumers. In that way, Michael Dell not only created a low-cost direct-sell business design, that offer ceaseless driving push for Dell Company before two decades, but also greatly advertised the popularization of the Computer.

Sense of Innovation

Computer industry is well known for fast development and ground breaking work. Like a industry leader, Michael Dell, somewhat, advertised and dominated the pace and guidelines of the industry development. His strong sense of creativity made him keep striving new things, taking risk and spending so much time to find better solutions. Some of those solutions led to a innovative change or became commercial criterion.

Dell was the pioneer of the revolutionary direct selling business design to get rid of users.

Dell also became a pioneer of on-line Personal computer offering business in 1994, and soon enlarged the business scale and changed it into a profit engine unit. By 1999, Dell was the greatest seller on the web, trumping Amazon. com (AMZN ), eBay (EBAY ), and Yahoo! mixed.

Dell was the first to produce a "No Inventory" business model that enabled the business to maintain a minimal inventory of computer parts through technological and appropriate management. This strategy only reduce the need and cost for warehouse space, but also ensure that Dell maintains the newest products its dealer offer and may update stock promptly and low-costly whenever a new techniques hits market. The "No Inventory Strategy" made the company to attain a 50 percent annual development rate from 1994-1998, and improved the company from a second-tier Computer maker to the world largest large.

Stable and constant Goal Chaser

Michael Dell became the youngest CEO of Lot of money 500 company in 1992, at era of 27. Through days gone by years, he was adored as a visionary and an innovator, but he was also a well balanced, consistent head. When he was still a freshman in college or university, Michael Dell announced that he wanted to beat IBM in someday. So when he finally began his own business, fighting with IBM in Computer field, he founded a revolutionary home based business model challenging the traditional model advocated by IBM. Then he held focused on his immediate service, low price strategy in achieving further business success. His target was so apparent and significant that many business experts even considered it as one of Dell's secrets to success.

Flexible and market-oriented

Although Michael Dell retained focusing on the idea of direct selling business strategy, he didn't consider it as the only option running a business practice. He's market-oriented, and may be adaptable to adjust company strategies and functioning model whenever necessary. When Personal computer market is at a slump in early 2000s, he varied products and led the company up to peak in 2004. After realizing that notebooks outsell desktops, he transformed his producing strategy. And after recognizing that customers choose to handle notebook computers before buying, he up to date the business's sales strategy through employing some indirect sales stations, such as retailing chains Wal-Mart and Best Buy.

Open-minded and Inspiring

Michael Dell cherishes difference as a factor breeds invention. He motivates different thinking in his team, and collected a diversified work force and exterior consultants in his groups to analyze problems and search alternatives with different sides. In 2007, he announced a two-month "amnesty" within the company to encourage people to discuss problems and package with them quickly, without fear of being fired or demoted.

Passionate for work

Michael Dell insists on doing things he love. He has great enthusiasm in computer technology. This interest made him determines to drop out of university and keep palm at helm of the company from start to now, when Dell Company has recently became a significant player in the global IT industry and himself has became one of the richest person in the world. Michael Dell once relinquished the CEO subject to Kevin Rollins and only stored the chairman in the company in 2004. However, even in this era, he remained in charge of the business through setting up a shared leadership composition with Rollins. Michael devotes ceaseless passion in work and regards it as his responsibility to keep his company growing sustainably, maintain its leading position in market and also pursue its expansion ambitions in the computer industry.

Type of innovator and Electric power Analysis

Visionary Progressive Clear goal

Market-Oriented Open-minded


Leadership Characteristics

Visionary Leader

Inspiration Leader

Leader type

Vision Power

Knowledge Power

Reference Power


Influence Power

Leadership Interaction Analysis

Case Research: Handling Turmoil in 2007

2006 was a bad 12 months for Dell Inc. In this year, Dell was surpassed by HP and lost its title as the major PC seller in the world. It suffered from a sluggish expansion, a disappointing fiscal result, a massive power supply recall and a federal government accounting investigation. In that year, only 2 yrs after Dell getting top, the business became disadvantageous in the changing market. During this time period, corporate PC sales slowed and consumer sales boomed, consumer became picky on product design, and the U. S. market which Dell maintained focusing on got mature and was growing weakly. Under this scenario, after only being in the positioning of chairman for 3 years, Michael Dell reclaimed the CEO title in January 2007. And he completed significant changes to the business.

Restructured management, slice bureaucracy. Earned new bloodstream through hiring highly professional top executives.

Emphasized on the consumer market, diversify consumer products. Paid more attention on customer services; built up relationship with the consumer PC buyers. Setup a Web site called Idea Storm, which offered as a platform for collecting customer recommendations on new products and services and conversations about the proposals.

Explore oversea marketplaces, made a major drive to increase market show there.

Made a change in its distribution model, opened retail channels through cooperating with world retailing giants, after knowing the difference between commercial PC potential buyers and consumer Personal computer purchasers, that consumer Personal computer buyers would like to handle devices personally before buying.

Except from carrying out strategic changes, Michael Dell also taken notice of use his perspective to stimulate his employees and improve team moral. Despite the fact that the management restructuring resulted in some higher level turbulence within the business, the highly experienced top professionals he chosen soon began to experiment with their role in streamlining the business in various functions. Generally speaking the company's employees were keeping high expectation on company turnaround leading by Michael, and the non-public possibility to learn and develop. They were urged to be immediate, and eager to add new ideas as well.

The new strategies improved the brand image of Dell, also helped to gain a revenue restoration in old age. In Fiscal 2008 the business increased its year-over-year online income by 6% to $61. 1 billion, net income was $2. 9 billion for Fiscal 2008, or 4. 8% of online revenue likened to$2. 6 billion for Fiscal 2007. The international market segments experienced fast grow, and generate about half of its sales already.

Interaction with enthusiasts and situation

Visionary and progressive decision maker

Highly accountable for the company

Flexible and market-oriented

Courageous to improve managerial buildings and turn emphasis

Trust subordinates and be open-minded


Vision Strategy


Trust and esteem to Michael Dell.

Highly useful professionals

Innovative corporate and business culture

Negative effect of the substitution some top executives


Values Norms



Task Stress


Market Changes in consumer preference and consuming habits

Mature market and brutal competition

Higher consumer requests

Internal problems in supply chain management

Declining pattern in U. S. market

Accounting scandal


Liu ChuanZhi

What we could learn?

What can we study from Michael Dell?

Dell is often highly motivated by Michael Dell's powerful vision. Based on posting his ambitions, influencing and motivating his fans along with his goals, dreams and visions, Dell discovers path to convert his goals and vision into all enthusiasts' thinking and actions. Teamwork expedites realization of those Big Dreams. And habitually being very sensitive to occurrence of any change in situation, he is able to quick adapt himself to handle the change and seize advantageous business opportunities from it.

Strong sense of advancement: Success always deserves to the person who bravely being the first, creative and original. Dell supports strong perception in this point and has willing point of view on any potential for development. Courageously facing with ambiguity, he never hesitates to have risk of trying something new. He also respects and positively encourages his followers to hold and exhibit their different ideas, and considering approaches better the existing situation.

Toward himself, Dell has strong self-awareness. He keeps clear imagination on his talents and drawbacks. And he also has optimistic attitude toward setbacks and failures. He uses mistakes as opportunities to educate and improve himself as well as his fans, for helping both of them to create a vision of the way the future business could be better. Not only learns from blunders, he also borrows others' ability he needs to improve himself. He always reminds that never self-rank as the smartest person in a team.

His tenacity is another critical factor added to his success. He works hard at his dreams rather than offers up. His toil and sweat are the building blocks of his success. Modeling just how, he tells those who find themselves filled up with dreams must be determined, tenacious and persevering to follow their dreams whatever the expenses. As Michael Dell thinks, success is received however, not deserved.

What can we learn from Chuanzhi Liu?

The successful person makes adequate arrangements to meet opportunities as they duly appear. Chuanzhi Liu's success just attributes to the actual fact that he made himself well prepared for interacting with the approaching of the fantastic ages when China began to put into action market-oriented reforms. He instructs his followers that if we're able to not change the big environment, then should work hard to improve the tiny environment and, if still we're able to not change the small environment, we should learn to adjust to it first and wait for the chance of change it out. He stresses long-term development alternatively than short-term efficiency. He's very hypersensitive to the troubles and opportunities, as well as to the external market environment. Good strategy comes from good eye-sight, such as developing localization, strengthening the supply chain, decreasing the cost, arising price warfare, designing the product fit Chinese language environment and situation, speeding internationalization, etc. .

Sensitivity to politics situation is another vital factor for his business success, especially in the market economy with Chinese language characteristics. Well understand the political and interpersonal meanings of doing business in China, he advances and preserves positive romantic relationship with Chinese authorities, which contributes a lot for Legend to undergo and successfully success from the troubles and issues. Liu Chuanzhi illustrated the partnership between business and politics egg and ideal temperature for this to be incubated. The eggs would suffer from if the temperature was either too much or too low. For corporations in China, before 1978 the temps was just too hot for an egg to incubate. By the year of 1984, when they started Lianxiang, the temps was probably 42 degrees. Today the heat range is just about 40 certifications, which is not optimal. Therefore, a good egg must adapt to its area and strengthen its vitality in order to incubate itself into just a little chick.

Liu Chuanzhi modelled just how that if you have a dream, it is never too overdue to have a start. He started in business in his forties, an time most most Chinese considered an era when a man already experienced both life & profession established and also, impossible (or say very difficult) to start out a fresh. However, Liu stepped resolutely from the Computer Sciences Institute of the Chinese language Academy of Sciences. With preliminary investment only RMB200, 000 and assistance of 10 fellow workers from the Institute of Computing Technology, Liu Chuanzhi founded the New Technology Development Company, which was publically known as Story. Ups and downs in the hard times only he is aware of. Only his great determination paves the way.

Another factor contributed to Liu's success is based on his heart of technology, which well displays in his ongoing pursuit of impressive technologies, management concepts and organization set ups. Within the 1990s, high-tech companies typical expand via an usual management strategy: "technology-engineering-trade" (producing new technologies, selling them off, and then coming into the stock market). However, taking into consideration the immaturity mother nature of the Chinese market at that time, Liu Chuanzhi, gave up that option for Star and, as a pioneer operating the winds of reform, he handled Legend with a completely different strategy, a key quite new management idea: "trade-technology-engineering", and later shown to be a great success.

Being highly self-disciplined, humble, genuine and upright, Liu Chuanzhi models the way to all his followers and contributes a lot into the cultivation of Legend's culture and value system, as well as moving on his own steps to success. Liu prices his followers as spread shinning pearls but decreases down himself as one typical thread, which stringing all those pearls up. This shows not only his attitude of being humble, but also his feelings of real appreciating the skills. Being humble in center, both Liu and his enthusiasts involve themselves in ongoing learning from competition, clients, as well as from earlier failures and setbacks.

Compare Michael Dell and Liu Chuanzhi, they both talk about in keeping some factors of success, powerful eye-sight, strong sense of invention, optimistic attitude toward ambiguity, setbacks and failures, perseverance and sincere understanding of talents. All those attributions are indispensable for being successful leader.


Due to the fierce competitive business circumstances in the global market, international extension has become the mainstream for assisting the growth of economy. Based on this situation, we choose both of these successful market leaders in the IT site, the first is Mr. Michael Dell from the united states and the other is Mr. Chuanzhi Liu,

Mr. Dell is insisting on pursuing his personal aspiration to build his IT Kingdom until his success. Checking with Mr. Dell, the development environment of Mr. Liu is more complex, his Lenovo Corp. 's founded is based on the special time period of the reform and opening-up in China. Therefore, this article has mainly focus on investigate their culture different, whether has effect on their management styles.

Nowadays, almost all of the organizations are facing the intensive of global competition, to be able to make it through in this challenging market, most leaders' emphasis on the technical advancement, quality improvement and customer service. However, sometimes, they pay less attention and work on the improvement with their art of authority.

According to our report, we know command and culture should be confederative as a whole, both of control and culture are taking crucial part in the innovation of the business. On one hand, if he/she is a good innovator, definitely his /her eye-sight, skills, behaviours, competencies and style will have a profound effect on his/her followers. On the other hand, in our viewpoint, organizational culture is identical as leader's personal frame of mind and diathesis, leader's frame of mind sometimes determine the way of the organizational culture. Simultaneity, leader's personal frame of mind and diathesis have also effect on organizational culture. If the organization lack of invention, the authority cannot bring into play, no subject how strong your control is. Therefore, the art of leadership and organizational culture remain facing challenge, this spurs us continually make change and innovation.

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