Spritzer company is the most included and it is the largest bottled mineral normal water designer in Malaysia. The business began its small set-up founded at Taiping, Perak in 1980's. Spritzer company consists of five subsidiaries that is involved in processing and the syndication of natural nutrient water, sparkling natural nutrient water, carbonated berries flavoured drink, non-carbonated super fruit flavoured drink, functional drink, toothbrushes preforms, and packagigng containers. These vast variety of Spritzer company product ensures the wide spread of the company brand all over Malaysia. The brand Spritzer in Malaysia is the best selling natural mineral drinking water that is produced, bottled and allocated at 300 acre site with a huge amount or massive amount natural mineral normal water resources in an environmental friendly place where it is surrounded by lush tropical rainforest greenery from all sorts of pollutions. The production range on the other hands is fully computerized by making use of the art work of bottling techniques. Furthermore, the herb is checked by experienced and highly qualified food technologists, chemists, microbiologists and engineers. Spritzer also offers successfully achieved a high reputation through by garnering many prizes and had establish many milestones over time. Some of the awards achieved by Spritzer company would be the MS 1480:2007 HACCP authorized, IBWA / ABWA Annual Vegetable Inspection since 1996, by top alternative party certifier named NSF, QUASI and JohnsonDiversey Consulting, in 2010 2010, Frost & Sullivan granted Spritzer the subject "Asia Pacific Bottled Water Company of the entire year" because of its leading role in providing water in bottles on the local and commercial fronts through deploying advanced treatment methodologies and achieving high local and international benchmarks and also in 2011Spritzer company achieved Euromonitor International Ltd acknowledged Spritzer as the "Number 1 1 WATER IN BOTTLES Brand in Malaysia from 2000-2010" for the company's overall success in producing and implementing theirbusiness strategy as well as their novel market penetration attempts. A further home elevators the mineral water is usually that the normal water is extracted from over 400 feet deep underground in the tropical rainforest. These attempts were basically taken up to ensure the grade of water and also to sustain it. Water being extracted from the aquifer has a healthy balance of beneficial trace minerals. Therefore all these attributes and basic procedures considered by Spritzer company enables the company to gain profit and sustain their place in the market. As entirely Spritzer company does not only market its products to get advantage but also to provide a quality mineral normal water to be used by all.
Production/ operation processes
Warehousing
Palletize ofGoods
Wrapping of Carry out Goods
Quality Assurance
Blower process
Labeling Part
Shrink Tunnel Work
Shrink Tunnel Work
Capping Process
Filling process
Rinsingprocess
Blowing process
Supplier
Diagram1. Production Process of SPRITZER
Description for the Creation/Operation Process
Production strategic can be said as a permanent action arrange for an organization. The business will decide how their goods or service will be produced and the best way to introduce to the customers. It had been also about the way of a business to allocate their resources to aid for the production process on the goal of maximizing the efficiency and lower down the costs include on each creation. A proper arrange of flowing process can help on improve a corporation productivity.
SPRITZER group is most designed and largest bottled water developer in Malaysia. The product type of company are computerized and using the skill bottling systems for manufacturing such as nutrient water, normal water, carbonated drink, non carbonated drink, packaging bottles as well as the perform. The entire product is standardized which is certainly going by having a same creation process where the several is on the category and the volume of items or amount of normal water entail in each product.
Raisin and Preform
First of most, in line with the diagram, prior to starting for the creation, the company will acquire their own raisin on the husky department. The complete raisin is outsourced from the other country which having a quality assurance on it. Later, it will be put inside into the preform, amount of Raisin will be depend on how larger u want your bottle to be such as 500ml or 1000ml bottle. After the prep, they will send their perform to the development department.
Blowing process
The 1st process will be blowing process, it was about on the preform will be put on a road to been through a machine that focusing on blowing their perform over a desired volume level. Normally, there is no much mistake will occurs on the part. After finished the blowing, a container will be completed produced and it will be send to the other part of process in sequence.
Rinsing process
The 2nd part is about the Rinsing process, the container will be rinsing by the device to clean up the bacterias contain inside. The reason is to ensure there is no any issue on the bottle and help on take away the odor smell onto it. The procedure is targets stricter control buttons for a wholesome product.
Filling process
Next is about the filling process. Water amount will be tweaked based on the bottle level. It will automate to filling up the bottle with a machine which covered different group of water such as nutrient water or normal water.
Cap washer and Capping Process
After completed of filling process, the product will be send to a capping system. Before the starting, you will see a machine that helps on clean up the capsule. The cover washer will release water for cleaning work on every capsule that pass through it. The machine can be used on capping the container after it turned out filling by water. The material of capsule is outsourced from the other country also and it was designed as easily to start for such as having a little twist but nonetheless appropriate for the size of bottle to avoid the increased loss of quality on content.
Labeling Part
Later, following the product finish off capping for; it will be send to the labeling part of the container. The labeling sticker will be cover about the container. The sticker provides the information of the product like the logo of the business, content of the merchandise, the company address and their contact amount. It allows an individual to familiar the product information accurately. You will see a worker supervise the labeling process to make certain all the process is running simple and no problem occur. The style of the label machine used is XYL-350 which is imported from other country and able to running the task more efficiency. If there is any issue on the creation, the supervisor will need out the product and fix for it.
Shrink Tunnel Work
After the capping part, it will be change to the shrink tunnel process. The shrink tunnel involve on by using a machine which reason for locking the capsule on the bottle properly. Other than that, you will see a machine that helps on locking the label on the container too. The purpose is to guarantee the label was tighten on the container completely.
Blowing (2nd part)
After the completed of shrinking the tunnel, a heat range machine which on 120 level Celsius will be used on distilled this inflatable water on the surface of bottle. It will release out high temperature of steam which to ensure the container remains in drying form. Where the process will not affect the grade of the water contained inside too. The style of machine used is S1-1280 and imported from other country.
Quality Assurance
Next was the quality assurance process, the device will check for this inflatable water level and make sure the label of product is correctly applied. Besides that, a worker will be supervising for the procedure to prevent the defect of product.
Wrapping of Finish Goods
When the procedure of development is completed produced, the completed goods will be sending to the wrap around case packer for packaging work. 24 bottles will be wrapped to a package and a machine will glue round the boxes utilizing a plastic cover. You will see a weighted machine which testing the quantity of the containers. If there is any issue on the boxes weight, a red signal of transmission will alert the supervisor plus they can look for the mistaken onto it. The style of machine used will be FYT-50.
Palletize of Goods
Lastly, when all the products were finish assigned, it will be palletizing to a canton predicated on the demand of buying. The personnel will count the quantity of canton and record down of the goods produce in a day. Later, it'll be sending to the warehouse and continued it for another shipment services.
Overall of this, we can know that the company is matter mainly on the quality and cleanliness assurance which target much on deodorant, sterilizing of trojans and the capping of container. Besides that, there was an experiment laboratory which is established for testing the quality of water every one hour. The development is approximated can be producing around 300 containers in minute or 600 containers within an hour.
Descriptions of facility layout diagram
Facility layout thought as the very best and productive physical agreement of center such as machines, service section, processing equipment and so on. Itis an arrangement of different aspects of manufacturing within an appropriate manner as to achieve desired creation results. An effective center layout confirms that there surely is a smooth circulation of production material, equipment and manpower at bare minimum cost.
As shown in the diagram 1, the guests have to register at safeguard house or make session before visiting. After the registration, the officer will lead us to reception customer area which call as water bar and found in the making building. From the very first building, we can look the office was create on your left hand side. It had been convenience for the dealer or the client making their order or discussion of business. The office hour will be started from day 8. 30 until evening 5. 00.
After that, beside of any office, we can look over there was an enormous warehouse situated on between the office and manufacturing office. The warehouse was guarded by at least 2 people on there. It was the most important places as the entire ordering stock are store on here. The positioning allows the workers to put their stock on here immediately after the production. Besides that, the office workers can make their processing work easily also. Furthermore, the manager will check on their stock every week or monthly to ensure the inventory data was appropriate and the client need can be found. There was few pickup truck are parking beside which can help on deliver or copy of product to other places when there was emergency are occurring such as flames.
Throughout just how, we will reach a normal water bar which providing the returning visitor. From just how of access to here, it takes around 20-40 secs for us to reach by using a van. In the water pub, the syndication of SPRITZER product is displacing around and the information of product are clear defined from a film. Behind the water bar counter was the processing department of goods. Visitor can have a brief look on the manufacturing process.
Beside of the bar will be the husky department. The purpose of husky team is to supply the raisin and perform for the creation of product. The raisin is outsourced from the other country where the preform is made by themselves. Once they have received the order from the customer, the division will estimate the perform needed and deliver it to the creation team which just located behind this bar only.
From the production division, we can know that SPRITZER company is using the product oriented layout which facilities organized by product. They group all products that produce same process and produce in high volume and high equipment usage. Thus, the variety of product was actually same plus they separated the production line from range A to G predicated on the quantity of container. First, from the access, the blowing process will be located on the right hand side folks where there will be a laboratory laboratory on the remaining hand side. After the blowing part, would be the rinsing and filling up process. Prior to the filling of drinking water, the chemist will test for the product quality on it for every hour. If there was any problem onto it, they can stop the procedure immediately. Next was about the capping of capsule on the container. You will see a machine help on cleaning the capsule before capping onto it. Both of this process entails a machine in charge of it. Next, will be the labeling of custom logo and shirking tunnel which tighten up the capsule onto it. After the process, a supervisor will check for this level on each and a high heat range machine will distilled out the drinking water on the box. When the goods is finished built, it will be separated to few bins and palletize as a canton. The palletizer is put beside and the personnel will track record down the quantity of canton and send it to the warehouse which located next to the division only.
There will be two way of exit for the processing department, each of the end is put in place a washing pub for them. They are really matter for the health and quality of product. Totally the company has around 460 worker are distributed for everyone department. Other than that, the company was surrounded by the rainforest tree and rose. The is extracted from an aquifer located over 400 ft deep underground in the tropical rainforest also. We can see they have paid much of effort for his or her normal water quality by choosing the positioning of manufacturing. All this are in reason for avoid the pollution on their water options. Overall, we'd known that the structure of facility is one of the reason why that designed for their success.
Analysis of the Strength and Weakness in production processes
Strength
First of all, from the description of creation process, we can observed that the SPRITZER group have been focusing their focus on using the device. For every process of production, there was a machine that help on the works. So, we can conclude that, high utilization of machine will able to perform the work more efficiency. It had been different on using the labor employee, machine is capable of doing the work again and again, whereas using labor may need to take a break in the action on that and can not flexible as the device. Other than that, we can see that there is no much defect on using machine for development. It can benefit to enough time problem on work, so, the effect will be more accurate than labor development. Besides that, using of machine can help on keeping the cost on labor. When there is more ordering for the products, it is capable of doing the work overnight somewhat than paying extra overtime repayment for labor. Thus, achieve consistency and versatile on the work. Moreover, it can benefit on saving the price on training and development of new recruitment staff member. There is no demand for a broadening skill of labor workforces. The cost that conserving up may use on other investment such as put in place of new system or machine.
Weakness
Although it has taken a lot of benefit for the company, there is also some weakness for the creation process. Thus, we can look from the high investment of machine for the production. This means that the business will have a high primary investment cost on the start. So, it need a certain time to allow them to recover the price. When there is any crisis situation, the business may face the scarcity of cashflow problem. Besides that, company should consider for the depreciation costs of machinery. Maintenance would have to be making on regular or annually to guarantee the performance is increased. Moreover, if there was any maintenance for a machine, it could delay the development line as the device as required to stop for working on a day or more. Other than that, from the view of publication, using of computerized production will reduced the job opportunity for them.
Overall for this, although there was some weakness for the creation process, but it still can help on maximize the productivity which achieve efficiency and performance.
Analysis of the Power and Weakness of facility layout
Strength
SPRITZER is using product-oriented layout in the produce process. This layout produces high volume and high equipment usage in a continuing production. It could be clarify as machine process move in one part to some other part. Time and cost are also reducing because the brief distance of goods moving from one area to some other area. Thus, this layout allows SPRITZER has low variable cost per models and can be produce high volume of product for keeping costs. Besides that, the warehousing located between making area and office was also power of facility design. This can decrease the time and distance of employees delivers the products to customers when customer making order. There are experiencing two entrances for warehouse and this can make the delivery running smoother and delivery promptly. Besides that, the manufacturing team is surrounded by the forest; the natural nutrient drinking water is produced and bottled out of the great 295 acre site with abundant natural mineral drinking water resources within an green site surrounded by lush tropical rainforests greenery, away from pollution.
Weakness
There is also having some downside of facility structure. Expect that work stoppage at any point will connect up the complete operation. For instance, if there have stoppage at husky area and cannot produce the preform on time, this will cause the production series down. It will cause immediate lost and indirect lost if stoppage happens in creation process. The immediate cost would be the sales of the business, and the indirect cost would be the loss of company reputation.
Next, the organic material that helps to keep in the warehouse having a long distance with the husky area which produces preform. Enough time and effort had a need to carry the natural materials to husky area. In long haul, this will cause plenty of lost.
3. Books Review
3. 0 Types of Flexibility in Organization
According to Upton, 1994 flexibility in the perspective of product development which means the ability of the company to modify or respond with little requirement time, work, cost of performance, interrelated with the changes available environment, during introduction to the market as well as at the stage of the product development. Minimal time, work and cost for the change of products and functions stage required with higher versatility version. Hence, it becomes ever more vital for an organization to adjust in these highly vibrant market surroundings whereby it will overall make the success of inability of a business (Iansiti 1995, Singh & Lewis 1997). Furthermore, overall flexibility should be involved in the initial level through strategic construction to exploit future opportunities on the market (Verganti, 1999).
There are few types of overall flexibility that business could put into action in their procedures to be able to increase performance which can be product technology overall flexibility, product and process versatility and managerial versatility. To begin with, product technology overall flexibility can be use by organization anticipated to manufacturers nowadays are required to produce new products at lowest cost, in order to ensure fast and fast-moving items, and also to be versatile with wide-ranging and changing product diversity. Matching to Collins and Schmenner, 1993 the production technology and process of the organization should design in a flexible way that in a position to meet the demand for responsiveness in the swiftly changing market environment. Food and beverage industry is characterized under swiftly changing consumer likes and personal preferences and continuously evolving technology. Therefore, Food and Beverages Company often required a continuous movement of new and improved product to replace their old product in order to extent their product life circuit (Steward & Martinez, 2002; Winger & wall, 2006). The flexibility of technology enables organization to lessen its variable cost and the time necessary to changeover design modification in the product, therefore allows the organization to make competitive benefits over their other opponents. Some corporation also implement adaptable approach in collection of their suppliers and apply several criteria for supplier-selection for cases, complex compatibility, similar aims and objectives, development speed, tactical setting, cost of development, security of business information, management capability, and ethnic compatibility (Bailey, 1998). Regarding to Das and Elango, 1995 there are some main factors that add technology flexibility to a business such as modular product design, developing technology flexibility, employee flexibility as well as flexibility in the organization structure. Organization that implements any one or even more than one of flexibility procedure above can leads to product technology flexibility that produces effective and successful operations in the business. However, developing flexibility in an organization has become a vital issue because of the increase complexity in predicting the market competition and speedily changes in customers' needs. Research workers have suggested few ways to enhance the developmental flexibility which are adopting flexible technology, leverage product design to increase the flexibility and structure the process to reduce the expense of changes in the foreseeable future.
Organization should adopt product and process overall flexibility that seek to build up flexibility in developing architecture that reduces the inter-dependence between its specific parts. Modular design by grouping parts that have similar characteristics helps the organization to reduce the overall cost of design changes in the merchandise system (Ulrich, 1995; Fouque, 1999). According to Thomke, 1997 high design overall flexibility allows the designers to handle higher degrees of risk related to to technology and the projects that firm is running. In order to achieve high project success, it is essential to combine sufficient level of product design versatility in the merchandise development pattern (Calontone, 1995). Organizations should apply organized but versatile development process so that ideal amendment can be made in the foreseeable future depends upon the change in the market environment (Takeuchi & Nonanka, 1986; Jenkins, 1997). This design also known as robust design where designers design the merchandise in such a way which allow a tiny variations in the future will not adversely affects the product quality. Matching to Millet, 1990 both acceleration and versatility are vital for market success in the active competitive market. Task management process should lays on the versatility as the foundation so that they will probably overcome the issues arise in the future that they have not foreseen, therefore lowering the impact such as cost and time. Corresponding to Iansiti and MacCormack, 1997 some organizations have establish adaptable product development process that permits designers to carry on defining and shaping the products even after it has been implemented. However, organizations must acquire new information about the changes in technology as well as customer personal preferences during the development period, because it allows designers to make use of such information to experiment the alternative product solution and choose the most appropriate option for the product that going to present to the marketplace. Some organization has successfully use versatility in their process such as Microsoft, apply a far more versatile development process whereby it entails customer in the early stage of design and along in the advancement process. Customers are as co-evolve to the merchandise design by examining their opinions (MacCormack, 2001). In addition, organization overall flexibility is equally important to add excellent results towards the product success for cases self-directed team structure, level hierarchies, openness in trade information and supportive compensation system (VonBraun, 1989; Boynton & Victor, 1991; Saleh & Wang, 1993). Nevertheless, matching to Calatone, 1993 creating flexibly in organizational framework requires a higher level of skills and resources useful areas.
According to Zirger and Hartley, 1996 when business is developing new products, it requires a higher degree of overall flexibility in resources allocation and decision making. Therefore, managerial flexibility is important in terms of decentralization, resources allocation, and non-rigid recruiting practices smooth out the stream of product and information among the team members to improve the efficiency of development process which causes higher success (Haddad, 1996). Your choice making is being pressed downwards in the organization in order to provided financial authority to the right person. Corresponding to Hull, 1996 team framework are design in versatile way such as team empowerment has stated to be always a vital factor for success during new product development since it provides problem handling culture among the list of team members during the different stage of the development which contributes to better quality as well as minimizing the development pattern time. Successful product development groups tend to be product-focused, responsible for their duty, business lead by strong product innovator and strong management support. A genuine life example in Toyota adopts flexibility amongst their employees, even though the development process are standardized, their workers has the flexibility to entail in the changes for products improvement by persuasion among employees to be able to enhance the quality of their products (Anon, 1999).
During the merchandise development phase, it needs high level of creative and advancement from employees, the contribution is therefore made at both individuals and team levels. Consequently, the human resources practice must able to provide sufficient inspiration to the individuals to activate themselves in offering strategies and problem fixing solutions. Appropriate pay back system such as success based reward system and procedural overall flexibility is essential for promoting openness in information showing and coordination among team members in order to improve their performance which contributes to product success (Haddad, 1996; Jenkins, 1997). Corresponding to Ozer, 2000 by it and other computer based tools and techniques, it generally helps the merchandise development by shorten the development period, enhancing the efficiency and output of development process, boosting coordination and communication between organizational functions and distribution of product information.
3. 1 The Importance of New and Flexible Product Development
New and flexible product development is an innovative and interdisciplinary activity that transforms market opportunity and invention into successful products. It is important to the financial success of the business. First, new product development can maintain expansion and protect the interests of buyers, employees, suppliers of the organization. New products help to keep the firm competitive in a charging market (Patrick, 1997). The merchandise development can directly impact the competitiveness of the organization. They mean the difference between dropping behind a respected competitor in the marketplace and being the competitor who provides leadership, persuasive others to meet similar specifications (Wheelwright and Clark, 1995). Moreover, new products pass on the marketing risk. The investment community values new products; services affect the very best line and therefore enhance the value of the organization and shareholder value (Patrick, 1997). So, Spritzer should always spend money on new product development in order to keep up their market share and competing with the competitors.
There are four basic consumer truths associated with services are important to be able to achieve the success of the news headlines and flexible product development. First of all, Spritzer needs to deliver the merchandise on the concept guarantee and products with high consumer popularity as assessed by after-use purchase intent have the ability to be successful. Spritzer also advertises the number and quality product with drives understanding, trial and sales. Thirldly, Spritzer has drives sales in the syndication and finally, Spritzer creates the new brands of products that happen to be needs long term support if indeed they want to be success.
Flexibility product development is important because it can make changes to the introduction of a fresh product in the short time period. To be able to compete with the rival, Spritzer should be expected in the client wishes and needs how the customer use the merchandise, and in the new solutions being applied in the product or in its manufacturing process. A lot more Spritzer has ground breaking a new product is, a lot more development management team must make changes during development. As a result, the more versatile the procedure is, the less disruptive the change is, the higher the flexibleness. So, Spritzer has to change the development of the flexibility to be able to success factor of the innovativeness.
3. 2 Composition through New product Strategy and Planning
According to our research, we discovered that having new and adaptable product development which is foundation on strategic considerations and systematic execution is one of the tips of success to the business from procedure management perspective (Prisana Suwannaporn;Speece Draw w, 2010). In order to use strategy effectively, new product development process must maintain well planning and make sure the reference usage capable of adapt to the changing condition such as changes in customer preferences, high quality demand and even better packaging. So, Spritzer should clear about their tactical and implementation plan to be sure development process will run easily in future.
The most critical concern for new and flexible product development is the engagement of mature management and top management support (Prisana Suwannaporn;Speece Draw w, 2010). Spritzer should encourage their employees to be dynamic in decision making and comes out with greater ideas through brainstorming. So, it will increase trust from senior management and top supervisor, scheduled to products will never be successful developed without authorization of top management. Thus, it's important to plan well the development process in order to receive appropriate support. However, target is recognized as significant part of strategy as the business must ensure their core competency, notion development and tactical planning before put into action the program (Prisana Suwannaporn;Speece Tag w, 2010). So, Spritzer able to begin their product development in right way, at exactly the same time can avoid cost which induced in error made at the beginning step.
By applying strategy effectively, strong internal communication should be build up as it is the key factor to ascertain success or inability of new and versatile product development (Prisana Suwannaporn;Speece Draw w, 2010). Spritzer has to ensure that the flow of information should maintain sequence and in a position to reached any member who mixed up in job development. Research implies that costly miscalculation and loss of time will be took place especially in food and drink production if poor communications exist (Prisana Suwannaporn;Speece Mark w, 2010).
In order to develop new and flexible product, it can add competitive gain to Spritzer through strategic considerations and systematic implementation which in a position to avoid cost of miscalculation and save time for correction. Besides, Spritzer also can gain competitive benefit by providing more options for their customers and in a position to satisfy their wishes.
3. 3 Analysis of internal and exterior environment
According to research which declare that it is significant to evaluate internal and external environment before company decided to have new and flexible product development in making industry that match with solid goals. Normally, company get started product development is dependant on market information while design process is refer to market movements and focus group testing (Ch, Rizwan Ahmad; Khattak, Jamshed; Khan, Muhammad Nizam; Khan, Nabeel, 2011). Thus, company are certain to get well known about customer personal preferences, needs and wants for the purpose of shape new products.
However, because of the matter of external environment often changing, thus company must evaluate the possible changes on interior and exterior environment by learning flexible approach to be able to cope with these complications. The changes in exterior environment such as changes in socio- culture, technology, monetary politics, etc (Ch, Rizwan Ahmad; Khattak, Jamshed; Khan, Muhammad Nizam; Khan, Nabeel, 2011). When Spritzer starts new and versatile product development, they have to estimate possible changes on inside and exterior environment as well as solutions before put into action the program. So, company in a position to run design and development process effectively and reduce bothersome.
Nowadays, there exists extreme competition in food and beverage processing industry, Spritzer able to gain competitive benefit by paying more attention on new and flexible product development. Base on Politics, Economic, Friendly and technological analysis (PEST) to ascertain internal and exterior environment can identify the dissimilarities of perception and anticipations of Marketing Manager (Ch, Rizwan Ahmad; Khattak, Jamshed; Khan, Muhammad Nizam; Khan, Nabeel, 2011). Spritzer can use the tool of Infestation to evaluate its business lifestyle of space Thus, Spritzer able to find out possible solutions to manage it and produce a wider selection of light products that can provide the wider categories and demand from customer.
3. 4 Simulation Modeling for Product Development
Flexible system that followed by manufacturing industry is for the purpose of meet customer adjustable demand, lower cost and improve products' quality. For the reason that higher variety of parts allows frequent changeovers and setups of processing system which incur time consuming and a lot of cost (Ali, Mohammed; Wadhwa, Subhash, 2005). By put into practice new and adaptable product development, Spritzer can manage changes in planning and control of production activities effectively.
The development of simulation model contained in setting of scope and targets, gathering data, building verifying, and validating the model, and analyzing its result that significant for determine the success of simulation job (Robinson and Bhatia, 1995). It is appropriate using simulation model to identify intricate system as this model providing a check out the future (Ali, Mohammed; Wadhwa, Subhash, 2005). By using simulation model in Spritzer, it will require cost-effective simulation plans. The reasons basic on simulation model able to deal with event changes, provide relevant documentation, easy to appropriate for other software and capable of easy adjustment. Thus, simulation model has many features that increasing needed by industry in this world (Ali, Mohammed; Wadhwa, Subhash, 2005).
However, simulation design provides versatility on design of new systems or examine and equate to the performance of existing complex system in "imagine if research" (Ali, Mohammed; Wadhwa, Subhash, 2005). So, it is useful for Spritzer to apply simulation model and identify the possible new design for their product to be able to turn out with new taste and taste of beverage, at the same time compare the consequence of future customer response. Moreover, flexibility has three different levels that are noflexibility, partial overall flexibility and total flexibility, each one of the levels adjust to different system construction (Ali, Mohammed; Wadhwa, Subhash, 2005). Thus, Spritzer need to differentiate the level of flexibility which is matches to their system settings before implement their plan for product development.
Base on simulation model, it brings plenty of contribution on new and adaptable product development in Spritzer. It is because Spritzer able to understand well about their business path on how, when, what things to implement the plan and steer clear of cost from burning off direction of Spritzer's worker. Besides, Spritzer can estimate resources needed accurately without waste materials of raw materials and fully put it to use to produce variety of products. However, Spritzer can compete with their rivals effectively through simulation model, as it can look into future that solution future customer needs and wants. So, Spritzer profits competitive benefit by satisfying customers' varying demand.
3. 5 Formulating and Implementing Opportunity, Idea, Concept in Approaching New Product Development
Businesses use proper management which is new and adaptable product development to achieve their long-term objectives. Spritzer also needs to use strategic management to attain their goal and mission. This requires Spritzer use the formulating approaches for various components of the business in a coherent manner so they are really consistent and involved. The success of the new product development will depend highly on formulating and utilizing strategies. Companies being successful in the global and energetic competition are the ones that are able to bring services fast to the marketplace, products that meet the goals of the customer. (Wheelwright and Clark (1992)). Spritzer should getting close to new and versatile product development in a organised manner are more successful than those with an ad-hoc procedure. Furthermore, Spritzer must emphasizing early stages which have an increased potential for success than those not doing so.
These three items which are opportunity, idea and idea are directly related and important in the context of new and adaptable product development. (Belliveau et al. (2002)). Spritzer should determined business or technology difference that exists between the current situation and a potential future that can be exploited to gain competitive benefit or solve a challenge. Besides that, Spritzer should take into account the earliest conception of a fresh product or services because it may be an early on view of a remedy for taking good thing about the opportunity. Spritzer must have well-difined form and information, and includes a knowledge of the technology needed, the principal features, and customer benefits.
The procedure for producing new and adaptable product is concerned with figuring out the possible ideas that can be pursued to meet up with the business goal and the client requirements. Spritzer need to evaluate the most likely candidates in terms of performance and deciding on preferred concept. The concept generation process starts off with determining the entire functions and sub-functions prior to exploding product ideas and solutions. Spritzer can create the concept that should be defining the means of accomplishing each major function, as well as the spatial and structural associations of the principal components. Concepts also needs to provide sufficient fine detail for cost and weight approximations (French (1985)). The idea may be given a schematic representation by means of a function framework, a circuit diagram or a stream graph (Pahl and Beitz (1996)).
3. 6 Profile Management and Resources Allocation
Funds and people are the efficient areas of the key to success to attain the new and flexible product development. The driver of shows and astute investment is the keys of the resources too. Normally top performers contain the profile management system that helps the team management allocate the resources to the right places and right projects. (Robert G. Cooper and Elko J. Kleinschmidt(2007)). So, Spritzer should allocate the people and resources in the right areas during the product development. Strategic buckets will be the solution to allocate resources to the right places and achieve the right balance of the tasks. Spritzer must count on the number of powerful methods which is scorecards, the efficiency index, and real options in order to choose and prioritize their new product development.
On the other palm, people, culture, climate, groups, and the role of the team management are the resources allocation to reach the target. You have the positive propensity and culture for development and the management team of the business are supports advancement with words, activities and source commitments. The mature management is occupied in your choice making process correctly. (Robert G. Cooper and Elko J. Kleinschmidt(2007)). So, Spritzer will the effectively, resourced properly and cross-functional groups that are duties for the end result.
After the process of the resources allocation, the business will do the R&D spending for the new product development to accomplish the success factors. Spritzer should spend enough time to do the R&D process to make certain the portfolio management and resources allocation are finest quality performance. Once finish the procedure of R&D, Spritzer can have the more modest effect on performance which is involve high quality new product task team's management, innovative weather and culture, team management accountability of the new product development results. (Robert G. Cooper and Elko J. Kleinschmidt(2007)).
Conclusion
Spritzer is actually a company of its own which markets, produces and sells quality mineral normal water, normal water, non-carbonated normal water etc. Being truly a brand leader which involves in the marketing, sales and distribution of drinking nutrient water has centered its reputation in every over Malaysia. The long-term success of Spritzer definitely ensures and allows the Spritzer to enjoy the benefit for customer commitment and and income as well. The few types of flexibility that Spritzer executed in their procedures in order to increase performance that happen to be product technology versatility, product and process versatility and managerial overall flexibility permits Spritzer to increase their performance in developing their Spritzer nutrient drinking water. Furthermore the business also exhibits modular design in order to slice their expenditures which plays a part in cost trimming or cost cutting down. Besides that source of information allocation of the company enables the company to understand efficiency and avoids any mishaps in shortage of resources. The availability of a huge water region in the rainforest provides the company with expected amount or the expected gallons of drinking water to be utilized in the developing and bottling process to be sent out. A precise evaluation on the inner and external environment therefore helps prevent any uninviting activities in the company thus enhances up the production and process level in the company ensuring a competent working strategy to be followed by the managerial positions in the company in increasing their product efficiency, resource efficiency, creation efficiency, making efficiency and also circulation efficiency in whole. As in whole the strength evaluation made in the business allows Spritzer to evaluate their durability, weaknesses, available opportunities and risks that have to be defeat in the current and future situations yet to reach. A profile management assists the company to allocate the resources to the right places with the coordination on the right projects. The positive methodology towards culture change, norms and encouragement in creativity leads the business towards the constant management team commitments and helps in the business lead of the company objective, vision, quest and the targeted goals as well. Thus, the end results of the business are welcoming and that is the reason why of the success of Spritzer company and since a prove stands the awards achieved by Spritzer company through the years.
